ActiveCampaign is a cloud-based software that provides a suite of tools for businesses to streamline their marketing, sales, and customer service efforts. It offers a variety of features, including email marketing, marketing automation, CRM, sales automation, messaging, and more.

When it comes to choosing a product or service, understanding its pricing structure and features is crucial to determine the best plan for your needs. Therefore, let's delve into ActiveCampaign's pricing structure, features, and how to choose the best plan for your needs.

How Much Does ActiveCampaign Cost?

ActiveCampaign's cost varies depending on the plan you choose and ranges from $15 to $1,918. For the Marketing plan, users need to pay between $29 and $1,059 per month, depending on the features they require, and if they choose to be billed annually. For the Sales plan, users pay between $19 and $99 per month when billed annually. The Bundles plan offers a combination of Marketing and Sales features, and users need to pay between $93 and $1,534 per month, depending on the features they require, and if they choose to be billed annually. The cost of the Transactional Email plan depends on the number of emails and ranges from $15 to $1,295 per month.

Pricing in ActiveCampaign is structured around several key products and bundles, catering to different business sizes and needs. It's crucial to understand both the monthly costs and what each plan entails to assess its value accurately.

ActiveCampaign homepage

Source: activecampaign.com

How much is ActiveCampaign per month?

Monthly cost of ActiveCampaign can vary significantly depending on the product, plan, contact tier, and the number of user seats. Marketing plans start at $29 per month for 1,000 contacts with a single user, while Sales plans start at $19. Bundle plans, which combine marketing and sales features, start at $93 per month for 1,000 contacts and five users. If you are interested in Transactional Email pricing, offered through Postmark, it starts at $15 per month for 10,000 emails.​​

Here is a breakdown of ActiveCampaign monthly cost across plans and contact count:

  • Marketing plan:
    • Lite – includes 1 user and 10x contact email send limit
      • up to 1,000 contacts: $29/month (or $39 when billed monthly)
      • up to 5,000 subscribers: $79/month (or $99 when billed monthly)
      • The subscription fee increases as the number of contacts increases, with the highest fee being $389/mo. when billed annually or $486/mo. when billed monthly for up to 50,000 subscribers. If you have a larger list, custom pricing is available.
    • Plus – includes 3 users and 10x contact email send limit
      • up to 1,000 contacts: $49/month (or $70 when billed monthly)
      • up to 5,000 subscribers: $149/month (or $186 when billed monthly)
      • The fee increases with the number of contacts, maxing out at $559/mo. when billed annually or $699/mo. when billed monthly for up to 50,000 subscribers. Custom pricing is available for larger lists.
    • Professional – includes 5 users and 12x contact email send limit
      • up to 2,500 contacts: $149/month (or $187 when billed monthly)
      • up to 5,000 subscribers: $209/month (or $262 when billed monthly)
      • As the number of contacts increases, so does the fee, with a cost of $809/mo. when billed annually or a cost of $1,011/mo. when billed monthly for lists containing up to 50,000 subscribers. For larger lists, customized pricing options are available.
    • Enterprise – includes 10 users and 15x contact email send limit
      • up to 2,500 contacts: $259/month (or $323 when billed monthly)
      • up to 5,000 subscribers: $379/month (or $474 when billed monthly)
      • The cost increases with the number of contacts. For lists with up to 50,000 subscribers, it is $1,059/mo. when billed annually or $1,323/mo. when billed monthly. You can opt for customized pricing options if you have a larger list.
  • Sales plan:
    • Plus: starts at $19/month (or $23 when billed monthly)
    • Professional: starts at $49/month (or $59 when billed monthly)
    • Enterprise: starts at $99/month (or $119 when billed monthly)
  • Bundles plan:
    • Plus – includes 5 users and 12x contact email send limit
      • up to 1,000 contacts: $93/month (or $116 when billed monthly)
      • up to 5,000 subscribers: $186/month (or $232 when billed monthly)
      • The cost increases with the number of contacts, maxing out at $596/mo. when billed annually or $745/mo. when billed monthly for up to 50,000 subscribers. Custom pricing is available for larger lists.
    • Professional – includes 10 users and 15x contact email send limit
      • up to 2,500 contacts: $386/month (or $482 when billed monthly)
      • up to 5,000 subscribers: $446/month (or $557 when billed monthly)
      • For up to 50,000 subscribers, the fee is $1,045/mo. when billed annually or $1,306/mo. when billed monthly for up to 50,000 subscribers. The pricing can be customized for larger lists.
    • Enterprise – includes 15 users and 20x contact email send limit
      • up to 2,500 contacts: $734/month (or $918 when billed monthly)
      • up to 5,000 subscribers: $855/month (or $1,069 when billed monthly)
      • The cost for up to 50,000 subscribers maxes out at $1,534/mo. when billed annually or $1,918/mo. when billed monthly. For larger lists, custom pricing is available.
  • Transactional Email plan:
    • up to 10,000 emails: $15/month
    • up to 50,000 emails: $55/month
    • up to 1,500,000 emails: $775/month
    • The cost increases as the number of emails increases, with the highest cost being $1,295/month for up to 5,000,000 emails.
    • Each tier provides the option to purchase additional emails.

Is ActiveCampaign worth the money?

ActiveCampaign is worth the money if you plan on utilizing its extensive features to their full potential. The platform offers a wide range of advanced tools, from email marketing to automation and CRM functionalities, which can be highly beneficial for businesses looking to improve their customer engagement strategies. However, for smaller businesses or those with simpler needs, the investment in ActiveCampaign may seem steep and unnecessary.

Additionally, as pricing is based on the number of contacts and level of features, it's important to regularly assess usage against expenses to ensure you're not overpaying for unused features. Ultimately, the decision of whether or not ActiveCampaign is worth the investment depends on a business's specific needs and its ability to utilize the platform's capabilities to drive results.

ActiveCampaign Pricing Pros and Cons

Like any software platform, ActiveCampaign has its own set of strengths and weaknesses that can impact its suitability for your business. On the one hand, ActiveCampaign offers a wide range of features, including email marketing, CRM, and automation workflows. On the other hand, some users have reported that the platform can be complex to use and that pricing can get expensive as the size of contact lists expands.

Pros

  • Extensive marketing and sales automation features.
  • Wide array of integrations with popular ecommerce and CRM platforms.
  • Flexible contact and email sending limits.
  • Strong customer support and user community.

Cons

  • At first glance, the pricing appears to be complicated.
  • Pricing can become steep as contact lists grow.
  • Some users may find the platform's interface complex.
  • Limited ability to copy emails to multiple recipients has been a noted drawback.

Considering these factors, ActiveCampaign offers robust functionality and flexibility, particularly for businesses focused on leveraging automation. However, the cost may rise significantly as your contact list grows, and the platform's complexity may require a learning curve​​.

Page with customizing ActiveCampaign plan options

Customizing an ActiveCampaign plan


ActiveCampaign Features

ActiveCampaign's platform offers a range of features designed to optimize marketing, sales, and customer experience. These include but are not limited to automation of marketing and sales processes, advanced email marketing capabilities, CRM functionalities, and detailed analytics for tracking performance. See the table below for a detailed overview of ActiveCampaign features:

Feautre

Description

Email Marketing


Offers capabilities for sending personalized emails based on user behavior and preferences. It supports segmentation to target specific groups within your contact list and dynamic content to customize messages. Includes pre-built email templates, A/B testing, and analytics to measure campaign performance.

Marketing Automation

Automates repetitive tasks such as email follow-ups and contact engagement. Integrates data from various channels to create personalized marketing strategies. Includes drag-and-drop automation builder, conditional content, and a wide range of automation triggers based on contact behavior.

Site Tracking

Tracks user actions on your website to inform and trigger marketing automation. Provides insights into user behavior, which can be used to tailor marketing efforts. Includes real-time tracking, custom event tracking, and the ability to trigger automation based on site activity.

Landing Pages

Enables the creation of custom landing pages without the need for coding. Aimed at capturing leads and initiating marketing automation. Users can make use of a drag-and-drop editor, customizable templates, and integration with automation workflows.

Sales & CRM

Combines sales automation with customer relationship management (CRM) to streamline lead management and enhance customer engagement. Allows for lead scoring, deal tracking, and automated sales sequences. Integrates with email for seamless communication.

Ecommerce

Provides tools for integrating ecommerce activities with marketing and sales efforts. Designed to automate tasks related to online sales. Includes product catalog integration, abandoned cart emails, and personalized product recommendations.

Transactional

Delivers system-generated emails such as receipts and account notifications directly from your app or website. There are API and SMTP relay options, customizable email templates, and detailed delivery analytics.

ActiveCampaign's platform is designed for flexibility and scalability, supporting hundreds of integrations with apps and services to extend its functionality. Its emphasis on customer experience automation (CXA) aims to provide a seamless and personalized journey for customers across all touchpoints.

ActiveCampaign Pricing Plan Comparison

ActiveCampaign offers various plans tailored to different needs, from small businesses to large enterprises. Key distinctions between plans include the number of contacts, the level of customer support, and access to advanced features such as marketing attribution reporting and custom reporting. See the table below and read the descriptions provided underneath to get more detailed information.

Plan

Monthly Billing Rates

Best For

Marketing

Starts at $29/month for up to 1,000 contacts, goes up to $1,323/month for up to 50,000 contacts

Best for solopreneurs to larger organizations needing marketing automation, email marketing, and advanced features like predictive sending AI

Sales

Starts at $19/month, goes up to $119/month

Ideal for small to scaling sales teams requiring CRM functionality, sales automation, and advanced features for deal closing

Bundles

Starts at $93/month for up to 1,000 contacts, goes up to $1,918/month for up to 50,000 contacts

Suitable for teams aiming to integrate marketing and sales automation comprehensively, offering a blend of features from both plans

Transactional Email

Starts at $15/month for up to 10,000 emails, goes up to $1,295/month for up to 5,000,000 emails

Designed for developers or businesses needing reliable delivery for transactional emails such as password resets or order confirmations, with scalable pricing based on volume

Marketing

Starts at $29 per month for up to 1,000 contacts

The Marketing plan focuses on automation and email marketing capabilities, starting at $29 per month for up to 1,000 contacts. Marketing plan users are equipped with email marketing and marketing automation features. In the Lite tier, they can use inline forms, site tracking, API, and webhooks. The Plus tier allows for building landing pages, displaying conditional content, and integrating with WooCommerce, Shopify, and BigCommerce platforms. The Professional tier adds the option of AI-powered predictive sending, marketing attribution reporting, and more integrations. The Enterprise tier includes custom reporting and objects, single sign-on, and unlimited email testing.

Sales

Starts at $19 per month

Starting at $19, the Sales plans cater to users needing CRM and sales automation tools. The first tier is the Plus and it includes lead scoring, pipeline, account & deal management, as well as task management & reporting. The Professional tier includes sales engagement automation, one-to-one email options, and split automations. There are two AI-powered features: Sentiment Analysis and Win Probability. The Enterprise tier adds custom reporting, custom objects, and single sign-on.

Bundles

Starts at $93 per month for up to 1,000 contacts

Bundles combine marketing and sales features, starting at $93 per month for up to 1,000 contacts. The first tier, the Plus, includes: marketing and sales automation, forms, landing pages, site & event tracking, automation & campaign reports. The Professional tier extends with sales engagement automation & one-to-one email options, split automations, additional integrations, and AI-powered features: Sentiment Analysis and Win Probability. The Enterprise level includes custom reporting, custom objects, single sign-on, and unlimited email testing.

Transactional Email

Starts at $15 per month for up to 10,000 emails

Offered through Postmark, this service is geared towards ensuring reliable delivery of transactional emails, such as order confirmations and password resets, with pricing starting at $15 per month for 10,000 emails​​. There are plenty of price tiers depending on number of sent emails. Each tier provides the option to purchase additional emails. Postmark offers a dedicated infrastructure for transactional and bulk email, responsive transactional email templates, inbound email processing, and detailed open and delivery tracking.

Which ActiveCampaign Plan Should I Choose?

To choose the right ActiveCampaign plan, consider your contact list size, required features, and budget. To get started, opt for a Lite tier for the Marketing or Sales plan, which will allow you to become familiar with the available features and options. If necessary, you can always upgrade to a higher tier later on.

ActiveCampaign Additional Costs

ActiveCampaign's additional costs are associated with exceeding limits. As your list grows, you may need to upgrade your plan since ActiveCampaign's pricing is based on the number of contacts.

Also, certain advanced features can be added to your plan for an extra fee. For instance, if you're interested in utilizing SMS marketing, custom reporting, or transactional emails with lower-tier plans, you'll need to purchase an add-on.

ActiveCampaign Pricing Tips

To get the most out of ActiveCampaign pricing, consider choosing an appropriate tier based on your contact list size, take advantage of annual billing discounts, and use free trials to test features before committing. If you are interested in transactional emails, you can take advantage of a free developer plan with 100 emails per month.

ActiveCampaign vs. Landingi Pricing

When comparing ActiveCampaign to Landingi, it's important to note that each serves different primary functions, with ActiveCampaign focusing on email marketing and automation and Landingi on landing pages. However, both offer value in their domains, with ActiveCampaign providing a suite for customer interaction management and Landingi offering a more focused toolset for creating and managing landing pages that can be integrated with a wide range of CRM and email marketing tools.

ActiveCampaign offers a pricing model that caters to businesses of various sizes and needs. Their plans include a suite of tools like email marketing, automation, and CRM capabilities, with costs scaling according to the size of your contact list and the complexity of features. Key features include advanced automation workflows, integration with 940+ third-party apps, and detailed reporting. Monthly costs vary depending on factors like the plan, contact tier, and number of user seats. Marketing plans start at $29/month for 1,000 contacts with a single user, sales plans start at $19/month, and Bundle plans start at $93/month for 1,000 contacts and five users. Increasing the number of contacts or user seats results in higher costs.

Landingi offers a range of pricing plans tailored to businesses of different sizes and requirements. The plans include a Free plan, Lite ($35/month), Professional ($69/month), and Unlimited ($1000/month). The plans differ primarily in traffic limits and the number of landing pages that can be published. Users can also expand their traffic limit within a plan for a fee. The platform is designed specifically for creating and optimizing landing pages, and offers over 400 ready-to-use templates, a pop-up builder, A/B testing, Smart Sections, and built-in microconversion tracking. These features make it an ideal choice for targeted campaigns and lead generation.

When deciding between ActiveCampaign and Landingi, the best choice depends on your specific digital marketing needs. ActiveCampaign is a suitable option for those who primarily utilize email marketing to engage and expand their audience. However, if you require advanced landing page features and optimization tools to convert your traffic into leads, Landingi may be a better option for you.

ActiveCampaign Pricing FAQ

If you have any questions or doubts regarding the ActiveCampaign plan and pricing, here is the section that will provide you with all the information you need to decide which plan suits your business needs best.

Why is ActiveCampaign so expensive?

ActiveCampaign is expensive due to its all-in-one approach, bundling email marketing, CRM, and automation tools, which might be more than what some businesses need or are ready to use. The platform's pricing is influenced by the number of contacts and the level of functionality, meaning costs can quickly escalate as a business grows.

What is the cheapest ActiveCampaign plan?

The cheapest option to use ActiveCampaign is the Transactional Email plan with the lowest number of emails available ($15/month for up to 10,000 emails). Besides that, ActiveCamapign offers their Sales Plus plan starting at $19/month billed annually or $23/month billed monthly, which only includes lead and pipeline management. The Lite tier for the Marketing plan starts at $29 per month (when billed annually) for up to 1,000 contacts, making it the most affordable entry point for those looking to leverage email marketing automation tools​​.

What is the best ActiveCampaign alternative?

The best ActiveCampaign alternative is Landingi for those focused more on landing page creation and less on the automation and CRM functionalities that ActiveCampaign offers. Landingi's platform offers a great landing page builder, A/B testing tool, event tracking, and creation streamlining options. They also provide a free plan for unlimited time. Landingi users can easily connect their pages to ActiveCampaign using the built-in integration. This allows for a smooth and seamless integration between the two platforms.

Can I use ActiveCampaign for free?

ActiveCampaign offers a free trial period for potential users to test its features before committing to a paid plan. With Postmark, a free developer plan with a monthly email limit of 100 is available for all new accounts. The developer plan does not have an expiration date, giving users the freedom to use it for as long as they need. However, there is no permanently free plan available in the rest of ActiveCampaign plans.

Conclusions

ActiveCampaign offers a comprehensive suite of tools for businesses looking to automate their marketing and sales processes. While its pricing can scale up with your needs, the value provided through its extensive features, integrations, and support makes it a worthy investment for many businesses. Carefully assessing your needs and starting with a plan that offers room for growth can help you leverage ActiveCampaign effectively.

ActiveCampaign is a great option for email marketing. However, to create effective email campaigns, a good landing page is essential. While ActiveCampaign does offer features for landing page creation, Landingi provides a more specialized toolkit for designing and optimizing those pages. Additionally, Landingi offers a native integration with ActiveCampaign, guaranteeing a cohesive and integrated marketing strategy. Moreover, Landingi users can take advantage of drag-and-drop editors, customizable templates, A/B testing, and analytics to improve landing page performance, plus pop-ups, lead capture forms, and over 170 integration capabilities.

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Join us and create the best-converting landing pages

Explore the best restaurant landing page designs that attract their target audience and effectively convert visitors into customers. Meet the exemplary restaurant pages and learn how they captivate guests from their first click-through to dining reservations or order placement.

In this article, we point out the essential elements that make these landing pages successful, share industry best practices, and provide actionable tips for crafting a restaurant landing page that seamlessly translates a visitor's interest into action. Whether your goal is to introduce a new dining concept or boost your establishment's online footprint, this exploration equips you with the strategies to do so with flair and efficiency.

To set the stage, here are 5 essential tips on how to create a compelling restaurant landing page:

  • Focus on professional visuals,
  • Use outstanding, persuasive CTA,
  • Leverage social proof and add award badges or ratings
  • Simplify the table booking process
  • Optimize the page for mobile

Explore the article to discover top restaurant landing page examples and learn the crucial insights on what sets these pages apart, making them appealing and successful in their objectives.

  1. The Modern NYC
  2. San Laurel
  3. Alchemist
  4. Nisch
  5. Pantry
  6. Vollmers

Create pages using AI features to generate text, SEO and edit images to work more efficiently and publish high-quality pages.

Check AI demos

What Is a Restaurant Landing Page?

A restaurant landing page is a dedicated page designed specifically for the purpose of marketing or advertising a restaurant's offerings. This standalone page is a targeted entry point for visitors, usually from a specific marketing campaign, email link, or social media ad. Unlike a general website homepage, a restaurant landing page focuses on a single objective, such as encouraging visitors to book a table, sign up for a restaurant newsletter, or take advantage of a special promotion.

The content of a restaurant landing page is carefully prepared to appeal to the intended audience, featuring high-quality images of the restaurant's dishes, testimonials from satisfied customers, and clear CTA buttons that guide visitors toward making a reservation or contacting the restaurant directly. By providing a focused and engaging experience, a restaurant landing page aims to convert visitors into customers by capturing their interest and encouraging them to engage with the restaurant's services.

Moreover, a well-designed restaurant landing page is crucial to a restaurant's online marketing strategy. It allows for the tracking of campaign performance through analytics, offering valuable insights into visitor behavior and conversion rates. This data-driven approach enables restaurant owners to refine their marketing efforts, tailor their offerings, and ultimately grow their customer base.

 

How Do I Create a Restaurant Landing Page?

To create a landing page for a restaurant, identify your objective, ensure the content and visuals are suited to your target audience, create an irresistible CTA, and remember about responsiveness. Learn in detail how to create a high-converting landing page from the 7-step guide below:

1. Identify your objective

Firstly, identify your objective – find the primary goal of your landing page, whether it's to increase reservations, promote a new menu, or grow your mailing list. Thanks to this, you can create a perfect landing page directing the user’s focus on completing the desired action.

2. Understand your audience

Secondly, understand your audience – know who your target customers are, what they value in a dining experience, and what motivates their dining choices. Tailoring your landing page to meet their preferences and needs will make it more effective.

3. Choose a captivating design

Thirdly, choose a captivating design – select a design that reflects your restaurant's theme and atmosphere. Use attractive images of your dishes and restaurant interiors to entice visitors visually. Consider adding videos or chefs' pictures to engage your audience in the restaurant’s life. Ensure the design is clean, intuitive, and mobile-friendly.

4. Craft compelling content

Fourthly, craft compelling content – write an engaging story and highlight your unique selling points, such as special ingredients, chef's expertise, or a unique dining experience. Using persuasive and clear language helps to encourage visitors to take action.

5. Implement a clear CTA

Fifthly, implement a clear CTA – it should stand out and clearly state what you want visitors to do next, like “Book a Table", "View Menu", or "Sign Up for Special Offers". Placing it in a prominent place on the page immediately attracts the visitor's attention.

Did you know that including more than one offer on a landing page can decrease conversion rates even by 266%? These statistics released by KlientBoost assure you that a landing page for your restaurant should have a single goal, such as a reservation.

6. Optimize for search engines (SEO)

Sixthly, optimize your landing page for SEO – include relevant keywords in your content to improve your page's visibility on search engines. Pay attention to local SEO, as it’s particularly important for restaurants – include location-specific keywords.

7. Test and Refine

Seventhly, test and refine your page – after launching your landing page, use analytics to track its performance. Look at metrics like traffic, bounce rate, and conversion rate to identify areas for improvement. A/B testing different elements of the page can help optimize its effectiveness.

You can create a high-converting, successful landing page for your restaurant by following this guide. Remember, that restaurant landing page should be visually attractive, but its main purpose is to convert visitors into your guests, so don’t neglect the continuous optimization part.

 

6 Best Examples of Restaurant Landing Pages

The 6 best examples of restaurant landing pages below will supplement your theoretical knowledge – look at the visual part of these pages and gather key takeaways to inspire yourself in a page creation process. This part of the article will help you understand how the real-life cases cover the theory principles and boost conversions.

1. The Modern NYC

The Modern NYC landing page was created for a two-Michelin-starred restaurant located in the Museum of Art. Its unconventional approach is presented not only on the plates but also on the page. Short descriptions don’t overwhelm landing page visitors, inviting them to discover the beauty of the dishes. High-quality photos of menu proposals are a strong point of the site.

restaurant website

Source: themodernnyc.com

The page includes a strategically placed CTA button, leading to a reservation system. The white space makes the page clear and intuitive for visitors, simplifying the path to book a table and meet the menu offer.

Key takeaways to learn from this example:

  • Clear layout with strategic white space,
  • High-quality menu proposal pictures,
  • Concise, informative descriptions, including storytelling elements,
  • Outstanding CTA button,
  • Trust elements – award mentions,
  • Social media buttons.

Improvement areas:

  • Testimonials – the page could include testimonials and reviews from well-known personalities to boost user engagement, which leads to higher conversions.

restaurant's menu landing page

Pick a template for your restaurant landing page and customize it easily with Landingi – show your dishes and engage visitors to book a table!

2. San Laurel

The San Laurel restaurant landing page is a homepage for one of the best California restaurants owned by a Michelin-starred chef. Its design is simple, but a choice of colors and page theme moves visitors to Spain. Thanks to the perfectly adopted single focus, all the elements of the page direct users to the table booking CTA button.

restaurant's landing page

Source: sanlaurel.com

The layout is intuitive, including short descriptions and high-quality images of dishes and the restaurant’s interiors. The CTA button is outstanding with its colors and includes straightforward messaging, which translates into high conversion rates. Visitors can also find social media icons leading to the restaurant’s channels in the hero section.

Key takeaways to learn from this example:

  • Clear layout,
  • Outstanding CTA buttons,
  • High-quality visuals of dishes and restaurant interiors,
  • Concise descriptions,
  • Social media buttons,
  • Contact information with a “Call Now” option,
  • Map plugin.

Improvement areas:

  • Social proof – adding reviews or testimonials would boost user engagement and build credibility, leading to higher conversions.

inspiring restaurant landing page

To promote your restaurant, choose the perfect Food Matters template from Landingi's gallery and customize it effortlessly with its drag-and-drop editor – it takes minutes and brings awesome results!

3. Alchemist

The Alchemist landing page showcases the unusual way of promoting the restaurant, which itself reaches all the senses of its guests, not only through taste but the way of experiencing the restaurant with all the senses. The visitors’ journey begins when they enter the page and can’t find anything reminding a restaurant.

restaurant website encourages visitors with gif

Source: alchemist.dk

It focuses the attention on a full-screen animation with sound effects. All necessary information visitors can find under slightly visible buttons, leading to extensive descriptions. Even though the page doesn’t include any dish or interior picture, it grabs attention and builds engagement enough to convert – users can find social media links and book a table.

Key takeaways to learn from this example:

  • Unusual design,
  • Attention-grabbing animation with sound effects,
  • Informative descriptions with prices,
  • Social media links,
  • Reservation CTA button.

Improvement areas:

  • Mobile responsiveness – the page could be optimized better for mobile devices to ensure a seamless experience for users.

4. Nisch

The Nisch restaurant landing page showcases a minimalist approach, in line with the restaurant’s motto, “Less is more”. With strategic white space, carefully selected pictures, and story-telling content, the landing page engages visitors and directs them to take action – book a table.

restaurant landing page examples

Source: nischrestaurant.com

The page includes Michelin award information that serves as trust building element. Visitors can switch to the Instagram channel to dive into the culinary world of Nisch restaurant when the page explains its philosophy.  Simplicity wins again in creating the best, high-converting landing pages.

Key takeaways to learn from this example:

  • Clear layout with strategic use of white space,
  • Attractive visuals,
  • Current menu with clear pricing,
  • Concise story-telling content,
  • Social media buttons,
  • Award mentions.

Improvement areas:

  • Video – a short video of fresh, simple products that change into masterful dishes would engage customers in the restaurant’s philosophy, ultimately leading to higher conversion rates.

professional photos on restaurant landing page

Pick the template and customize it easily with Landingi – introduce the chef and show your restaurant to the world!

5. Pantry

The Pantry restaurant page is an example of a minimal landing page that keeps a single focus and directs visitors to complete the action. It's built on an animated background, showcasing the colorful, tasty-looking food, restaurant interiors, and unique atmosphere. With its simplicity, the page includes a restaurant logo and a table reservation CTA button in the middle part.

restaurant landing page examples

Source: pantry-berlin.com

The CTA button, once clicked, opens a popup with a simple reservation form. It makes the page user-friendly and highly useful, which translates into a high conversion rate. Although the landing page is simple, it contains a side navigation bar with social media links, so visitors can dive into the Pantry world looking for more information.

Key takeaways to learn from this example:

  • Minimal design,
  • Background animation with high-quality visuals,
  • Outstanding CTA button,
  • Popup with a reservation form,
  • Social media links,
  • Contact section.

Improvement areas:

  • “Call Now” button – adding a “Call Now” button in a contact section would simplify the visitor path to contact the restaurant immediately, enhancing the mobile experience and leading to higher conversion.

restaurant menu landing page example

Choose the Restaurant template from Landingi's gallery, show your restaurant’s strong points, and implement an outstanding CTA with straightforward messaging to boost conversions.

6. Vollmers

The Vollmers, two Michelin-starred restaurant landing page design is based on a simple layout, showcasing the menu, restaurant interiors, chefs that create the taste, and all necessary information. The concise and tailored to the target audience content engages visitors to dive into the culinary world of Vollmers.

restaurant's landing page, restaurant website

Source: vollmers.nu

The CTA button, leading to the reservation system, is well-designed with its outstanding color and straightforward messaging. The page includes social proof, hidden under the recognizable shape of two stars, leading to the Michelin Guide webpage. The footer includes contact information with a “Call Now” option and social media buttons.

Key takeaways to learn from this example:

  • Clear, user-friendly layout,
  • Concise, well-written content,
  • High-quality pictures,
  • Award mention,
  • Outstanding CTA,
  • Pricing,
  • “Call Now” option,

Improvement areas:

  • Map plugin – to simplify actions that potential customers would take to visit the restaurant, including a map plugin would be a good practice. The page includes a Google Map icon instead, leading to their page with localization, which is also a good idea.

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3 Restaurant Landing Page Best Practices

To make your restaurant landing page even better, meet and implement the 3 best practices that boost user engagement, simplify the reservation process, and help to effectively generate leads.

#1 Use a simple form

The first best practice for a restaurant landing page is to use a simple form. As the table booking is the primary goal of a restaurant landing page, including a form is a must – but this form has to be as short as possible, as clear as possible, and as attractive as possible.

Take a look at the example below:

restaurant website form

Source: sanlaurel.com

Thanks to a well-designed form, including only the necessary fields, you can create a great first impression, encouraging visitors to complete the reservation. When you use an external reservation system, don’t ask for a name or contact details on your page; it’s enough to create three form fields and ask for a choice of date, time, and number of guests.

#2 Use popups

The second best practice for a restaurant landing page is to use a popup with a single opt-in form. If your page’s side purpose is to collect visitor e-mail addresses for further marketing campaigns, implementing a well-designed popup is the best way to generate leads.

Take a look at the example below:

loyalty program on restaurant landing page

Source: asrestaurant.com

Attract users with information about values and ask them for an e-mail address. The popup you create can appear in several scenarios, e.g., after a time or when the visitor intends to exit your page. Make it visually consistent with the rest of the page, create a compelling headline, and use an outstanding, inviting CTA button.

#3 Introduce the team

The third best practice for a restaurant landing page is introducing the restaurant’s team. Create a section with pictures of chefs, implement engaging, storytelling copy describing their philosophy, and let visitors know the restaurant behind the scenes.

Take a look at the example below:

loyalty program on restaurant landing page

Source: themodernnyc.com

Including team members' portraits and describing their roles engages visitors in the restaurant’s life and shows professionalism, building brand credibility and authenticity.

 

How Can I Optimize My Restaurant Landing Page for Higher Conversion Rates?

To optimize your restaurant landing page for higher conversion rates, keep the page design simple, optimize it for SEO, run A/B tests, and remember about mobile optimization. Learn the following 6 optimization tips to achieve the best results:

A. Streamline page design

Firstly, streamline your page design – keep it simple and focused. Use high-quality images of your dishes and restaurant atmosphere to create appeal. Ensure the layout is intuitive and that the page is not cluttered with too much information, which can distract visitors from your primary call to action.

B. Optimize CTA

Secondly, optimize your CTA button – it should be prominently displayed and compelling. Use action-oriented language to encourage visitors to book a table, order online, or sign up for offers. Consider your CTA button's color, placement, and size to make it stand out.

3. Improve page load speed

Thirdly, improve page load speed by optimizing image sizes, leveraging browser caching, and minimizing the use of heavy scripts. A slow-loading page can drive visitors away.

Keep that in mind: a 1-second delay in load time can decrease conversions by 7%, according to Neil Patel's reports. Ensure your page loads quickly using proper tools, such as PageSpeed Insights.

D. Ensure mobile responsiveness

Fourthly, ensure mobile responsiveness. This means your page should be easy to navigate, fast loading, and with clickable elements that are well-spaced for touch screens. Understanding that most of your audience comes from mobile devices and creating a page with mobile user experience principles is key for high conversion.

5. Implement SEO best practices

Fifthly, implement SEO best practices – use relevant keywords in your content, meta titles, and descriptions to improve your search engine rankings. Implement location-based keywords, which are extremely important for a restaurant business's success, and register your business with local directories.

6. Utilize A/B testing

Sixthly, run A/B tests and experiment with different elements of your landing page (headlines, CTA buttons, images, and offers). Analyze the performance of each version to identify what works best in converting visitors. Use a landing page builder with built-in A/B testing features, like Landingi, to streamline the continuous experimentation.

Applying these tactics can boost your restaurant landing page's performance, resulting in greater engagement, improved user experience, and, ultimately, elevated conversion rates.

 

What Are the Key Elements of an Effective Restaurant Landing Page?

An effective restaurant landing page combines attention-grabbing headlines, a storytelling narrative, high-quality visual content, and menu descriptions that efficiently engage visitors and direct them to complete the CTA, providing the best experience. Check out the 8 key elements that build each successful restaurant landing page below:

1. Clear and concise headline

The first key element of a restaurant landing page is a headline that immediately communicates the restaurant's main value or unique selling point, grabbing visitors' attention and encouraging them to explore further. To create a catchy headline for your restaurant landing page, you can use words that match the restaurant’s philosophy or just highlight the restaurant’s name.

2. Compelling visuals

The second key element of a restaurant landing page is high-quality visual content. Attractive images or videos of food, the dining environment, and happy customers evoke emotions and appetite, making the page visually appealing and engaging.

3. Persuasive CTA

The third key element of a restaurant landing page is a clear, persuasive CTA button that stands out with its design, guiding visitors to make a reservation or take another specific action.

4. Engaging copy

The fourth key element of a restaurant landing page is engaging copy, often in the form of a storytelling narrative. Well-written, persuasive text that tells the restaurant's story, highlights key offerings, and speaks directly to the visitor’s desires and needs works best in building engagement and enhancing to try out the unique dishes.

5. Testimonials and reviews

The fifth key element of a restaurant landing page is social proof in the form of positive customer testimonials or reviews. Adding award badges and ratings from popular platforms is good practice to show the restaurant’s quality.

6. Menu highlights

The sixth key element of a restaurant landing page is a menu section. The presentation of show-off dishes or the availability of a full menu provides a taste of what the restaurant offers and encourages guests to make a reservation or order food online.

7. Intuitive layout

The seventh key element of a restaurant landing page is a simple, intuitive layout that makes it easy for visitors to find the information they're looking for without unnecessary clutter or distractions.

Yuppiechef's case studies showcased that removing a navigation bar on a landing page can increase conversion rate by 100% – landing pages, as they serve as standalone websites, don't require navigation, so keep your page's layout as simple as possible.

8. Contact information

The eighth key element of a restaurant landing page is contact information. Easily accessible contact details, including address, phone number, and a map, ensure visitors can easily find or contact the restaurant. Adding a “Call Now” button and a map plugin is a must, especially on mobile versions of landing pages.

Incorporating these elements into a restaurant landing page can significantly enhance its effectiveness, turning casual browsers into committed customers by providing an engaging and informative online experience.

 

What Is the Best Restaurant Landing Page Builder?

The best restaurant landing page builder is Landingi, a multifunctional platform designed to streamline the process of landing page creation and optimization. Landingi is widely recognized for its great digital marketing toolkit. It allows users to create a landing page, run A/B tests to find the most effective elements and track user behavior to gather important insights for further data-based marketing steps.

With Landingi, you can access the template library, which is full of powerful landing page patterns designed by professionals. Each was created to streamline the landing page creation process – you can easily customize them within the drag-and-drop editor, crafting unique landing pages.

As long as creating landing pages is a great opportunity to showcase your business, the journey lasts longer. An effective landing page is available to achieve only when optimized properly – that’s why Landingi provides A/B testing features, an EventTracker tool, and AI Assistance, all invented to support your marketing efforts.

A/B testing allows you to experiment with various versions of your restaurant landing page to find those that work best. EventTracker is a tool that enables you to track user behavior and measure page performance, and AI Assistance allows you to create engaging content tailored to your audience's expectations that is SEO compliant at the same time.

The Landingi platform is a unique landing page builder with side features combined into the best digital marketing toolkit. Since the platform is designed for both inexperienced users and experts, it is the best choice for creating effective landing pages for various industries, including restaurants.

 

Conclusion

In the vibrant landscape of restaurant marketing, a well-crafted landing page is a vital bridge connecting restaurants with their desired clientele. By perfecting the craft of landing page optimization – from captivating designs and enticing content to smart SEO tactics – you have the power to create spaces that reflect your restaurant's ambiance, heighten engagement, and increase conversions.

As we all eat with our eyes, the restaurant landing page should be as tasty as the dream food. But beyond the design stands optimization – equipped with the appropriate tools and knowledge to refine your page, turning a simple page into a high-performing restaurant landing page becomes a tangible path to widen your reach and leave a lasting mark on the culinary world. Unleash your creativity and try Landingi now to construct your own restaurant landing page – open the door to new possibilities and enrich the dining experience for your guests!

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Looking for inspiration on beauty landing page designs that truly captivate and convert? Discover a collection of standout pages that masterfully guide visitors from casual browsing to committed action. This guide provides a straightforward examination of practical examples, highlighting the key features that contribute to their success, sharing best practices, and offering tips on creating a beauty landing page that effectively turns interest into engagement.

Explore our handpicked beauty landing page examples, understand what sets these pages apart in the world of beauty and wellness, and obtain practical advice on how to design or enhance your own landing page for maximum impact.

Whether you're looking to launch a new product or elevate your brand's online presence, this exploration will give you the knowledge to do so with elegance and efficiency. For a good start, meet the 5 tips on how to create an effective beauty landing page:

  • Know your target audience
  • Focus on a single purpose
  • Use high-quality visuals
  • Implement social proof
  • Remember about mobile responsiveness

Read the article to check out the best landing page examples for the beauty industry and gather key takeaways on what makes these pages unique, attractive, and, most importantly, effective.

  1. Clean Lines Barbershop
  2. By Humankind
  3. The Milk Moon
  4. California Skin Care & Day Spa
  5. Naglar Stockholm
  6. Verso

Create pages using AI features to generate text, SEO and edit images to work more efficiently and publish high-quality pages.

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What Is a Beauty Landing Page?

A beauty landing page is a dedicated web page designed to promote beauty products, services, or initiatives. It's tailored to capture the attention of potential customers, primarily through its visual appeal and targeted messaging. This type of landing page focuses on showcasing specific beauty products or services, emphasizing their benefits and features to entice visitors to take a desired action, such as making a purchase, signing up for a newsletter, or booking a consultation.

A beauty landing page should connect with the audience on an aesthetic level and provide compelling content that convinces visitors of the value of the beauty offerings.

It often includes high-quality images or videos, customer testimonials, special offers, and clear CTA buttons that guide users toward converting. Beauty landing pages are crucial in the digital marketing strategies of beauty brands, as they provide a direct and engaging pathway for converting interest into sales or leads, ultimately enhancing the brand's online presence and revenue.

It can be a great digital marketing tool for your business, from generating leads to driving sales – find out how to use this potential. All you need to know is showcased below on the best real-life beauty landing page examples, so buckle up and head out for the best tips.

How Do I Create a Beauty Landing Page?

To create a landing page for a beauty business that captivates and converts, follow the 9-step guide that blends aesthetic appeal, strategic content, and user-friendly design:

1. Identify your target audience

Firstly, you have to understand who your beauty products or services are for. Consider their preferences, needs, and behaviors to tailor your landing page content and design accordingly.

2. Define your value proposition

Secondly, you need to showcase an irresistible value proposition. Clearly articulate what makes your beauty offering unique. Highlight the benefits and features that address your audience's needs and desires, and ensure this value proposition is prominent on the landing page.

3. Craft compelling content

Thirdly, you should think about messaging. Write concise, engaging copy that speaks directly to your audience. Include headings, subheadings, and bullet points for easy reading. Emphasize how your product or service solves a problem or enhances beauty routines.

Content supported by images is 80% more likely to be read, according to Growth Marketing Pro statistics – don't forget to implement visually appealing pictures consistent with the copy.

4. Choose a visually appealing design

Fourthly, you have to create a perfect layout. Beauty is a visually-driven industry, so your landing page must reflect this. Use high-quality images, videos, and an attractive color scheme that aligns with your brand and the product's aesthetic.

5. Incorporate social proof

Fifthly, you have to showcase credibility. Add testimonials, reviews, and before-and-after photos to build trust among page visitors. Social proof can significantly influence purchasing decisions in the beauty industry.

Statistics don't lie: nine out of ten consumers trust the reviews and testimonials found on landing pages, and adding trust elements can increase conversions by up to 5%, according to information from WPBeginner.

6. Implement a strong CTA

Sixthly, you have to direct visitors' focus on action. Your CTA should stand out and encourage visitors to take the next step, whether purchasing, booking a consultation, or signing up for a newsletter. Make sure it's visible and compelling.

7. Ensure mobile responsiveness

Seventhly, you must optimize your page for various devices. With a significant portion of online browsing done on mobile devices, your landing page must look great and function well across all devices.

Every second of delay in page-load time results in a 4.42% decrease in conversion rates, according to Growth Marketing Pro. Optimize page load speed to avoid conversion drops, especially on mobile devices.

8. Optimize for search engines

Eighthly, you have to remember about SEO. Use relevant keywords in your content and meta tags to improve your landing page's visibility in search engine results. At this point, AI Assistance can help you optimize your page within minutes.

9. Test and optimize

Lastly, you need to test and optimize your beauty landing page regularly. Use the A/B testing tool to experiment with different landing page elements, such as headlines, CTAs, and forms. Analyze performance with a user behavior tracking tool and continually adjust the page to improve conversion rates.

By following these steps, you can create a perfect beauty landing page that looks appealing and effectively converts visitors into customers or leads.

6 Best Examples of Beauty Landing Pages

Knowing the fundamentals, it's time to explore 6 of the industry's most captivating beauty landing page examples. This exploration offers an in-depth look at outstanding designs, showcasing their successes and identifying areas for improvement. By dissecting these standout examples, you'll uncover valuable insights on crafting or refining your own landing page for maximum impact and charm.

1. Clean Lines Barbershop

The Clean Lines Barbershop landing page effectively showcases its barbershop services with a focus on user-friendly appointment scheduling, detailed service descriptions, and compelling client testimonials. The landing page uses a clean design with straightforward navigation, encouraging visitors to book their appointments with minimal effort.

Beauty landing page example: Clean Lines Barbershop

Source: cleanlinesbarbershop.com

The CTA button is outstanding, with well-matched messaging. Its position in the hero section directs visitors to take action. The page also includes elements that simplify actions their client would take to book appointments: map and calendar plugins. There was no way to miss the social media buttons, which were placed in the page's footer.

Key takeaways to learn from this example:

  • Clear layout,
  • High-quality pictures,
  • Short descriptions,
  • Outstanding CTA,
  • Client testimonials,
  • Map and calendar plugin,
  • Social media buttons.

Improvement areas:

  • "Call Now" button – adding a button that simplifies contacting a company and allows visitors to call immediately to schedule an appointment will improve the user experience, especially for mobile device users.

Pick the template and customize it easily with Landingi – its user-friendly page builder allows you to create high-converting beauty landing pages in minutes.

Beauty landing page template for hair salon

 

2. By Humankind

The "By Humankind" beauty product landing page showcases its commitment to reducing single-use plastic waste through a line of personal care products. It emphasizes sustainable practices with refillable containers and natural ingredients, aiming for a positive environmental impact. The landing page is user-friendly, providing easy navigation and highlighting their product range. This approach aligns with the growing consumer demand for eco-friendly options.

Beauty landing page example: By Humankind

Source: byhumankind.com

Its clear layout and minimal design with consistent colors and fonts make the page a perfect background for product visuals. The page directs users to focus on product details and customization possibilities, leading to a purchasing CTA that stands out with its color and straightforward messaging. All of these characteristics make the page not only beautiful but also highly useful, especially for mobile users.

Key takeaways to learn from this example:

  • Simple, intuitive layout,
  • Outstanding CTA buttons,
  • High-quality product visuals,
  • Informative descriptions,
  • Product customization options,
  • Clear pricing.

Improvement areas:

  • Social proof – adding reviews or testimonials would boost user engagement and build the brand's credibility, leading to higher conversions.

Choose the beauty template from the Landingi gallery to promote your cosmetics – a strategic white space and high-quality visuals bring awesome results!

Landing page template to promote cosmetics

 

3. The Milk Moon

The Milk Moon beauty product landing page combines a calm aesthetic with a focus on the wellness benefits of its herbal tonics, designed to support women's health. It features a clean, inviting layout with eye-catching, high-quality images that reflect its commitment to natural ingredients and sustainable practices.

Landing page example for cosmetics: The Milk Moon

Source: themilkmoon.com

Key elements include compelling CTAs inviting visitors to explore their product range, informative sections on the philosophy behind their products, and clear navigation options. The overall design and content are crafted to educate visitors about the brand's unique approach to holistic health and wellness.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Bold headline,
  • Engaging visuals,
  • Informative descriptions,
  • Well-designed CTA button.

Improvement areas:

  • Customer reviews – adding customer reviews on the main landing page from single product pages would foster building the brand's credibility and boost user engagement from the first moment of contact with the brand.

Pick the sale template and use Landingi to build your beauty landing page – add high-quality images, implement catchy headlines, and customize CTA buttons to achieve the best results!

Template to build beauty landing page

 

4. California Skin Care & Day Spa

The California Skin Care & Day Spa's appointments page is designed to welcome visitors warmly and provide them with a variety of services and packages that can be booked online. The page emphasizes customer convenience by highlighting the ease of online booking for over 80 individual services and packages.

Wellness page example: California Skin Care & Day Spa

Source: cadayspa.com

The main CTA button serves as a "Call Now" button, simplifying contact with the company, especially for mobile users. This landing page provides a gateway to the brand's social media profiles, offering a cohesive look at its online presence. A strong trust-building element is the reviews section with customer testimonials.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Attractive visuals and concise descriptions,
  • Clear pricing,
  • Outstanding CTA buttons and a "Call Now" button,
  • Social media buttons,
  • Map plugin,
  • Partner brand badges.

Improvement areas:

  • Video – a short video or a background animation showcasing the rituals and services would enhance user engagement, ultimately leading to higher conversion rates.

Start crafting your own beauty landing page by choosing the Spa Package template from Landingi – its design ensures the best page performance.

Spa page template

 

5. Naglar Stockholm

The Naglar Stockholm page is a clean and visually appealing beauty landing page designed for a nail salon. It features a straightforward layout, vibrant pictures showcasing nail treatments, and clear CTAs like "Book Time," making it easy for visitors to schedule appointments. The headlines effectively communicate the salon's services and special offers, drawing attention to their expertise in nail care. This landing page combines functionality with aesthetic appeal to enhance the user experience.

Example of beauty landing page: Naglar Stockholm

Source: naglarstockholm.se

The page also includes high-quality pictures, clear pricing, and elements that simplify customers' actions to book appointments and find the beauty salon, like a map plugin. They also implemented social media buttons, leading to salon channels where customers can find more attractive pictures, videos, and user testimonials or discussions.

Key takeaways to learn from this example:

  • Bold headline and outstanding CTA button,
  • Short descriptions,
  • Social media buttons,
  • Map plugin,
  • Contact section.

Improvement areas:

  • Mobile responsiveness – the page could feature a better layout to ensure a seamless experience also for mobile users,
  • "Call Now" button – adding a "Call Now" button would improve conversion rates, especially on mobile devices, facilitating user paths to book appointments.

Create an irresistible offer for your target audience – choose the Discount template that allows you to clearly communicate the value and implement an outstanding CTA with straightforward messaging to boost conversions.

Spa Discount landing page template

 

6. Verso

The Verso Skincare Daily SPF 50 page emphasizes its broad-spectrum protection and moisturizing benefits through a clear and concise layout. It features direct CTAs for shopping the product, detailed explanations of the benefits and unique ingredients, and high-quality imagery that supports the text.

Skincare landing page example: Verso

Source: versoskincare.com

The page is designed to educate visitors about the importance of daily SPF use while promoting a specific product. This combination of informative content and user-friendly layout enhances user experience and engagement. The page also features a video that enhances user engagement, leading to higher conversions.

Key takeaways to learn from this example:

  • Clear, user-friendly layout,
  • Catchy headlines and concise but informative descriptions,
  • Attractive images,
  • Video,
  • Well-designed CTA with straightforward messaging.

Improvement areas:

  • Social proof – adding user reviews and testimonials would build brand credibility and boost user engagement, leading to higher conversions.

Create the best beauty landing page for a cosmetics brand with Landingi – pick the Perfumes pattern and customize it easily within a user-friendly, drag-and-drop editor.

Landing page template for a cosmetics brand

 

3 Beauty Landing Page Best Practices

The 3 best practices pivotal for crafting a compelling beauty landing page include showcasing product efficacy, fostering trust through transparency, and creating a personalized user experience. These foundational principles guarantee that visitors recognize the brand's value proposition and are inspired to interact and convert. This creates a robust link between the brand and its audience, fostering meaningful engagement.

#1 Use pop-ups

Firstly, using pop-ups with signup forms and special offers on beauty landing pages can significantly increase conversion rates. This strategy effectively turns casual browsers into potential loyal customers, leveraging impulse and providing instant value, which can be a key factor in driving sales and building a customer base. They capture visitors' attention at the right moment, encouraging immediate engagement.

Take a look at the example below:

Beauty Landing Page Best Practices: Use pop-ups

Source: byhumankind.com

Thanks to well-designed pop-ups, you can quickly grow your email lists by offering visitors value through discounts or exclusive content in exchange for contact information. It enables personalized follow-up marketing efforts and brings great results in converting visitors into leads and loyal customers.

#2 Add customer testimonials and reviews

Secondly, adding user testimonials and reviews to beauty landing pages builds trust and credibility, impacting your brand's strength. They provide social proof, showing potential customers that others have successfully used the products and experienced positive results. This validation from real users can significantly influence decision-making, as it offers reassurance and reduces perceived risk. Ultimately, testimonials and reviews enhance the brand's reputation and can lead to higher conversion rates.

Take a look at the example below:

Beauty Landing Page Best Practices: Add customer testimonials and reviews

Source: cadayspa.com

It is a good practice to implement ratings from popular platforms where your company appears, especially if you offer beauty services, cosmetics subscriptions, etc. Building trust among new visitors is one of the most influential factors in creating an overall brand image.

#3 Add a "Call Now" button

Thirdly, adding a "Call Now" button, especially on the beauty service landing pages, enhances user experience and simplifies the customer's booking process. Implementing a button instead of a phone number information is a little step for you, making a huge difference for your potential customers, especially from mobile traffic.

Take a look at the example below:

Beauty Landing Page Best Practices: Add a Call Now button

Source: strictlystyles.com

The button should be placed strategically on your landing page, like the top bar, top corner, and contact section. Another good practice is implementing a map plugin that allows customers to find your beauty business location. These little changes not only improve user experience but also boost overall conversion.

How Can I Optimize My Beauty Landing Page for Higher Conversion Rates?

To optimize your beauty landing page for higher conversion rates, focus on key strategies that enhance user experience, clarity of your value proposition, and the ease with which users can take the desired action. Learn the following 5 optimization tips to achieve the best results:

1. Leverage high-quality visuals

The first optimization tip is to use high-resolution images and videos that accurately represent your products, as beauty products thrive on aesthetics. This grabs attention and helps visitors envision themselves using your products. Consider before-and-after images – especially for beauty service landing pages, product usage videos, and user-generated content to add authenticity and trust.

2. Craft compelling copy

The second optimization tip is to clearly articulate the benefits of your products or services, not just the features. Use persuasive language that speaks directly to your target audience's desires, needs, and potential pain points. Highlight what sets your beauty products apart from competitors and how they can solve specific problems or enhance the user's beauty routine. Indicate what makes your beauty services special and what benefits potential customers can gain by choosing your beauty salon – attract visitors with concise but informative descriptions.

While creating copy, think about your target audience – answering potential customers' fears and objections can boost conversions by 80%, according to Marcus Sheridan's report.

3. Simplify the user journey

The third optimization tip is to ensure that your landing page design is clean, with an intuitive layout that guides the visitor toward the call-to-action button without distractions. The path to conversion – whether it's making a purchase, signing up for a newsletter, or downloading a guide – should be straightforward. Minimize the steps required to complete an action and keep forms as concise as possible.

4. Utilize social proof and testimonials

The fourth optimization tip is to implement social proof, such as customer testimonials, reviews, and influencer endorsements. Those elements can significantly impact conversion rates by building trust and credibility. Display positive feedback prominently on your landing page to reassure potential customers of the quality and effectiveness of your beauty products or services.

5. Optimize for mobile

The fifth optimization tip is to ensure that the page loads quickly, is easy to navigate on a small screen, and that all elements (text, images, CTA buttons) are mobile-friendly. This provides a seamless experience for users, regardless of the device they're using, which can lead to higher conversion rates. With a significant portion of internet browsing done on mobile devices, your beauty landing page must be optimized for mobile users.

Implementing these strategies can enhance the effectiveness of your beauty landing page, leading to increased engagement, better user experience, and, ultimately, higher conversion rates.

What Are the Key Elements of an Effective Beauty Landing Page?

An effective beauty landing page combines the following 7 key elements to capture visitors' attention, convey the value of the products, and encourage conversions:

1. High-quality images and videos

The first key element of an effective beauty landing page is imagery. Since beauty products or services are visually driven, your landing page should feature clear, high-resolution pictures and videos that showcase your products or services in the best light. These visuals should reflect quality and appeal, helping engage visitors immediately upon arrival.

2. Compelling and clear copy

The second key element of an effective beauty landing page is copy. The text on your landing page should clearly communicate the benefits and unique selling points of your beauty products or services. A persuasive and relatable language that speaks to your target audience's desires and needs highlighting how your offer can solve their specific beauty concerns, is a must.

3. Strong CTA

The third key element of an effective beauty landing page is CTA. Buttons should be bold, eye-catching, and placed strategically across the page to guide visitors toward taking action. The CTA should use actionable language that creates a sense of urgency or exclusivity, whether it refers to purchasing products, booking appointments, or signing for newsletter subscriptions.

4. Social proof

The fourth key element of an effective beauty landing page is social proof. Incorporating customer testimonials, reviews, and before-and-after photos builds trust and credibility. Social proof helps to reassure potential customers about the effectiveness and quality of your beauty products or services.

5. User-friendly, simple layout

The fifth key element of an effective beauty landing page is layout. Your beauty landing page design should be clean and uncluttered, with intuitive navigation that guides visitors through the information smoothly. A well-organized layout helps prevent overwhelm and keeps the focus on the conversion goal.

6. Mobile responsiveness

The sixth key element of an effective beauty landing page is mobile responsiveness. With the increasing use of smartphones for online shopping and booking appointments, your beauty landing page must be fully optimized for mobile devices. This involves fast loading times, responsive design, and touch-friendly navigation and CTA buttons.

7. Special offers or incentives

The seventh key element of an effective beauty landing page is a valuable offer. Highlight any special offers, discounts, or free samples you provide first-time customers. These incentives can be a powerful motivator for visitors to purchase, sign up, or book a visit.

Integrating these key elements into your beauty landing page can significantly enhance its effectiveness, engaging visitors and encouraging them to take action.

What Is the Best Beauty Landing Page Builder?

The best beauty landing page builder is the one that allows you to create high-performing pages and simplifies the optimization process. Landingi, a multifunctional platform widely known for its user-friendly builder and great optimization toolkit, is an optimal choice for both advanced and inexperienced users.

Landingi provides a great digital marketing toolkit simplifying landing page building and optimization processes. You can start creating a landing page for your beauty business by choosing one from over 400 templates designed by professionals to maximize conversions. The customization process goes effortlessly thanks to a user-friendly builder involving all necessary options. Using side features to add a perfectly designed form or popups, you can craft a highly performing page, even without advanced knowledge.

Thanks to built-in optimization features, like the A/B testing tool, you can easily experiment with various page elements, like CTA buttons, headlines, or forms, to find the most effective design. Content creation and SEO optimization are effortless with AI Assistance – Landingi can create the most effective content that engages visitors and is SEO compliant. With the EventTracker tool, you can track user behavior and measure a page's efficiency, gathering all data in one visual dashboard.

The Landingi platform stands out as a top-tier digital marketing solution designed to streamline the process of creating landing pages. Its page builder significantly benefits those searching for a user-friendly, well-equipped, yet cost-effective option. Engineered for users ranging from beginners to experts, this platform is undeniably the premier choice for crafting impactful landing pages.

Create Landing Pages for Beauty Products with Landingi

In the dynamic world of beauty marketing, an effective landing page is a crucial link between beauty brands and their target audience. You can create spaces that mirror your brand's aesthetic, boost engagement, and drive conversions by mastering the art of landing page optimization – from engaging design and compelling content to strategic SEO practices.

Equipped with the right tools and insights to enhance your page, transforming a basic webpage into a high-converting beauty landing page becomes an achievable opportunity to expand your influence and significantly impact the beauty industry. Embrace your creativity and try Landingi to design your own beauty landing page!

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Searching influencer landing page examples that really perform? Discover pages that nailed it by turning browsers into followers, and get actionable insights. This article offers you a no-nonsense look at practical examples and the elements that make them shine, indicating best practices and tips on crafting an influencer landing page that converts.

Explore with us as we uncover the secrets behind some of the most successful landing pages out there – check out our influencer landing page examples, learn what distinguishes these pages in the influencer realm, and gather ready-to-use takeaways on how to craft or refine your own landing page with confidence.

At the beginning, take a look at the list of 4 tips on optimizing an influencer landing page for higher conversion rates:

  • Test various CTA designs
  • Leverage influencer-created content
  • Optimize for mobile devices
  • Use social proof strategically

Scroll through the article to check out the best influencer landing page examples and find out what needs your attention during the page creation process.

  1. Chris Burkard
  2. Jack Morris
  3. Becky G
  4. Mrwhosetheboss
  5. Simone Giertz

Create pages using AI features to generate text, SEO and edit images to work more efficiently and publish high-quality pages.

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What Is an Influencer Landing Page?

An influencer landing page is a website designed specifically for influencers' social media followers to promote products, services, or events to their audience. The main goal of an influencer landing page is to convert the followers into customers, subscribers, or participants by taking a specific action, such as making a purchase, signing up for a newsletter, or registering for an event.

To understand it better, imagine entering a space that’s been crafted to reflect the essence of your favorite influencer’s brand. A space where every pixel resonates with the personality and style you’ve come to admire. This is the influencer landing page – a specialized web page designed to convert visitors referred by social media influencers into leads or customers.

In essence, an influencer landing page is a space that involves the following 3 pillars:

  • The culmination of an influencer’s online presence,
  • Reflection of the influencer’s brand and style,
  • The digital marketing tool that captures visitors’ attention and converts them into an engaged community.

Unlike general landing pages, an influencer landing page is tailored to reflect the influencer's brand, style, and message, creating a seamless experience for the followers who arrive there. The content is usually highly personalized and engaging, designed to resonate with the influencer's audience, leveraging the trust and relationship the influencer has built with their followers.

These pages are more than just a pretty design; they’re strategic tools that amplify an influencer’s reach and impact. They explain what the influencer offers to followers and sponsors with a clear value proposition, often including a media kit with statistics to demonstrate credibility and authority. The effectiveness of an influencer landing page lies in its ability to capitalize on the influencer's credibility and influence to drive conversions, making it a powerful tool in targeted marketing campaigns.

Beyond the basics, these web pages are canvases showcasing an influencer’s best content. From blog posts to podcasts, they establish authority and invite visitors to dig deeper into the influencer’s world.

Free resources like workbooks or quizzes become golden tickets for converting visitors into subscribers by providing immediate value.

How Do I Create an Influencer Landing Page?

To create a landing page for an influencer that effectively converts followers into customers or leads, follow the 8-step instructions. Incorporating these steps allows you to ensure your page is engaging and aligned with both the influencer's brand and your marketing goals:

1. Know your audience

Firstly, analyze your audience demographics, interests, and behaviors. Knowing the audience will help you tailor the landing page content, design, and messaging to match their preferences and expectations.

2. Set clear objectives

Secondly, define what you want to achieve with the landing page, such as increasing sign-ups, generating leads, or selling a product. Your objectives will guide the page's layout, call-to-action, and content.

3. Work on design and messaging

Thirdly, ensure that the landing page reflects your style and voice. This step is crucial for maintaining authenticity, which is key to engaging the influencer's followers. Creating an influencer landing page requires the finesse of an artist at work; it all starts with a vision.

Consider using visuals to show your reach and engagement clearly. A media kit can be your silent ambassador, presenting statistics that underscore your influence.

4. Optimize content for engagement

Fourthly, create compelling and concise content highlighting your offer's benefits. Use engaging visuals, testimonials, and social proof to build trust and encourage action. The words you choose should form a compelling narrative, starting with a headline that captures attention and supporting text that highlights benefits from the visitor’s perspective.

5. Focus on a strong CTA

Fifthly, set a clear, compelling CTA, and place it prominently. It's essential to make it as easy as possible for visitors to take the next step, whether purchasing, signing up for a newsletter, or another action.

6. Ensure mobile responsiveness

Sixthly, test the page on various devices to ensure a seamless experience. With many followers likely accessing the landing page from mobile devices, designing the page with mobile responsiveness is critical.

7. Integrate social sharing options

Seventhly, let visitors find your social media channels and optionally share your content. This can increase the page's reach and potentially attract more leads.

8. Test and optimize

Lastly, test the landing page to identify load times, design, or user experience issues. Before unveiling your creation to the world, preview your good landing page and perform a final check. After launch, continuously analyze performance metrics and user feedback to optimize the page for higher conversions.

Following these steps, you can create an influencer landing page that resonates with the audience, maintains the influencer's authenticity, and achieves your marketing objectives. Remember, this great landing page is not just a single landing page; it’s a stage for your brand to shine with a professional landing.

5 Best Examples of Influencer Landing Pages

Knowing the theory, it's time to examine the 5 of the best landing page examples in the realm of influencer marketing. It will be an inspiring trip through the best designs, uncovering their strengths and areas for improvement to find out how to create your new landing page.

1. Chris Burkard

Chris Burkard’s influencer landing page lets visitors embark on a visual journey. Breathtaking photography takes center stage on his page, inviting users to explore the world through his lens. Each image tells a story of adventure and discovery, perfectly capturing the essence of the wild and untamed landscapes he traverses.

Chris Burkard Influencer landing page example

Source: chrisburkard.com

The layout is meticulously designed to draw viewers into scenes of dramatic coastlines, towering mountains, and untouched wilderness, reflecting Burkard’s passion for nature and his talent for capturing moments that inspire wanderlust. The visual narrative is complemented by a user-friendly interface that offers easy navigation, allowing visitors to effortlessly browse through galleries, purchase prints, or book photography workshops. It’s a harmonious blend of aesthetic excellence and functionality that creates an immersive experience for all who land on the page.

Key takeaways to learn from this example:

  • Clear, consistent layout with strategic white space,
  • Stunning visuals and background video,
  • Clear messaging,
  • Social proof – partner and sponsor badges,
  • Influencer's note,
  • Outstanding CTAs,
  • Social media buttons.

Improvement areas:

  • Mobile responsiveness – although the page is stunning, it should be optimized better to ensure a seamless experience on various devices.

Choose the Company Presentation template from the Landingi library and customize it easily with its drag-and-drop editor to create your perfect influencer landing page.

Company Presentation landing page template

 

2. Jack Morris

Jack Morris’s workout plan landing page is a testament to the transformative power of fitness. Before-and-after images of Jack himself offer a glimpse into the potential results, motivating visitors to take the leap and sign up. The page offers a chance to buy the plan, guaranteeing lifetime access and multi-format availability, thereby becoming a flexible resource for fitness devotees.

Jack Morris Influencer landing page example

Source: jackmorris.co

Its clear layout, bold headlines, and straightforward CTA buttons are elements that make the page effective. The simplicity of these features contributes to the user experience, ensuring that visitors can navigate the site easily and are not overwhelmed by clutter or unnecessary distractions. This combination of clarity, emphasis, and direction is crucial for converting visitors into engaged followers or customers.

Key takeaways to learn from this example:

  • Catchy, direct headline,
  • Clear CTA buttons,
  • The hamburger menu in the strategic upper right corner,
  • Intuitive layout,
  • Simple signup form with outstanding CTA,
  • High-quality images,
  • Well-written, engaging content.

Improvement areas:

  • Social proof – adding customer testimonials would boost user engagement and build the influencer's credibility, ultimately leading to a higher conversion rate.

Choose the template available on the Landingi platform, customize it, and use your influencer landing page as a great lead generation tool.

Influencer landing page template

 

3. Becky G

Becky G’s influencer landing page provides a dynamic experience that encourages visitors and invites them to immerse themselves in her world. The page transcends being just a marketing tool; it serves as a communal platform where fans can register for updates and directly stream music from the site, maintaining their connection and engagement with Becky G’s ongoing artistic evolution.

Becky G landing page example

Source: iambeckyg.com

The page is created on a clear layout with attractive visuals and immersive background video, inviting visitors to explore the influencer’s world. Clear CTAs and content condensed into graphics, in this case, work efficiently, directing visitors' attention to take action.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Bold headline,
  • Engaging visuals and background video,
  • Minimal written content,
  • Strong calls to action,
  • Social media icons.

Improvement areas:

  • Mobile experience – optimizing loading times, easy navigation, and mobile-friendly design elements, such as CTA button size, can lead to higher conversions.

If you want to create a stunning, high-converting influencer landing page but don't feel familiar with page builders – hire the design expert. Professionals from Landingi will transform your ideas into reality to create beautiful, efficient projects.

 

4. Mrwhosetheboss – Arun Maini

Arun Maini, known as Mrwhosetheboss, presents a classic example of a minimal landing page that serves as an introduction page. The design philosophy here is "less is more," allowing for a clean, distraction-free environment that invites visitors to focus on the content. This approach aligns with the aesthetic of his tech review videos, known for their straightforward, informative style.

Mrwhosetheboss – Arun Maini: influencer landing page

Source: mrwhosetheboss.com

The landing page provides a gateway to his social media profiles, offering a cohesive look at his online persona. It's a space that reflects Arun's commitment to delivering value through his content and enables brands and followers to connect with him directly.

Key takeaways to learn from this example:

  • Minimal design,
  • Catchy headline,
  • Concise messaging,
  • Short sign-up form with outstanding CTA button,
  • Visually striking picture,
  • Social media icons in the strategic top right corner.

Improvement areas:

  • Video – background video, in this case, would enhance user engagement, leading to higher conversion.

Start crafting your own influencer page with the best builder – Landingi, an all-in-one, user-friendly platform. Choose the Business Page template, customize it, and run A/B tests to optimize it for better results.

Page template for influencer

 

5. Simone Giertz

Simone Giertz’s landing page captures the essence of her quirky and creative spirit. Showcasing her latest projects and inventions, the page highlights her ingenious mind and engineering prowess. The layout is intuitive and engaging, drawing users to explore her world of whimsical yet practical machines.

Simone Giertz influencer landing page example

Source: simonegiertz.com

The page also features a behind-the-scenes look at her workshop, offering a peek into the chaos and charm where her ideas come to life. It’s a space that reflects Simone’s personality: a blend of humor, intelligence, and a touch of the unexpected.

Key takeaways to learn from this example:

  • Clear layout with strategic white space,
  • Attractive visuals,
  • Concise but compelling content,
  • Newsletter sign-up form,
  • Oustanding CTA,
  • Social media buttons.

Improvement areas:

  • Form – even if not all fields are required, can discourage users from taking action. For newsletter purposes, a single opt-in form would be a better option.

Pick the Newsletter template, add your content, and customize the form easily. Ask only for the visitor's email address to streamline the sign-up process, and don't forget about the outstanding CTA button!

Influencer newsletter page template

 

3 Influencer Landing Page Best Practices

Among creativity and personal style, the 3 best practices stand out as non-negotiables to make an influencer landing page really great. These pillars sustain a high-converting landing page structure, ensuring that visitors admire your brand and are compelled to engage with it.

#1 Clear CTA

A call-to-action is the pivotal element of your influencer landing page, a clear directive that, well-designed, can notably boost conversion rates even by 304%, according to a case study by Michael Aagaard. Whether nudging engagement or encouraging visitors to embark on a free trial, the call to action must be clear and accessible of salesmanship to maintain authenticity.

Matching the tone of the CTA with the desired action ensures a seamless experience for the visitor, whether engaging with content or being informed about sales.

Take a look at the example below:

Influencer Landing Page Best Practices: Clear CTA

Source: crunchlabs.com

Having a specific goal in mind for your CTA can guide visitors smoothly through the desired journey, from initial intrigue to final action, such as a purchase or content engagement. Designing a CTA that fosters a sense of urgency without being pushy is a craft; mastering it can trigger significant expansion in follower engagement and conversions.

Think about colors: the red CTA button consistently achieves better results than the green one, according to CXL statistics. If red is not the best choice for you, check the psychology of colors before choosing a button design.

#2 Strategically placed SM buttons

Social media is the lifeblood of influencer marketing, and strategically placing social media links on your landing page can amplify your message. These buttons act as conduits, encouraging visitors to engage by liking, sharing, or commenting, extending your reach. Their placement must be intentional, aligning with the goals of your landing page and ensuring they lead visitors toward the desired interactions.

Take a look at the example below:

Influencer Landing Page Best Practices: social media buttons

Source: janniolssondeler.com

Design consistency is key, with social media buttons adopting the official logos of the platforms they represent, seamlessly integrating into the landing page’s overall aesthetic. Moreover, these buttons should be a mainstay across all pages, creating a cohesive experience that encourages visitor interaction.

#3 Mobile responsiveness

Given the rapid dynamics of today’s digital realm, mobile responsiveness isn’t merely a feature; it’s a requirement. With most social media interactions happening on mobile devices, your influencer landing page must offer a seamless experience that caters to the immediacy mobile users expect.

Take a look at the example below:

Influencer Landing Page Best Practices: Mobile responsiveness

Source: mrmobile.tech

A mobile-responsive design is characterized by a simple layout, a clear headline, and effective white space, focusing the user’s attention on key elements like the CTA. Designing for touchscreens requires consideration for finger tapping, with larger buttons and ample space to prevent accidental clicks.

Ensuring that your mobile landing page provides a frictionless journey from an ad or search result to checkout is crucial for maintaining low bounce and high conversion rates.

How Can I Optimize My Influencer Landing Page for Higher Conversion Rates?

To optimize your influencer landing page for higher conversion rates, follow the 6-step guide, which involves a multifaceted approach that combines strategic content placement, user experience enhancements, and data-driven adjustments.

1. Enhance page load speed

The first step is ensuring your landing page loads quickly. A delay of even a few seconds can significantly increase bounce rates. Optimize images, streamline code, and reduce server response time to ensure visitors aren't kept waiting.

Mobile web pages load about 70% slower than desktops, according to a HubSpot reports, so optimizing your page for better loading speed can help you stand out from competitors.

2. Create irresistible CTA

The second step is to experiment with different CTA phrasings, colors, and positions to find what resonates best with your audience. Your CTA needs to stand out and encourage immediate action. It should be clear, concise, and prominently displayed.

3. Use stunning visuals and attractive content

The third step is to incorporate high-resolution images, videos, and authentic content from the influencer, such as video messages, which can significantly boost trust and encourage conversions. Ensure that these visuals are optimized for fast loading without sacrificing quality.

4. Leverage social proof

The fourth step is to display reviews, testimonials, and social media mentions prominently on your landing page. Social proof helps build trust and credibility, showing potential customers that others have had positive experiences with your product or service.

5. Optimize for mobile users

The fifth step is to optimize your page for mobile responsiveness. A significant portion of social media traffic comes from mobile devices, so it's crucial that your influencer landing page is mobile-friendly. This includes responsive design, touch-friendly navigation, and fast loading times on mobile connections.

6. Implement A/B testing

The last step is to continuously test different elements of your landing page, such as headlines, CTAs, images, and layout structures. A/B testing is a powerful tool in the quest for optimization, allowing you to fine-tune your landing page by focusing on one element at a time for clear results. By testing variables, both big and small, and setting specific goals for each test, such as increasing click-through rates or conversions, you can systematically improve the performance of your landing page.

Landingi, the dedicated landing page platform, offers A/B testing functionalities to help you effortlessly identify which variations perform the best and why. Utilizing A/B testing allows you to make data-driven decisions that significantly improve conversion rates.

Roughly 60% of companies perform A/B tests on their landing pages – it's a proven optimization method for higher conversions, better user experience, and strong brand image.

By focusing on these key landing page optimization areas, you can enhance your influencer landing page's ability to convert visitors into leads or customers. Regularly reviewing performance analytics and making iterative improvements based on data will ensure your landing page remains optimized for high conversion rates.

What Are the Key Elements of an Effective Influencer Landing Page?

An effective influencer landing page is designed with the following 7 key elements that affect converting the influencer's followers into actions such as purchases, sign-ups, or downloads:

  1. Influencer endorsement – this could be in the form of a video, image, or written testimonial. The content should feel personal and authentic, reflecting the influencer's genuine recommendation of the product or service.
  2. Compelling headline – a strong, attention-grabbing headline that communicates the value proposition or main benefit of the offer. It should resonate with the influencer's audience and encourage them to read on.
  3. High-quality visuals – images or videos that feature the influencer using the product or service. Visual content should be engaging and professional, helping to visualize the benefits and reinforce the message.
  4. Clear CTA – the main element of each landing page that can't be missing on an influencer's one. The CTA should be prominently displayed, encouraging visitors to take the next step with well-matched messaging and outstanding design.
  5. Social proof – a list of partners and media mentions that build a person's credibility. If it's only possible, an influencer landing page should also include testimonials, user reviews, or case studies that showcase the product's or service's effectiveness.
  6. Exclusive offer – an offer that is exclusive to the influencer's audience; this could be a discount code, free trial, or bonus content that adds value to the purchase. Offering something valuable for the target audience significantly increases conversion rates.
  7. FAQ or additional information – this element helps to address common concerns or barriers to conversion, providing visitors with the confidence to take action.

Each of these elements plays a vital role in creating an influencer landing page that effectively converts interest into action, leveraging the trust and authority of the influencer to drive results.

Prominent call-to-action buttons act as the rhythm, guiding visitors toward collaboration and conversion. Highlighting the influencer’s unique value and showcasing key metrics simplifies the process for business opportunities, leading to more brand deals and partnerships.

Featuring the best content, such as popular blog posts, product reviews, or customer testimonials, demonstrates the influencer’s expertise and value to the audience, providing social proof. And indeed, free resources or special offers provided on the landing page create goodwill and capture leads, all while leaving a lasting impression that keeps visitors coming back for more.

What Is the Best Influencer Landing Page Builder?

The best influencer landing page builder is the one that provides features to create and optimize pages that truly convert – it plays a crucial role in bringing your creative vision to life. Landingi stands out with its user-friendly builder and optimization features, making it a highly trusted choice among the many available tools.

Your journey with the Landingi platform can start with choosing the perfect template among over 400 propositions. You can build a perfect page with its intuitive drag-and-drop editor, ensuring creative freedom. Adding forms, pop-ups, and widgets like a countdown timer lets you turn pretty design into a conversion-driving digital marketing tool.

Built-in optimization features, like the A/B testing tool, allow experimentation with various page versions and finding the most effective one. For measuring page performance, the best side feature is EventTracker, a built-in user behavior tracking tool that allows you to gather significant data in one intuitive dashboard. What makes Landingi an even better choice is the AI Assistance feature, which helps to create compelling content and optimize your page for SEO with minimal effort.

Landingi platform is a high-end quality digital marketing tool invented to simplify the landing page creation process. Its page builder makes a huge difference for those seeking a user-friendly, fully equipped, yet budget-friendly option. This platform, created for both advanced and inexperienced users, is objectively the best one for creating effective landing pages.

Create Your Influencer Landing Page in Landingi

In the fast-paced digital marketing realm, influencer landing pages are powerful conduits between influencers and their audiences. By understanding what makes a landing page effective, from its design to its content and optimization techniques, you can create spaces that reflect your brand and drive engagement and conversions.

Now that you know which tools you should use and how to optimize your page, the journey from a simple web page to a high-converting landing page is not just possible but also an exciting opportunity to expand your reach and impact in the digital world. Unleash your creativity and try Landingi to craft your own influencer landing page!

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Landing page is a digital powerhouse designed to convert visitors' interest into action, whether purchasing, signing up for a newsletter, or downloading a whitepaper. In this article, we’ll explore the ins and outs of landing pages, from their strategic role in marketing to the best practices for creating one that converts.

In the following sections, we'll delve deeper into the anatomy of a successful landing page, discuss the psychological triggers that compel visitors to click, and reveal how to leverage design and content to maximize conversion rates. From understanding the importance of A/B testing and analytics to recognizing the influence of mobile optimization and page load speeds, we'll cover everything you need to know to create landing pages that capture leads and captivate your audience.

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What is a landing page?

A landing page is a standalone web page crafted precisely to achieve one goal: conversion. It is the first touchpoint a visitor encounters after clicking on a link from an email, ad, or other digital avenues, engineered to transform interest into action. Unlike other web pages cluttered with information and options, a landing page relies on a single call-to-action, making it a laser-focused tool in any marketing arsenal.

The effectiveness of a landing page lies in its simplicity and specificity. A landing page reduces distractions and focuses on a specific demographic, delivering a customized message that aligns with the visitor's objectives. Whether capturing email addresses through lead-generation landing pages or guiding users to purchase via click-through landing pages, the design, and content are meticulously aligned with the page’s primary goal of conversion.

While each type of landing page has different requirements, depending on the industry, target audience, and main goal, they all contain the following key elements that make these digital spaces just that - landing pages:

  • Headline – captivating and clear, providing an immediate understanding of the offering.
  • Subheadline – offers additional information, complementing the headline.
  • Single USP – clearly states what makes the offer unique or valuable.
  • Hero image or video – visually represents the product or service, enhancing engagement.
  • Benefits section – lists the key benefits or features of the product/service.
  • Social proof – builds trust through reviews or endorsements.
  • CTA button – encourages visitors to take a desired action.
  • Lead capture form – collects visitor information, like email addresses, in exchange for the offer.
  • Closing argument – a final statement that reinforces the value of the offer.

 

What Is the Function of a Landing Page?

The landing page is created for marketing or advertising campaigns. It's where website visitors land after clicking on a link from an email, ad, Google, Youtube, Bing, Facebook, Linkedin, Instagram, Twitter, or similar places on the web. The landing page function is to capture information from contacts in exchange for something valuable like a retail offer code or ebook. It's a strategic instrument in a marketer's toolkit, designed to generate leads, increase sales, and amplify the impact of marketing campaigns. The following 4 pillars showcase the purpose of landing pages:

  • Lead generation – to gather contact details like email addresses and build a database of prospects.
  • Sales conversion – to encourage visitors to purchase, subscribe to a service, register for an event, etc.
  • Market testing – to test the market response to a new product or offer before a full-scale rollout.
  • Content delivery – to provide access to resources like e-books, whitepapers, or courses in exchange for user information.

Landing pages are pivotal for digital marketing campaigns, creating a streamlined path that channels visitor interest into concrete leads or sales. By presenting a clear and enticing proposition, landing pages encourage visitors to commit and engage with the brand meaningfully.

Landing pages are not mere online placeholders; they are conversion-centric environments that combine narrative and visually engaging elements to guide visitors toward the desired goal. Businesses use various strategies to drive a targeted audience to their landing pages, maximizing reach and effectiveness.

With the ability to track and measure success, landing pages provide invaluable data that informs future marketing initiatives, making them indispensable in achieving campaign objectives. This data-driven approach not only refines the marketing strategies but also offers insights into customer behavior, preferences, and conversion triggers. By analyzing performance metrics such as click-through rates, conversion rates, and bounce rates, marketers can make informed decisions to optimize their campaigns for better performance.

The ability to swiftly adapt to these insights allows for real-time campaign adjustments, ensuring that marketing efforts remain agile and responsive to the ever-changing digital landscape. Moreover, landing pages can be integrated with marketing automation tools to further streamline the lead nurturing process, making them a powerful component in a marketer's toolkit for driving successful outcomes.

 

What Are the 6 Benefits of a Landing Page?

The landing page benefits listed below showcase how important tools in the digital marketing world landing pages are. The 6 top profits that businesses can gain by using landing pages include the following:

  1. Higher conversion rates
  2. Increased focus on the audience
  3. Effective lead generation
  4. Better campaign measurement
  5. Decreased bounce rates
  6. Supported business goals
  7. Facilitated A/B testing

1. Higher conversion rates

Firstly, landing pages convert more traffic than general websites due to their focused and singular purpose. While a website provides a comprehensive view of a company, its products, and services, it also offers multiple paths for a visitor to take, which can weaken the effectiveness of a single conversion goal. Landing pages eliminate this complexity by guiding visitors to one specific action, reducing distractions, and making the decision-making process more straightforward.

2. Increased focus on the audience

Secondly, landing pages can be tailored to specific segments of your audience, presenting a customized message that resonates more deeply with visitors' needs and interests. This focused approach aligns closely with specific visitor intentions, enhancing the message's relevance. This personal touch increases the likelihood of conversion.

3. Effective lead generation

Thirdly, landing pages directly support your lead-generation efforts. By offering something valuable, for instance, exclusive ebooks, insightful whitepapers, or informative webinars in exchange for contact information, they efficiently gather leads for future marketing efforts. Furthermore, these pages can be optimized with persuasive copy and strategic design to increase the likelihood of visitor engagement, thus maximizing the potential for lead collection.

4. Better campaign measurement

Fourthly, with a single focus, it's easier to measure the effectiveness of a landing page in achieving its goal. Analytics can provide insights into conversion rates, visitor behavior, and campaign performance, allowing for rapid adjustments and optimizations.

For effortless performance analysis, use the Landingi platform. Its multifunctional marketing toolkit includes EventTracker, which allows tracking user behavior and gathering all data in one dashboard.

5. Decreased bounce rates

Fifthly, a well-designed landing page with a clear message and call to action is more likely to keep visitors engaged. Since there are fewer distractions than on a full website, visitors are more inclined to stay and take action.

6. Supported business goals

Sixthly, whether promoting a new product, increasing sign-ups, or driving participation in events or webinars, landing pages can be quickly created to support short-term and long-term business objectives.

7. Facilitated A/B testing

Seventhly, landing pages enable A/B testing, a crucial component for continuously optimizing digital marketing strategies. This testing allows businesses to compare different strategies by experimenting with various design features and copywriting options to determine which mix best appeals to their audience and achieves the intended results.

Exploring the capabilities of a landing page uncovers numerous advantages that significantly strengthen a business's approach to digital marketing. Landing pages are not just about conversions; they are a crucible for insights. Optimized landing pages offer valuable data that:

  • Sharpens the focus of paid ad campaigns
  • Boosts credibility with concise messaging
  • Reinforces branding
  • Serves as a litmus test for audience preferences, allowing marketers to fine-tune their approach through A/B testing
  • Allows marketers to adapt their tactics based on real-time feedback

Additionally, with the right SEO enhancements, more landing pages can become a beacon for organic traffic, further extending their reach and impact.

 

Where to Create a Landing Page?

To create a landing page, consider using user-friendly website builders like Wix or Squarespace, specialized landing page creators like Landingi or Leadpages, or a versatile content management system like WordPress. Choose based on your technical comfort, design needs, and the specific features required for your campaign or business.

In today's digital realm, many tools and services are at your disposal, streamlining the process of crafting effective landing pages. From dedicated landing page builders like Unbounce and Leadpages to content management systems (CMS) like WordPress, options are plentiful for novices and seasoned professionals. Best free landing page builders offer a range of features, from intuitive drag-and-drop interfaces to advanced analytics, catering to digital marketers and business owners' diverse needs.

However, if you are looking for a useful tool that allows building landing pages effortlessly, focus on the best free landing page builders – the top choice is the Landingi platform. This solution, invented by professionals to answer digital marketers' needs, was designed to streamline the page-building process and make it available also to inexperienced users. Landingi stands out with its multifunctional approach, providing the following features:

  • Intuitive landing page builder,
  • Over 400 professionally designed templates,
  • Built-in A/B Testing tool for experimentation with page versions,
  • EventTracker tool for streamlining user behavior tracking,
  • AI Assistance for content and SEO optimization,
  • Smart Sections for easy management of multiple landing pages,
  • Over 170 integrations,
  • Popups, forms, and more...

All were created to simplify landing page creation and further optimization processes for both advanced and inexperienced users and to allow various marketing campaigns with specific requirements to be run.

The key to success lies in selecting a tool that aligns with your marketing objectives and provides the flexibility to create landing pages that resonate with your target audience, so the best option is to find a solution that answers particular needs and provides user-friendly features. This means looking for a platform that offers a robust set of design and optimization tools and integrates seamlessly with your existing marketing stack, ensuring a cohesive and efficient workflow. The right tool should empower you to bring your creative vision to life with minimal fuss and maximum impact, leading to landing pages that not only look great but perform exceptionally well.

 

How to Create a Landing Page?

To create a landing page, define your goal, understand your audience, craft a compelling headline, design with clarity, highlight benefits, include social proof, create a strong CTA, and continuously optimize for conversions through A/B testing and analytics, ensuring the design is aligned with your brand and user-friendly across devices.

Follow the 8-step guide on how to create a landing page, and keep in mind that every element must work in harmony to captivate the audience and result in a high conversion rate.

If you are wondering how to create a landing page, follow the 8-step guide, and keep in mind that every element must work in harmony to captivate the audience and result in a high conversion rate.

1. Define your goal

Firstly, define your goal. Whether it's to gather leads, sell a product, or promote a webinar, your goal will shape the content and design of the page. This initial step is crucial as it lays the groundwork for all other elements of your landing page.

Without a clear objective, your landing page may lack focus, leading to confusion and a lower conversion rate. Therefore, take the time to understand what you want to achieve with your landing page and let this clarity inform every decision you make in the creation process.

2. Understand your audience

Secondly, understand your audience. Knowing their needs, preferences, and pain points allows you to tailor your message and design to resonate with them. But there's no room for guesswork – by conducting market research and gathering data on your target demographic, you can create a landing page that speaks directly to their desires and challenges.

This step is crucial, as it improves the relevance of your content and enhances the user experience by providing solutions aligned with their specific requirements. Personalizing your landing page this way can significantly increase the likelihood of conversion, as visitors feel the offer is crafted just for them.

3. Craft a compelling headline

Thirdly, create a compelling headline that cuts through the noise. Your headline should grab attention and convey the value proposition of your offer. It's the first thing visitors will see, so make it impactful. Make sure it's bold, clear, and leaves an indelible impression on the visitor's mind.

An effective headline can be the difference between a user engaging with your content or navigating away. Think of it as the hook that reels your audience – it should be intriguing enough to pique their interest and reflect the following content. A strong headline resonates with the visitor's needs and promises them a solution, making it a pivotal element in the conversion process.

4. Design a page with clarity and focus

Fourthly, design your page with clarity and focus on your objective. Minimize distractions by removing unnecessary elements that don't contribute to your goal. Use a clean layout, readable fonts, and appropriate images or videos that align with your message.

5. Highlight the benefits

Fifthly, highlight the benefits of your offer. Focus on how your product or service solves problems or improves your audience's situation. Use bullet points for clarity if necessary. Delve into the specifics of how it makes life easier, more enjoyable, or more efficient for the user.

Don't just list features; connect them with the real-world benefits that your audience can relate to. If it's an innovative solution, describe how its cutting-edge technology sets it apart from the competition. This section is about illustrating how your product or service can be the transformative element in creating a better life or work situation for the consumer.

6. Include social proof

Sixthly, include social proof – add testimonials, reviews, and logos of well-known customers or partners to your landing page. This form of social proof can greatly enhance trust among your visitors.

7. Create a strong CTA

Seventhly, craft a strong CTA. It should be visually prominent and worded in a way that encourages visitors to take action. Use action-oriented language that conveys a sense of urgency or benefit. Ensure the button is placed strategically where it's easily visible and stands out from the rest of the page's content.

8. Optimize for conversion

Eighthly, optimize your page for conversion. Implement A/B testing to try out different headlines, CTAs, images, and overall layouts. It's the proven method to see what works best. Use analytics to track visitor behavior and conversions and make adjustments based on data.

To further enhance the efficacy of your landing page, delve into the nuances of each element. By embracing a culture of testing and data analysis, you can incrementally improve your landing page's performance, leading to a more refined user experience and higher conversion rates over time.

Beneath the landing page's surface lies the strategic design and optimization framework. A well-designed landing page should:

  • Represent colors that reflect the brand’s identity,
  • Have a layout that facilitates easy navigation,
  • Ensure the visitor’s journey toward conversion is unimpeded,
  • Provide an optimal experience across all devices, especially for mobile users.

The process of designing high-converting landing pages actually never ends, as these digital tools are effective only when continuously tested and refined. Regular tests with optimization tools like heat maps are required to perfect the placement and appearance of key elements, like the CTA button.

How to Create a Landing Page Without a Website?

To create a landing page without a website, choose a tool like Landingi, Canva, or Instapage, offering hosting for a landing page. If you haven't acquired a domain yet but wish to create a landing page, it's the best option to use dedicated tools to construct a landing page and host it within their solutions. These tools provide users with a shareable link that serves as a standalone online presence, perfect for testing new market ideas or optimizing PPC campaigns.

Creating a landing page without a website is straightforward and cost-effective for those just starting out or operating on a tight budget. By focusing on the landing page’s purpose, selecting a captivating design layout, and building a simple form, users can quickly launch a page that begins engaging with potential customers. Even without a website, landing pages can become powerful tools for lead generation and product promotion.

What Are the Best Tools for Creating a Landing Page?

The best tools for creating a landing page are Landingi, Unbounce, or Leadpages, which, as landing page software, typically combine ease of use, flexibility, and powerful features that cater to various needs, from simple designs to complex, conversion-focused pages. The top landing page builders, widely recognized for their effectiveness, are the following:

  1. Landingi
  2. Unbounce
  3. Leadpages
  4. Carrd
  5. Wix

When choosing the best tools to create a landing page, focus on the 3 usability pillars they should cover, as follows:

  • Page creation

Choose from the best free landing page builders, like Landingi or Unbounce, that allow you to create landing pages effortlessly. User-friendly interface and drag-and-drop editor is a must, especially when aiming for time-saving solutions. A good landing page builder should offer templates designed by professionals to maximize performance and drive high conversions.

  • Conversion optimization

Think broader – in the digital marketing world, nothing happens, and crafting a landing page is not the end; further optimization is the key to success. Choose the multifunctional platform, like Landingi, that allows you to run A/B tests, track user behavior, and effortlessly analyze gathered data to implement optimizations.

  • AI support

Find a tool offering AI features that support content creation and SEO optimization. Best AI landing page generators, like Landingi, can help you match the message to your target audience and boost SEO efficiency with cost-effective solutions.

Among the many good landing page creators, such as Unbounce or Leadpages, it can be difficult to find the one that suits your needs. However, focusing on your goals, it makes sense to choose the best landing page creator - Landingi, which provides all the necessary tools for creating, testing, and optimizing pages.

 

What Is the Cost of a Landing Page?

The landing page cost varies from $50 to even $3000, with an average price tag of $350. Costs vary based on several factors, including whether you create it yourself, hire a freelancer, or work with an agency. Hiring a freelancer can be a cost-effective solution for businesses on a tight budget, but it's essential to carefully review the freelancer's portfolio and customer reviews before hiring. Below you can check out a breakdown of the costs involved in each approach:

  • Creating a landing page yourself

If you decide to create a landing page on your own using a platform like WordPress, Unbounce, or Landingi, your primary costs will be related to the platform's subscription fees and any premium plugins or themes you choose to use. These platforms often have free plans or start at as low as $10-$30 per month for basic plans, with more advanced features and integrations increasing the price.

  • Hiring a freelancer or agency

The cost of hiring a professional to design and develop your landing page can vary significantly. The work can cost $15 – $80 per hour, depending on the freelancer's experience, location, and expertise. For a basic landing page, the minimum creation cost is around $500, with an average cost of $1000.

  • Cost of a custom landing page

Custom landing pages designed by professional agencies or experienced freelancers can offer a tailored solution for your business needs and goals. For a custom landing page, average prices can range from $500 to $3000. These costs can go higher based on the complexity of the design, the number of revisions required, the level of customization, and any specific integrations needed.

As you see, the investment in a landing page can range from zero cost using free platforms to substantial amounts for custom-designed pages crafted by professional agencies. For those opting for a landing page builder, the cost includes a suite of features that support the creation and hosting of multiple landing pages, making it an attractive option for businesses of all sizes.

On the other end of the spectrum, hiring a freelancer or agency can result in a more tailored and sophisticated landing page. Costs can vary widely based on:

  • The complexity of the design,
  • The level of customization required,
  • Additional factors such as hosting, domain costs, SEO optimization, and ongoing maintenance.

It's important to consider the upfront costs and the potential return on investment (ROI) a high-quality landing page can bring in terms of leads, conversions, and sales. When budgeting for a landing page, weigh the cost against the expected benefits to your business.

 

What Are the Types of Landing Pages?

Landing page types include:

  • squeeze page,
  • lead capture page,
  • click-through page,
  • video landing page,
  • splash page,
  • thank you page,
  • unsubscribe page,
  • long-form sales page,
  • pricing page,
  • product page,
  • referral landing page,
  • coming soon page,
  • get started page,
  • ebook landing page,
  • login landing page,
  • microsites,
  • sales landing page,

and many more, even a 404 landing page.

Landing page types are distinguished to suit various industries, from product or service ones, through newsletter squeeze pages, to event promoting pages, and are meticulously crafted to address the specific needs and goals of each sector. They can be categorized based on their goals, target audience, and the nature of the content they present. Here are the main types:

  • Squeeze page

Explanation: a minimal landing page designed to effectively capture leads and gather contact information in exchange for something valuable, such as a free report, webinar registration, or a subscription to a newsletter.

Primary goal: to build an email list that can be used for marketing purposes, such as nurturing leads, distributing content, or promoting products and services.

  • Lead capture page

Explanation: a page designed to inform and engage visitors into the product or service, usually including a form that gathers visitors' contact details such as names, email addresses, phone numbers, and sometimes additional data relevant to the business, like company size or industry, depending on the depth of the lead qualification process.

Primary goal: to collect information from visitors to build a database of potential leads for future marketing efforts.

  • Click-through landing page

Explanation: a page that focuses on informing the visitor and nudging them towards a conversion point, usually through a single, compelling call-to-action.

Primary goal: to warm up visitors to a product or service before directing them toward making a purchase or taking another significant action.

  • Video landing page

Explanation: such a landing page incorporates a video as its central element to engage visitors, convey information, and encourage them to take a specific action, such as subscribing, purchasing, or filling out a contact form.

Primary goal: to capture attention quickly, making the message more accessible and compelling than text alone could achieve, which leads to higher conversions.

  • Splash page

Explanation: page that precedes the main home page of a website, often serving as a kind of introduction or gateway to the website's content.

Primary goal: to highlight a special announcement, verify the age of visitors before accessing the site content, allow visitors to choose their preferred language or region, or gather preferences or consent.

  • Thank you landing page

Explanation: a page that visitors are directed to after they have taken a specific action on a website, such as making a purchase, signing up for a newsletter, downloading a resource, or completing a contact form.

Primary goal: to acknowledge and express gratitude to users for their actions, enhancing the user experience, and nurturing the relationship between the business and its customers or leads.

  • Unsubscribe page

Explanation: a specific page that users are directed to when they choose to unsubscribe from a newsletter, email list, or other forms of digital communication.

Primary goal: maintaining a positive user experience, even as users opt out of communication, and adhering to email marketing best practices and regulations

  • 404 Landing page

Explanation: a page serves as an error message informing users that the content they’re looking for doesn’t exist.

Primary goal: minimizing bounce rates, as a well-designed 404 page can turn a potentially frustrating experience into a positive interaction by guiding users back to useful content or the home page

  • Long-form sales page

Explanation: a page is a comprehensive and detailed webpage designed specifically for selling a product or service.

Primary goal: to address a prospective buyer's possible questions and concerns, thereby reducing friction towards purchasing.

  • Pricing landing page

Explanation: a page designed to present the pricing options for a product or service in a clear and straightforward manner

Primary goal: to inform potential customers about the cost of different packages or plans and to guide them toward making a purchase decision.

  • Product landing page

Explanation: a page designed specifically to promote and sell a single product or a specific group of products. Unlike general websites or e-commerce platforms that might list multiple items, a product landing page focuses on one specific product offering.

Primary goal: to succinctly communicate the value of the product, address potential customer questions or concerns, and persuade them to take action.

  • Referral landing page

Explanation: a page designed specifically to facilitate and encourage the process of referring new users or customers through existing customers' or participants' networks.

Primary goal: to allow the sharing of the referral link or code via email, social media, messaging apps, or other channels, facilitating the spread of the word among potential new customers.

  • Coming soon landing page

Explanation: a temporary page set up to inform visitors about a product, service, or website that is not yet available but will be launched in the near future.

Primary goal: to build anticipation, capture interest, and gather early leads or subscribers before the official launch.

  • Get started landing page

Explanation: a page designed to guide visitors towards taking the first step in using a product, service, or platform.

Primary goal: converting visitors into users or customers by encouraging them to begin the signup process, start a free trial, or take another action that leads them to engage directly with the offering.

  • Ebook landing page

Explanation: a page designed specifically to promote and facilitate the download of an ebook.

Primary goal: to generate leads by using the ebook as a valuable resource to entice visitors.

  • Login landing page

Explanation: a page designed primarily for users to access an existing account by entering their credentials, such as a username and password.

Primary goal: to facilitate secure and straightforward access for returning users and reflect the brand's commitment to user experience and security

  • Microsite

Explanation: small, focused webpage designed to function as a supplementary or standalone resource separate from a brand's main website.

Primary goal: to highlight a specific campaign, product launch, event, or content theme. Their targeted nature allows brands to convey a focused message to a particular audience segment without the distractions of a full-scale website.

  • Sales landing page

Explanation: page created specifically to sell a product or service. Unlike a general homepage or a product page that may have multiple goals and links, a sales landing page focuses solely on one offering and drives the visitor towards completing a sale.

Primary goal: to convert visitors into customers by persuading them to make a purchase decision.

Although we explained most of the landing page types, there are many more possibilities to make a usage of these digital spaces. As one of the most useful tools, landing pages work efficiently, helping to run a successful marketing campaign for your business.

Choosing the right type of landing page depends on the specific goals of a campaign, and designing separate landing pages can help cater to those different objectives.

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What Are the Best Practices for Creating Landing Pages?

For effective landing pages, ensure a clear, concise headline, compelling and benefit-focused content, and a strong and clear call-to-action, all supported by engaging visuals. Add trust-building elements, optimize your page for mobile, and remember about loading speed. All these elements matter when it comes to creating landing pages that convert.

Meet all landing page best practices listed below, grouped into relevant categories, to create and optimize your landing page for the best results.

1. Landing page design

Landing page design, when well thought-out, helps to achieve the best results. Make the page intuitive and user-friendly, focused on a single purpose, and implement the 7 best practices:

  • Remove navigation – streamline the user journey toward conversion, eliminating any potential obstacles that might divert them from the primary goal of the page.
  • Keep it consistent – ensure that the design, messaging, and overall feel of the landing page align with your brand and the campaign it represents.
  • Keep the action above the fold – ensure that the most important elements, such as the headline, USP, and CTA, are visible without scrolling, thus improving user engagement and conversions.
  • Responsive web design – ensure the landing page performs well on any device, adapting to different screen sizes and orientations to provide an optimal user experience.
  • Choose the right colors – select colors that evoke the desired emotional response and complement the brand identity, creating a visually harmonious and psychologically compelling environment.
  • Design for mobile – design a landing page for touch interactions and make sure that page elements are easily viewable and navigable on smaller screens. Additionally, load times should be swift, as mobile users expect quick access to information on the go.
  • Eliminate distractions – streamline the design to align strictly with the conversion objective, and ensure that every element on the page drives home the message and leads the visitor towards the desired action.

2. Content crafting

Crafting content that aligns with visitor's expectations and persuades them to take action is not obvious, so focus on the following 6 best practices to match your message to landing page objectives:

  • Know your audience – understand your audience, and tailor your message to resonate with their specific needs, desires, and pain points. Remember that personalization should be based on data, not your guess.
  • Write concise headlines – ensure your headlines are succinct yet powerful enough to grab attention and convey the core message swiftly. They should balance brevity with impact, enticing visitors to delve deeper into the landing page content.
  • Create compelling copy – craft a narrative that informs, entertains, and persuades your audience. Your copy should be clear, concise, and focused on the benefits of your offering while also addressing any potential objections your visitors might have. Ensure that your language resonates with your target audience and reflects your brand's voice, creating a connection that makes visitors feel understood and valued.
  • Offer something useful – provide a tangible benefit or solution to a problem your target audience faces through a downloadable resource, a free trial, a discount code, or valuable information addressing a specific need or pain point.
  • Choose the right visuals – select images, graphics, or videos that complement and reinforce your message, and ensure they are high-quality and relevant to your audience. The right visuals can simplify complex information, evoke emotions, and guide visitors' attention to important elements, such as CTA.
  • Demonstrate your product in action – use high-quality images or videos to showcase your product or service in real-life situations. Include before-and-after scenarios, user testimonials within the demonstration, or interactive elements allowing visitors to see the product from different angles or environments. The aim is to bring your product to life in the eyes of your potential customers and make the benefits tangible and immediate.

3. Trust and credibility building

Building trust and credibility among visitors is another area you should focus on while creating a high-converting landing page. It helps realize the main landing page objectives, convince users to take action, and build your brand's strength. To achieve this, implement the 4 best practices:

  • Add social proof – showcase customer testimonials, user reviews, case studies, or media mentions and awards to enhance the credibility of your offer. Seeing others vouch for your product or service can significantly influence the decision-making process of potential customers.
  • Include partner logos – showcase well-known companies you've worked with or highlight the number of users who have benefited from your service. It acts as a trust signal, reassuring visitors that they make a wise choice by engaging with your brand.
  • Add privacy note – ensure visitors that their personal information is safe and will be handled with the utmost respect for their privacy. This can help alleviate any concerns about submitting personal details, which is often a barrier to conversion.
  • Only ask for what you need – keep the form simple, straightforward, and user-friendly, and request only the necessary information, respecting the user's time and privacy. It can significantly reduce friction and increase the likelihood of form submission.

4. Performance optimization

Performance optimization is the key to success, but only when run regularly with the right analytics tools. Stick to the 7 following best practices and create a successful landing page:

  • Emphasize your call to action – make it the most prominent feature on your landing page, ensuring it's impossible to miss. Use contrasting colors, persuasive text, and strategic placement to draw the visitor's attention. Creating a sense of urgency or offering a limited-time deal can also help compel users to click the CTA button.
  • Optimize for SEO – incorporate SEO best practices, which include researching and utilizing relevant keywords, optimizing meta tags and descriptions, and creating high-quality, valuable content that addresses the needs and questions of your audience. Search engines better rank SEO-optimized landing pages and display them higher in search results.
  • Minimize load time – optimize images, leverage browser caching, and minimize the use of heavy scripts, to ensure that your landing page loads swiftly and smoothly, keeping the user's attention focused on your content and CTA. Slow-loading pages can frustrate visitors, leading to increased bounce rates and lost conversion opportunities.
  • Optimize for mobile – ensure your landing page is fully responsive and provides an optimal experience on smartphones and tablets. This includes readable text without the need to zoom, adequate space for tap targets, and fast loading times to accommodate users on the go. By prioritizing mobile optimization, you can significantly broaden your landing page's reach and effectiveness, catering to the modern consumer's browsing habits and preferences.
  • Have a scrolling CTA – ensure that the CTA is always in sight, effectively increasing the likelihood of conversion by providing a constant reminder of the action you want the visitor to take. It's a strategic implementation designed to cater to varying levels of engagement; whether a visitor is ready to convert after the first few lines of copy or needs more information before making a decision, the scrolling CTA is there to guide them toward taking that crucial step at their own pace.
  • Simplify your forms – aim for a user-friendly experience by asking for only the essential information. A complex or lengthy form can be a barrier to conversion, discouraging visitors from completing your desired action. Remember, each additional field can reduce the likelihood of conversion, so prioritize and keep it succinct to maintain user engagement and encourage completion.
  • Test everything – from headlines to images and from forms to CTAs, every element should be meticulously evaluated and tested. Use A/B testing, multivariate testing, and user testing – these invaluable tools provide actionable data that can lead to incremental improvements. Adopting a culture of continuous testing and learning ensures that your landing page remains a dynamic and high-performing asset in your marketing toolkit.

A landing page can become a high-converting asset in any digital marketing strategy by adhering to these best practices. This mantra of optimization ensures no stone is left unturned in the quest to create the most effective landing page.

 

What Are the Best Examples of Landing Pages?

The best examples of landing pages include all key elements, like a clear layout, compelling headlines, concise copy, high-quality visuals, and trust elements, that, combined together, direct users to outstanding CTA, convincing them to take the desired action.

Examining the best landing page examples offers a window into the potential of what well-executed digital canvases can achieve. Take a look at a few picks below and learn from real-life cases what makes a landing page successful.

1. Free trial landing page

The Kittl free trial landing page features an attractive design that vividly demonstrates the platform's features. It successfully emphasizes the array of features and benefits they bring to users. Included imagery and graphics adeptly show the outcomes attainable with the tool. The strategic white space and concise but informative content direct visitors' focus on outstanding CTA, encouraging them to complete the desired action.

landing page examples in boxes

Source: kittl.com

2. Service landing page

The Endodontics Northwest landing page is designed to appease visitors seeking specialized dentist services. The availability of direct contact methods for booking appointments simplifies the process for prospective patients to proceed. The "Meet the doctors" segment effectively establishes trust, while a map plugin makes locating the facility straightforward. The compelling call-to-action, adorned with a small calendar icon, makes accessing the appointment request form more convenient. All these components create a successful service landing page that converts.

well optimized landing page for service

Source: endodonticsnw.com

3. Newsletter landing page

The newsletter landing page of Mrwhosetheboss showcases a well-structured, minimal page with a single focus that clearly directs visitors' attention to the desired action – signing up for a newsletter. The short form and outstanding CTA button are well-placed, supplemented with a short description. The background image grabs attention, and social media buttons placed in the strategic top right corner are designed for a better user experience. All these elements build a high-converting newsletter landing page.

first landing page in the customer journey

Source: mrwhosetheboss.com

These examples showcase how landing pages can be tailored to meet specific marketing objectives while providing an engaging and effective user experience.

 

What Is the Difference Between a Landing Page and a Homepage?

The difference between landing pages and homepages lies in their purpose, design, and the source of their traffic, which directly influences how they are used in a business's online strategy. To understand it better, check out the explanation below:

  • Navigation – landing pages are designed with a single focus or goal, such as encouraging visitors to sign up for a newsletter, download a guide, or purchase. To keep visitors focused on this goal, landing pages typically have no navigation menus linking to other website parts. This minimizes distractions and helps guide visitors toward the intended conversion action. In contrast, homepages serve as the main navigation hub of a business’s website, containing menus and links that direct visitors to other site sections to explore more about the company, its products, and services.
  • Traffic sources – the traffic to landing pages usually comes from specific marketing campaigns, such as pay-per-click (PPC) ads, email marketing, or social media advertisements. These pages are tailored to match the message or offer presented in the ad or email, providing a cohesive experience that leads to higher conversion rates. On the other hand, homepage traffic can come from various sources, including direct visits (typing the website URL into a browser), referrals from other websites, social media, and more. The homepage needs to cater to a broader audience with diverse intentions.
  • Positioning within the website – landing pages are often separate from the main navigation structure of a businesss website. They are designed to fulfill a specific campaign goal and may not always be accessible through the site’s main navigation menu. Their primary function is conversion, and they are optimized accordingly. Conversely, the homepage is the front page of a business’s website. It acts as the initial welcome point for visitors, providing a general overview of what the business offers and guiding visitors to different areas of the site based on their interests.

In a comparison of landing page vs. homepage, there is no winner, as both of them are two distinct digital marketing tools – however, landing pages can exist without a website, while the homepage is always a part of it. Homepages offer a broader overview of a business and contain navigation to various parts of the website, serving traffic from multiple sources, while, in contrast, a landing page is:

  • invented as a targeted conversion machine with no navigation,
  • existing independently of the main website,
  • tailored to specific marketing campaigns,
  • designed to be the culmination of a visitor’s journey,
  • delivering a persuasive message aligned with the traffic source,
  • designed to provoke an immediate response, whether a sign-up, purchase or another form of engagement.

 

What Is the Difference Between a Landing Page and a Website?

The distinction between a landing page and a website lies in their scope, design, purpose, and the roles they play in a digital strategy. To understand these differences better, check the explanation below:

  • Purpose and design focus – as mentioned above, landing pages are crafted with a singular focus in mind: to achieve a specific conversion goal. Due to this focused intent, the design of landing pages is streamlined to remove any distractions that could detract from the conversion goal, often lacking navigation to other parts of a site or external links. In contrast, websites serve as comprehensive hubs that provide a broad array of information and resources about a business, brand, or individual. Websites include multiple pages, each serving different functions, such as detailing products or services, offering contact information, presenting blog posts, and more. The design and navigation of a website are intended to facilitate exploration and interaction with a wide variety of content.
  • Functionality and content – a landing page is typically standalone in its functionality and designed to lead users to take one specific action. The content on a landing page is highly targeted and persuasive, directly supporting the conversion goal. On the other hand, a website encompasses a wide range of functionalities and types of content, including informational pages, contact forms, product catalogs, customer support sections, and more. Websites are built to engage users in multiple ways, providing pathways for exploration, education, and transaction.
  • Role in marketing and communication – landing pages are often used with advertising campaigns, email marketing, or social media initiatives to convert traffic from those sources. They are essential tools for targeted marketing efforts, allowing businesses to measure the effectiveness of different campaigns and offers. Websites, however, play a broader role in establishing an online presence, acting as the digital face of a business or brand. They are designed to communicate a wide range of information to visitors, supporting both marketing and operational objectives over a longer term.

Landing pages and websites may share the digital space but operate under different mandates. While landing pages are focused on converting visitors to achieve a specific goal, featuring targeted content and minimal distractions, websites serve as a comprehensive digital presence for a business or individual, offering a wide variety of information, functionalities, and opportunities for visitor engagement.

The website is where a brand builds its story, nurtures customer relationships, and offers multiple pathways for users to explore, unlike the conversion-oriented landing page, which has a single, well-defined trail leading to a predetermined outcome.

 

What Are the Components of a Landing Page?

Every landing page is constructed from key components, including the headline, visuals, CTA, trust signals, content, layout, form, contact information, and footer, each serving a distinct purpose to convert visitors. Meet the 9 key components of a landing page that, mixed together, create functional, attractive for users, and effective digital marketing tools:

1. Headline

The first element of a landing page is a headline that captures attention and succinctly communicates the main value proposition. It's usually an attention-grabbing phrase, catchy enough to cut through the noise and informative enough to evoke engagement among visitors, making them want to explore the subject.

2. Visuals

The second element of a landing page is high-quality images or videos that complement the message and attract visitors. A good practice is to include adequate animations or interactive elements, as they immediately engage in the page's content, leading to higher conversions.

According to ClientBoost statistics, including videos on your landing page can increase the conversion rate by 86% – this should convince you of the value you can offer your audience by adding video.

3. CTA

The third element of a landing page is a clear, compelling CTA button that encourages visitors to take a specific action, like signing up or making a purchase. Its design is typically outstanding, with colors, shapes, and fonts that are visible but not overwhelming. A perfectly crafted button has to be well-placed in strategic page sections and should include straightforward, personalized messaging.

4. Trust signals

The fourth element of a landing page is a section with testimonials, reviews, badges, or logos that build credibility and reassure visitors. Trust signals are psychologically persuasive elements that help visitors in their decision-making process.

5. Content

The fifth element of a landing page is concise, persuasive text that explains the offer's benefits and addresses potential objections. In most cases, content should draw a shape not only of product or service features but also of how the solution solves visitor's problems, with real-life examples showcasing profits the potential customer can gain.

6. Design and layout

The sixth element of a landing page is the layout – the overall visual composition that guides the visitor's attention and makes the page easy to navigate. Its structure should be clear, without overwhelming elements, making the CTA completion natural for visitors.

7. Form

The seventh element of a landing page is a data capture form, designed to be as simple and straightforward as possible. Shorter, single opt-in forms can be placed on a page to simplify visitors' conversion path, while longer, extensive forms (e.g., appointment booking ones) are usually hidden under CTA buttons and placed on a specific landing page without other elements.

8. Contact information

The eighth element of a landing page is contact information, including brand details, such as e-mail address, phone number, or localization. A good practice is to include social media icons, leading to the brand's channels.

For service landing pages, including a "Call Now" button and map plugin builds a positive user experience, especially among mobile users, simplifying actions potential customers may take to book or realize an appointment.

9. Footer

The last but not least element of a landing page is the footer, which may include additional information, links, or disclaimers, though often minimized to keep focus on the conversion goal.

While crafting a landing page, it's important to stick to the draft with all key elements. Even though each page is different and specifically designed depending on the industry, these key elements make landing pages well-structured and tailored to UX principles.

 

Why is it Important to Test a Landing Page?

Landing page testing, particularly A/B testing, allows marketers to compare different versions of a landing page to determine which elements resonate best with the audience and lead to higher conversion rates.

Through systematic improvement of key elements, such as:

  • headlines,
  • layouts,
  • images,
  • CTAs,

marketers can discover the optimal combination that converts visitors into leads or customers.

Specific landing page builders, like Landingi, offer built-in A/B testing tools, thanks to which you don't have to look for budget-consuming, complex external solutions.

Beyond the immediate gains in conversion rates, testing a landing page provides long-term benefits. It enhances the user experience by smoothing out friction points and provides a wealth of data-driven insights that inform broader marketing strategies. Continuous testing ensures that landing pages evolve with changing customer preferences and market trends, maintaining relevance and effectiveness over time.

 

How to Optimize a Landing Page to Increase Conversion Rates?

To optimize a landing page and increase conversion rates, pay attention to strategic design, compelling content, and user experience improvements, which, mixed together, make up a meticulous process that demands attention to detail and a deep understanding of visitor psychology.

The landing page optimization guide below includes the 11 key steps of landing page optimization and covers the following elements:

  1. Crafting a compelling headline
  2. Adding engaging visuals
  3. Creating clear and concise content
  4. Implementing strong CTA
  5. Adding short forms
  6. Implementing trust signals
  7. Making it mobile-friendly
  8. Checking loading speed
  9. Conducting A/B tests
  10. Implementing SEO practices
  11. Using analytics tools

#1 Crafting a compelling headline

Firstly, craft a clear and engaging headline that captures attention and communicates the value proposition of your offer directly and succinctly. Make it bold, catchy, and engaging, but don't forget about product or service context. Tailor the message to your target audience and measure its efficiency within A/B testing to find the most powerful version.

#2 Adding engaging visuals

Secondly, add engaging visuals. Use high-quality images or videos relevant to your product or service. Visuals should complement the message and help illustrate the benefits of the offer. Don't forget that mobile-optimized landing page loads quickly, so ensure all included visuals are responsive.

#3 Creating clear and concise content

Thirdly, create clear and concise content. Ensure it is easy to understand and focuses on the benefits of your offer. Use bullet points or short paragraphs to make information easily digestible. Break long descriptions into smaller text sections and add adequate graphics to make your content attractive for visitors.

#4 Implementing strong CTA

Fourthly, implement a strong CTA button and ensure it stands out visually and conveys exactly what the visitor will get by clicking. The action-oriented language that creates a sense of urgency or benefit works best on landing pages.

#5 Adding short forms

Fifthly, add a short form and keep it as simple as possible. Only ask for the information you absolutely need, as each additional field can reduce the likelihood of completion.

Requesting a street address can lead to a 4% conversion decrease, and inquiring about a person’s age can cause a 3% reduction, according to Feathery statistics – keep the form short, and ask only for necessary data to drive high conversions.

#6 Implementing trust signals

Sixthly, implement trust signals. Include elements like testimonials, customer reviews, partner logos, certifications, or security badges to build trust with your audience. These components affect a psychological aspect of the decision-making process among visitors, providing them with brand credibility and convincing them of the quality of the product or service.

#7 Making it mobile-friendly

Seventhly, make your page mobile-friendly. Ensure your landing page is responsive and looks great on all devices. Given the increasing reliance on smartphones and tablets for web browsing, it's essential to prioritize mobile-first design principles. By focusing on these aspects, you can significantly reduce the risk of mobile users abandoning the page due to poor performance or difficult navigation, thereby increasing the potential for higher conversion rates from mobile traffic.

#8 Checking loading speed

Eighthly, check loading speed and optimize your landing page’s loading time – compress images and leverage caching. Faster loading times improve user experience and can help increase conversion rates.

For every second it takes for a page to load, marketers experience a 4.42% decrease in conversion rates – time matters, especially for mobile users, so be sure to optimize page load time to improve user experience and drive higher conversions.

#9 Conducting A/B tests

Ninthly, conduct A/B tests – regularly test key elements of your landing page (headlines, CTAs, images) to see what works best. A/B testing can provide valuable insights into visitor preferences and behavior, allowing you to tailor the page to your target audience's expectations and create an irresistible offer, driving high conversions.

#10 Implementing SEO practices

Tenthly, implement SEO practices. Incorporate relevant keywords into your content to improve your landing page’s visibility in search engine results. It leads to driving more organic traffic, which is crucial for your page's success. Ensure that keywords align with your audience's search intent for better targeting – otherwise, your landing page will be just one drop in the ocean of similar offers.

#11 Using analytics tools

Lastly, use analytics tools to track your landing page’s performance. This information can help identify areas for improvement and detect the most effective elements. For such purposes, the best option is to use a multifunctional landing page platform, like Landingi, which provides a built-in EventTracker tool.

To make your landing page an effective tool in a marketing campaign, regular optimization is key – it doesn't ever end, but remember, continuous improvements are not just about tweaking what’s already there; they're about evolving with user feedback, market trends, and technological advancements to ensure that every element of your landing page is working synergistically to convert visitors into customers.

 

What is the right dimension of a landing page?

The landing page size standardized for desktops with a width of 960 px is generally recommended to ensure compatibility across different screen sizes. This dimension adheres to the content area, while the landing page frame is wider, typically reaching 1440 px. The frame makes your page look great on all screen sizes, keeping key elements in the right position with proper sizes.

lead generation landing page

Source: landingi.com

For mobile devices, responsiveness is key; the landing page must adapt to varying screen sizes and orientations, ensuring an optimal viewing experience regardless of the device used. For a mobile version of a landing page, its content area width is typically kept up to 320 px, with a frame width reaching 360 px. The height of a landing page depends on specific design requirements.

generating leads via mobile landing page

Source: landingi.com

The best option to ensure you use the right landing page dimensions is to use templates offered by page builders or find a pixel-perfect editor that keeps the optimal sizes, like Landingi, ensuring your page will look perfect on all devices.

 

How to Create a Landing Page Wireframe?

To create an effective landing page wireframe and organize essential elements that together build a high-converting landing page, define your page's goal, research and gather content, sketch a layout, decide on a grid system, place key elements, use wireframing tools, iterate and refine, and test your wireframe.

To understand it better, take a look at the 8-step guide that follows:

  1. Defining the goal – clearly identify the primary objective of your landing page. Whether it’s to generate leads, sell a product, or promote a webinar, the goal will guide the structure and content of your wireframe.
  2. Research and gather content – before you start sketching, gather all necessary content elements such as headlines, copy, calls-to-action (CTAs), images, and any other components you plan to include. Understanding what content you have will influence the layout and flow of the page.
  3. Sketch a rough layout – start with a simple sketch on paper or a whiteboard. This allows for quick iteration and exploration of ideas. Sketch out where key elements will go, such as the headline, CTA, images, and form. Think about the user’s flow as they navigate the page.
  4. Decide on a grid system – most digital designs are based on a grid system to ensure alignment and coherence. Decide how many columns your layout will have. This will help you organize content more effectively and ensure consistency across the design.
  5. Place key elements – using the grid, place the key elements on your wireframe:
    • Headline: position it prominently at the top.
    • Visuals: indicate where images or videos will be placed.
    • CTA: ensure the primary CTA is visible above the fold and easy to find.
    • Trust signals: include spots for testimonials, endorsements, or security badges.
    • Content: arrange the copy in a logical order that guides the visitor toward taking action.
    • Design and layout: outline the basic layout, indicating spaces for navigation (if any), whitespace, and other design elements.
    • Form: sketch the form’s location and fields if capturing leads is a goal.
    • Footer: indicate essential footer elements like contact information, social media links, and legal disclaimers.
  6. Use wireframing tools – move to a digital wireframing tool like Adobe XD or Figma. These tools offer more precision and flexibility, allowing you to create a more detailed and scalable wireframe.
  7. Iterate and refine – use feedback from stakeholders or team members to refine the wireframe. Pay attention to usability and how easily a user can achieve the intended goal of the page.
  8. Test your wireframe – conduct usability tests on your wireframe to gather insights into how real users interact with the layout. Use this feedback to make any necessary adjustments.

Creating a landing page wireframe is about planning the structure and flow of your page without getting caught up in design details. While a wireframe is not a final design, it is a crucial step in the creation process, allowing for a collaborative approach to refining the landing page’s structure and ensuring its alignment with marketing goals. This foundational step helps ensure your landing page is optimized for user experience and conversion.

 

How to Optimize Landing Page for SEO?

To optimize your landing page for SEO, focus on targeted keywords and follow the 7 main optimization areas showcased below:

  1. Keyword research
  2. SEO-friendly URLs
  3. Title tag and meta description
  4. Header tags
  5. High-quality content
  6. Internal and external links
  7. Analytics and tracking

1. Keyword research

Firstly, do a keyword research. Identify relevant keywords that your target audience is searching for. Use tools like Google Keyword Planner or Ahrefs to find keywords with a good search volume and competition balance. Focus on long-tail keywords, which tend to have lower competition and higher conversion rates.

2. SEO-friendly URLs

Secondly, create SEO-friendly URLs. Ensure your landing page URL is concise, readable, and includes your primary keyword. A well-structured URL helps search engines understand what your page is about.

3. Title tag and meta description

Thirdly, create a title tag and meta description. The title tag should be under 60 characters, and the meta description under 160 characters to ensure they display properly in search results. Both should entice users to click through to your landing page.

4. Header tags

Fourthly, use header tags (H1, H2, H3, etc.) to structure your content clearly. Your main headline should be in an H1 tag and include your primary keyword. Subheadings (H2, H3) can help organize the content further and should incorporate secondary keywords.

5. High-quality content

Fifthly, create valuable and engaging content that addresses your audience's needs and questions. Use your keywords naturally within the text, aiming for a keyword density that feels organic and avoids keyword stuffing.

6. Internal and external links

Sixthly, include internal links to other relevant pages on your website to help spread link equity and keep users engaged. External links to authoritative sites can also add credibility to your content.

7. Analytics and tracking

Lastly, use tools like Google Analytics and Google Search Console to track your landing page's performance. Monitor metrics such as traffic, bounce rate, and conversions to identify areas for improvement.

Optimizing a landing page for SEO is a strategic endeavor that ensures your page is visible to the right audience at the right time. By creating a relevant and engaging user experience and leveraging schema markup, landing pages can achieve higher visibility in search results and attract more organic traffic.

 

What Is the Importance of Page Speed for Landing Pages?

Page speed is a critical component of the user experience and determines a landing page’s success, as too high page loading speed increases bounce rates. In a digital world with short attention spans, a landing page that loads swiftly can mean the difference between a conversion and a lost opportunity.

Even a one-second delay in load time can lead to a 7% reduction in conversions, according to BigCommerce statistics. This emphasizes the need for speed in the competitive online marketplace.

Moreover, page speed influences SEO rankings, as search engines prioritize websites that provide a fast and seamless user experience. Fast-loading landing pages contribute to lower bounce rates, higher engagement, and improved SEO, which, in turn, can lead to increased visibility and traffic. As mobile usage continues to rise, the importance of page speed will only grow, making it essential for businesses to optimize their landing pages for quick load times to maintain a competitive edge.

 

What Are Some Limitations of a Landing Page?

Landing pages come with certain limitations, which include limited content scope, SEO challenges, CRO limitations, and other minor limitations. Despite their potency in converting visitors, problems may appear in several areas, as follows:

  • Limited content scope – landing pages focus on a single message or offer to guide visitors towards a specific action. This focused approach means they can't provide comprehensive information or a full overview of all a company's products or services, potentially leaving some visitors seeking more information.
  • SEO challenges – because they are so focused, landing pages might struggle to rank for a broad range of keywords.
  • Audience targeting – while landing pages can be highly effective for the audience they're designed to target, they may not resonate with or appeal to every visitor. This specificity can sometimes lead to missed opportunities with broader audiences.
  • Maintenance and updating – landing pages require regular testing, updates, and optimization based on performance data to remain effective. This ongoing maintenance demands resources and time.
  • Ad fatigue – if a landing page is primarily promoted through paid advertising, the target audience may experience ad fatigue, decreasing effectiveness over time. Diversifying traffic sources can help mitigate this issue but may not always be feasible.
  • CRO limitations – while landing pages are optimized for conversions, achieving significant improvements can sometimes be challenging without substantive changes to the offer, design, or copy. Diminishing returns can set in after initial optimization efforts.
  • Integration and cohesion with the main website – if not carefully integrated, landing pages can feel disjointed from a company's main website regarding design, tone, and user experience. This lack of cohesion can affect brand perception and user trust.
  • Cost – designing, developing, and promoting landing pages can incur costs, especially for businesses relying heavily on paid traffic. The ROI may not always justify these expenses, particularly for smaller businesses or those with lower-margin offers.

 

How does a landing page work?

A landing page operates as the final checkpoint in a visitor’s journey towards conversion: it's where a visitor “lands” after they click on a link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Upon arrival, the visitor is greeted with a carefully crafted headline and supporting copy that presents a compelling offer and articulates the unique value proposition. The page’s design is optimized to guide the visitor toward the CTA, while persuasive elements like testimonials and an engaging hero image bolster the message and encourage action.

The landing page’s mechanics are simple yet powerful; by providing a clear and direct path to conversion, it effectively turns traffic into tangible results. Whether the goal is to sign up for a newsletter, purchase, or download a resource, a well-designed landing page facilitates this transition with minimal distraction. Its success can be measured and analyzed, allowing marketers to refine their approach and ensure that the landing page continues to serve as a potent tool in their digital marketing arsenal.

 

Conclusion

Throughout this comprehensive guide, you’ve journeyed through the intricacies of landing pages, exploring their definition, function, and the immense value they add to digital marketing campaigns. We’ve uncovered the various types of landing pages, delved into best practices for creation, and highlighted the importance of page speed and SEO optimization. From the cost considerations to the tools that can help craft these conversion-centric pages, we’ve addressed the full spectrum of landing page creation.

As we wrap up, it’s clear that landing pages are more than just web pages – they are a strategic tool that, when used effectively, can significantly enhance the conversion rates and overall success of marketing efforts. With the right design, content, and optimization approach, landing pages can catalyze growth, fostering meaningful connections with visitors and guiding them toward becoming loyal customers. Let this inspire you to embrace the power of landing pages and transform your digital marketing results. Start now, and try Landingi – it's free!

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Join us and create the best-converting landing pages

Searching for game landing page examples? Look no further. This article cuts through the noise to present you with impactful, conversion-driven landing pages that stand out in the gaming industry. Scrolling through the article, you will find game landing page examples that masterfully blend design and marketing to guide players from curiosity to action. We examined them deeply to give you insights into the essential elements that make them successful.

At the beginning, take a look at the following 3 tips on how to prepare for creating a successful game landing page:

  • Set your objective,
  • Know your target audience,
  • Focus on visuals.

Read on and check our game landing page examples to gather ready-to-use takeaways. Whether developing a new game or refining your marketing strategy, these examples will provide the inspiration and direction you need.

  1. Banishers: Ghosts of New Eden
  2. The Elder Scrolls: Blades
  3. Dune: Spice Wars
  4. Assassin’s Creed: Mirage
  5. Destiny 2: The Final Shape
  6. Forza Motorsport
  7. Senua’s Saga: Hellblade II

Create pages using AI features to generate text, SEO and edit images to work more efficiently and publish high-quality pages.

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What Is a Game Landing Page?

A game landing page is a digital gateway into your game's world in the form of a pivotal platform designed to captivate prospective players and lead them to one crucial action: pre-ordering the game, signing up for updates, or downloading the game. Since the gaming world has switched from physical resources to digital ones, game landing pages serve as better digital CD covers.

Think of it as a stage where your game is the star, with a highlighted, direct call to action that greets visitors as one of the first things they see. The effectiveness of a game landing page lies in its ability to immerse visitors in the game's world through compelling visuals, engaging content, and interactive elements.

This dedicated page plays a crucial role in the marketing strategy for a game, as it is often the first point of contact between the game and its potential audience. By providing a compelling snapshot of the game, the landing page aims to convert casual visitors into committed players, making it an essential component of the game's promotional efforts.

With the game’s name taking a prominent position, coupled with stunning screenshots that showcase the lush graphics, the landing page becomes an irresistible invitation to step into a new adventure fueled by inspiration.

How Do I Create a Game Landing Page?

To create a landing page for a game, the initial step is to have a defined goal, whether it’s to drive sales or generate leads. Creating a high-converting game landing page involves the following 7 strategic steps to ensure that the page not only captures the essence of the game but also effectively encourages visitors to engage further.

1. Understand your audience

Firstly, identify and understand your target audience, including their gaming preferences, what platforms they use, and what kind of messaging resonates with them. This will help tailor your landing page content and design to match their expectations and interests.

2. Showcase the game with high-quality visuals

Use compelling visuals such as high-resolution screenshots, concept art, and trailers to give visitors a taste of the game's atmosphere, graphics, and gameplay. Visuals play a crucial role in capturing attention and sparking interest. Consider implementing animations that capture the dynamic essence of the game, breathing life into the visuals and providing an interactive experience for users.

Including motion on your landing page can effectively demonstrate gameplay mechanics, character movements, and in-game physics, offering a sneak peek into the immersive world you've crafted.

3. Craft a compelling headline and description

Create a catchy headline that encapsulates the essence of the game and draws visitors in. Follow up with a persuasive description highlighting the game's features, storyline, and unique selling points. Use language that conveys excitement and intrigue.

4. Include a clear CTA

Your CTA should be prominently displayed and direct, guiding visitors on what to do next – whether it's signing up for a newsletter, watching a trailer, or pre-ordering the game. Ensure the CTA stands out and is easy to find.

5. Implement social proof

Add social proof elements such as user testimonials, ratings, awards, or press mentions to build credibility and trust. This can reassure potential players of the game's quality and popularity.

6. Optimize for conversion

Structure your landing page with conversion in mind. This means strategically placing CTAs, ensuring the page loads quickly, and optimizing for SEO to increase visibility. Additionally, ensure your page is mobile-friendly to accommodate users across all devices.

7. Regularly update content

Keep the landing page fresh with the latest news, updates, and content about the game. Regular updates can keep potential players engaged and interested in the development process and upcoming releases.

Before launching your landing page, refine every aspect, from the copy to the CTA. Once ready, direct traffic to your page through various channels.

Remember, the work doesn’t stop at launch; continual A/B testing and optimization are the keystones of a consistently converting landing page.

By following these steps, you can create a game landing page that not only beautifully showcases your game but also effectively converts visitors into players.

7 Best Examples of Gaming Landing Pages

A well-crafted game landing page can be a game-changer, literally. Let's explore the 7 standout examples from the gaming industry, each providing unique insights into what elevates a game landing page from being good to excellent. From the narrative-rich RPGs to the fast-paced world of strategy games, these examples demonstrate the power of design, copy, and CTA synergy.

1. Banishers: Ghosts of New Eden

The “Banishers: Ghosts of New Eden” landing page invites players into a dark and cursed world, where they become spirit hunters on a mission to lift the shadows enveloping New Eden. The narrative of life, death, love, and sacrifice is intricately woven into the gameplay, making every choice laden with consequences.

Game landing page example: Banishers: Ghosts of New Eden

Source: focus-entmt.com

The page uses high-quality visuals and animations to show the game's potential. Immersive images, interactive sections, and catchy headlines make the page attractive for visitors. The outstanding CTA button with straightforward messaging is strategically placed in the top right corner on a sticky navigation bar, which increases user experience, especially for mobile users.

Key takeaways to learn from this example:

  • Stunning design,
  • Intuitive navigation,
  • Immersive visuals and videos,
  • Interactive elements and animations,
  • Outstanding CTA button with straightforward messaging,
  • Social proof elements – brand badges.

Improvement areas:

  • User testimonials: adding reviews would boost user engagement and, ultimately, lead to a higher conversion rate.

Don't forget about testimonials and reviews – choose the sale template and customize it with Landingi. Its user-friendly editor lets you change your ideas into perfectly crafted high-converting game landing pages.

Landing page template to promote a game

 

2. The Elder Scrolls: Blades

The “The Elder Scrolls: Blades” game landing page invites players to meet and try a classic dungeon crawler game. Their landing page is designed on a simple pattern that brings clarity and intuitiveness. Visitors can dive into the story with high-quality images and persuasive copy combined into the perfect content.

Game landing page example: The Elder Scrolls: Blades

Source: elderscrolls.bethesda.net

The page includes alternative CTA buttons leading to specific app stores. The hero section of this landing page showcases the option to play the game on various devices, which boosts visitors' interest. Strategic white space directs users' focus on the action.

Key takeaways to learn from this example:

  • Clear design with strategic white space,
  • Compelling headlines,
  • Alternative, outstanding CTAs,
  • High-quality visuals.

Improvement areas:

  • Videos and animations – adding some videos of gameplay or interactive elements could boost users' engagement.

To create a clear but attractive game page, try out the game template and customize it by adding immersive game visuals, descriptions, and irresistible CTAs – with Landingi, the best landing page builder, it takes minutes!

Game landing page template

 

3. Dune: Spice Wars

The game landing page of “Dune: Spice Wars” transports players to the dunes of Arrakis, where strategy and survival are key. The landing page encapsulates the essence of Frank Herbert’s universe. The mechanics of exploration, expansion, and exploitation are elegantly displayed, emphasizing the significance of the Spice in the Dune universe.

Game landing page example: Dune: Spice Wars

Source: dunespicewars.com

With a promise of evolving gameplay through early access, the landing page taps into the player’s desire to be part of the game’s growth, showcasing upcoming features such as a full campaign and multiplayer capabilities. The page includes immersive animated elements, videos, and attractive visuals. CTAs are visible, leading to a popular digital distribution platform and encouraging community participation.

Key takeaways to learn from this example:

  • Stunning yet intuitive design,
  • Immersive animations and videos,
  • High-quality graphics,
  • Intuitive navigation,
  • Social media buttons,
  • Social proof elements – brand badges,
  • Well-designed CTA buttons.

Improvement areas:

  • Reviews – adding user reviews and testimonials helps to build credibility and engages potential players to take action and try out the game.

If you want to create a dazzling, aesthetic game landing page that literally creates a jaw-dropping effect among visitors, hire a professional landing page design expert who will change your ideas into reality.

 

4. Assassin's Creed: Mirage

The “Assassin’s Creed: Mirage” game landing page introduces Basim, a street thief, on a journey of self-discovery and justice in the vibrant city of Baghdad. The landing page emphasizes a transformational tale, promising a versatile Assassin gameplay experience.

Gaming landing page example: Assassin's Creed: Mirage

Source: ubisoft.com

The page includes high-quality images and videos showcasing gameplay that attract page visitors. The main CTA button is strategically placed in the top right corner – its design harmonizes with the game's aesthetic, making it a consistent element of the game description. The page also includes a "Latest News" section that brings additional information for visitors.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Immersive images and videos,
  • Well-designed CTA button,
  • "Latest News" section,
  • Exclusive offer.

Improvement areas:

  • Social proof – although this game title is well-known, adding user reviews and testimonials would boost new visitors' engagement and encourage them to try out the latest version of this iconic game.

5. Destiny 2: The Final Shape

The "Destiny 2: The Final Shape" game extends the universe players have come to know, with the landing page acting as a guiding light for both newcomers and veterans alike. The page's main goal is to drive pre-order purchasing for various game editions.

Gaming landing page: Destiny 2: The Final Shape

Source: bungie.net

Although the page doesn't involve any embedded video, one is hidden under the CTA button. The main CTAs are outstanding with their colors, although well-matched to the entire page's design. A clear layout simplifies navigation for both desktop and mobile users. The hero section informs about the game launch. A good practice is showcasing various edition details in clear tables, which is done perfectly here.

Key takeaways to learn from this example:

  • Clear, intuitive layout,
  • Catchy headlines,
  • Outstanding CTAs with well-matched messaging,
  • Compelling descriptions,
  • Various edition details in tables,
  • Immersive visuals and videos.

Improvement areas:

  • Interactive elements – adding interactive elements or simple animations that react to user interactions can significantly enhance the user experience. These elements can make the landing page not only informative but also entertaining.

Select the game click-through template to create a high-converting gaming landing page. Don't forget to add a reviews section to boost engagement and build trust.

Game click-through landing page template

 

6. Forza Motorsport

Forza Motorsport’s landing page boosts the excitement with its sleek design and a focus on the thrill of racing, inviting players to get behind the wheel of some of the world’s most exhilarating cars. The page harnesses the essence of high-speed competition with imagery that captures the true racing atmosphere and the sheen of precisely designed vehicles.

Gaming landing page example: Forza Motorsport

Source: forza.net

It's a digital pit stop that fuels the anticipation of gamers and racing enthusiasts alike, offering a glimpse into the world of professional motorsports. The vibrant colors and dynamic lines reflect the game's graphical fidelity and communicate the speed and movement at the core of the Forza experience. This is further enhanced by interactive elements that mimic the game's responsive controls and sleek user interface, ensuring the landing page is as engaging and immersive as the game itself.

Key takeaways to learn from this example:

  • Clear, intuitive layout,
  • Compelling headlines,
  • Short, engaging descriptions,
  • Immersive background animation,
  • Strong CTA buttons,
  • FAQ section.

Improvement areas:

  • Social proof – adding user reviews and testimonials would boost visitor engagement, ultimately leading to higher conversions.

Encourage visitors to complete CTA – purchase the game, or subscribe to a newsletter – by implementing an exit-intent pop-up with an irresistible offer.

Gaming pop-up template

 

7. Senua's Saga: Hellblade II

The "Senua’s Saga: Hellblade II" game landing page grips visitors with its hauntingly beautiful visuals and the promise of an intense narrative-driven experience, enticing them into Senua’s dark and mythic journey. The meticulously crafted atmosphere on the page, replete with stirring imagery, encapsulates the game's essence.

Landing page example for game: Senua's Saga: Hellblade II

Source: senuassaga.com

This page is short but full of engaging elements, important for the coming soon landing page types. CTA buttons encourage adding the position to the wishlists or pre-installing the game, but what engages visitors most is the "Watch the Trailer" CTA button, leading to immersive video, as the primary purpose of this game's coming-soon landing page is to attract visitors with the new, upcoming launch of the game.

Key takeaways to learn from this example:

  • Minimal, intuitive design,
  • Compelling headlines and short descriptions,
  • Stunning pictures,
  • Immersive video,
  • Clear, alternative CTAs.

Improvement areas:

  • Award badges – as the previous title of the series was an award-winning one, as mentioned in the description, adding award badges would build credibility among visual learning visitors.

4 Game Landing Page Best Practices

Creating a game landing page that effectively converts is both an art and a science, requiring a mix of strategic planning and creative thinking. Meet the following 4 proven best practices that can make your game landing page functional and unforgettable.

#1 Use immersive visuals

Visuals can whisk visitors away to the core of the game’s universe, which is vital in grabbing attention and maintaining interest on the landing page. Use screenshots and gameplay videos to showcase the game’s art and style, add interactive elements like hover animations to add a dynamic layer to the experience, or incorporate 3D elements and image comparison sliders to provide a memorable visual journey and give users a captivating preview of the game’s offerings.

Take a look at the example below:

Game Landing Page Best Practice: Use immersive visuals

Source: focus-entmt.com

Every interactive visual should be logical and add value, optimized across devices to ensure a seamless experience regardless of the platform. Tracking and testing the performance of these elements can lead to a significant uptick in conversions, making it a practice worth investing in.

#2 Create a strong CTA

The CTA is the pivotal moment of your game landing page’s design, a distinct and motivational prompt urging visitors to act. It should be impossible to miss, using bold colors and strategic placement to ensure visibility and interaction. The text must be explicit, utilizing action-oriented words that resonate personally with first-person language.

Take a look at the example below:

Game Landing Page Best Practice: Create a strong CTA

Source: baldursgate3.game

An interactive design can make the CTA more engaging, while its repeated placement across the page reinforces the message and encourages action at every turn. Dual CTAs can cater to visitors at different decision stages, and understanding user engagement through heatmaps can guide optimal placement for maximum effect.

#3 Implement storytelling

Storytelling on a game landing page goes beyond mere narrating; it connects the game and the player’s imagination, forming a compelling link. It should highlight the game’s features and benefits, illustrated with screenshots that bring the narrative to life.

Take a look at the example below:

Game Landing Page Best Practice: Implement storytelling

Source: thewitcher.com

A well-crafted story can create an emotional hook, making the game relatable and memorable, and even complex concepts can be conveyed engagingly through narrative art. Employing elements of the hero’s journey can position the game as a transformative experience, ensuring that the benefits and features are presented in a context that feels personal and directly relevant to the player.

#4 Add social proof

Social proof on a game landing page can provide the last push a visitor might require to dive into your game’s universe. It underscores the game’s popularity and can significantly influence purchasing decisions, acting as a sign of trust and credibility.

Take a look at the example below:

Game Landing Page Best Practice: Add social proof

Source: ea.com

Integrating ratings and social media buttons at strategic points, like the top of the page, allows audiences to follow and share content, further amplifying your game's reach. Ratings serve as a quick visual indicator of the game’s popularity and quality, which can be a decisive factor for potential players.

How Can I Optimize My Game Landing Page for Higher Conversion Rates?

To optimize your game landing page for higher conversions, follow the 10-step guide involving design, content strategy, and user experience enhancements:

  1. Focus on load speed – ensure your landing page loads quickly to reduce bounce rates. Optimize images, minify CSS and JavaScript, and leverage browser caching. Fast loading times improve user experience and can significantly impact your conversion rates.
  2. Conduct A/B tests – implement split tests on various landing page elements, such as headlines, CTAs, images, and layout designs. This will help you understand what resonates best with your audience, leading to higher engagement and conversion rates. Use proper external tools, or choose the Landingi platform with built-in A/B testing features to streamline the process.
  3. Set clear and compelling CTAs – your call-to-action buttons should be prominent, clearly stating what you want visitors to do next. Whether it's "Download Now," "Sign Up for Beta," or "Watch Trailer," make sure the action is clear and enticing.
  4. Implement engaging visual content – use high-quality screenshots, trailers, and other visual content to showcase your game’s features and storyline. Visual content can make a strong impression and is more likely to engage visitors and encourage them to take action.
  5. Remember about responsiveness – ensure your game landing page is fully responsive and looks great on all devices, including desktops, tablets, and smartphones. A responsive design improves user experience and accessibility, which is crucial for maximizing conversions.
  6. Include social proof – incorporate social proof elements, such as player testimonials, ratings, awards, or press mentions. Social proof can significantly boost credibility and trust, encouraging more visitors to convert.
  7. Implement SEO optimization – optimize your landing page for search engines by including relevant keywords, meta tags, and alt texts for images. A well-optimized page can attract more organic traffic.
  8. Simplify the user journey – minimize the number of steps required to take the desired action. A straightforward path to conversion, with fewer clicks and distractions, can significantly increase conversion rates.
  9. Create a sense of urgency – if applicable, create a sense of scarcity or urgency (e.g., limited-time offers, exclusive beta access) to encourage quicker decision-making from visitors.
  10. Continuously monitor and optimize – regularly analyze your landing page's performance using analytics tools. Monitor metrics such as bounce rate, time on page, and conversion rate to identify areas for improvement.

Implementing these strategies can help optimize your game landing page for higher conversion rates, turning visitors into engaged players or subscribers.

What Are the Key Elements of an Effective Game Landing Page?

An effective game landing page harmoniously combines the crucial components that work together to capture the visitor's attention, provide essential information, and guide them toward taking a desired action. The anatomy of a successful game landing page includes the following 9 elements:

  1. Catchy headlines – that capture the essence of the game and immediately grab the visitor's attention.
  2. High-quality visuals – that showcase the game's graphics, characters, and environments, drawing visitors into the game's world.
  3. Clear CTA – that encourages visitors to take action, such as downloading the game, signing up for updates, or watching a trailer.
  4. Engaging game description – that highlights its unique features, storyline, and gameplay mechanics.
  5. Social proof – that builds credibility and trust, reassuring visitors of the game's quality and popularity.
  6. Gameplay video or trailer – that gives a taste of the game's action, atmosphere, and audiovisual appeal, enhancing the visitor's engagement.
  7. Release information – that includes details about the game's availability, like release date, platforms (PC, consoles, mobile), and price, if applicable.
  8. FAQs or additional information – that address common questions or provide extra details about the game, such as system requirements, languages supported, and developer information.
  9. Newsletter signup or pre-order option – that facilitates ongoing engagement and sales.

The page's design should combine an intuitive layout and brand-consistent color schemes to guide visitors smoothly from first impression to action. A clear game description and feature highlights give visitors a quick understanding of the game’s appeal, encouraging them to explore and convert.

Hero shots and video trailers are indispensable for showcasing the game’s atmosphere and gameplay, enticing visitors to engage further.

Incorporating these elements into your game landing page can significantly improve its effectiveness, turning visitors into engaged players and supporters of your game.

What Is the Best Game Landing Page Builder?

The best game landing page builder is the one that involves all the features necessary to create and optimize a page, turning it into a beautifully designed, powerful digital marketing tool. Selecting the right tools can significantly impact the process of bringing your game landing page into existence. The best choice for both advanced and inexperienced users is the Landingi platform, providing a perfectly tailored toolkit for crafting and optimizing stunning, effective landing pages.

Landingi combines what's the most useful in page builders, analytics tools, and other marketing solutions, including:

  • AI Assistance – for creating well-matched content and conducting SEO optimization in a matter of minutes,
  • A/B Testing – for effortless split test experimentation with various page versions,
  • EventTracker – for streamlined user behavior tracking,
  • Forms and pop-ups – for turning your game landing page into powerful marketing tools that drive high conversions,
  • Smart Sections – for easier managing of multiple landing pages,
  • Template Gallery – for an effortless landing page creation process,
  • Over 170 integrations – for better marketing strategy organization.

With a select range of customizable templates and intuitive design tools, Landingi simplifies the page creation process, catering to the needs of game developers and marketers alike. With its user-friendly interface, Landingi streamlines the journey from concept to launch, allowing you to focus on what you do best: creating an engaging experience for your game’s prospective players.

Build Game Landing Page in Landingi

After exploring the best examples of game landing pages, it’s clear that they are not just marketing tools but portals that invite gamers into new worlds. From powerful examples to best practices and optimization strategies, you’ve uncovered the ingredients that make a landing page effective.

Remember, an engaging landing page is a blend of:

  • compelling visuals,
  • strong call to action,
  • storytelling that resonates,
  • and the trust-building power of social proof.

With the right builder, such as Landingi, and a continuous process of testing and refinement, your game landing page can become a conversion powerhouse. With this knowledge, you are now equipped to create a great game landing page that turns visitors into players – try Landingi now and unleash your creativity to engage new players in your game's world!

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A well-crafted product landing page is critical for converting visitors into buyers. Landing pages are the middle of your sales funnels, so it's time to gather essential knowledge about crafting good, high-converting ones that can significantly help your business to succeed. This article showcases the best product landing page examples from various sectors, pinpointing the essentials that make them work.

For a good start, keep in mind the following 5 tips:

  • Know your audience,
  • Focus on value proposition,
  • Prepare high-quality product images,
  • Remember about responsiveness,
  • Build remarkable brand identity.

Read on to meet the best landing page examples and learn insights into design choices and strategic elements you can adopt to refine your product landing page for better results.

Product landing page examples:

  1. Dyson Hair Styler
  2. Steph Tylor Podcast Course
  3. Snoozy App
  4. Oatly Oat Drink
  5. Wellbel Supplements
  6. Marshall Headphones
  7. ReTime

Create pages using AI features to generate text, SEO and edit images to work more efficiently and publish high-quality pages.

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What Is a Product Landing Page?

A product landing page is a specialized web page designed specifically to promote and sell a particular product, whether physical or digital. Its singular focus is to guide visitors toward making a purchase decision. This type of landing page provides detailed information about the product, often including features, benefits, pricing, and customer testimonials.

The goal is to create a compelling narration that highlights the value and uniqueness of the product, convincing the visitor of its worth.

These pages are more than just visually appealing online spaces. They are strategic tools that enhance lead conversion by fulfilling promises made in advertising content, achieving a 1:1 conversion ratio, and improving search engine result placements.

The decision to employ a product landing page should be informed by the referral source, the page’s conversion versus informational purpose, and where the visitor is in their purchasing journey. This makes them particularly advantageous for companies investing in paid advertising. Furthermore, these landing pages allow for easier A/B testing and optimization, enabling marketers to refine and improve their strategies for even better conversion performance.

How Do I Create a Product Landing Page?

To create a landing page for a physical or digital product, think broader – start by choosing the right tool, like Landingi, that allows not only building a landing page but also running A/B tests, tracking user behavior, and integrating with other applications to simplify realizing your marketing strategy. As for the creation process, to achieve the best results, follow the 8-step guide:

  1. Understand your audience: Firstly, know your target customers and what they seek in a product like yours. This understanding is essential to think about your landing page's tone, content, and its design, which has to attract visitors.
  2. Choose a landing page builder: Secondly, select a proper tool, like Landingi – a platform with customizable templates and user-friendly design tools, providing solutions for A/B testing, user behavior tracking, and other side tools important in the landing page crafting process, like form or popup creator.
  3. Craft a compelling headline: Thirdly, think twice about the headline. It should immediately capture attention and clearly convey the unique selling proposition of your product – for product landing pages, it's one of the most important elements.
  4. Showcase your product: Use high-quality images or videos to represent your product visually and show it in use - it's a good way to help customers envision it in their lives and build engagement with a strong sense of need.
  5. Highlight key benefits and features: Clearly articulate what your product does and why it's beneficial. Use persuasive content, including the results section if it's possible, with "before and after" pictures. Focus on the solutions it provides to the customer’s problems.
  6. Include social proof: Nothing works better than opinions from previous or current customers – 95% of customers check out online reviews before purchasing a product, as highlighted by Luisa Zohu in the newest Online Review Statistics. Add testimonials, reviews, or case studies to build credibility and trust in your product – consider video testimonials to boost user engagement.
  7. Create strong CTA: Have a clear, compelling CTA that encourages visitors to take the next step, whether it's making a purchase, downloading your digital product, trying its free version, or other actions. The CTA on product landing pages should be straightforward but enticing, so consider adding a value proposition near the button.
  8. Optimize for SEO and mobile: Ensure your page is discoverable through search engines and accessible on mobile devices. Even though it seems complex, by using proper tools, you can achieve good results effortlessly. The best option is to choose a multifunctional platform, like Landingi, that delivers a landing page builder with side tools, like AI Assistance + SEO, for a smooth optimization process.

A good product landing page requires the following:

  • Direct communication with the target audience, addressing their needs and concerns in a way that establishes a personal connection.
  • Messaging that clearly communicates the product’s benefits and the emotional response customers will experience.
  • Powerful visuals and persuasive copy that go a long way in achieving the goal – high conversion.

Given the prevalence of mobile usage in today’s digital age, having mobile-friendly landing pages is paramount. Mobile landing pages should:

  • Load quickly
  • Have clear and concise headlines
  • Use simple navigation with sticky elements
  • Design the single-column layout to mimic social media scrolling

Implementing these strategies can significantly improve the user experience.

7 Best Examples of Product Landing Pages

Are you eager to see the theory applied? Meet the 7 outstanding product landing page examples. Each of them has been handpicked for its unique approach to driving conversions and generating sales.

This exploration will expose you to various landing page designs and strategies. From the minimalist design to the sustainability focus, each example offers a unique perspective on attracting and engaging potential customers. Scroll down to find inspirations, learn essentials, and get ready-to-use templates.

1. Dyson Hair Styler

The Dyson Hair Styler product landing page highlights the product's features and uses persuasive content, engaging visitors to take action and purchase. What differentiates their product landing page from others is the use of background videos showcasing the product's use. An outstanding CTA with straightforward messaging leads to the purchasing process.

Dyson product page

Source: dyson.com

The trust-boosting element is an award badge, convincing visitors about the product's credibility. The page includes user-generated content and customer reviews. Informative descriptions of all features are supplemented with a "how to use" section full of engaging videos. Visitors can also find the FAQ section with additional information about the product.

Key takeaways to learn from this example:

  • Outstanding CTAs with straightforward messaging,
  • Immersive background video,
  • Informative content,
  • High-quality visuals,
  • "How to use" section,
  • Trust elements, like award badges, user reviews,
  • FAQ section with additional information.

Improvement areas:

  • Overloaded layout – good practice would be streamlining the page design to increase intuitiveness and boost user experience

Find the best product landing page template in Landingi's gallery. It offers over 400 patterns that can be easily customized within its drag-and-drop editor.

Landing page template for beauty product

 

2. Steph Tylor Podcast Course

The Steph Tylor Podcast Course product landing page presents a step-by-step course to launch a podcast without overwhelming technical challenges. The page addresses potential customers' common fears and objections, answering them with well-written, engaging content.

Podcast Course Landing page

Source: stephtaylor.co

The page's layout is clear and intuitive, even though it is lengthy. Alternative CTAs allow choosing the payment option. Furthermore, it features social proof through testimonials from students who have successfully launched their podcasts using the course. Visitors can also find an author's note which boosts credibility.

Key takeaways to learn from this example:

  • Informative content (storytelling approach),
  • Catchy headlines,
  • High-quality visuals,
  • Author's note,
  • User testimonials,
  • FAQ section with additional information.

Improvement areas:

  • CTA placement – the main CTA should appear in the hero section, especially when the page is long and has extensive written content.

While creating a product landing page for a course, webinar, or other service, remember to add an author's note – it boosts credibility and leads to higher conversions. Pick the template and craft the best landing page for your product with Landingi.

Landing page template for digital product

 

3. Snoozy App

The Snoozy App’s digital product landing page is a testament to the power of simplicity. The design emphasizes a single focus, ensuring visitors are directed towards one call to action with just a few clicks, without distractions from menus or external links. Relevant and engaging visuals are employed to create an immersive experience that is consistent with the app’s branding and message.

Snoozy App product landing page

Source: snoozy.app

The copy on the Snoozy App landing page is kept concise and impactful, efficiently communicating the app’s benefits to engage visitors. The landing page design follows an F or Z pattern, guiding visitors’ eyes in a natural flow that leads to the call to action button.

Key takeaways to learn from this example:

  • Compelling headlines,
  • High-quality visuals, animated elements,
  • Concise, informative content,
  • Benefits section,
  • Well-designed CTA button.

Improvement areas:

  • Trust elements – including user reviews and testimonials, would increase credibility, leading to a higher conversion rate.

Check out the Landingi template gallery and choose the one that can be your customizable pattern – change visual elements, add your logo and fonts, and create an irresistible offer effortlessly with a drag-and-drop landing page editor.

Landing page template for app sale

 

4. Oatly Oat Drink

The Oatly Oat Drink product landing page showcases the product in various versions, emphasizing their versatility and appeal to different consumer preferences. The page incorporates storytelling, engaging visitors with the brand’s larger narrative.

Product landing page example

Source: oatly.com

The landing page’s quirky and distinct design, using playful graphics and a conversational tone, creates a unique brand voice that stands out in the competitive alternative milk market. Their landing page includes an FAQ section with a link leading to Oatfinder – a map with places visitors can get their product.

Key takeaways to learn from this example:

  • Clear layout,
  • Catchy headlines,
  • High-quality visuals,
  • Immersive content (storytelling approach),
  • FAQ section,
  • Product list.

Improvement areas:

  • CTA – even though the page is mainly informative, the link to Oatfinder could be used to create a click-through CTA button.

Create a remarkable product landing page, run A/B tests, and gather visual data on your Landingi dashboard to easily optimize it for higher conversion. Start by choosing the product template from Landingi's gallery and customizing it with its user-friendly landing page builder.

Landing page template for food product

 

5. Wellbel Supplements

The Wellbel Supplements webpage is a prime product landing page example of a minimalist design that effectively highlights product benefits. By limiting text and focusing on high-quality images, the landing page draws the visitor’s attention to the product’s key features and benefits.

Wellbel product landing page example

Source: wellbel.com

Their landing page showcases the value proposition with minimal written content. The most important product features are highlighted with adequate icons, and the product lines are presented in small boxes with purchasing CTAs. The bottom of the landing page involves social media buttons and a single opt-in form for a newsletter subscription.

Key takeaways to learn from this example:

  • Minimalist design,
  • Catchy headlines with concise written content,
  • High-quality product visuals,
  • Product collection list,
  • Short form,
  • Social media buttons,
  • Clear purchasing CTAs.

Improvement areas:

  • Videos – short videos showcasing supplementation results would be a great engagement-boosting element, triggering to purchase and try out their product.

Point out all your product's benefits in a visually appealing way – pick the template from hundreds of Landingi's propositions and customize it easily within its drag-and-drop editor.

Landing page template for pharmacy product

 

6. Marshall Headphones

The Marshall Headphones product landing page stands out as a remarkable page example with its bold headlines and immersive illustrations highlighting the product’s design, audio quality, and features. The page effectively captures the brand’s identity and communicates the quality of its products, making it a compelling example of a successful product landing page.

Product landing page example for headphones

Source: marshallheadphones.com

The page focuses on emotional expression, using stunning pictures and animations with minimal addition of written content. Electronics require showcasing technical specifications – in this case, visitors can examine a clear table with all necessary information divided into appropriate subcategories.

The well-designed CTA button placed near clear price information encourages visitors to purchase a product. The FAQ section involves additional information clarifying the decision-making process.

Key takeaways to learn from this example:

  • Clear, intuitive layout,
  • Compelling headlines,
  • High-quality product pictures and animations,
  • Informative content,
  • Technical specification table,
  • Price information,
  • Outstanding CTA,
  • User reviews and testimonials.

Improvement areas:

  • Mobile responsiveness – better mobile optimization would lower the page loading time, preventing increasing bounce rates.

A good brand's product page should be based on a clear layout that directs visitors to focus on the product, awakening a sense of need and leading them to complete CTA. Pick the offer template and create a stunning physical product landing page.

Landing page template for automotive product

 

7. ReTime

The ReTime digital product landing page demonstrates how effectively white space can be used in landing page design. By leaving certain areas of the page blank, the design draws attention to the page's key elements. In addition to its smart design, the ReTime landing page also includes interactive elements and videos, providing visitors with a wealth of information about the product.

Product landing page example

Source: retime.so

The outstanding CTAs with straightforward messaging are placed in strategic sections. The page includes a social proof section with user testimonials and a "how it works" section explaining the product's features in detail. As for each digital product, integrations matter – this landing page perfectly showcases available integrations, evoking a sense of need in visitors.

Key takeaways to learn from this example:

  • Clear layout with strategic white space,
  • Compelling headlines,
  • Product visualizations and videos,
  • Concise but informative content,
  • Strong CTA,
  • User testimonials.

Improvement areas:

  • Social proof – adding more customer reviews would build a strong brand picture, affecting higher conversions.

Create your digital product landing page with Landingi – choose the technology template or start your own project from a whiteboard, experiment with various versions using the A/B testing feature, gather insights thanks to the EventTracker, and implement optimizations effortlessly.

Landing page template for technology product

 

3 Product Landing Page Best Practices

After exploring some high-quality examples, it’s time to shift your focus to the 3 best practices for product landing pages that can dramatically enhance the effectiveness of your product page.

1. Use pop-ups

The first of the most effective strategies for boosting conversions on your landing page is the use of pop-ups. Effective pop-ups should be well-designed, well-timed, and relevant to the visitor’s interests, offering something valuable in exchange for their action. Additionally, pop-ups can collect valuable visitor data, which can be leveraged to improve targeting and personalization.

Take a look at the example below:

Product page best practice: pop-ups

Source: sundaebody.co.uk

There are various types of pop-ups, each with unique benefits and considerations. These include exit-intent pop-ups, scroll pop-ups, time-delayed pop-ups, click pop-ups, and full-screen pop-ups.

You can increase your product landing page conversion rates by experimenting with these types and continuously testing and optimizing them based on performance data.

The Landingi platforms simplify pop-up creation – you can find great pop-up templates in the template gallery and easily customize them within a user-friendly editor, or start crafting your unique pop-up by choosing the Create Pop-up option in the builder.

2. Implement videos

The second best practice for product landing pages is the implementation of videos. According to Blogging Wizard's research, nearly 50% of all online users seek out video content about a product before purchasing – use this potential and implement a short video on your landing page to boost user engagement and increase conversion rate.

Product landing page best practice: videos

Source: retime.so

There are many ways to incorporate videos on your landing page. It can be using a video background to grab visitors' attention, displaying your product in action within a short video content, or adding video testimonials. Add a call-to-action within the video to guide visitors towards the conversion goal, whether it’s continuously visible or shown at strategic times.

3. Add FAQ section

Last but not least, the third best practice is adding an FAQ section to your product landing page – it can be a real game-changer. An FAQ section addresses common concerns and questions that customers might have, thereby reducing the pressure on customer service.

Product page best practice: FAQ

Source: marshallheadphones.com

In addition to easing customer service burdens, an FAQ section can improve SEO by providing content that answers common search queries related to the product or service. By preemptively answering questions, an FAQ section can prevent customer complaints and poor reviews, enhancing customer satisfaction.

Moreover, as this section directly answers visitors' objections and fears, it's another way to convince them in their decision-making process and encourage them to take action.

How Can I Optimize My Product Landing Page for Higher Conversion Rates?

After publishing your landing page, the next step is to optimize your product landing page for higher conversion rates by implementing the 3 key optimization strategies as follows:

1. Streamline user experience – simplify navigation and ensure that your page is easy to use. Remember about singular focus on the product and one strong CTA leading to purchase, sign-up, or consultation scheduling. Remove any unnecessary steps or distractions that could hinder the purchasing process. A clean, intuitive design can significantly improve the user journey, having a significant impact on conversion rates.

2. Leverage A/B testing – experiment with different elements of your landing page, like headlines, images, and call-to-action buttons. By testing variations, you can determine what resonates best with your audience and refine your page for optimal performance.

For that purpose, consider choosing a multifunctional landing page builder like Landingi with a built-in A/B testing tool and user behavior tracking features. Its EventTracker feature allows you to gather important insights about page performance in your dashboard – thanks to that, you need only one tool instead of creating a useful toolkit of expensive single-purpose solutions.

According to HubSpot’s statistics, barely 17% of marketers use A/B testing to improve landing page conversions. Consider using A/B tests to differentiate yourself from competitors.

3. Focus on mobile optimization – given the increasing prevalence of mobile browsing, ensure that your landing page is fully responsive and loads quickly on mobile devices. A mobile-optimized page can greatly increase the likelihood of conversions from mobile users.

The key to landing page success lies in optimization. To optimize a product landing page for higher conversion rates, it’s crucial to understand your audience’s needs, behaviors, and motivations to tailor the landing page effectively – that's why Landingi's toolkit with its built-in EventTracker and analytics features is the only one right solution for your business.

What Are the Key Elements of an Effective Product Landing Page?

An effective product landing page necessitates the incorporation of the 5 key elements as follows:

  1. Bold, problem-focused headline,
  2. Clear communication of product benefits,
  3. High-quality graphics, stunning videos, and engaging copy,
  4. Strong, visible CTA,
  5. Authentic social proof, such as customer testimonials.

Creating high-converting landing pages for physical or digital products is not a piece of cake. Still, considering its key elements that boost its efficiency, you can achieve the best possible results. A bold, problem-focused headline grabs visitors' attention and convinces them to keep reading. Clear product benefits, communicated through engaging copy and high-quality graphics, can compel visitors to take action.

A good point of an effective product landing page is a short video – social media giants, such as TikTok or Facebook, created the need to watch short video content among internet users. Once you understand this relative, you can answer this need. Your successful landing page should involve a video that takes no more than 2 minutes (best videos take up to 45 sec.). It can be a stunning presentation of a product or user testimonials. Alternatively, you can use a background video that showcases your product features.

Consider keeping your business-related videos on landing pages to a maximum of 60 seconds as two-thirds of viewers tend to watch them to completion, as per Vidyard.

A strong call to action is another key element that can't be neglected. CTAs need contrasting colors to ensure visibility, be unambiguous, and present a single, clear action that aligns with the page’s offer. Lastly, including authentic social proof, such as customer testimonials with detailed information, can lend credibility to your product or service.

What Is the Best Product Landing Page Builder?

The best landing page builder for those seeking a tool to craft high-performing landing pages is Landingi. This platform offers a range of features to assist in creating and optimizing your landing pages.

Landingi offers several features to help you create compelling landing pages, as follows:

These features make it easy to create effective landing pages and improve your conversion rates.

Other features, like EventTracker for better analytics and Smart Sections for implementing changes across all pages effortlessly, make Landingi a top choice for landing page creation.

Build Product Landing Pages in Landingi

At this point, you've explored the world of product landing pages, from their definition and creation to optimization strategies and best practices. You’ve delved into real-world examples of successful landing pages and learned the key elements that make them effective. With this knowledge, you’re well-prepared to create and optimize your own product landing page.

Remember, the journey doesn’t end with the launch of your landing page. Continuous testing and optimization are crucial in achieving the highest possible conversion rates and driving your business success.

You already know how to start – try Landingi now, it's free!

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Landing page size plays a key role in the page creation, affecting everything from visual appeal and image quality to loading time and user engagement. By choosing the perfect landing page dimensions, you can create a seamless journey for your visitors, allowing them to easily navigate through your brand narrative and take the desired action.

From this insightful article, you'll learn about optimal landing page sizing for different devices, so your next landing page won't be just another drop in the digital ocean but a lighthouse guiding visitors to your brand. Whether you aim to optimize for desktops, tablets, or smartphones, understanding how to size your landing page perfectly is key to enhancing the user experience and increasing conversion rates.

For a good start, learn what the high-converting landing page's optimal sizes are:

  • desktop landing page standard size: 940-960 px width
  • mobile landing page standard size: 320 px width

The width of your landing page stands as a fundamental dimension to maintain, but grasping this concept in isolation isn’t enough. Dive into our guide for professional advice and techniques on optimal landing page sizing, ensuring your brand shines in today's competitive digital landscape.

What Size Should the Landing Page Be?

The landing page size should be tailored to various screen sizes standard dimensions vary depending on designs for various devices, as they must be adaptable to their specific requirements, from desktop computers with large screens to smartphones with much smaller displays.

While setting your page's size, consider your target audience and how they possibly discover your landing page – whether they use mobile devices or search from a desktop, the page should suit both larger and smaller screen sizes, ensuring a seamless user experience across all devices. This adaptability is crucial for maintaining visual appeal, readability, and functionality, regardless of how the user accesses the page.

Moreover, responsive designs seamlessly change and adapt to any device's screen size and resolution, ensuring the layout, text, images, and call-to-action buttons are always presented most effectively and engagingly. This approach eliminates the need to create multiple versions of landing pages, simplifying content management and providing a consistent brand experience for all users.

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What Size Should the Landing Page Have for Desktop?

The size of the desktop landing page is based on two measures: frame and content area. The frame usually takes 1400 px in width, while the content area should range from 940 to 960 px in width. The height depends on specific requirements.

Desktop visitors typically use PCs or Macs, so you can safely assume a minimum monitor resolution of 1024 x 768. You can be sure that 960 px of the content area is the right choice, as it perfectly suits the minimum desktop screen size. The frame you leave will adjust other screen sizes, ensuring your content area looks perfect, even on bigger screens.

Using a pixel-perfect tool, like Landingi, to build your page assures size control, so you don't have to do any manual work to achieve the desired results.

landing page optimal size

Source: landingi.com

What Size Should the Landing Page Have for Mobile Devices?

The size of a mobile landing page should be tailored to smaller screen sizes to ensure a seamless experience also for smartphone users – content from a landing page designed for large desktops might not render correctly on a mobile device, leading to content spilling over the edges or shrinking to a size that's difficult to read.

A mobile landing page size is also based on two measurements: frame and content area. The standard frame width for smartphones is 393 px, and the content area should be kept at 320 px width. The height depends on specific requirements, but you can display 560 vertical pixels of content simultaneously on the screen, so keep this measure in mind while creating particular landing page sections.

By creating your landing page with the right tool, such as Landingi, you can be sure the page's mobile version will maintain ideal dimensions. Its pixel-perfect builder allows you to rebuild the layout of a mobile landing page but ensures that the content area is the right width, so you have the freedom to create without worrying about page responsiveness.

mobile editor for landing pages

Source: landingi.com

What Is the Aspect Ratio of a Landing Page?

The aspect ratio of a landing page applies more directly to elements within the landing page, such as images, videos, or embedded content blocks, which need to maintain specific proportions to display correctly across devices. For the landing page itself, the aspect ratio isn't standardized in the same way as it is for images or videos, primarily because web pages are designed to be scrollable and adaptable to different screen sizes.

Web content, including landing pages, is generally designed to be responsive, meaning the layout adjusts dynamically to fit the width of the browser window or screen on which it's being viewed. This adaptability ensures that whether a visitor uses a smartphone, tablet, laptop, or desktop, the content will rearrange itself to provide an optimal viewing experience without being tied to a single aspect ratio.

Common aspect ratios include 16:9 for wide-screen media, which is popular for videos, and 4:3 or 1:1 for images, depending on the page's visual style and content strategy. Designers and developers focus on creating a responsive design framework for the overall landing page that allows these elements to resize and reflow as needed rather than adhering to a specific aspect ratio for the page.

What Is the Best Aspect Ratio for Desktop Landing Pages?

The best aspect ratio for desktop landing page elements is the following:

  • Video: 638 x 356 px (16:9)
  • Image: 605 x 386 px (3:2)
  • Header: 800 x 200 px (4:1)

When designing elements for a desktop landing page, selecting the right aspect ratios and dimensions is crucial to ensuring that the content fits the screen properly and enhances the overall aesthetic and user experience. To understand better the optimal sizes for different elements, check the explanation below:

Video: 638 x 356 px

Choosing a video size of 638 x 356 pixels is effective for integrating videos into desktop landing pages. This dimension maintains a near 16:9 aspect ratio, which is the standard for most video content, offering a balance between width and height that is pleasing to the eye and compatible with various media playback platforms. This size ensures that videos are large enough to be engaging and clear without overpowering other elements on the page or requiring excessive bandwidth to load.

Image: 605 x 386 px

For images, a dimension of 605 x 386 pixels works well, striking a balance close to the traditional 3:2 aspect ratio. This size is versatile enough to make images stand out, providing clarity and detail that can capture the visitor's attention while still fitting neatly within the landing page's layout. It's particularly suited for showcasing products, team photos, or other visuals that support your landing page's message and goals.

Header: 800 x 200 px

A standard header size of 800 x 200 pixels (aspect ratio 4:1) suggests a very wide and relatively thin element, ideal for spanning the full width of a standard desktop view. This dimension supports a clean, modern look, allowing for a bold visual statement at the top of your page that can include your logo, navigation links, or a compelling call to action. The height of 200 pixels is sufficient for readability and visual impact without taking up too much vertical space, ensuring visitors can quickly move to other content on your landing page.

landing page size adjustment in editor

Source: landingi.com

These specific sizes for videos, images, and headers allow for a harmonious design that significantly improves the visual flow and user engagement on desktop landing pages. However, it's also important to ensure these elements are optimized for responsiveness, allowing them to adapt smoothly to screens of different sizes and resolutions to maintain a high-quality user experience across devices.

What Is the Best Aspect Ratio for Mobile Landing Pages?

The best aspect ratio for mobile landing page elements is the following:

  • Video: 256 x 144 px (16:9)
  • Image: 256 x 256 px (1:1)
  • Header: 320 x 56 px (40:7)

Designing mobile landing pages requires careful consideration of aspect ratios and dimensions to ensure content is visually appealing and functional on smaller screens. Here's a detailed look at optimal sizes for mobile landing page elements:

Video: 256 x 144 px

A dimension of 256 x 144 pixels for videos is well-suited for mobile screens, adhering to the 16:9 aspect ratio standard for video content. This compact size ensures videos load quickly and play smoothly on mobile devices. It's critical for maintaining user engagement in a mobile context. Despite the smaller size, this resolution can still deliver a clear and concise visual message, making it effective for short, impactful videos designed to catch the viewer's attention without dominating the screen space or consuming excessive data.

Image: 256 x 256 px

Images sized at 256 x 256 pixels are perfect for mobile landing pages, following a 1:1 aspect ratio. This square format is particularly versatile, offering an aesthetically pleasing and efficient balance regarding space usage on mobile displays. Square images work well for product shots, icons, and other visual elements that can be quickly understood and appreciated without scrolling. This uniformity in height and width also simplifies the design process, ensuring consistency across different types of content and devices.

mobile size ideal ratio for landing pages

Source: landingi.com

Header: 320 x 56 px

A header size of 320 x 56 pixels (aspect ratio 40:7) is optimized for mobile screens, providing a slim and wide appearance ideal for the top of a mobile landing page. This dimension allows for a concise display of essential information – such as the brand logo, page title, or navigation menu – without overwhelming the viewer or taking up excessive vertical space. The width of 320 pixels spans the typical width of a mobile screen in portrait mode, ensuring the header is fully visible and legible. At the same time, the modest height of 56 pixels preserves valuable screen space for other critical landing page elements, such as calls-to-action and product information.

Choosing these specific dimensions for videos, images, and headers on mobile landing pages helps create a cohesive and user-friendly environment.

 

What Is the Landing Page Banner Size?

The landing page banner size is another important dimension that, when well calculated, helps to create high-converting landing pages. The banner of your page is the first element every visitor sees opening your web page, and it includes an optional background image, headlines, a CTA button, and often a hero image, all organized with a strategic use of white space.

This page element should display properly on all screen sizes among various devices your target audience uses. Ideally, landing page banners should be designed responsively, meaning they adapt to the screen size and orientation of the device used to view them.

What Size Should the Landing Page Banner Have for Desktop?

The landing page banner's standard width for desktops is 960 px, although background images can take full frame width (1440 px). All the elements that make up your banner should fit into the width of 960 px, corresponding to the size of the content area of your page.

If you decide to use a different page size with a content area width of 1200 px or smaller – 764 px, your banner should match the accepted dimensions. The height of the landing page banner can vary depending on specific design requirements.

Some pages may opt for wider banners, up to 2560 pixels wide, to accommodate larger screens.

However, a perfectly crafted landing page banner engages, informs, and encourages visitors to dive into your landing page content, often being the conversion point. Choosing the right landing page builder, like Landingi, can simplify the page creation process, ensuring the right landing page size with all the elements you want to include. A good starting point is to choose the template designed by professionals – this step ensures your banner size will perfectly fit all screen sizes.

What Size Should the Landing Page Banner Have for Mobile Devices?

The landing page banner's standard width for mobile is 320x560 px, although background images can take full frame width (393px). Elements of your banner (headlines, hero image, CTA button) should fit the mobile content frame width of 320 px. The banner's height can vary depending on specific design requirements, but the standard mobile screen accommodates 560 px.

While creating a mobile landing page, remember the user experience rules. A good practice is setting the CTA button size to nearly match the full width of the content area (250-300 px).

Although the size optimization may seem complex, ensuring mobile responsiveness is crucial. To simplify the process of choosing the correct dimensions, choose Landingi's page builder, which automatically fits your page elements to mobile screens, ensuring its flawless display is aligned with UX principles.

 

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What Are the Factors that Define Your Landing Page Dimensions?

Various factors influence the dimensions of your landing page, each playing a crucial role in how effectively your page performs and engages visitors. Understanding the following 7 factors can help you design more effective landing pages that cater to the needs of your audience and your marketing goals.

1. Target audience's device preferences

The devices your audience predominantly uses significantly impact landing page dimensions. Desktops, tablets, and smartphones all have different screen sizes and resolutions, necessitating a responsive design that adapts to each type of device for optimal viewing.

2. Content volume and type

The amount and type of content you plan to include on your landing page also determine its dimensions. More content might require a longer page, while rich media content like videos and images may need wider dimensions to be displayed effectively.

3. User experience (UX) and usability

The overall user experience, including ease of navigation and content readability, influences landing page dimensions. Adequate white space and distinguishable sections can enhance usability, guiding the visitor's journey through the page.

4. Branding and design aesthetics

Your brand's visual identity and the aesthetic appeal of your landing page are crucial. The dimensions should allow for the effective use of colors, fonts, and design elements that reflect your brand and capture the visitor's attention.

5. Performance and page load time

The size of your landing page, including the dimensions of images and other media, can affect the page's loading speed. Optimizing dimensions for quick load times is crucial, especially for mobile users who may be on slower connections.

6. SEO considerations

Although not directly related to the physical dimensions, the structure of your landing page, including headings, text, and multimedia content, can impact its visibility in search engine results. A well-structured page that loads quickly and provides a good user experience can perform better in search rankings.

7. Conversion goals

The layout and dimensions of your landing page should be designed with your conversion goals in mind. Whether you're aiming for newsletter sign-ups, product purchases, or lead generation, the way your page is structured can influence visitors' actions.

By carefully considering these factors, you can determine the optimal dimensions for your landing page that not only meet the technical requirements of different devices but also align with your content strategy, design preferences, and conversion objectives, ultimately creating a more engaging and effective landing page.

 

FAQ - Landing Page Size

After scrolling through the landing page size guide, you may have some additional questions – this section of the article answers frequently asked questions and leaves no doubts about page dimensions.

What Is the Page Size for a 16:9 Ratio?

For digital content, common sizes (width x height in pixels) that maintain the 16:9 ratio include the following:

  • 1920 x 1080 (Full HD) – this is a popular choice for high-definition web content, providing clear and detailed visuals without requiring excessively large file sizes.
  • 1280 x 720 (HD) – a smaller option that still offers decent quality for web content, balancing clarity with faster loading times.
  • 3840 x 2160 (4K or Ultra HD) – used for ultra-high-definition content, providing stunning detail at the expense of larger file sizes and potentially slower loading times for web content.

The 16:9 ratio is widely used because it's the standard for most screens, including desktop monitors, laptops, and TVs. It balances width and height to suit various content types, including videos and web layouts.

Is 16:9 the Same as 1920 x 1080?

The term "16:9" refers to an aspect ratio, and "1920 x 1080" denotes a specific resolution – while 16:9 is the shape of the screen or image, 1920 x 1080 defines the specific pixel dimensions of content designed for that shape.

The aspect ratio is the proportional relationship between the width and height of a display, image, or screen, not specifying exact dimensions but rather how the width compares to the height. In the case of 16:9, for every 16 units of width, there are 9 units of height, making it a widely used aspect ratio for TVs, computer monitors, and most modern screens due to its balanced and visually appealing composition for a wide range of content.

On the other hand, 1920x1080 is a resolution that fits the 16:9 aspect ratio, specifying that the display or image has 1920 pixels across (width) and 1080 pixels down (height). This particular resolution is commonly referred to as Full HD or 1080p and is one of the many resolutions that maintain the 16:9 aspect ratio. Other resolutions like 1280x720 (HD) or 3840x2160 (4K) also adhere to the 16:9 ratio but offer different levels of clarity and detail.

Is 1280 x 720 the Same as 16:9?

1280x720 is a resolution that adheres to the 16:9 aspect ratio. For the 16:9 aspect ratio, the width of the display is 16 units for every 9 units of height. In the case of 1280x720, if you divide both the width (1280) and the height (720) by 80, you get 16 units of width for every 9 units of height, perfectly matching the 16:9 aspect ratio.

This resolution is commonly referred to as HD (High Definition). It is widely used for video content, television broadcasts, and computer and smartphone screens designed to support this aspect ratio, offering a good balance between quality and file size, making it suitable for various media consumption needs.

Is 1080 x 1920 the Same as 9:16?

1080x1920 is a resolution that adheres to a 9:16 aspect ratio. This is essentially the vertical version of the 16:9 aspect ratio, often used for content designed to be viewed on smartphones or other devices in portrait orientation.

When you see resolutions or aspect ratios flipped like this, it typically indicates content formatted for vertical viewing. It has become increasingly popular with the rise of mobile internet usage and platforms that favor vertical video formats, such as social media stories and certain video-sharing apps. The 9:16 aspect ratio is well-suited for these applications, optimizing the use of screen space on devices held upright.

What Is Responsive Landing Page Design?

Responsive landing page design ensures web pages automatically adjust to look and function seamlessly across all devices, from desktops to smartphones. This approach uses fluid grids, flexible images, and CSS media queries to adapt the layout and content for optimal viewing, regardless of the device's screen size or resolution. The aim is to improve user experience by providing consistent navigation and readability without needing multiple page versions, benefiting SEO and engagement.

What Size Is a Landing Page Header?

The size of a landing page header can vary based on the design and objectives of the page, but there are general guidelines to ensure it is effective and visually appealing across devices.

A common single-line header height ranges from 100 to 150 pixels for desktops. The width typically spans 800 px, but in specific designs, it can take the full width of the content area or even page frame, adapting to the screen size.

For mobile devices, headers are often designed to be slimmer to maximize the available screen space for content. A height of 60 to 80 pixels is common, with the width adjusting to the screen's size, typically ranging from 320 to 360 pixels for most smartphones.

What Is the Best Image Size for a Landing Page?

The best image size for a landing page depends on several factors, including the image's purpose, the page's layout, and the target devices of your audience. However, you can follow the general guidelines below to ensure your images are optimized for speed, appearance, and engagement:

  • Hero images

For full-width hero images or banners at the top of your landing page, aim for a width of 1920 pixels for high-resolution displays while ensuring the file size is optimized for quick loading. A common practice is to keep the image height between 600 to 800 pixels to make an impact without pushing content too far down the page.

  • Content images

For images used within the content of your landing page, such as product photos or feature illustrations, a width of 600 to 800 pixels is often sufficient for clarity without overburdening load times. These images should be visible on the desktop and optimized for mobile responsiveness. Keep the 3:2 aspect ratio for the best results.

  • Background images

If you're using images as a background for sections or containers, ensure they're at least 1920 pixels wide for full coverage on wide screens but also consider compressing them to reduce file size. The height can vary based on the section's content length, but fast loading times should always be prioritized.

  • Thumbnails and icons

For smaller images like thumbnails or icons, sizes can range from 100 x 100 to 300 x 300 pixels based on the design requirements. These smaller images should be optimized for quick loading while retaining enough detail to be recognizable at a glance.

  • Responsive and adaptive images

Use responsive image techniques, such as setting the right attribute in HTML, to serve different-sized images based on the device's screen size and resolution. This ensures that mobile users don't need to download large images meant for desktops, speeding up load times and improving the user experience.

 

Conclusion

Optimizing the dimensions of your landing page is crucial for creating a compelling and effective online presence. The right balance of width, height, and image sizes can significantly enhance the user experience, ensuring your content is accessible, engaging, and visually appealing across all devices. Following the guidelines for responsive design and image optimization can improve load times, boost engagement, and ultimately increase conversions.

Remember, the goal is to design a landing page that looks great and performs well, adapting seamlessly to the diverse range of screens and devices used by your audience. With thoughtful consideration of landing page dimensions, you can create an impactful first impression that captivates and converts. If you don't feel firm with landing page dimensions, try Landingi – the best landing page builder – and use professionally designed templates that ensure your page will display properly on all devices.

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Looking for the best insights into boosting your website’s conversion rates? The top-ranked conversion rate optimization blogs, examined in detail in this article, deliver cutting-edge strategies and practical tips from industry leaders to help enhance your digital marketing prowess.

Our picks are blogging masterpieces of the best CRO experts, who are top providers of the best CRO courses, digital marketing tools, and services for various businesses. Their knowledge, shared within industry blogs, is a real treasure in the conversion rate optimization field.

Read on and meet the most valuable sources to learn from – we are honored to introduce the best of the best in CRO industry blogs, from the renowned Conversion XL experts, through digital marketing gurus, to highly experienced specialists with a scientific approach.

Which Blog Is Currently Best for Learning about Conversion Rate Optimization (CRO)?

The best blog for learning about conversion rate optimization is the one that gives not only theoretical instruction but also real-life examples, data-based insights, and practical tips on how to improve conversions.

Conversion Rate Optimization (CRO) is a fundamental strategy to maximize the ratio of conversions to the overall number of website visitors, aimed at enhancing business growth and sales volumes. This field requires continuous learning and gathering up-to-date knowledge to succeed – that’s why finding a great source to learn from is so important.

Meet our ranking of the 10 best CRO blog picks and find experts who are worth your attention.

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#1 Conversion XL

The first position in the best CRO blog ranking is Conversion XL (CXL). This blog is the go-to destination for those keen on mastering CRO, thanks to its comprehensive depth and quality of content. Founded by Peep Laja, a globally recognized CRO expert, CXL offers a rich resource of actionable insights, cutting-edge research, and in-depth tutorials on various topics related to CRO, including conversion optimization platform hosting.

cro blog

Source: cxl.com

Average weekly posts: 1-2

Reasons to read the CXL blog:

  1. The expertise and authority of industry specialists,
  2. The comprehensive coverage of essential CRO topics,
  3. Its focus on practical insights and tools,
  4. Continual learning opportunities beyond blog posts.

Whether you’re looking for advice on A/B testing, behavioral psychology, user experience design, or data analysis, CXL has got you covered.

#2 Optimizely

The second position in the best CRO blog ranking is Optimizely. This marketing experiments blog firmly believes in the power of experimentation for effective CRO and search engine optimization. The blog offers practical guidelines that address various optimization strategies, such as:

  • Streamlining navigation,
  • Enhancing the mobile experience,
  • Decreasing load times,
  • Personalizing content, and more.
conversion optimization blog

Source: optimizely.com

It goes beyond minor tweaks and adjustments, advocating for significant, transformative business changes for comprehensive CRO. Optimizely doesn’t just tell you what to do but guides you on how to do it.

Average weekly posts: 2-3

Reasons to read the Optimizely blog:

  1. Focus on practical execution,
  2. Depth of data-based content,
  3. It's the ultimate resource of best CRO practices.

The Optimizely blog details the process of optimizing for a target audience through in-depth research and developing personalized marketing strategies. This blog is worth bookmarking if you want to move from theoretical knowledge to practical implementation in CRO.

#3 Bryan Eisenberg’s Blog

The third position in our ranking takes Bryan Eisenberg's Blog. If you’re looking for an expert perspective on CRO, look no further. Authored by a CRO guru, best-selling author, and keynote speaker, this blog offers an insider’s view into the world of conversion rate optimization. It includes a comprehensive look at all aspects of conversion optimization, featuring podcasts and case studies that bring the topic to life.

cro expert blog

Source: bryaneisenberg.com

Average weekly posts: < 1

Reasons to read Bryan Eisenberg's Blog:

  1. Features insights from various CRO industry leaders,
  2. Provides a unique blend of voices,
  3. Brings distinctive, valuable content,
  4. Involves videos and podcasts next to written content.

The only disadvantage of this blog is that posts rarely appear, so readers have to wait longer than usual for fresh insights.

#4 Convert’s Blog

The fourth in our ranking is the Convert's Blog – a premier source of knowledge and insight in the CRO landscape. This is an invaluable resource for digital marketers, CRO specialists, and businesses looking to maximize their online potential. The blog reflects Convert’s commitment to providing top-tier CRO tools and services, showcasing their depth of understanding and expertise in the field.

blog about conversion optimization

Source: convert.com

Average weekly posts: < 1

Reasons to read the Convert's Blog:

  1. The depth of expertise of the authors,
  2. The comprehensive coverage of CRO topics,
  3. Commitment to staying updated with the latest trends and innovations.

Whether you’re a novice or a seasoned professional, Convert's Blog offers practical advice and methodologies that can help you enhance your website conversion rates and overall digital strategy, including the use of tools like Google Analytics and others.

#5 Invesp

The fifth in the best CRO blog ranking is Invesp. This blog offers a unique blend of long, detailed articles, infographics, and guides on conversion rate optimization, making it an engaging and informative resource. The company has existed since pre-historic CRO times, and the blog excels in its practical advice on PPC and landing page design/testing, offering actionable tips tailored explicitly for conversion rate optimization and improving visibility on search engine results pages.

cro blog

Source: invespcro.com

Average weekly posts: 1-2

Reasons to read the Invesp blog:

  1. Emphasis on data-driven CRO strategies,
  2. Theoretical knowledge with practical insights backed.

If you’re looking for a blog that combines theory with practice, the Invesp Blog is a must-read.

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#6 Neil Patel's Blog

The sixth position in our ranking is Neil Patel’s Blog. It is a treasure trove of insights and tips on CRO and other digital marketing topics. Known for his expertise in SEO and digital marketing, Neil Patel’s insights are invaluable for anyone looking to boost their online performance. His blog posts are comprehensive, covering a wide range of topics and offering practical solutions to common challenges in the digital marketing sphere.

cro blog specialist

Source: neilpatel.com

Average weekly posts: 2

Reasons to read Neil Patel's Blog:

  1. Remarkable and noteworthy ideas,
  2. Each post teaches how to apply the strategies and techniques discussed,
  3. A helpful resource for digital marketers at all levels,
  4. Valuable insights from a renowned digital marketer.

The blog goes beyond merely imparting information; it aims to educate and guide its readers in content marketing. Whether you’re a newbie or an experienced marketer, Neil Patel’s Blog is a valuable resource to keep on your reading list.

#7 The Daily Egg

The seventh in our ranking is The Daily Egg, a blog by Crazy Egg co-founder, mentioned before Neil Patel. This impressive CRO blog is a hub of information, with frequent updates covering a wealth of topics related to the field. Whether you’re interested in learning about the latest trends in CRO or seeking actionable insights to improve your website’s performance, The Daily Egg has you covered.

conversion rate optimization blog

Source: crazyegg.com

Average weekly posts: > 5

Reasons to read the Daily Egg blog:

  1. Content reflecting the latest developments in the field of CRO,
  2. Broad topics coverage,
  3. Conversion rate optimization tips from industry specialists.

If you’re looking for a blog that keeps pace with the fast-changing world of digital marketing and CRO, The Daily Egg is a must-read.

#8 Baymard

The eighth position in the ranking is the Baymard blog. It's a must-have bookmark if your business operates in the e-commerce space. This blog specializes in e-commerce usability studies, offering science-backed ideas for CRO. The posts are rich with insights and tips that can help you optimize your e-commerce platform for maximum conversion.

conversion optimization pros blog

Source: baymard.com

Average weekly posts: < 1

Reasons to read the Baymard blog:

  1. Findings are based on extensive usability studies,
  2. Articles provide data-driven insights that can be directly applied to e-commerce platforms,
  3. Content combines a scientific approach with practical advice.

The Baymard Blog is perfect for those seeking data-based practical guides, but fresh articles appear rarely.

#9 Neuromarketing by Roger Dooley

The ninth position in the best CRO blog ranking is Neuromarketing by Roger Dooley. This blog explores the intersection of brain science, behavior research, and marketing, offering readers a unique perspective on how to sell better. Dooley’s posts delve into the psychological aspects of marketing and explain how understanding the human mind can help businesses improve their marketing and sales processes. By focusing on the science behind marketing strategies, companies can optimize their approach to reach their target audience more effectively.

neuromarketing cro specialist blog

Source: neurosciencemarketing.com

Average weekly posts: 1

Reasons to read the Neuromarketing by Roger Dooley's blog:

  1. Emphasis on the science underpinning marketing,
  2. Expert articles backed by research in neuroscience and psychology,
  3. Provides readers with a deeper understanding of why certain marketing strategies work.

If you’re interested in the science behind marketing and how it can improve your CRO, Neuromarketing by Roger Dooley is a blog worth following.

#10 Conversion Rate Experts

The last but not least position in our ranking is the Conversion Rate Experts blog. Look no further if you’re searching for serious, didactic content on CRO. Conversion Rate Experts, a leading conversion optimization agency, stands out because it emphasizes delivering practical insights rooted in real-world experiences.

blog by professional marketer in cro

Source: conversion-rate-experts.com

Average weekly posts: 1-2

Reasons to read the Conversion Rate Experts blog:

  • Valuable articles that provide readers with a deep dive into the world of CRO,
  • Features testimonials from clients who have successfully improved their conversion rates using the strategies discussed in the blog.
  • Posts are packed with actionable advice, tips, and methodologies that can be directly applied to improve website conversion rates and overall digital strategy.

If you’re looking for a blog that combines theory with practice, Conversion Rate Experts is a must-read conversion optimization platform.

#11 Extra Pick – Landingi

As an extra pick, we recommend checking out the Landingi blog. This blog provides insights and tips on landing page optimization and design, a crucial aspect of CRO and lead generation. The posts are informative and practical, offering readers actionable advice on improving their landing pages for better conversion rates.

best conversion optimization experts blog

Source: landingi.com

Average weekly posts: 4-5

Reasons to read the Landingi blog:

  1. Emphasis on user experience,
  2. Covers a wide range of industry-related topics,
  3. Gives data-driven insights on CRO strategies,
  4. Provides practical tips on how to make landing pages more user-friendly and engaging.

If you’re looking to improve your landing pages and boost your conversion rates, the Landingi blog is a valuable resource.

 

Conclusions

Reading CRO blogs provides valuable insights into understanding customers, reducing acquisition costs, and staying updated on the latest CRO tactics and best practices.

Top CRO blogs not only enhance businesses’ understanding of their customers but also serve as a pillar for crafting effective marketing strategies. These blogs provide strategies for:

  • Decreasing acquisition costs by optimizing the user experience
  • Maximizing value from advertising spending and investments
  • Optimizing the effectiveness of landing pages and overall user journey

Yet, it’s about more than just reading these blogs; it’s about applying the insights and strategies they offer. Engaging with CRO blogs enables businesses to leverage current website traffic more effectively without the need for additional marketing efforts, focusing on improving the experience for existing users.

So, whether you’re a novice or a seasoned professional, these blogs offer a wealth of knowledge that can help you stay ahead of the curve in your CRO journey.

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