A landing page is the first thing that a user sees when he or she is redirected from AdWords, Facebook or a targeted e-mail. Short pages with good marketing copy get significantly higher conversion rates than traffic directed onto a main page or one of its subpages.

There are quite a few ways to make a landing page. You can utilize the internal resources of your company, disrupting their regularly scheduled tasks and making them unhappy with you in the process. You can also lower the costs and speed up the process, with outsourcing. A landing page design service is an excellent way to speed-up campaign creation and get measurable results. Additionally, there are landing page templates that work great with our landing page WordPress plugin.

Perhaps you are wondering what your options are for landing page creation in WordPress. It’s the most popular platform for internet page creation in the world and you can create landing pages within this environment, using different tools and methods. It all boils down to two factors – your skills and budget. In this post we are going to show you five different ways to create landing pages in WordPress.

1. Landing Page PHP Creation

An efficient way to a new landing page is simply the usage of the default page.php template and manually changing its CSS/HTML structure.

Making a landing page by yourself gives you more configuration options. If you want to make a page that reaches beyond the limits of conventional layouts, fonts and buttons, you should probably build it yourself or hire a developer. If he or she is busy, you can always use a drag’n’drop builder, which is flexible and easy to adjust (more on that topic in paragraph 4).

How to make a landing page in PHP?

  1. Create a child theme
  2. Create a style.css file
  3. Create a functions.php file
  4. Install and activate previously created child theme
  5. Create a new webpage based on the child theme and save it in a landing-page.php format.
  6. Add multimedia
  7. Edit the header
  8. Just below the line <! – .site-branding -> add a marker pointing to the file landing-page.php, so that its content can be displayed
  9. Add CSS styles
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2. A WordPress landing page templates

Not a website developer? Don’t worry; everyone can create an elegant and professional-looking landing page when using a broad spectrum of WordPress templates. You’re not doomed to use your current interface. A WordPress template is a good option for those who will not need a high number of landing pages. Where can you find templates?

Free templates

Unfortunately, most of the free templates are underdeveloped and unpolished. They don’t meet requirements for a modern and responsive, good looking page. There are, however, valuable sources. You can start with the official WordPress repository. It’s also worth looking on Colorlib and TemplateMonster.

Commercial templates

It’s worth it to invest in a commercial template. With it you will be able to make a responsive and good looking landing page, suited for a goal. The best source for professional landing page templates for WordPress is ThemeForest.

We advise you to check the frequency. How often are updates coming? Another grading criteria are users opinions and functionality options. Pay attention to the version number and try a demo. ThemeForest offers templates with editing options. Remember though, that your landing page should look good in front of the potential customer. We are all visually stimulated, so a high-quality offer and landing page UX will make or break the deal, they affect conversion.

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3. Divi builder for WordPress

Divi is a dedicated landing page editor that will allow you to make your own landing page from scratch, with 23 page components pre-designed. Divi works based on a drag’n’drop mechanism, so all elements are susceptible to change. You can create entire layouts this way and save them in the Divi Library for future campaigns.

You can create layouts with the most basic components – sections. You can choose from:

  • standard sections with lines and columns,
  • sections with full width,
  • special sections.

You can build sections from the ground up and add by hand or use the option Master Template, from which you can have access to all sections. You can single them out and shut them down, bringing a layout to perfection. How to shut down sections? Right click on the section and choose ‘Disable feature’.

Here is an installation and guide that will help you further.

You can export everything out from Divi and import to a new page. That’s how you create backups for landing page templates, save your favourite settings and share your projects with other users. A great advantage of Divi comes from the ability to build a library of templates, so you can save on time in the future.

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4. Drag’n’drop editor

A problem that exists in the majority of WordPress templates is their limitations when it comes to landing page design. Each template allows for a sample to place something in the main building block of the template. Try to to anything beyond these boundries and your hands are tied. If you know that you’ll be needing several or even dozens of templates, use a drag’n’drop editor to speed up the work.

With a drag’n’drop editor, you can do more with every project. You can edit elements, use already-produced pages or build a landing page from the ground up; all with an intuitive interface, everything under control.

You can also use the editor from Landingi, which allows for intuitive creation of landing pages and also integration with dozens of popular marketing tools. In addition, you can enhance your site with javascript codes, which are applicable in a matter of seconds.

5. WordPress plugins

If you want to quickly build your landing page and you’re not a developer, browse the official WordPress repository. You can also install a free WordPress plugin, which will allow for seamless integration.

Like with every WordPress plugin, the installation path looks as follows:

Plugins → Add new → Install → Enable plugin

The plugin will be available in a left sidebar menu from the cockpit and you will be able to start with a new project.

Like with most plugins for landing page creation, editing a new page involves a simple visual editor, from which you can choose a theme. You can fully adjust it to your needs.

If you’re not tech savvy, working with a WordPress plugin is a good idea. Remember though, that most plugins will still require having an account in a landing page building tool. Without the account you won’t be able to use the handy functionalities.

When choosing a plugin, focus on the tool’s ability to link your own subdomain to the landing page and the ability to add meta description for SEO purposes. The last important thing is the ability to link social media accounts.

Summary

WordPress is a good tool for content creation, as well as landing page embedding. It does not give, however, full creative and production freedom; without plugins, landing page configuration is clunky at best. That’s why it’s best to reach for a tool that is dedicated to the landing page creation process and its configuration options are significantly bigger and ongoing.

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