robertRobert Marczak

Education Manager at Landingi. Every day searches the web looking for new landing page ideas. Public speaker and blogger. Focused on driving better quality leads from your marketing campaigns.

All articles by robert


Landing Page Personalization Case Studies

Remember this “Minority Report” scene, where Tom Cruise’s character sees personalized ads while walking through the city? At the time, the idea of ads that “know you” was far-fetched and unrealistic. This was 2002; we didn’t even have Facebook or the iPhone yet. But then technology took a few leaps forward, and voila! Personalization became
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nless you’re a U.S.-based Church employee or pastor, you’ve probably never heard of ProChurch. By the time you finish this article, that’ll change – and you may find yourself wanting to know even more about the company. Why? Because despite being unknown to the general public, ProChurch provides 500+ churches with a mix of landing
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Facebook Marketing Trends: 2017 Edition

Facebook’s revenue took a giant leap forward in 2016. Their ad business, which is their main source of income, grew by a staggering 53% and brought in $27 bn; staggering figures by any measure. This is especially incredible when you consider that the platform is now over 10 years old. The figures beg the question:
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6 Steps to Creating a Conversion-Optimized Lead Magnet

Sales are the fuel that drives your business. The best way to make more of them is by collecting leads: names and contact details of potential customers. That’s because leads enable you to… Deliver the 8 to 13+ marketing messages an average user needs to make a purchase. Get in touch with individuals for free,
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6 Ways Your Landing Page Could Be Wasting Your Money

Imagine you’re launching a new marketing campaign. You’ve worked hard to pick the right marketing channels, target the right audience and craft the right ads. But when you look at your analytics and see the first visitors come to your landing page, you realize none of them are converting. At first, you think it might
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How to Build the Perfect Landing Page Form

Your landing page is the “face” of your website. It’s the first thing people see and your best chance to make a strong impression. It’s also a critical point in the customer journey process. If you get someone’s e-mail, you can send them marketing messages repeatedly. This multiplies your chances of getting their business. If
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5 Advanced Landing Page Strategies

Failure is the #1 killer of motivation and enthusiasm. Just imagine if Mike Tyson lost his first 5 fights, or if Steve Jobs and Steve Wozniak didn’t sell their first 200 computers in 1976, or if Michael Jackson’s first album – Got to Be There – turned out to be a dud. Would these brands
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Landing Page and Video Integration

Are you using video on your landing pages? Well, with the potential to increase your conversion rates by as much as 80%, you definitely should be! There has been a recent and dramatic rise in the use of paid and organic video advertising. Video is now widely recognized by marketers as one of the few
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Mobile Landing Page “Must-Haves”

“In my opinion, the future of mobile is the future of everything.” – Matt Galligan, Serial Entrepreneur (Business Insider 2011) Across all industries and sectors of the digital age, mobile appears to be booming. Not only is 2017 likely to mark the first time that digital ad spend surpasses TV, but mobile ad spend looks
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The Art of the Landing Page Sale

If your customers are like most small-to-midsize business owners of the digital age, they spend an awful lot (and we mean A LOT) of time focusing on their homepages… and rightfully so! A quality homepage is capable of doing many things, including: Providing an overview of a business Occupying a root domain Providing value-driven information
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Supercharge Your Landing Pages With Social Proof

Let’s quickly imagine a plausible scenario of the digital age: You have recently purchased a new home in the suburbs. You got a great deal, and paid well below market price. Why the great find? Well, as the previous owner failed to take proper care of the roof, everytime it rains, water leaks into the
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B2B Landing Page Optimization

If I say “landing page,” what is the first thing that comes to your mind? If you are like most marketers of the digital age, you likely have a Godfather-esque picture in your head of the “offer” that potential consumers “can’t refuse.” Most digital age marketers and businesses implement landing pages as one of the
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Facebook Ads vs. Google Adwords

Will the real PPC search provider please stand up?? It is no small secret that the ever enduring question of the digital age for both marketers and business owners alike is whether to select Google Adwords or Facebook Ads when engaging in PPC advertising campaigns. Putting aside organic search and referral traffic for a digital
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Customer Acquisition Best Practices: Discover the Easy-to-Implement Three-Point Plan for Startups

“New customers make the startup world go round.…” – Anonymous OK, full disclosure … I made that quote up right this very moment! While it may not have come from Steve Jobs or Bill Gates, it does sound quite appropriate for today’s startups, doesn’t it? It is one of the hard truths of the digital
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Landing Pages and High-Converting Copy: Discover the Techniques for Great Copy with the Four-Pillar Blueprint!

“If you build it, they will come….” Sound familiar? I am sure many of you immediately jumped up and shouted: “Kevin Costner from ‘Field of Dreams’!” If you did, you wouldn’t be too far off. If, however, your second thought was: “Wait a minute, that actually sounds like my digital marketing strategy!” Well, now we
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PPC Advertising and the Holiday Season

It Is Never Too Early to Get into the Holiday Cheer with These Three PPC Tips! The fall season is here and aside from colder weather and changing leaves, we can expect a few universal certainties: Football season is in full swing, Thanksgiving is right around the corner and sooner or later the dreaded Christmas
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The Three Deadly Sins of Startup Failure

“Failure isn’t fatal, but failure to change might be.” – John Wooden Starting a business is hard. Building a digital age startup? Even more so. There are new rules to the startup game, and you (as founders) must learn to accept the hard truth of the digital age … your startup will likely fail. How
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15 Skills That Make You a Proficient Digital Marketer

In recent times, there has been a significant increase in demand for candidates who can fit the role of a digital marketer. The digital marketing landscape is growing and evolving at a tremendous pace. As a result, the industry is now separating into more specific skill areas such as social media, content, and analytics.  In
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Landingi’s Monthly Update – May 2016

To make sure all of you are updated I’ve created summary of changes which has been made in our application in May. We’ve worked on several improvements inside the editor to make it better. Most of them were code based improvements so there are almost no visual changes.


Landingi’s Monthly Digest – April 2016

Every month, our team is working in sweat to create new features and improve creation of landing pages for our users. Thanks to the improvements you get a lot more opportunities than ever before. Here’s the short list of all the changes we have been working on. Ability to link icons We’ve introduced new feature
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