– Would you like something for a starter?
– One, not so very cheesy joke, please.
– There you go: what should the best food & restaurant landing page be like?
What does it mean? Let’s take a closer look at all the ingredients needed to prepare the most tasteful and optimized landing page that generates leads in a food and restaurant business.
High-quality design for a starter
Why do images play such a significant role in restaurant landing pages? The answer is: because we eat with our eyes first. Sight is the strongest sense according to the primary impressions of receiving data to our brain. Recent studies say that we process images and visuals 60 000 times faster than text. This proves that our first impression is crucial especially to food services we want to offer on the Internet. If you want to attract customers to visit and come back to your restaurant or any other place serving food, start with designing an ultimately good-looking an eye-catching landing page. Let’s take a look at The Botanist restaurant place in London.
Why this landing page example is a crème de la crème?
Hiring a professional photographer to capture the restaurant’s specialties is the key to success. Taking tasty photos of all the meals served in your restaurant is not the only trigger to entice customers to come and visit your restaurant. Show also photos from inside your restaurant on a landing page, so the visitors could feel as if they have already been to your place.
What’s on the menu today?
You had your starter already, but still not sure what to consume for the main course? Don’t let your landing page visitors think too long. Serve them menu first. A food & restaurant landing page without an available menu on it is like a missing icing on the cake. The customers who are going to visit your restaurant might find it irritating if they cannot plan what to order.
What’s more, keep the menu updated with daily specials and prices! No one likes to be surprised with a receipt at the end of a romantic supper. Enable your future customers to view the menu on their smartphones – it cannot be a photo of the menu uploaded on your restaurant landing page, because on mobile devices, it will be difficult to scroll through it. What’s more, search engines won’t notice the menu and read it. Whatever you serve nowadays on your landing page, it must be mobile-friendly and responsive.
Why is this restaurant menu example spiced up?
Menus are divided into six categories helping to discover meals and drinks served in this diner. The price of each meal or beverage is shown – anyone who wants to visit this restaurant knows what to expect when the waiter fetches the bill. And, of course, the mobile version of that restaurant landing page works and looks good according to Responsive Web Design rules.
Always fresh and juicy ingredients
The deadliest sin you may commit on your restaurant landing page is not to keep it updated. First of all, it refers to the menu and prices, but there are a couple more elements which are a must-have to refresh each time something changes, because covering up everything with sauce will not work here.
Reviews and testimonials
People rely on what they read on the Internet. Especially when it comes to food reviews and personal opinions about places they have visited. Don’t be shy and show off what customers think about your restaurant. Expose all those Michelin stars or world top chef’s review about the cuisine at your place. If Gordon Ramsay hasn’t visited your restaurant yet and hadn’t an opportunity to scream out loud how delicious and extraordinary all the meals were, highlight and show opinions of those, who have already been to your restaurant.
Valentine’s discount, holiday’s special menu, an invitation for a New Years’ party – how to communicate that kind of events to entice your landing page visitors to come and participate? The most effective way to draw their attention is to create a pop up that will also work in favor of your landing page conversion rate. Building a pop up appropriately triggered is a proper approach to increase engagement heading straight to collecting leads that might turn into coming back customers.
Calling all visitors
The CTA’s on a restaurant landing page can differ from others. Let’s say your restaurant offers booking a table, making a reservation, placing an online order and downloading the menu. In that case, you may customize all the CTA’s so they fulfill the right purpose for your landing page visitors. The adequate calls-to-action are “Book your table”, “View menu”, “Order online.” etc. Feel free to enhance your landing page elements with the appropriate copy.
Take a seat or takeaway
The most common things visitors check on a restaurant’s landing pages are the menu, location opening hours, phone number, and the possibility to book a table online. As we grew up as a mobile society, people find it more comfortable to make a reservation via website than to make a call. According to that meet visitors expectations and implement on your food or restaurant landing page a simple form to make a reservation for a table or to place an order for a delivery or a catering option.
Time for a dessert
There’s always room for something delicious to taste. The fact is, that you may experiment with your food and restaurant landing page a little bit to prepare it in the most delightful way to serve it to your visitors. Just like mixing spices and ingredients, you may test your landing page elements and examine what performs better. Keep in mind that sometimes simpler means better. Imagine your restaurant landing page is like a plate with your signature dish. Everything must be well-thought-through; composition, ingredients, colors, and taste to deliver extraordinarily harmonized experiences that make your visitors coming back and taste more and more often.