Conversion optimization – How to create an effective landing page?


Conversion optimization If you want your website to be more profitable than it is now, you have two possible solutions: • (expensive and temporary) increase the traffic on your site by advertising, sponsored links AdWords, SEO on Google • (cheap and long-lasting) conversion optimization. There are a number of techniques that allow you to increase
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How to increase the conversion rate?


Conversion and conversion rate The purpose of a website is always some benefit – attracting customers, sales, publicity. To achieve it, you must induce the user to perform a certain action, which is conversion. Conversion may entail: • purchasing a product, • filling in a form (e.g. providing contact details), • creating an account, •
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How to create an effective landing page – a few simple steps


You’d like to create a landing page but you don’t know what to start with? We’ve prepared a short guide with seven simple steps to create an effective landing page, that will make this task much easier. 1. A catchy and concise headline Draw your reader’s attention with a well-constructed headline. Remember that it is
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5 simple reasons for which your landing page doesn’t convert


The landing page is the basic element of every effective internet campaign. A crucial reason for its effectiveness is its simplicity, which leads to the user’s attention being directed to taking one specific action. An effective landing page should be constructed in accordance with some specific rules, about which you can read in article: Components of
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5 mistakes on the landing page that will cause a decrease in conversion


How to change a page’s visitor into a potential customer? Of course, there is no one answer to this question or a fully effective recipe. However, one may say that in order to manage to do it one should use the best measures available in order to convince our landing page’s visitor to take an
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A/B tests – test the landing page and fight for the results!


We have convinced you how important doing A/B tests for every landing page is and how it can contribute to its suitable optimization a few times so far. Testing the effectiveness of particular elements on the landing page will undoubtedly translate into overall results of the campaign. We have written, among others, about what elements
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