How to use a landing page – 5 types of conversion


How to ude a landing page? Every campaign pursues a certain goal named conversion. Depending on a campaign, conversion has different goals. Therefore a precise definition of conversion is the first step towards creating a successful landing page. As you will soon find out, thanks to a landing page you can achieve a lot. We
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How to increase the conversion rate?


Conversion and conversion rate The purpose of a website is always some benefit – attracting customers, sales, publicity. To achieve it, you must induce the user to perform a certain action, which is conversion. Conversion may entail: • purchasing a product, • filling in a form (e.g. providing contact details), • creating an account, •
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5 simple reasons for which your landing page doesn’t convert


The landing page is the basic element of every effective internet campaign. A crucial reason for its effectiveness is its simplicity, which leads to the user’s attention being directed to taking one specific action. An effective landing page should be constructed in accordance with some specific rules, about which you can read in article: Components of
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5 mistakes on the landing page that will cause a decrease in conversion


How to change a page’s visitor into a potential customer? Of course, there is no one answer to this question or a fully effective recipe. However, one may say that in order to manage to do it one should use the best measures available in order to convince our landing page’s visitor to take an
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6 mistakes, that reduce Your landing page’s conversion


Designing an effective landing page is not difficult, but it requires the knowledge of the behavior of the users on the Internet. Therefore, just routing the campaign to the dedicated landing page does not guarantee a success yet. On the way you may encounter few obstacles. So if your campaign conversion rate is low, check
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