As a marketing tool, a landing page is focused on conversion. For that to happen, a whole set of elements needs to come together. The first and an most important one that grabs a visitor’s attention is the graphic project. A landing page should be clear, strong in communicating its purpose and should attract attention. But to make that possible, what is there to think about?
First and foremost – you don’t have to be a graphic artist. Nor a programmer. What you can do is to use an intuitive landing page online builder that has a drag-and-drop interface. This kind of tool is pixel-perfect in nature and that means instant perfection in everything you do – you don’t have to pay attention to details. You can instantly match all elements and change them in an easy way.
Nowadays, when almost every webpage is, in fact, a web application there is a need for a responsiveness factor. It means that every single project made (including a landing page) has to display properly at all times, no matter the device it’s displayed on (PC, a tablet, a smartphone). It’s sure worth it to pick and choose the right tools for that functionality to occur. A responsive web design translates into all elements being logically adjusted for the nature of the display. On-the-fly.
All of this makes using a modern tool seamless because there are no boundaries in landing page creation. You can create any given graphic project, and as we know, high-quality marketing imagery translates directly into your conversion rate.
The same goes for video – you can use it as an integral part of a landing page but you can also “hide it” on the second plan, using it as a background. In this case it’s worth using the parallax effect. It works like this – a visitor seamlessly scrolls the page and it acts like it has depth in it. Speaking plainly – when scrolling down, the lower part of the page overlaps with the higher one. This is a more advanced element of landing page graphic design. When made right, is gives the offer an additional dimension.
What about when we don’t have time to make a page? There are a few available options. For instance, you can use a free landing page template and edit the project yourself – change graphics, write your own copy, adjust and move elements, manipulate the size. Delete old ones and add new ones.
There is also an option to import a landing page from any given URL. This is handy when an old project does not necessarily meet the current standards for the campaign or new guidelines.