The same goes for video – you can use it as an integral part of a landing page but you can also “hide it” on the second plan, using it as a background. In this case it’s worth using the parallax effect. It works like this – a visitor seamlessly scrolls the page and it acts like it has depth in it. Speaking plainly – when scrolling down, the lower part of the page overlaps with the higher one. This is a more advanced element of landing page graphic design. When made right, is gives the offer an additional dimension.
What about when we don’t have time to make a page? There are a few available options. For instance, choose any of pre-made landing page templates and edit the project yourself – change graphics, write your own copy, adjust and move elements, manipulate the size. Delete old ones and add new ones.
There is also an option to import a landing page from any given URL. This is handy when an old project does not necessarily meet the current standards for the campaign or new guidelines.
Thanks to a handy tool you can radically decrease the time needed to create a beautiful landing page and when there is very little time left, you can order the creation of a landing page from scratch.
In a landing page project – one that comes from your hand or from a platform owner, you can use your own JavaScript and HTML codes, as well as CSS styles. For more advanced users and those with bigger needs, it means more options. Putting a slider or an animation increases the potential for conversion, making more complicated landing pages more sophisticated.