Landing pages happen to be one of the most important part of any lead generation effort. A lot of businesses however still fail to leverage this potential and tend to focus their attention on developing their website’s homepage only.
But how does a landing page result in better conversions? It’s because driving audiences to specific sections of your website mean you can communicate customized messages targeted to specific segments of your audience. A landing page is designed to clearly tell your visitors what you want them to do next, with clear instructions on how they can do it.
This makes it a lot easier for visitors to know exactly what to do once they arrive on your site. And if they don’t have to second-guess what their next steps should be, it will ultimately have a better impact on your lead generation efforts.
Speaking of things being easy, it's also a tool that saves you a lot of effort, especially if you decide to go for a landing page template.
So what exactly do you need to create an effective landing page? Take a look at these critical elements below:
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1. A landing page must be separate from your homepage and have a single focussed message
Do not use your homepage as a landing page. No matter how well you crafted your homepage, its key elements won’t be helpful when it comes to converting leads. A homepage will typically have a lot of text and messaging, which may serve to confuse visitors.
Landing pages are meant to deliver a clear message that will direct users towards a single, actionable task. That’s the reason why they’re so effective.