What do you do when your ads are great… but your clients’ websites look like they’re stuck in the 90s? For Artur Jabłoński, the answer was clear: if the site can’t convert, you build a page that can.

Early in his career, Artur kept running into the same wall: ads were delivering clicks, but outdated websites were killing the results. Waiting weeks for developers or redesigns wasn’t an option—so he started building high-converting pages himself.

That shift quickly proved its value. By moving an existing campaign onto a simple, better-looking landing page, Jabłoński sold out spa vacation packages worth 200–300 thousand złoty a full three months before the season. From there, landing pages became his go-to tool for campaigns that consistently turned clicks into conversions—like webinars hitting sign-up rates above 40%.

The Problem: great ads, leaky post-click bucket

When Artur Jabłoński left agency life to go solo, he quickly realized that running ads was only half the battle. Clients expected results, but their websites kept getting in the way. Outdated designs, clunky navigation, and content overload turned promising campaigns into missed opportunities. Sending clicks there felt like pouring water into a leaky bucket.

As a freelancer, he wanted to offer the full package — strategy, ads, and the kind of post-click experience that actually converts. But building new pages with developers took too long, and patching up old websites wasn’t enough.

Driving traffic to a non-optimized landing page does not guarantee conversions and achieving results you’re responsible for.

Artur Jabłoński

That’s when the need became clear: a tool that let him take control of the landing spot. Something fast, flexible, and simple enough to build polished, conversion-focused pages without design or coding skills.

He chose Landingi.

The Solution: taking control with Landingi

With Landingi, Jabłoński could build pages himself — fast, polished, and tailored exactly to the campaign.

Design and clarity became non-negotiable. Instead of sending traffic to chaotic websites, he launched landing pages where the offer was front and center, supported by clean visuals and straightforward navigation.

When the page’s design reminds me of the 90s – and not in a good way – to me, it is meaningless to direct any traffic to such a place.

Artur Jabłoński

Landingi also gave him freedom to experiment with funnels. A prime example was a lead magnet campaign with a free e-book download.

Instead of a standard thank-you page, users were redirected to a second landing page with a One-Time Offer (OTO) at a special price.

The result: over 1,000 leads collected and a conversion rate above 50% — a self-financing campaign model that kept growing his audience while paying for itself.

Landingi is one of my favorite tools, and I cannot imagine a marketing campaign where I would not make use of it.

Artur Jabłoński

What makes it so essential in his day-to-day work? The ability to create landing pages from templates without design or coding, adjust elements to campaign needs on the fly, integrate seamlessly with tools like Facebook Pixel, and even drop in a Messenger widget for instant conversations. For Jabłoński, Landingi isn’t just another tool in the stack — it’s the piece that makes the rest of the campaign deliver.

The Payoff: clicks that turned into measurable wins

Landingi-powered pages quickly turned into measurable business results across industries and campaign types.

Bałtyk Health Resort — By replacing a cluttered website with a simple page that cut copy fivefold, Artur sold out spa packages worth 200–300K PLN — a full three months before the season.

Lead Magnet + OTO Funnel — A free ebook on Facebook remarketing led into a One Time Offer instead of a thank-you page. In just one campaign sample: 789 visits, 416 leads, 52.72% conversion. Warm audiences pushed conversion to 70–80%.

Recurring Webinars — Minimalist landing pages with a repeated form consistently converted cold traffic at 43.7% and supported campaigns that ran over a year without losing steam.

Giganci Programowania — When the pandemic hit, the coding school pivoted to online courses using a lean landing page with a form, phone, and Messenger widget. It became the main sales driver, scaling ad budgets several times over and fueling expansion into three new markets.

Budlex Real Estate — Instead of directing traffic to bulky property sites, Artur launched short, photo-led landing pages with a simple callback form. The result: much higher conversion rates, a larger pool of prospects, and manageable levels of unqualified leads.

Book Launch — For his own title, Artur used a landing page + OTO to generate over 3,000 visits and nearly 1,000 sales in three days, leveraging the trust of his personal brand.

Want to learn more about Artur Jabłoński’s success story? Watch the full conversation with Artur on YouTube.

What can you borrow from this case?

Artur Jabłoński’s story proves a simple point: great ads aren’t enough if the post-click experience is broken.

Here are the takeaways any marketer can use:

• Design matters. A landing page that looks like it belongs in the 90s kills conversions, no matter how good the ads are. Clean, simple layouts win.
• Cut the clutter. Pages with 5–6x less content often perform better. Put the offer and CTA front and center.
• Speed beats perfection. Launching fast and iterating is more valuable than waiting weeks for client-side dev changes.
• Funnels scale when they pay for themselves. A smart setup — like a free ebook followed by a One Time Offer — can turn cold traffic into both leads and revenue.
• Keep testing, but don’t overcomplicate. Sometimes a landing page + form + Messenger button is all you need to fill a sales pipeline.

If you’ve ever felt like your campaigns were pouring budget into a leaky bucket, take a page from Jabłoński’s playbook. Own the landing experience, simplify the message, and let the design do its job. Because the truth is: ads get the click, but landing pages close the deal.