CottonBee prints custom designs on fabric – on demand, in small batches, and using eco-friendly materials. Their product is flexible and made for creators. But their website… wasn’t.

In 2019, the team realized that even a well-built site can get in the way – especially if it’s too rigid to support new ideas quickly.

Instead of a full redesign, CottonBee took a different route: they used landing pages to shorten the customer journey. That one move led to a 50% conversion rate on a single campaign.

The Problem: Traffic Coming In, Conversions Lagging Behind

CottonBee’s website worked well – for people who already knew what they wanted. But it wasn’t flexible. Even small changes required the dev team and layout overhauls.

Messing with CottonBee’s homepage could interfere with its purpose – educating users and increasing sales.

The team needed more freedom. Not just to run seasonal campaigns or collect leads – but to test how changes in the shopping path affected results.

Their hunch? Users might convert better if the experience was faster, clearer, and more focused.

The Test: Give People What They Need – Faster

CottonBee turned to Landingi for two reasons:

First, we wanted to do some research on how the users would behave if we made their shopping decision a bit easier and prepared a shorter purchasing path. We wanted to check their behavior after redirecting them to the landing page, where they may convert easily. And the second reason was to use the Landingi platform in our content marketing and content distribution.

Małgorzata Gazda-Kęsik, CottonBee

The results came quickly.

Thanks to a simple and intuitive editor, we created desired landing pages in short notice. It also turned out that in most of the analyzed cases, the conversion rate on new landing pages was higher (18% more conversions on average), and the bounce rate lower (14% less on average).

Małgorzata Gazda-Kęsik, CottonBee

The best-performing page? One offering a free fabric sampler – just a few PLN to test the product before placing a full order.

It was low-risk, easy to understand, and clearly designed. With a strong CTA and simple form, the page reached nearly 50% conversion.

The Structure: Why It Worked

The success didn’t come from flashy design or tricks. It came from removing friction:

• One clear offer
• One clear CTA
• Minimal distractions
• Mobile-optimized layout
• Key info up front (delivery time, price, materials)

They also ran A/B tests, comparing versions of the same page across traffic from Google Ads and Facebook Ads. That gave them real data – not guesses.

What stood out to me is that the product didn’t change. Just the way it was framed did. And that alone drove a clear lift in leads, engagement, and revenue.

The Scale: Multilingual, Multi-Market, and Measurable

The team didn’t stop at one campaign.

Using Landingi, they were able to:

• Launch seasonal landing pages without touching the homepage
• Promote e-books in Polish, English, and German
• Run campaigns in Poland, Germany, and the UK
• Test content offers vs. product offers
• Track key metrics – conversion rate, leads, form completions, revenue

And it worked.

Their Polish e-book landing page reached over 50% conversion and brought in 1,161 leads in two months.

The English version hit 25% and brought in 225 leads.

CottonBee prepared each e-book in three languages – Polish, English, and German. One-click duplication reduced the time needed to launch campaigns in foreign markets.

Each landing page was quick to build, easy to duplicate, and measurable from the start. And because they didn’t need the IT team to deploy or adjust the pages, they could test more often – with less risk.

The Takeaway

CottonBee didn’t rebuild their website. They built around it – with landing pages acting as campaign layers.

And those pages did the heavy lifting:

• Validated new offers
• Captured leads fast
• Supported SEO-friendly campaigns in multiple markets
• Improved paid traffic performance
• Gave marketing full control – without waiting on devs

Thanks to the Landingi platform, we can launch new landing pages easily and test various solutions without the IT team on short notice, saving time and money.

Małgorzata Gazda-Kęsik, CottonBee

That stuck with me. This kind of multilingual, multi-market setup clearly shows how much potential it offers.

Sometimes, you don’t need to change your whole site.

You just need one fast page, built for one clear goal.

And the numbers? They’ll show you the rest.