What if your very first landing page brought in a corporate client with over 1,000 employees — in just 12 hours?
For Kuźnia-Kadr.pl, that’s exactly how their journey with Landingi began.
Kuźnia Kadr is one of Poland’s largest training companies, with more than 1,500 business clients — from global giants like Amazon, to local governments, to SMBs. Their expertise spans GDPR, labor law, e-commerce, debt collection, and agile methodologies like Scrum and Kanban.
What sets them apart is the ability to support organizations even in the most complex projects, from hosting educational events to providing hands-on business solutions across multiple industries.
When Kuźnia Kadr’s founder Maciej Drzewiecki first tested his idea, he wasn’t aiming for scale. He just needed a quick, low-cost way to find out if anyone would bite.
The Problem: launching fast without draining time or budget
Kuźnia-Kadr.pl had expertise, training programs, and the potential to win big-name clients. But like many entrepreneurs testing a new offer, Maciej faced a familiar problem: how do you launch quickly without draining time, money, or resources?
The page had to look professional enough to inspire trust, yet be simple enough to create without a designer or developer. And the faster it went live, the faster he’d know if there was real demand.
The Solution: a landing page in 30 minutes
Maciej discovered Landingi while looking for a way to validate his business idea. Using the drag-and-drop editor, he built his first landing page in about 30 minutes. He started with a ready-made template, swapped in new copy, and published it.
Twelve hours later, the first lead arrived — not just any lead, but a corporate employer with over 1,000 staff. That single page became the foundation for a repeatable formula. Over time, it grew into more than 70 landing pages for sales campaigns, lead magnets, and event sign-ups. Even the company homepage got a touch of Landingi’s editor, despite not being a landing page.
These landing pages were simple, clear and concise. There wasn’t even much scrolling required. I think that the target audience simply felt in the right place.
Maciej Drzewiecki, Kuźnia-Kadr.pl
Gather Leads by Design
That first template-based page didn’t just validate the idea — it became the backbone of revenue-generating campaigns. Within months, it was powering sales that brought in 400,000–500,000 PLN (around $105,000–$130,000).
Encouraged by early success, the team started digging deeper into user behavior. With tools like Hotjar integration, they discovered small design moves could have a big impact. One example: moving the section about training certificates higher on the page lifted conversions by 30%.
Recycling a High-Performing Lead Magnet
One of the biggest surprises was that the same landing page kept delivering.
By pairing their training offer with a valuable ebook lead magnet, Kuźnia-Kadr.pl consistently achieved conversion rates between 35% and 50%. The formula worked across campaigns, industries, and audiences.
Actually, a simple template available in the editor helped us meet and exceed business goals.
Maciej Drzewiecki, Kuźnia-Kadr.pl
Maciej admits the page could use changes — but he also knows every tweak risks hurting performance. As he puts it, sometimes “better done than perfect.”
Expanding Into New Industries
Their landing page formula proved so effective, it worked even outside their core business.
When Kuźnia-Kadr.pl started delivering services in the building finishing industry, they used the same approach: a Landingi template with a video added about the client’s services. The result? A campaign generating $1,800 in profit on a low budget.
Want to learn more about Kuźnia Kadr’s success story? Watch the full conversation with Maciej Drzewiecki on YouTube.
The Payoff — From one page to 1,500+ clients
Even the strongest business idea can stall without the right tools. For Kuźnia-Kadr.pl, Landingi became that missing link — turning a single test page into a marketing engine that now fuels a business with more than 1,500 clients.
Their growth wasn’t an accident. It was built on a mix of practical services people actually need, sharp brand awareness, deep knowledge of their local market, smart targeting, and the courage to step into new industries. And behind it all stood a platform that let them act fast, test fearlessly, and scale without limits.
From their very first page to multi-city rollouts and even cross-industry campaigns, the story is the same: when you can launch quickly and adapt instantly, growth becomes inevitable.
So here’s the real takeaway: you don’t need dozens of pages to start winning. Sometimes, like Kuźnia-Kadr.pl proved, one landing page is enough to change the game.
Kuźnia Kadr used the following Landingi features to reach their goals. Curious to learn more?
Templates
Form Builder
