Managing one landing page is simple. Managing over a hundred? That can get messy – unless you automate.

Senuto, an SEO software company, runs more than 140 landing pages. Each has a clear job: capture leads, promote webinars, share offers, or invite demo signups. Still, their team isn’t buried in edits or approvals.

They’ve built a system that saves time, stays on-brand, and delivers real results. I had a look at how it works – and honestly, it’s one of the cleanest landing page workflows I’ve seen.

The Problem: Landing Page Sprawl

Landing pages work best when focused on one goal. But campaigns often need multiple versions – for different audiences, languages, or goals.

Add in every new product, webinar, ebook, or seasonal promo, and things get out of hand fast.

Senuto faced five key challenges:

• Creating new pages took too long
• Keeping things consistent got harder
• Personalization at scale was a struggle
• Tracking performance was slow
• Too much work got repeated

And from where I stand, that’s a scenario a lot of teams can recognize – even if they’re only working with five or ten pages, not 140.

I believe that automation is a must-have these days for maximizing efficiency in digital marketing. Marketing tactics and the landscape change quickly due to AI, which requires us to adapt. Landingi has been our partner since 2018, and with their constant improvements in the app, it has become easier for us to keep up.

Łukasz Fedor, Marketing Lead @ Senuto

The Fix: Automation at Every Step

Senuto used the Landingi platform to build an automated workflow around planning, designing, testing, and publishing.

Here’s what that looked like.

1. One Structure, Many Variants

Instead of starting each page from scratch, they reuse the same layout across versions.

They use Smart Sections for shared parts like headers and footers. If something changes – like the offer copy or button style – they update it once and it reflects everywhere.

This lets them create location- or audience-specific pages without rebuilding from zero. It’s a simple way to scale without overcomplicating design.

2. Fast Feedback, No Guesswork

Senuto publishes draft pages on a test domain with a noindex tag. Stakeholders review real pages, not screenshots or static files.

This removes ambiguity. Everyone sees the same thing, in the same environment, and can suggest changes directly on the live version.

That tight feedback loop is key when multiple versions are in progress.

3. Built-In Brand Consistency

Fonts and colors are already saved in Landingi’s editor. Every page looks aligned – by design.

They don’t waste time aligning buttons or rechecking visual rules. Design consistency is baked into the process, so the team can focus on what actually changes: the content and the offer.

4. Automatic Lead Routing

Every form is integrated into tools like MailerLite or Google Sheets using native connections or API keys.

Once a campaign goes live, leads start flowing automatically. No extra steps, no copy-pasting between systems. This kind of quiet, reliable setup is what makes high-volume campaigns sustainable.

5. Testing Without the Extra Tools

Each page variation can be tested using Landingi’s native A/B tool. The team experiments with different headlines or layouts and lets the data decide what performs better.

User actions (clicks, scrolls, form submissions) are tracked automatically with EventTracker. It’s a lightweight way to see what works, especially when each page has a slightly different purpose.

The Payoff: Pages with a Purpose

Senuto treats landing pages as infrastructure: repeatable, measurable, and built for long-term growth.

Across different campaigns, their landing pages support many goals: webinar signups, product demos, seasonal offers, ebook downloads, and more.

One landing page helped fill seats for a workshop. Another supported an AI-focused webinar. Others introduced visitors to the platform or encouraged them to schedule meetings with the team. 

Each had a slightly different purpose, but they all followed the same process – planned fast, built with reusable elements, and launched with full funnel integration.

Integrating automation into our marketing team’s workflow has allowed us to save time and enhance the effectiveness of our campaigns. By streamlining processes and ensuring seamless data flow, we can focus on what truly matters – developing strategies that drive results for our business.

Łukasz Fedor, Marketing Lead @ Senuto

A few numbers worth noting:

• The team manages 140+ landing pages with just one platform and a consistent process.
• Pages are grouped, duplicated, and adjusted – allowing the same visual system to support dozens of campaigns.
• New pages can go from draft to live in hours, not days.
• Pages built for seasonal campaigns have seen upticks in engagement of up to 300%, depending on offer clarity and timing (based on general industry data from HubSpot and DigitalSilk).

By simplifying production and focusing on one goal per page, Senuto makes it easier for users to act – and for the team to track what’s working. Personally, I think that’s what makes the whole setup work: it’s not just about speed, it’s about clarity.

Apply This to Your Own Workflow

If you’ve ever built more than three pages for one campaign, you know how messy it can get.

But it doesn’t have to be complicated.

Here’s what I recommend, based on what I’ve seen in Senuto’s setup – and what you can do directly in Landingi:

• Save your layout structure. Use one template, then duplicate and adjust instead of building from scratch.
• Group campaign pages together. Keep everything related in one folder so nothing gets lost.
• Use Smart Sections for shared elements. One update = many pages updated.
• Connect your forms before launch. That way, lead data flows immediately, and you don’t have to chase it later.
• Test one thing at a time. Small changes like CTA text or order of sections can move results.
• Track behavior, not just conversions. Use EventTracker to see what users interact with – not just whether they convert.

You don’t need 140 pages to make automation worth it. Even four or five pages in one campaign can benefit from a setup like this.

That’s how teams get more done – without compromising on standards.