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The captivating headline is key, but the key works when messages at each funnel stage are corresponding.
The user who lands on your page must see the same message that triggered them to visit a page.
Show visitors what your unique selling proposition is. Explain why your offer is one-of-a-kind, and what makes it special and desirable to your audience.
Create a call to action that reflects what the headline is about. It’s the essential element of your landing page. Be precise and make your words tempting for visitors so that they push the button.