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Tell your visitors a story of who you are, what you do, and what your offer is. Use a strong and concise copy to present your business.
Let your visitors see that the clients who have purchased a product or service speak positively about your offer. Use reviews, testimonials, or case studies about your business to convince users to fill out the form and convert.
Show that your offer responds to your customers' needs. Highlight the benefits and the way that your offer stands out from the competition.