Most landing pages live fast and die young. They launch, convert for a while, and then disappear into the archive of “past campaigns.” Otodom decided to take another route. One where a single landing page can stay relevant for months, even years, simply by evolving with the brand’s goals.
Otodom is one of Poland’s leading real estate platforms, connecting millions of users with listings from private sellers, real estate agencies, and developers.
Beyond helping people find their next home, the team runs educational programs, industry contests, and research projects — all powered by digital communication.
The marketing team at Otodom uses Landingi to build and manage pages for campaigns that live far longer than the average conversion funnel. From agent training to nationwide contests and B2B reports, each page serves multiple purposes over time, without ever losing relevance.
The Challenge: From Speed to Independence
Otodom joined Landingi for a reason that every marketer knows too well: time.
We needed to speed things up and be able to make edits in real time without waiting for IT or external production teams.
Andrzej Silski, Online Marketing Manager, Otodom
Before Landingi, launching a page meant waiting on designers, developers, or an agency. Now, marketers can build and publish pages themselves with just a few clicks.
Andrzej compares it this way:
Landingi works for us like Google Tag Manager for landing pages. It gives marketers full control over what happens on a page.
Andrzej Silski, Online Marketing Manager, Otodom
That control made all the difference. Today, Otodom’s team can test, launch, and iterate without bottlenecks and every campaign starts exactly when it should.
The Setup: One Tool, Many Hands
Inside Otodom, multiple people create and manage landing pages. Most are marketers, but designers jump in when fine-tuning visuals or layouts. The team uses shared templates and a simple workflow: marketers prepare the structure, then the graphic designer polishes the details.
It’s fast, collaborative, and consistent.
And when a campaign calls for something more unique, Otodom works directly with the Landingi design team. Together, they create custom, high-converting pages tailored to specific goals or universal templates that align with the brand’s identity. These professionally designed projects often serve as a base for future initiatives, easily adapted to new campaigns and audiences.
That’s how the team built a system where one design can power dozens of pages, each slightly different but still perfectly on brand.
The Evergreen Approach: Landing Pages That Keep Working
The key word here is evergreen — not just in theory, but in execution. Otodom creates landing pages that stay in use long after a campaign ends. Each one evolves with new goals, new content, and new audiences.
1. Akademia Rozwoju Agenta (Agent’s Growth Academy)
This program helps real estate agents grow their business skills through online training.
Every consultant has their own personalized landing page with unique contact details and scheduling options.
It’s a simple form of personalization, but it changes everything. Clients feel the invitation is meant just for them.
Andrzej Silski, Online Marketing Manager, Otodom
The results: stronger relationships, better attendance, and pages that can stay live and relevant throughout the year.
2. Lider Nieruchomości Otodom (Real Estate Leader)
This nationwide contest honors the best real estate agencies in Poland. The same landing page has been used for multiple editions — each time with a different role.
At first, it collected submissions.
Later, it promoted the awards gala.
Finally, it showcased the winners.
It’s probably our most multifunctional landing page ever. We’ve used it to register participants, promote the event, and publish results — all without rebuilding it from scratch.
Andrzej Silski, Online Marketing Manager, Otodom
That’s the essence of “evergreen by design”: one page, many lives.
3. Market Reports & Lead Generation
Otodom also uses landing pages to share industry insights like their report on how Poles buy new homes. The campaign brought 200+ high-quality leads from developers, with a 6% conversion rate. Impressive for such a narrow target group.
Traffic came from multiple channels: Google Ads, Facebook, and even a T-Mobile newsletter. That experiment paid off, proving that great landing pages work across any source, as long as the message fits the audience.
The Payoff: Agility Meets Longevity
Otodom’s landing pages are long-term digital assets.
They’ve turned what used to be short-term projects into a sustainable marketing system. Each page can shift focus, evolve, and keep performing without technical hassle or redesign.
From contests to education to reports, every use case shows how flexibility and structure can go hand in hand.
It’s great to know that one landing page can serve several purposes across different moments of a campaign. We just adapt it, relaunch, and keep going.
Andrzej Silski, Online Marketing Manager, Otodom
Want the full story behind Otodom results? Check out our YouTube interview with Andrzej Silski and hear the whole story.
What You Can Learn from Otodom
Three takeaways from Otodom’s evergreen strategy:
- Design for reuse. Build pages that can evolve — not expire.
- Empower marketers. Give your team the tools to publish fast, without IT delays.
- Think long-term. Treat every landing page like a digital asset, not a one-time ad.
Otodom proves that landing pages don’t need an expiration date. With the right setup, they can stay alive, relevant, and converting — long after the campaign dust settles.
Otodom used the following Landingi features to reach their goals. Curious to learn more?
Templates
Landing Page Builder
