Make newcomers feel special by offering them exclusive discounts or event invitations. You can do that with the help of special pop ups. Short copy and a clear value proposition is the way to go here.
Use visual elements to convey the benefits of your offer. Whether you sell equipment or organize events, you will gather more leads when visitors have the chance to actually see the product or the results the service promises.
Motivate the potential customers to take action when a discount or event registration is on the line. Show them how to make a good choice under the pressure of time by placing a countdown widget on the landing page.
Choose the template that accentuates the benefits of your offer. Timers, pop ups, and galleries will have more of an impact if they are part of an eye-catching presentation. All the parts of your landing pages should work as a unit to grow your customer base.