So you want to make a landing page – but you haven’t decided how you’re going to do it yet. Welcome to the club! Building and testing landing pages is one of the top 5 challenges facing B2B marketers – and a hot topic in B2C. If you’ve got questions, you’re in good company! The
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Remember this “Minority Report” scene, where Tom Cruise’s character sees personalized ads while walking through the city? At the time, the idea of ads that “know you” was far-fetched and unrealistic. This was 2002; we didn’t even have Facebook or the iPhone yet. But then technology took a few leaps forward, and voila! Personalization became
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nless you’re a U.S.-based Church employee or pastor, you’ve probably never heard of ProChurch. By the time you finish this article, that’ll change – and you may find yourself wanting to know even more about the company. Why? Because despite being unknown to the general public, ProChurch provides 500+ churches with a mix of landing
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Facebook’s revenue took a giant leap forward in 2016. Their ad business, which is their main source of income, grew by a staggering 53% and brought in $27 bn; staggering figures by any measure. This is especially incredible when you consider that the platform is now over 10 years old. The figures beg the question:
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Sales are the fuel that drives your business. The best way to make more of them is by collecting leads: names and contact details of potential customers. That’s because leads enable you to… Deliver the 8 to 13+ marketing messages an average user needs to make a purchase. Get in touch with individuals for free,
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Imagine you’re launching a new marketing campaign. You’ve worked hard to pick the right marketing channels, target the right audience and craft the right ads. But when you look at your analytics and see the first visitors come to your landing page, you realize none of them are converting. At first, you think it might
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Your landing page is the “face” of your website. It’s the first thing people see and your best chance to make a strong impression. It’s also a critical point in the customer journey process. If you get someone’s e-mail, you can send them marketing messages repeatedly. This multiplies your chances of getting their business. If
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Failure is the #1 killer of motivation and enthusiasm. Just imagine if Mike Tyson lost his first 5 fights, or if Steve Jobs and Steve Wozniak didn’t sell their first 200 computers in 1976, or if Michael Jackson’s first album – Got to Be There – turned out to be a dud. Would these brands
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Are you using video on your landing pages? Well, with the potential to increase your conversion rates by as much as 80%, you definitely should be! There has been a recent and dramatic rise in the use of paid and organic video advertising. Video is now widely recognized by marketers as one of the few
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Content creation is a vital component to your online success. Simply getting people to visit your landing page isn’t enough – you’ve got to convert those clicks into actual sales in order to build and grow your online business. And, a huge component of how those conversions are made is through the content you provide.
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