The Art of the Landing Page Sale

If your customers are like most small-to-midsize business owners of the digital age, they spend an awful lot (and we mean A LOT) of time focusing on their homepages… and rightfully so! A quality homepage is capable of doing many things, including: Providing an overview of a business Occupying a root domain Providing value-driven information
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B2B Landing Page Optimization

If I say “landing page,” what is the first thing that comes to your mind? If you are like most marketers of the digital age, you likely have a Godfather-esque picture in your head of the “offer” that potential consumers “can’t refuse.” Most digital age marketers and businesses implement landing pages as one of the
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Facebook Ads vs. Google Adwords

PPC otpimization facebook ads google adwords

Will the real PPC search provider please stand up?? It is no small secret that the ever enduring question of the digital age for both marketers and business owners alike is whether to select Google Adwords or Facebook Ads when engaging in PPC advertising campaigns. Putting aside organic search and referral traffic for a digital
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Landing Pages and High-Converting Copy: Discover the Techniques for Great Copy with the Four-Pillar Blueprint!

“If you build it, they will come….” Sound familiar? I am sure many of you immediately jumped up and shouted: “Kevin Costner from ‘Field of Dreams’!” If you did, you wouldn’t be too far off. If, however, your second thought was: “Wait a minute, that actually sounds like my digital marketing strategy!” Well, now we
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