Are you using video on your landing pages? Well, with the potential to increase your conversion rates by as much as 80%, you definitely should be! There has been a recent and dramatic rise in the use of paid and organic video advertising. Video is now widely recognized by marketers as one of the few
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Content creation is a vital component to your online success. Simply getting people to visit your landing page isn’t enough – you’ve got to convert those clicks into actual sales in order to build and grow your online business. And, a huge component of how those conversions are made is through the content you provide.
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“In my opinion, the future of mobile is the future of everything.” – Matt Galligan, Serial Entrepreneur (Business Insider 2011) Across all industries and sectors of the digital age, mobile appears to be booming. Not only is 2017 likely to mark the first time that digital ad spend surpasses TV, but mobile ad spend looks
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If your customers are like most small-to-midsize business owners of the digital age, they spend an awful lot (and we mean A LOT) of time focusing on their homepages… and rightfully so! A quality homepage is capable of doing many things, including: Providing an overview of a business Occupying a root domain Providing value-driven information
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Let’s quickly imagine a plausible scenario of the digital age: You have recently purchased a new home in the suburbs. You got a great deal, and paid well below market price. Why the great find? Well, as the previous owner failed to take proper care of the roof, everytime it rains, water leaks into the
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If I say “landing page,” what is the first thing that comes to your mind? If you are like most marketers of the digital age, you likely have a Godfather-esque picture in your head of the “offer” that potential consumers “can’t refuse.” Most digital age marketers and businesses implement landing pages as one of the
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Will the real PPC search provider please stand up?? It is no small secret that the ever enduring question of the digital age for both marketers and business owners alike is whether to select Google Adwords or Facebook Ads when engaging in PPC advertising campaigns. Putting aside organic search and referral traffic for a digital
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“New customers make the startup world go round.…” – Anonymous OK, full disclosure … I made that quote up right this very moment! While it may not have come from Steve Jobs or Bill Gates, it does sound quite appropriate for today’s startups, doesn’t it? It is one of the hard truths of the digital
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“If you build it, they will come….” Sound familiar? I am sure many of you immediately jumped up and shouted: “Kevin Costner from ‘Field of Dreams’!” If you did, you wouldn’t be too far off. If, however, your second thought was: “Wait a minute, that actually sounds like my digital marketing strategy!” Well, now we
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A landing page is a powerful selling tool, but it’s up to you how effective it will be for your business. You need to give visitors a strong reason to buy the product or service you offer. How do you create a landing page that sells? The first thing you need to do is define
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