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Home Blog Mailchimp Pricing Plans and Costs Analyzed In 2024

Mailchimp Pricing Plans and Costs Analyzed In 2024

Mailchimp pricing plans in 2024 cater to diverse business needs, offering everything from a free tier for basic email marketing to premium options for larger organizations. This article thoroughly analyzes Mailchimp’s pricing structure, features, and the pros and cons of each plan, guiding you to the most suitable option while providing tips to maximize your investment.
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TABLE OF CONTENT

Mailchimp offers a range of pricing plans to suit different business needs, from a free tier for basic email marketing to more advanced options for larger organizations. It is a marketing automation platform and email marketing service designed to help businesses manage and communicate with their customers via email campaigns and other marketing channels.

This article thoroughly analyzes Mailchimp’s pricing structure, plan features, and its pros and cons. We will also suggest the most suitable Mailchimp plan for you, discuss any potential additional costs, and provide pricing tips to help you get the most value out of your investment.


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How Much Does Mailchimp Cost?

Mailchimp costs range from $0 to $1,600+ per month depending on the chosen plan and the number of contacts. This section breaks down the monthly costs and evaluates whether Mailchimp offers good value for the money.

How much is Mailchimp per month?

Mailchimp’s monthly costs are structured across four main plans: Free, Essentials, Standard, and Premium. The paid plans begin at $13 per month for up to 500 contacts and can reach $1,600 per month, with custom pricing options available.

Here’s a breakdown of the monthly cost for Mailchimp based on plans, number of email sends, and contacts:

  • Free Plan
    • for up to 500 contacts:
      • 1,000 monthly email sends
  • Essentials Plan
    • for up to 500 contacts:
      • $13 per month
      • 5,000 monthly email sends
  • Standard Plan
    • for up to 500 contacts:
      • $20 per month
      • 6,000 monthly email sends
    • for up to 1,500 contacts:
      • $45 per month
      • 8,000 monthly email sends
    • for up to 10,000 contacts:
      • $135 per month
      • 120,000 monthly email sends
    • for up to 50,000 contacts:
      • $450 per month
      • 600,000 monthly email sends
    • for up to 100,000 contacts:
      • $800 per month
      • 1,200,000 monthly email sends
  • Premium Plan
    • for up to 10,000 contacts:
      • $350 per month
      • 150,000 monthly email sends
    • for up to 25,000 contacts:
      • $620 per month
      • 375,000 monthly email sends
    • for up to 50,000 contacts:
      • $815 per month
      • 750,000 monthly email sends
    • for up to 100,000 contacts:
      • $1,025 per month
      • 1,500,000 monthly email sends
    • for up to 200,000 contacts:
      • $1,600 per month
      • 3,000,000 monthly email sends
    • for over 250,000 contacts:
      • custom pricing ang offer

Is Mailchimp worth the money?

Deciding if Mailchimp is worth the money largely depends on your business needs and budget, but for many users, its extensive features and scalability make it a valuable investment. The platform offers advanced email marketing tools, marketing automation, analytics, and seamless integrations with various third-party applications. These features can significantly enhance marketing efficiency and effectiveness, providing businesses with the tools to grow and engage their audience. For small to medium-sized businesses, the Essentials plan offers a balance of cost and functionality that can be particularly appealing.

However, Mailchimp’s value proposition may diminish for businesses with large contact lists or those requiring advanced features that are available only in higher-tier plans. The costs can escalate quickly as the number of contacts increases, potentially making Mailchimp an expensive option for larger businesses. Businesses should carefully evaluate their specific needs and compare Mailchimp’s offerings with other tools in the market. This will help them determine if the platform provides the best return on investment for their requirements.

Mailchimp hompage view
Source: mailchimp.com

Mailchimp Pricing Pros and Cons

Mailchimp’s pricing has both benefits and drawbacks, including flexible plans and a comprehensive set of features on the plus side, but also high costs for large lists and limited features in lower-tier plans. These are important to consider before making a decision.

Pros

  • Flexible Plans: Various pricing tiers to suit different business sizes and needs.
  • Feature-rich: Offers a comprehensive set of tools including email marketing, automation, and analytics.
  • Integrations: Supports numerous third-party integrations.
  • Free Plan: Provides a no-cost option for individuals and small startups.

Cons

  • Costly for Large Lists: Prices increase significantly with a larger number of contacts.
  • Limited Features on Lower Plans: Some advanced features are only available on higher-tier plans.
  • Additional Costs: Overages and add-ons can increase overall costs.

In conclusion, while Mailchimp offers a robust set of features that justify its price, the costs can become prohibitive for businesses with large email lists. The limitations in lower-tier plans might push users towards more expensive plans to access necessary features.

Mailchimp Features

Mailchimp offers a wide array of features designed to enhance marketing efforts. Below is a summary table of the key features and their descriptions:

FeatureDescription
Email MarketingDesigning, sending, and tracking email campaigns. The platform includes customizable email templates, A/B testing, and segmentation options.
Marketing AutomationAutomating various marketing tasks such as sending welcome emails, follow-up messages, and abandoned cart notifications. Automation workflows can be customized.
AI Marketing ToolsAI-driven features include predictive analytics, content optimization, and personalized product recommendations.
WebsitesCreating and hosting websites and landing pages. The platform offers a drag-and-drop builder, pre-designed templates, and customization options.
Reporting & AnalyticsTracking the performance of email campaigns, websites, and other marketing activities. Users can access detailed reports on open rates, click-through rates, and ROI.
Content Creation ToolsCreating visually appealing emails, ads, and other marketing materials. Mailchimp includes a variety of design templates, stock photos, and a built-in photo editor.
Social Media MarketingManaging and analyzing social media campaigns. Users can schedule posts, track engagement, and gain insights into social media performance.
Audience ManagementManaging and segmenting contacts. Mailchimp offers tools for audience segmentation, tagging, and detailed contact profiles.

These features make Mailchimp a versatile platform suitable for various marketing needs, from email campaigns to comprehensive digital marketing strategies.

Mailchimp Pricing Plan Comparison

Below is a comparison of Mailchimp’s pricing plans, their costs, and the type of users they are best suited for:

PlanMonthly Billing RatesBest For
Free$0Individuals or small startups with basic email marketing needs
EssentialsStarts at $13Small businesses requiring essential email marketing tools and templates
StandardStarts at $20Growing businesses needing advanced automation and enhanced analytics
PremiumStarts at $350Large businesses requiring comprehensive marketing tools and priority support

Free

$0 per month

The Free plan is best for individuals or small startups who are just beginning with email marketing and have a limited number of contacts. It’s suitable for those who need basic email marketing capabilities without incurring any costs.

Key Features:

  • 1 seat
  • Basic templates, segmentation, and reporting
  • Mailchimp branding
  • Email support only for first 30 days

Essentials

Starts at $13 per month

The Essentials plan is best for small businesses that need more than what the Free plan offers but still operate with a limited budget. This plan is ideal for those who need access to a wider range of email templates, basic automation features, and higher email send limits.

Key Features:

  • 3 seats
  • Access to pre-built email templates
  • Email scheduling
  • Customer journey builder
  • A/B testing
  • Email support

Standard

Starts at $20 per month

The Standard plan is best for growing businesses that require advanced marketing automation and enhanced analytics to scale their marketing efforts. This plan suits businesses looking for a comprehensive set of tools to manage and analyze their campaigns effectively.

Key Features:

  • 5 seats
  • Advanced segmentation
  • Enhanced audience and campaign insights
  • Enhanced reporting and analytics
  • Access to custom-coded templates
  • Campaign manager and marketing calendar
  • Multi-step automations builder
  • Multivariate testing

Premium

Starts at $350 per month

The Premium plan is best for large businesses or enterprises that need advanced features, priority support, and the ability to manage large contact lists. This plan is suitable for organizations that demand robust marketing capabilities, including unlimited seats and audiences, to drive extensive marketing campaigns.

Key Features:

  • Unlimited seats
  • Unlimited audiences
  • Priority support
  • 4 sessions of personalized onboarding
  • Premium migration services available
  • Custom offer available

Which Mailchimp Plan Should I Choose?

You should start with the Mailchimp plan that best matches your current business size and marketing needs. Small businesses or startups may benefit from the Free or Essentials plan, while growing businesses might find the Standard plan more fitting. Large enterprises or those needing advanced features should consider the Premium plan.

What is EventTracker

Mailchimp Additional Costs

Additional costs in Mailchimp can arise from exceeding contact or email send limits, purchasing add-ons such as SMS marketing credits, or opting for personalized onboarding services. Overages for contact and send limits are particularly important to consider as they can significantly increase overall costs.

Mailchimp Pricing Tips

To get the most out of Mailchimp pricing, consider the three following tips:

  1. Monitor your contact list size: Regularly clean your list to avoid unnecessary overages.
  2. Optimize send frequency: Plan your campaigns to stay within send limits.
  3. Utilize integrations: Leverage third-party integrations to enhance functionality without upgrading to a higher plan.

Mailchimp vs Landingi Pricing

Mailchimp and Landingi each have different pricing structures and unique features, catering to various business needs and budgets. Both platforms offer comprehensive tools for managing online businesses, including marketing and customer engagement.

Mailchimp offers a range of plans suitable for various business sizes. Key features include email marketing, marketing automation, reporting and analytics, and audience management. Mailchimp provides a robust set of tools for managing marketing campaigns, making it a strong solution for businesses that want to integrate multiple marketing functions into one platform.

Landingi is a platform wholly dedicated to creating and optimizing landing pages. It offers a flexible pricing structure with plans tailored to different business needs. The options include a Free plan, a Lite plan for $24 per month, a Professional plan for $57 per month, and the comprehensive Unlimited plan for $820 per month. The platform comes packed with powerful features such as a pixel-perfect builder, an extensive library of over 400 customizable templates, a pop-up builder, Smart Sections, A/B testing, and insightful visitor behavior tracking. Additionally, Landingi supports customization using HTML, CSS, and JavaScript, allowing for even greater control and personalization of landing pages. Landingi’s plans accommodate varying numbers of landing pages and traffic limits, offering the option to expand traffic limits for an additional fee. Moreover, Landingi takes pride in its cutting-edge AI-driven features for content generation, SEO content generation, and image background removal while providing seamless integration with a library of over 170 platforms and tools.

One of the standout features of Landingi is its in-app integration with Mailchimp. This integration allows leads collected through Landingi’s high-converting landing page forms to be sent directly and seamlessly to Mailchimp, making it easier than ever to manage your leads and email marketing campaigns all in one place.

In summary, Mailchimp is suitable for businesses looking for a comprehensive marketing solution with a broad range of features, though the costs can increase significantly with larger contact lists. Landingi, being a platform primarily focused on creating landing pages, offers more complex and advanced page-building features. Its cost-effective pricing structure and extensive template library make it a better option for businesses seeking to optimize their conversion rates and lead generation efforts through sophisticated landing page design. 

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Mailchimp Pricing FAQ

In this section, we address some of the most common questions about Mailchimp’s pricing. Whether you’re curious about why Mailchimp can be expensive, what the cheapest plan is, the best alternative, or how to use Mailchimp for free, we’ve got you covered.

Why is Mailchimp so expensive?

Mailchimp can be expensive due to its extensive features, scalability, and the cost associated with managing large contact lists and high-volume email sends.

What is the cheapest Mailchimp plan?

Mailchimp’s cheapest plan is the Free plan, which includes up to 500 contacts and 1,000 monthly email sends. 

What is the best Mailchimp alternative?

The best Mailchimp alternative is Landingi, particularly for businesses focused on acquiring leads and optimizing conversions through landing pages. Landingi offers robust features such as a drag-and-drop builder, customizable templates, and comprehensive A/B testing capabilities. Its seamless integration with Mailchimp allows for easy management of leads and email marketing campaigns, making it a powerful tool for businesses looking to enhance their marketing strategies.

Can I use Mailchimp for free?

You can use Mailchimp for free with its Free plan, which allows you to manage up to 500 contacts and send up to 1,000 emails per month. Additionally, there’s a 14-day trial available if you want to test out more advanced features before committing to a plan.

Conclusions

Mailchimp’s pricing plans cater to various business sizes and needs, offering flexibility from basic to premium options. Its comprehensive suite of tools, including email marketing, marketing automation, AI marketing tools, and website creation, provides significant value for users seeking an all-in-one marketing platform. However, the costs can escalate for larger contact lists, and some advanced features are limited to higher-tier plans.

For businesses primarily focused on landing page optimization and lead generation, Landingi presents a more cost-effective and specialized alternative. Landingi’s advanced capabilities, such as a landing page builder, customizable templates, EventTracker, and Smart Sections, make it ideal for businesses aiming to maximize their marketing ROI through high-converting landing pages. Using a tool dedicated to landing page creation and optimization ensures that you have the most effective resources for capturing leads and driving conversions. Additionally, Landingi’s seamless integration with Mailchimp allows for efficient lead management and email marketing, enhancing the overall marketing strategy.

Ultimately, the choice between Mailchimp and Landingi will depend on your business goals and the specific functionalities you need. Mailchimp excels in providing a broad range of marketing tools, while Landingi shines in offering specialized tools for creating and optimizing landing pages.

Explore Landingi’s outstanding features and see how it can perfectly cater to your needs. Join Landingi for free today and unlock its potential to supercharge your marketing strategies through seamless integration with Mailchimp!

author picture

Magdalena Dejnak

Content Writer

Magdalena Dejnak is a marketing content expert with more than 4 years of experience in digital marketing. Her expertise lies in creating landing pages, managing social media, branding, and optimizing conversion rates. She has been a significant contributor to Landingi platform since the year 2020. Magdalena holds a Postgraduate Degree in E-marketing from the Akademia Górnośląska im. Wojciecha Korfantego. Currently, she is under the mentorship of Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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