In the digital marketing landscape, the effectiveness of a landing page can significantly impact Conversion Rate Optimization (CRO). A well-optimized landing page targets a specific audience, offers them something valuable, and converts more visitors into leads or customers. This blog post showcases the best landing page examples for 2024, highlighting their strengths and giving you inspiration for optimizing your own landing pages.
An effective landing page has the potential to significantly boost your conversion rate, increasing it by as much as 300%, as proven by Conversion Rate Experts on Crazy Egg’s example and repeated by renowned marketing experts, for instance, Neil Patel. This statistic underlines the importance of carefully crafting and optimizing landing pages.
The key takeaways about achieving the main purpose of a landing page you can learn from this article are the following:
- Presentation of product’s or service’s value
- Strong CTAs that convert
- Essential elements of high-converting landing pages
- Responsive design & user-friendly navigation
For those seeking inspiration or guidance in creating high-converting landing pages, Landingi offers a comprehensive suite of tools and resources. As a dedicated landing page builder, Landingi enables users to design, publish, and optimize landing pages with ease. The platform is designed to cater to both beginners and experienced marketers, offering a variety of customizable landing page templates to suit different needs and industries.
Scroll through examples, read the article, and dive into the world of well-crafted landing pages, focusing on how they achieve their primary purpose – high conversion.
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1. High-converting Landing Page Example
One of the best high-converting landing page examples is the iPhone 15 Pro landing page, featured on Apple’s official website. This page stands out as high-converting due to its focus on presenting the product’s advanced features and encouraging potential customers to purchase. The primary call to action on this page is to buy the product, a clear indication that the primary purpose of the landing page is to drive sales.
The Apple brand is known for its clear and simple yet stunning design, and the landing page showcases the same attitude, which works on plus. They focus on short content, compelling visuals, and strong contrast, not forgetting the critical element – outstanding CTA. This could be a pattern for modern, innovative brands that want to catch visitors’ attention and sell not the product or service but the quality standing behind it.
Key takeaways to learn from this example
Purpose of landing page: driving sales
Target audience:
- tech enthusiasts,
- brand loyalists,
- users looking for high-end smartphones with cutting-edge technology
Key elements:
- eye-catching and informative high-quality visuals,
- compelling headlines
- responsive design
- outstanding, but not overwhelming CTA
Intuitiveness: user-friendly navigation and clear layout with all information about the product
Content type:
- short but rich with information text blocks,
- interactive elements,
- graphics,
- videos.
CTA type: purchasing – could be slightly more visible
2. Event Landing Page Example
One of the best event landing page examples is the Affiliate Summit West, which is prime in high-converting pages. Their landing page was designed to promote one of the biggest affiliate marketing events in the world and attract a wide range of participants, including affiliates, advertisers, e-commerce sellers, networks, and tech suppliers.
This event landing page showcases the best practices for generating conversions, including implementing a visually appealing design and adding all the essential elements of an event landing page, such as agenda, speakers, sneak peeks from past events, and alternative CTAs.
Key takeaways to learn from this example
Purpose of landing page: sign-up facilitation and lead gathering
The target audience: individuals and businesses involved in various aspects of affiliate marketing, including:
- digital marketing professionals,
- influencers,
- brand representatives, etc.
Key elements:
- detailed agenda and speaker information,
- highlighted networking opportunities,
- high-quality visuals,
- responsive design,
- alternative CTAs.
Intuitiveness: user-friendly layout, easy and intuitive navigation with all necessary information about the event
Content type:
- informative text sections,
- interactive elements,
- compelling visuals.
CTA type: alternative CTAs for registration as attendee or exhibitor
3. Lead Generation Landing Page Example
One of the best lead generation landing page examples is the Julia Morgan Ballroom’s landing page, standing out as a sophisticated lead generation tool targeting individuals and organizations seeking a premier event venue in San Francisco. Their landing page has to encourage visitors to book a venue tour, aiming to convert them into clients for weddings, meetings, conferences, and other events.
What’s characteristic of this landing page is an implementation of high-quality visuals, including whole galleries of pictures and well-written informative content. In addition to alternative CTAs, an online form allows the collection of essential information about the visitor, which is helpful in subsequent marketing strategy steps.
Key takeaways to learn from this example
Purpose of landing page: lead gathering
Target audience: individuals and businesses seeking a venue for an event
Key elements:
- engaging visuals showcasing the venue,
- detailed content with a description of the space and services offered,
- testimonials from past clients,
- opt-in form,
- encouraging CTAs.
Intuitiveness: clear layout, user-friendly navigation, detailed form fields
Content type:
- informative text sections,
- clear tables with essential information,
- stunning visuals.
CTA type: lead capture
4. App Landing Page Example
One of the best app landing page examples is a page created for the Amie app. Its design stands out from other landing pages but hits the visitor’s expectations with creativeness and information delivery mixed up to encourage app downloads. The landing page promotes an all-in-one calendar, email, and task management solution.
The animated landing page of Amie showcases essential elements of an app web page, including high-quality visuals, a description of the main features, a well-designed layout, and, most importantly, download buttons for alternative devices.
Key takeaways to learn from this example
Purpose of landing page: driving app downloads and sign-ups
Target audience: professionals and individuals seeking an efficient way to manage their tasks, emails, and calendars in one place
Key elements:
- engaging animated visuals showcasing the app’s features,
- responsive design,
- intuitive user interface,
- app’s unique value proposition,
- alternative download buttons for various software.
Intuitiveness: user-friendly navigation, although CTAs could be more visible
Content type:
- explicit written content that effectively shows the app’s benefits,
- high-quality visuals,
- stunning interactive elements.
CTA type: app download buttons
5. Real Estate Landing Page Example
One of the best real estate landing page examples is Beazer. Their page showcases attractive and straightforward design, which effectively serves its purpose as a lead generation tool. A clear headline shows visitors what they can expect. The page is designed to engage potential buyers and guide them smoothly through the process of finding a new home.
The landing page of Beazer includes the key elements of a real estate landing page, such as high-quality images and visuals, search functionality, maps, and clear CTAs. Excellent navigation and simple layout make their landing page user-friendly, translating to higher conversion rates.
Key takeaways to learn from this example
Purpose of landing page: facilitating the discovery of new homes and encouraging inquiries or direct contacts, ultimately leading to sales
Target audience: homebuyers looking for new properties
Key elements:
- search functionality with location filter,
- easy navigation,
- user-friendly interface,
- responsive design,
- engaging visuals,
- trust signals,
- maps.
Intuitiveness: straightforward navigation, clear layout
Content type:
- clear and concise text sections,
- high-quality visuals.
CTA type: leading to a home selection process
6. E-commerce Landing Page Example
One of the best e-commerce landing page examples is a page of Goodiebox. Sales pages often seem overloaded, but their landing page effectively combines visual appeal with practical information, making it an effective tool for attracting potential subscribers. Strong CTAs and popups with an opt-in form drive high conversions – it works well thanks to a great technique of message matching.
The landing page of Goodiebox showcases the essentials of an e-commerce landing page, including attractive visuals of products, captivating and clear headlines highlighting the main value proposition, special offers, trust signals, a FAQ section, a sign-up form, and strong, persuading CTAs. Its design and messaging attract website visitors, but the layout is clear without distracting elements.
Key takeaways to learn from this example
Purpose of landing page: attracting new subscribers and generating sales
Target audience: individuals interested in beauty products and seeking a subscription-based service
Key elements:
- engaging visuals showcasing the products,
- clear and attractive pricing information,
- compelling headlines,
- user testimonials and press mentions,
- responsive design,
- popup with sign-up form,
- “how it works” section,
- previous realizations section.
Intuitiveness: user-friendly layout, simple navigation
Content type:
- concise, well-written text sections,
- high-quality visuals.
CTA type: purchasing and subscription
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7. Sales landing page example
One of the best sales landing page examples is Plenaire’s Violet Paste landing page, designed to promote and sell a specific skincare product. Well-matched colors and simplicity of layout convince visitors to purchase the product.
Compelling headlines on the top of the page with concise content below makes the page similar to an exclusive magazine’ design. What drives sales is the product pictures and benefits visualization within the “how it works” section.
Key takeaways to learn from this example
Purpose of landing page: product promotion and sales
Target audience: beauty and skincare enthusiasts who are interested in high-quality, effective skincare solutions
Key elements:
The page features compelling headlines, engaging visuals, and testimonials from reputable sources like “Evening Standard,” “Elle,” and “British Vogue.” It includes detailed product information, the usage instructions and highlights the benefits and unique aspects of the product, such as its ingredients and historical inspiration. The page is responsive, ensuring a smooth user experience across various devices. The content is well-written, providing clear, concise information about the product and its benefits. The call to action (CTA) is to shop for the Violet Paste, encouraging immediate purchase.
- attractive visuals,
- compelling headlines,
- detailed product information with usage instructions,
- testimonials from reputable sources,
- USP with all benefits,
- responsive design.
Intuitiveness: smooth user experience thanks to a clear layout, but it lacks outstanding CTAs
Content type:
- concise, well-written text sections,
- product visuals,
- benefits visuals.
CTA type: purchasing – this part could be improved; visibility and intuitiveness of CTA are poor which affects lower conversions
8. Book Landing Page Example
One of the best book landing page examples is the one featured on Astrid Lindgren’s website, showcasing Alla vi barn i Bullerbyn’s book with all the details. The greatest role plays compelling book cover visualization, which illustrates a product and its quality.
As for each book landing page this one includes several key elements next to the book cover image, such as complete information about the book with its short description, short author note, price, and outstanding purchasing button.
Key takeaways to learn from this example
Purpose of landing page: book promotion and diving direct sales
The target audience: fans of the author, children’s literature enthusiasts, and new readers
Key elements:
- engaging visuals of the book cover,
- concise but compelling book descriptions,
- book price,
- responsive design,
- clear CTA
Intuitiveness: clear layout with intuitive navigation
Content type:
- concise, well-written text sections,
- engaging visuals.
CTA type: purchasing – it’s good enough with outstanding color and button placement
9. Ebook Landing Page Example
One of the best ebook landing page examples is the Smarter Marketer book page, which is particularly successful in its clear and direct approach. It is designed to immediately capture the interest of its target audience – marketing professionals and enthusiasts. The page features a strong call to action, encouraging visitors to purchase the book in various formats.
It also utilizes testimonials and endorsements effectively, which adds credibility and trustworthiness to the book. The content is well-structured and written in a way that highlights the value and insights offered by the book, making it a compelling resource for anyone looking to enhance their digital marketing skills.
Key takeaways to learn from this example
Purpose of landing page: the book sales and establishing authority in digital marketing
Target audience: marketing professionals and those interested in enhancing their digital marketing skills
Key elements:
- attractive visuals of the book cover and insides,
- concise, structured book descriptions,
- benefits section,
- testimonials and endorsements from industry professionals,
- book prices for various versions,
- responsive design,
- alternative, outstanding CTAs.
Intuitiveness: user-friendly layout with easy navigation
Content type:
- engaging text sections,
- attractive visuals.
CTA type: alternative purchasing buttons for the physical or Kindle version – outstanding, well-designed with straightforward messaging.
10. Webinar Landing Page Example
One of the best webinar landing page examples is The Biggest SEO Opportunity of 2024 webinar’s page by Neil Patel, a marketing expert on a global scale. The entire page is short but full of essential information. Landing page visitors stay focused on a date thanks to a little yet powerful element – an orange flashing dot. What drives conversions is the signup button in the same, well-known for Neil’s fans, outstanding orange color.
The page includes elements that should consist of a good webinar landing page, including the live event date, a highlighted title in a headline, a short description and speakers list, high-quality visuals, and, in the end, a visible and encouraging signup button.
Key takeaways to learn from this example
Purpose of landing page: gathering leads, potentially increasing sales and webinar sign-ups
Target audience:
- marketers,
- business owners,
- individuals interested in digital marketing strategies.
Key elements:
- date of the live webinar,
- event description,
- speakers list,
- outstanding CTA.
Intuitiveness: clear layout, simple navigation
Content type:
- concise but engaging text section,
- detailed information sections,
- speaker photos.
CTA type: signup – great messaging and color choice make CTA outstanding and encouraging
11. Mobile Landing Page Example
One of the best mobile landing page examples is Presence, which showcases its digital product – a community app. Its perfection goes with carefully matched web design, white space, which makes the layout clear, and its responsiveness, delivering seamless experience on various devices.
The Presence’s mobile landing page also includes a sticky bar with the main CTA, simplifying mobile users’ navigation and improving conversions. Two alternative download buttons for Android and iOS shorten the path to conversion. Effective visuals are also lightweight and mobile responsive, so they don’t affect loading speed.
Key takeaways to learn from this example
Purpose of landing page: encouraging app downloads
Target audience: creatives and like-minded individuals seeking local and global connections
Key elements:
- catchy headlines,
- engaging but mobile-responsive visuals of the app’s features,
- sticky bar with CTA,
- trust signals, e.g. app stores links,
- alternative download buttons.
Intuitiveness: user-friendly with a clear layout and simple navigation
Content type:
- concise, well-written text sections,
- engaging visuals.
CTA type: outstanding alternative download buttons in the top section and sticky bar with the main CTA
12. Product Landing Page Example
One of the best product landing page examples is Tala’s Pineapple page, which showcases all elements of a successful landing page for a single product. The top of their page is reserved for the product’s name, and they have used the opportunity to catch visitor’s attention – a huge, black headline looks great with the bright, juicy colors of the product in the background. Even though the page is quite simple, the product’s visualization lets visitors feel the vibe.
A further part of the page explains the product’s value, pointing out the catchy horizontal animation of the text “zero added sugar” and the ingredient list, including only pineapple. The power of a landing page lies with product correlation – simplicity and fruity colors make the true value here.
Key takeaways to learn from this example
Purpose of landing page: effective product sales
Target audience: health-conscious consumers interested in natural, sugar-free snacks
Key elements:
- detailed product information,
- attractive product images,
- nutritional information,
- user reviews,
- price,
- clear CTA,
- responsive design.
Intuitiveness: user-friendly, clear layout
Content type:
- short text blocks,
- stunning images.
CTA type: purchasing – clear with a straight message; even though it could be more outstanding, it’s visible and matches the page design.
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13. PPC Landing Page Example
One of the best PPC landing page examples is the Williams-Sonoma, Inc. B2B Program landing page, which is a well-executed marketing tool designed with a professional aesthetic that aligns with its high-end brand image. It is structured to effectively communicate the benefits and features of its B2B program, appealing directly to businesses involved in trade, contracts, corporate gifting, and other related areas.
The page balances informative content with engaging visuals to showcase their products and services, while the responsive design ensures a seamless experience across all devices. This approach makes the page stand out in engaging and converting its target business audience.
Key takeaways to learn from this example
Purpose of landing page: attracting businesses to join their B2B program and purchase products
Target audience: businesses in trade, contract, corporate gifting, and more
Key elements:
- detailed, engaging service descriptions,
- engaging visuals,
- contact section,
- responsive design,
- clear CTA.
Intuitiveness: clear, user-friendly layout
Content type:
- concise, informative text sections,
- attractive visuals.
CTA type: purchase button – well-designed, with straightforward messaging, placed in strategic sections
14. Splash Landing Page Example
One of the best splash landing page examples is Whiteclaw’s popup form, which blocks juvenile entry. The splash minimal landing page is well-matched to the main landing page design and showcases an important purpose. This content is dedicated to adults only, so age verification is primary. The simplicity of the form grabs the attention at this formal stage. Moreover, visitors can choose their location to enter the landing page in their language.
The key elements of this splash page include the brand logo, direct instructions in the form of a question that affects engagement, clear form fields without unnecessary text, a CTA button for confirmation, and a drop-down menu with optional language changes.
As their web page is kept in a black and white theme, the splash page’s design is perfectly matched to the main page’s layout.
Key takeaways to learn from this example
Purpose of landing page: age confirmation and language selection
Target audience: individuals who are legally old enough to access certain restricted content or products
Key elements:
- brand logo,
- direct instructions,
- short form without unnecessary text,
- confirmation button,
- drop-down country selection menu,
- responsive design.
Intuitiveness: user-friendly with a hassle-free, simple form
Content type:
- encouraging logo,
- straight messaging.
CTA type: confirmation button – with clear messaging
15. B2B Landing Page Example
One of the best B2B landing page examples is Zoho Bookings, which presents an online appointment scheduling software designed to streamline the booking process for businesses. Their landing page stands out with a clear layout and eye-catching animations. There is no shortage of feature descriptions, great visuals, and compelling alternative CTAs, including download and signup buttons.
What encourages visitors are outstanding CTAs, also in the form of a flashing “play” icon, a free trial offer in the top section, and detailed descriptions with compelling software visuals.
Key takeaways to learn from this example
Purpose of landing page: converting visitors into users by encouraging them to sign up for the free trial
Target audience: businesses and professionals looking for scheduling software solutions
Key elements:
- outstanding CTAs,
- testimonials from existing users,
- engaging visuals and headlines,
- trust signals, e.g. integrations with popular apps,
- feature descriptions,
- responsive design.
Intuitiveness: clear layout with user-friendly navigation, although some may feel lost with too many CTA options
Content type:
- detailed descriptions,
- high-quality visuals,
- videos.
CTA type: signup and alternative download, free trial buttons – all outstanding and visible.
16. Effective Landing Page Example
One of the best landing page examples that stand out with their effectiveness is the Potis solution’s web page. Visitors start their journey with attention-grabbing animated questions, which clear out the purpose of the product, explaining it with compelling headlines below. Critical CTA is placed in the top right corner, as in most landing pages. More boosting the user experience details shows up while scrolling down – all sections are condensed in smaller shapes, including high-quality visuals and feature descriptions.
CTAs placed in strategic points lead to the signup form. The page keeps visitors engaged with animated elements and showcases available plans in an unusual but well-designed way. The consistent layout and clear messaging improve conversions.
Key takeaways to learn from this example
Purpose of landing page: gathering leads and sign-ups
Target audience: HR managers, recruiters, and businesses seeking efficient talent acquisition solutions
Key elements:
- compelling headlines,
- feature descriptions,
- pricing,
- testimonials from satisfied clients,
- high-quality visuals showcasing the product’s benefits,
- responsive design.
Intuitiveness: user-friendly, clear layout with intuitive navigation
Content type:
- concise but detailed description sections,
- engaging animations,
- product visualization.
CTA type: free trial signup buttons – outstanding, placed in strategic sections
17. SaaS landing page example
One of the best SaaS landing page examples is Resend’s, showcasing not only usability but also simply beautiful and stunning page design. What effectively catches the user’s attention is the spinning black Rubik’s cube placed next to the main headline, but it’s just the beginning. This landing page effectively combines user testimonials, clear CTAs, and detailed product information to engage its target audience and generate leads.
The key elements that build this perfect SaaS landing page are product features presented in an attractive way, straightforward messaging, an animated testimonial section, and a current customer section with renowned brands. This landing page is a high-converting masterpiece, particularly thanks to detail-oriented design mixed up with great information delivery.
Key takeaways to learn from this example
Purpose of landing page: gathering leads and encouraging sign-ups
Target audience: developers and startups looking for email solutions
Key elements:
- customer testimonials,
- engaging headlines,
- feature descriptions with high-quality visuals,
- stunning animations,
- responsive design,
- clear CTAs.
Intuitiveness: intuitive, user-friendly design
Content type:
- concise, informative text sections,
- product visuals.
CTA type: signup and lead gathering – visible, with straightforward messaging, placed in strategic sections.
18. Sign-up Landing Page Example
One of the best sign-up landing page examples is GoRetro, which stands out from average landing pages with its excellent CTA choice. Their call to action encourages visitors to the registration process with a few techniques: firstly, the main CTA button showcases how pointing out the action can increase conversions – they have used an icon with their primary color theme, included in a classical “Start now” button. Secondly, they use a straightforward CTA on their sticky navigation bar, so users can decide to sign up at every moment of scrolling.
This signup landing page showcases a clear layout, social proof sections, social media icons as trust elements, customer reviews, and informative descriptions. They deliver a straight path to convert, which actually works.
Key takeaways to learn from this example
Purpose of landing page: encouraging sign-ups and promoting free trial, leading to driving sales
Target audience: agile teams, scrum masters, and project managers
Key elements:
- engaging visuals of the tool,
- detailed feature descriptions,
- testimonials from various professionals,
- responsive design,
- clear, encouraging CTAs
Intuitiveness: user-friendly layout with sticky navigation bar
Content type:
- detailed feature descriptions,
- engaging tool visuals,
- videos.
CTA type: signup and free trial buttons – outstanding design and clear messaging, with elements pointing out the buttons
19. Software Landing Page Example
One of the best software landing page examples is the Awsmd webpage. It’s a prime example of a software development agency’s landing page that effectively communicates its strengths and offerings. The sleek and modern design captures the essence of their technical prowess and creative approach to software solutions. It is laid out to clearly highlight their portfolio, emphasizing their experience and success in delivering diverse projects.
The inclusion of client testimonials adds a layer of trust and credibility. The website’s responsive design and user-friendly interface make it easy for potential clients to navigate and understand the services offered, enhancing the chances of engagement and conversion.
Key takeaways to learn from this example
Purpose of landing page: attracting potential clients for software development and design services
Target audience: businesses seeking custom software solutions, mobile app development, and design services
Key elements:
- engaging visuals,
- informative descriptions,
- portfolio showcases,
- testimonials from satisfied clients,
- animated and interactive elements,
- responsive design,
- clear CTA.
Intuitiveness: although some may feel overwhelmed by the content, the layout stays clear and user-friendly
Content type:
- informative text sections,
- engaging visuals.
CTA type: request button – excellent messaging, outstanding design, well placed in the strategic top right corner
20. Email Landing Page Example
One of the best email landing page examples is the Google Account sign-up page, which epitomizes efficiency and user-friendliness in its design, offering a seamless process for users to create a new account. The page focuses on simplicity, with a clean layout that guides users through the necessary steps without any distractions.
This approach ensures a straightforward and hassle-free experience for anyone accessing Google’s wide range of services. The combination of minimalistic design and clear instructions reflects Google’s emphasis on accessibility and ease of use, making it an exemplary email service landing page.
Key takeaways to learn from this example
Purpose of landing page: facilitating new user sign-ups for Google services
Target audience: individuals seeking to create a Google account
Key elements:
- clear layout with white space eliminating distractions,
- simple form,
- brand’s logo,
- drop-down menu with language choice,
- responsive design,
- clear CTA.
Intuitiveness: highly intuitive, user-friendly layout
Content type:
- short instructions.
CTA type: signup button leading to next phase of the process – outstanding design, well placed.
21. Service Landing Page Example
One of the best service landing page examples is the Burial Service page featured by Smith-Corcoran. Their page is kept in a simple, clear design, showcasing one of their funeral services in detail. The top of the page includes a user-friendly navigation bar, a simple headline, and a video with a service description, which is the right choice for delivering information to people in difficult situations.
The rest of the page involves informative text sections describing the service and other available services presentation with click-through CTAs, leading to different landing pages. This example showcases the perfection in delivering trouble-solving services, simplifying the customer path.
Key takeaways to learn from this example
Purpose of landing page: gathering leads by encouraging potential customers to initiate contact or request more information about burial services
Target audience: individuals planning a funeral, either for themselves as part of pre-planning or for a deceased loved one
Key elements:
- informative video content,
- detailed service descriptions,
- testimonials and reviews from previous customers,
- contact elements, like the “Call Now” button,
- responsive design,
- clear, outstanding CTA
Intuitiveness: highly intuitive layout with user-friendly navigation and easy access to call immediately
Content type:
- concise, well-written, informative text sections,
- informative videos.
CTA type: the “Call Now” button and the “Contact” button leading to the contact form – well placed, with proper messaging
22. Squeeze Landing Page Example
One of the best squeeze landing page examples is the subscription popup page featured by Way to Go. Their squeeze landing page showcases simplicity, clear messaging, and a single opt-in form kept in outstanding design. They shortly describe what is the purpose of the subscription and require only one piece of information, which increases the chances of gathering leads.
As with every squeeze page, this example was created to gather data for further marketing steps. Its simplicity doesn’t make it useless. Conversely, it helps to focus on the message. The element that encourages visitors to leave their emails is short information about current subscribers’ amounts.
Key takeaways to learn from this example
Purpose of landing page: Gathering leads and increasing subscription numbers
Target audience: travel enthusiasts and those interested in unique travel stories and insights
Key elements:
- brand logo,
- short but information-delivery messaging,
- single opt-in form,
- outstanding CTA button.
Intuitiveness: plain, intuitive, made for quick visitor’s decision
Content type:
- brand logo picture,
- short information.
CTA type: subscription button – well designed with outstanding color and plain messaging
23. Creative Landing Page Example
One of the best creative landing page examples is Codesphere, with its overall design and the way it promotes a product. At first, visitors can watch a short video showcasing the registration process and the tool features. What makes their page really attractive is quite a tasteful sense of humor that captivates the target audience.
Behind stunning design stand essential elements that drive conversions, such as high-quality tool visualizations, concise but detailed feature descriptions, and a “how it works” attitude. Outstanding CTAs are placed in strategic sections, so page visitors have multiple occasions to test the tool effortlessly.
Key takeaways to learn from this example
Purpose of landing page: encouraging sign-ups and user engagement with the development tools
Target audience: developers and tech startups
Key elements:
- catchy headlines,
- videos,
- stunning but consistent, responsive design,
- user reviews,
- clear CTAs.
Intuitiveness: user-friendly navigation and clear layout
Content type:
- videos,
- tool visuals,
- well-written, informative text blocks.
CTA type: free trial and sign-up buttons – outstanding yet simple, placed in strategic sections
24. Newsletter Landing Page Example
One of the best newsletter landing page examples is Toasting Good, which keeps it plain but well-designed. A single opt-in form and subscription button do their job – nothing distracts users from the main action. This lead capture page is effective also thanks to the engaging picture with a blue background, encouraging visitors to take the desired action. The color matters as this particular one represents a strong psychological impact associated with trust, security, and professionalism.
The most important component of a newsletter landing page is the form – in this case, it’s clear, with straightforward messaging. A single form field makes the process easy and user-friendly. The further section of the page also showcases short and concise content explaining the benefits of a subscription. All these components make the page effectively invite users to stay informed about ethical fashion and social enterprise news and help drive higher conversion rates.
Key takeaways to learn from this example
Purpose of landing page: gathering leads through newsletter sign-ups
Target audience: individuals interested in ethical fashion and social enterprise
Key elements:
- engaging background picture,
- single opt-in form,
- short but informative content,
- responsive design,
- clear CTA.
Intuitiveness: user-friendly, only a few clicks to get a newsletter
Content type:
- plain messaging,
- engaging background picture.
CTA type: subscription button – with straightforward messaging, repeated twice
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25. Click-through Landing Page Example
One of the best click-through landing page examples is Graphite, showcasing the model of CTAs that don’t convert visitors right away but redirect them to the page (e.g. lead capture one) where a main conversion happens within completing a form. Graphite does it well, using compelling headlines, informative content, and a blue-themed background to raise trust among visitors.
They use alternative CTAs with opposite colors to mark the one that leads to the desired action – the free trial button with an arrow looks engaging and represents clear messaging. It showcases easy access to the tool’s trial version, making the click-through intuitive.
Key takeaways to learn from this example
Purpose of landing page: getting sign-ups for Graphite’s developer tools
Target audience: software developers and engineering teams
Key elements:
- attention-grabbing headline
- engaging product feature descriptions
- social proof
- irresistible offer
- strong call-to-action
- optimized click-through destination
- responsive design
Intuitiveness: clear layout with intuitive, sticky navigation bar
Content type:
- concise, well-written text sections tailored to developers,
- engaging tool visuals.
CTA type: alternative engaging CTAs, free trial CTA
26. Recruitment Landing Page Example
One of the best recruitment landing page examples is Camp Leaders, showcasing a straightforward, intuitive layout with an engaging messaging style. White space is conducive to concentration, and the lack of a hero image is a positive aspect in this case, as visitors can focus on the survey.
The high-converting landing page for recruitment purposes needs perfectly crafted forms to facilitate the process. Camp Leaders do this well – they break the recruitment survey into minor phases, each with a separate headline encouraging users to leave information. CTA buttons are well matched; for each part of the survey, there is an adequate button message. The further part of the page consists of engaging headlines, social media buttons, and trust elements.
Key takeaways to learn from this example
Purpose of landing page: gathering leads and encouraging sign-ups for camp leader positions
Target audience: individuals interested in working as camp leaders, young adults seeking summer employment
Key elements:
- attractive headlines,
- clear layout,
- survey with form fields,
- responsive design,
- clear, engaging CTAs.
Intuitiveness: user-friendly layout with simple navigation, no distraction elements
Content type:
- concise, well-written text sections,
- engaging visuals.
CTA type: registration buttons – each part of the survey with different, outstanding CTA, well-matched, and plain messaging
27. Coming Soon Landing Page Example
One of the best coming-soon landing page examples is Zitsticka, promoting a new product’s reveal. They use catchy headlines with an irresistible offer. The bluish-green background theme builds trust and enthusiasm among visitors, as much as the product’s visualization. CTA is outstanding but not overwhelming – great messaging makes the visitor’s choice obvious and affects higher conversions.
An essential part of a coming-soon landing page is the CTA button, which can be a challenging part of the page design process. The value proposition has to hit the expectations to engage traffic maximally. Zitsticka uses enticing content but doesn’t clear the proposition – this type of teaser can be effective, as it brings a surprise element.
Key takeaways to learn from this example
Purpose of landing page: gathering leads for the new product launch
Target audience: individuals interested in skincare products, especially those seeking new and innovative solutions
Key elements:
- catchy headlines,
- value proposition,
- product visualization,
- outstanding CTA,
- responsive design.
Intuitiveness: easy to navigate, user-friendly layout
Content type:
- concise, catchy headline with a short value proposition,
- engaging visuals.
CTA type: sign-up button, well-matched messaging
28. Consulting Landing Page Example
One of the best consulting landing page examples is Advocate Consulting Legal Group, which mixes informative content, usability, and great landing page design. They point out the main consulting areas within a huge headline in the center, so the page visitors immediately know what they can expect. The CTA button placed in the middle encourages potential customers to take the desired action.
The key element worth consideration is a “Call Now” button in the most strategic section – the top right corner, usually used for the classic CTA button (which is also included, but this time a bit lower, in the navigation bar). This solution allows mobile users to contact the company immediately. The rest of the page is typical and includes a services description, a team members section, and a contact form.
Key takeaways to learn from this example
Purpose of landing page: providing information and attracting clients for legal services
Target audience: individuals and businesses involved in aviation needing legal and tax services.
Key elements:
- engaging headlines,
- informative service descriptions,
- contact form,
- social proof elements,
- “Call Now” button,
- responsive design,
- clear CTA.
Intuitiveness: user-friendly navigation, clear layout, and simple form, although the navigation bar could be sticky to improve mobile user experience
Content type:
- concise, informative text blocks,
- high-quality visuals.
CTA type: contact button and the “Call Now” button – straightforward messaging
29. Coaching Landing Page Example
One of the best coaching landing page examples is MB Coaching, which showcases clarity and straightforwardness within its design. This winning landing page stands out with its great contact form and contact buttons in the strategic section. The green background boosts trust among website visitors, as its psychology is associated with growth, renewal, and health – these words perfectly describe the coaching primary traits.
This coaching landing page includes essential elements, such as an offer description, a coach note with a qualifications section, and outstanding CTAs. Its power lies in simplicity, which is a clean sheet of development opportunities without suggestive elements – this means that everyone can get personalized help that is a real value.
Key takeaways to learn from this example
Purpose of landing page: attracting clients for personal and career coaching
Target audience: individuals seeking personal or professional growth
Key elements:
- contact buttons,
- concise but informative offer descriptions,
- coach note,
- contact form,
- clear design,
- responsive design.
Intuitiveness: highly intuitive contact buttons, clear layout
Content type:
- short but informative text sections,
- high-quality visuals.
CTA type: contact buttons – well placed, with plain messaging
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30. Advertising Landing Page Example
One of the best advertising landing page examples is this featured by Philips for their Sonicare toothbrushes. They focus on visually appealing elements, such as the new product’s version reveal, keeping the layout clear. CTA buttons lead to specific sales pages, so the navigation is optimized for higher conversion rates.
Advertising web pages have to be visually attractive, showcasing products or services. Including videos and high-quality pictures, combined with concise but informative content, leads to conversion success. Philips hits the traffic with an irresistible product value proposition, which makes it one of the best landing pages.
Key takeaways to learn from this example
Purpose of landing page: sales and product promotion
Target audience: consumers interested in advanced oral healthcare products
Key elements:
- stunning product visuals,
- informative, detailed product description,
- contrasting CTAs,
- responsive design,
- trust elements,
- user testimonials.
Intuitiveness: the navigation is straightforward and user-friendly, even though the landing page is long and may seem overloaded
Content type:
- well-written, informative text sections,
- model comparison table,
- engaging visuals.
CTA type: purchasing – well-matched messaging, outstanding colors
31. Insurance Landing Page Example
One of the best insurance landing page examples is Bupa, which makes an unforgettable first impression. Promoting serious life services can be challenging, although they remember that simple information is insufficient in today’s digital marketing world. Instead of a popular blue theme, they have used gold CTA buttons, which capture attention but also match the brand colors and highlight the value of their services.
The central word theme – MORE – shows up in all compelling headlines. The content is short but informative, describing all benefits. Using the “Call Now” button on a sticky navigation bar is a good practice to increase user experience and boost conversions. The overall design is complemented with beautiful, eye-catching graphics.
Key takeaways to learn from this example
Purpose of landing page: attracting leads and inquiries for health insurance plans
Target audience: individuals seeking high-end, comprehensive health insurance solutions.
Key elements:
- compelling headlines,
- outstanding CTAs,
- contact buttons on a sticky bar,
- responsive design,
- clear and concise benefits description.
Intuitiveness: highly intuitive navigation, clear layout
Content type:
- concise, well-written text sections,
- engaging visuals.
CTA type: contact buttons – great messaging, outstanding design
32. Health Landing Page Example
One of the best health landing page examples is the page featured by Warsaw Aesthetic for Nose Reshaping Surgery. Its clear layout with a straightforward contact section is a strength, the same as the informative content including tables and pricing. The page leaves no guessing for visitors, encouraging them to book an e-consultation.
The example showcases the essential components of a great landing page for the health industry, including surgery descriptions, a benefits section with visualizations, tables of useful information about treatment, and pricing. Using the map with flight time visualization from various locations to the clinic simplifies the decision-making path.
Key takeaways to learn from this example
Purpose of landing page: informing about nose reshaping surgery and encouraging appointments
Target audience: individuals interested in cosmetic nose surgery
Key elements:
- informative content,
- before/after images,
- pricing,
- FAQ section,
- contact section,
- clear CTA,
- responsive design.
Intuitiveness: clear layout and user-friendly navigation
Content type:
- concise, well-written text sections,
- high-quality visuals.
CTA type: contact buttons, a “Call Now” button (with a popular app alternative) – plain messaging, great placement
33. Pharmacy Landing Page Example
One of the best pharmacy landing page examples is the page for MriaLAX products featured by Bayer company. Web design is simple yet attention-grabbing, thanks to the color choice. Website visitors meet the product from the beginning with its high-quality visuals.
As the best landing pages, the example one uses catchy headlines and outstanding CTA. Its navigation bar simplifies the information-gathering process for visitors, boosting the mobile user experience factor. Product and benefit descriptions are concise and clear. The coupon sticky pop-up increases sales.
Key takeaways to learn from this example
Purpose of landing page: providing product information and directing visitors to retail options
Target audience: individuals seeking relief from digestive issues
Key elements:
- informative content,
- engaging product visuals,
- sticky coupon pop-up,
- product list,
- clear CTAs,
- responsive design.
Intuitiveness: highly intuitive navigation, clear layout
Content type:
- concise, informative text sections,
- engaging visuals.
CTA type: purchasing – outstanding, with straightforward messaging
34. Home Landing Page Example
One of the best home landing page examples is Hevy, created to promote their fitness app. The main CTAs are widely recognizable download buttons leading to the alternative app stores – it’s not only a call to action but also a trust-building element. The entry section showcases compelling headlines with short descriptions, great product visualization, and user ratings.
The short product descriptions with visuals, social proof elements, and FAQ section kept in consistent design make it an effective landing page with high conversion rates. Its navigation bar also includes a signup button that helps capture leads. Other click-through buttons allow visitors to gather more information about a product and examine its use cases.
Key takeaways to learn from this example
Purpose of landing page: encouraging app downloads and user engagement
Target audience: individuals focused on fitness and workout tracking.
Key elements:
- feature description,
- high-quality visuals,
- testimonials,
- trust elements,
- FAQ section,
- responsive design,
- clear alternative CTAs.
Intuitiveness: highly intuitive and user-friendly, clear layout
Content type:
- concise, well-written text sections,
- engaging visuals.
CTA type: download and signup buttons – straightforward messaging, outstanding design
35. Automotive Landing Page Example
One of the best automotive landing page examples is the page for the Cayman Porsche model featured by Porsche. This highly interactive landing page includes full product information broken into smaller sections to simplify navigation, visually appealing car presentation, and alternative CTA buttons that catch attention. This click-through page leads to other heating-up pages, such as car creator where interested users can choose all elements of a car to build its personalised version.
The automotive landing page of the Porsche Cayman includes videos that present the car’s characteristics and consist and well-written content describing all advantages. Visitors can also find the CTA button leading to the test drive requests form.
Key takeaways to learn from this example
Purpose of landing page: primarily sales-oriented, aimed at potential buyers
Target audience: enthusiasts and potential buyers of high-end sports cars
Key elements:
- engaging video visuals,
- detailed product information,
- extensive navigation bar,
- responsive design,
- clear CTAs.
Intuitiveness: even though the landing page is long, including a detailed navigation bar and clear CTAs makes it user-friendly
Content type:
- stunning videos,
- engaging visualizations,
- concise but informative text blocks.
CTA type: click-through and test drive request buttons – plain messaging, outstanding design
36. Non-Profit Landing Page Example
One of the best non-profit landing page examples is the Mama Kit donation page featured by UNFPA. A straightforward message, a picture showcasing a problem, and a strong CTA button raise its effectiveness. Website visitors can find full information about the help program and FAQ sections with additional information.
The non-profit landing page includes alternative CTAs to choose from types of help and a clear donation form with proposed amounts to choose from or a field to implement different amounts. This simple but detailed form also includes alternative CTAs for choosing one-time or monthly help. Its straightforwardness and clear message affect high efficiency.
Key takeaways to learn from this example
Purpose of landing page: raising funds for mothers and newborns in need
Target audience: donors sympathetic to maternal health issues
Key elements:
- problem description,
- clear headline and CTAs,
- donation form,
- FAQ section,
- responsive design.
Intuitiveness: highly intuitive and easy to navigate
Content type:
- concise, well-written text sections,
- poignant pictures.
CTA type: “Donate Now” button, alternative CTAs for help form choice – straightforward messaging, outstanding design
37. Educational Landing Page Example
One of the best educational landing page examples is the page of UiT Arctic University of Norway’s student exchange. The webpage is vital in connecting UiT with its global network of partner institutions and promoting its unique educational opportunities within the Arctic context. The hero image is attractive, catching potential student’s attention, and a straightforward headline with a short description is a great introduction, leading to the main CTA – application button.
Scrolling the landing page, visitors find structured clickable tails leading to informative landing pages involving all necessary descriptions and instructions. It aims to attract and guide prospective exchange students through the application process, offering insights into academic options, campus life, and practical details necessary for a successful exchange experience.
Key takeaways to learn from this example
Purpose of landing page: information dissemination and encouraging students to apply for exchange programs
Target audience: students from partner institutions considering an exchange program at UiT
Key elements:
- attractive visuals,
- testimonials from past exchange students,
- clear navigation to application and requirement details,
- engaging headlines about the value of the exchange experience,
- trust signals through association with partner institutions,
- responsive design,
- clear CTAs.
Intuitiveness: highly intuitive, short landing page with a clear layout
Content type:
- well-organized, informative content,
- engaging visuals.
CTA type: alternative application button – well-matched messaging, outstanding design
38. Tourism and Travel Landing Page Example
One of the best tourism and travel landing page examples is the Tootbus London by Night tour’s page. It’s designed to captivate potential customers with its visually appealing presentation of the city’s iconic landmarks illuminated at night. The page aims to provide a straightforward and engaging booking experience, emphasizing the unique aspects of the nocturnal tour.
The Tootbus landing page includes high-quality visuals, a schedule of tours, informative descriptions, and a tour map. The main CTA button encourages visitors to book a tour with its outstanding color and plain messaging. Still, the element boosting conversions is a sticky form with ticket selection – its clear layout and alternative ticket options with a discount offer facilitate the ticket purchasing process.
Key takeaways to learn from this example
Purpose of landing page: driving sales of tour tickets
Target audience: tourists interested in sightseeing in London
Key elements:
- engaging visuals,
- informative descriptions,
- pricing and discounts,
- tours schedule,
- map of the tour,
- sticky form,
- responsive design,
- clear CTA.
Intuitiveness: user-friendly, clear layout
Content type:
- concise, informative text sections,
- attractive pictures.
CTA type: purchasing button to book the tour tickets – outstanding design, well-matched messaging
39. Fitness and Wellness Landing Page Example
One of the best landing page examples for the fitness and wellness industry is the Panorama SPA page featured by Norwegian Panorama Hotell. It promotes relaxing spaces and wellness services showcasing interiors and activities available for their guests. The sticky navigation bar with the booking CTA button is consistent with the website design.
The most important for a wellness landing page is keeping the balance between its usability and attractive and straightforward design. Panorama SPA makes it perfectly, pointing out the services, including attractive visuals and leaving white space, creating a clear, user-friendly layout. The hamburger menu in the strategic top right corner boosts the UX factor, also for mobile users.
Key takeaways to learn from this example
Purpose of landing page: promoting spa services and encouraging bookings
Target audience: guests looking for relaxation and wellness experiences
Key elements:
- engaging visuals,
- detailed descriptions of spa facilities,
- contact information,
- responsive design,
- clear CTA.
Intuitiveness: user-friendly interface with sticky navigation bar
Content type:
- well-written, engaging text sections,
- attractive visuals.
CTA type: booking CTA – well placed with great messaging
40. Restaurant Landing Page Example
One of the best restaurant landing page examples is the page of Noma, a Danish three Micheline star restaurant. Website visitors can watch the restaurant’s video in the background and find the current weather information right above the reservation CTA button.
As for the effective landing page, the restaurant one should include a menu section, but this page doesn’t use it on purpose. Instead, visitors can dive into a story, see beautiful interiors, and book a table.
Key takeaways to learn from this example
Purpose of landing page: reservations and information dissemination
Target audience: gourmet diners and food enthusiasts
Key elements:
- visuals and descriptions of dining experiences,
- information on seasons and special events,
- links to social media for updates,
- responsive design,
- clear CTAs.
Intuitiveness: user-friendly layout with easy navigation
Content type:
- informative, well-written content,
- engaging visuals.
CTA type: book a table button and sign-up button for newsletter – well-designed, visible.
Remember about mobile optimization when creating your landing page, to ensure seamless experience for all visitors – it’s easier with Landingi!
41. Food Service Landing Page Example
One of the best food service landing page examples is the page of Fit Food Service, offering box diets in various variants. Their landing page is simple, showcasing healthy food choices with green color and attractive visuals.
The page is informative but concise, with short descriptions and attractive headlines, a daily menu, and outstanding CTAs, leading to ordering a diet.
Key takeaways to learn from this example
Purpose of landing page: driving sales
The target audience: health-conscious individuals, busy professionals, or those seeking specialized diets
Key elements:
- detailed diet options,
- engaging visuals showcasing meals,
- nutritional information and benefits,
- clear navigation and informative sections,
- responsive design,
- outstanding CTA.
Intuitiveness: highly intuitive, user-friendly navigation
Content type:
- informative, well-written text sections,
- engaging visuals.
CTA type: purchasing – well-designed with great messaging
42. Entertainment Landing Page Example
One of the best entertainment landing page examples is Sky Adventure, promoting balloon flights. Their webpage showcases the power of visuals – text blocks are minimal because, in entertainment cases, most landing pages’ conversions come from strong visual engagement. Although the page includes all necessary information and FAQ questions, the complete offer section with pricing and contact sections.
The CTAs are outstanding and colorful, which refers to the balloon idea. They included a “Call Now” button in the strategic top right corner and a request form for potential customers wanting to book a flight. The whole landing page showcases a clear layout that encourages visitors to take the desired action and simplifies this process.
Key takeaways to learn from this example
Purpose of landing page: promoting balloon flights and attracting bookings
Target audience: adventure seekers and those interested in unique experiences
Key elements:
- stunning, vivid flight visuals,
- concise but compelling descriptions,
- FAQ section,
- “Call Now” button and clear click-through CTAs,
- request form,
- pricing,
- responsive design.
Intuitiveness: clear layout with intuitive navigation
Content type:
- concise text sections – most information hidden in FAQ sections,
- engaging visuals.
CTA type: “Call Now” and click-through buttons – kept in multicolor design that refers to balloon idea, all with straightforward messaging
43. Legal Landing Page Example
One of the best legal landing page examples is Puget Law Group, showcasing its offer clearly, without any distractions. Simple layout with highly outstanding CTAs, detailed information, and simple form maximize conversion rate. In this case, a “Call Now” button is one of the most profitable elements of the page.
They strongly focus on simplifying contact – in this case, the live chat sticky pop-up, the form placement, and the “Call Now” buttons are key elements for potential customers. The “Get Help Now” title of the form engages and encourages visitors to ask for help, and its clear layout with minimal required form fields boosts conversions.
Key takeaways to learn from this example
Purpose of landing page: attracting clients seeking legal representation in property crime cases
Target audience: individuals facing property crime charges in Washington State
Key elements:
- informative content with detailed service descriptions,
- client testimonials,
- storytelling content,
- encouraging form layout,
- responsive design,
- strong CTAs.
Intuitiveness: highly intuitive navigation, visible CTAs, user-friendly simple form
Content type:
- informative text sections,
- storytelling content,
- low to zero visuals.
CTA type: “Call Now” buttons, form submission buttons – visually outstanding, with engaging messaging
44. Portfolio Landing Page Example
One of the best portfolio landing page examples is the page of Russel Brand. His own landing page promotes the content he creates and engages visitors to join various platforms where he performs. Its simple layout with much white space and alternative CTAs makes it a successful landing page.
The page involves an introduction with a single high-quality portrait picture, an invitation to join the mailing list, engaging but short content sections, and buttons to convert visitors into followers across various platforms. This great landing page is simple yet powerful, thanks to the overall design and minimal content.
Key takeaways to learn from this example
Purpose of landing page: engaging fans and promoting his content, including live shows, podcasts, and community interactions.
Target audience: fans of Russell Brand and those interested in his comedic and social commentary work.
Key elements:
- engaging content,
- high-quality images and simple animations,
- strong CTAs,
- simple form,
- social media buttons,
- responsive design.
Intuitiveness: clear layout, user-friendly navigation
Content type:
- engaging text sections,
- high-quality images.
CTA type: newsletter subscription buttons and click-through buttons leading to other platforms – clear messaging and outstanding design
45. Technology and Gadgets Landing Page Example
One of the best technology and gadgets landing page examples is the page created for Xiaomi Mi Motion-Activated Night Light 2. Its clarity matched the brand’s ideology. Still, the clear layout involves all necessary sections, descriptive content, and engaging product visuals.
CTA leads to the purchasing page and is placed on a sticky navigation bar, ensuring mobile responsiveness. Scrolling through the page, users can find also instructions and technical specifications of products. The footer involves social media buttons and a single opt-in form, encouraging visitors to join a wide community or subscribe newsletter.
Key takeaways to learn from this example
Purpose of landing page: information dissemination and promoting interest in the product
Target audience: individuals interested in smart home technology and lighting solutions
Key elements:
- engaging product visuals,
- detailed product information,
- instructions and technical specifications,
- highly responsive design,
- clear CTAs.
Intuitiveness: highly intuitive layout with user-friendly sticky navigation bar
Content type:
- short but informative, well-written text sections,
- stunning visuals.
CTA type: purchasing – well placed, with straightforward messaging
46. Renewable Energy and Sustainability Landing Page Example
One of the best renewable energy and sustainability landing page examples is the page featured by Tesla for Solar Roof technology. The choice of thunder in the background is an exciting way to show the power – most people would expect sunbeams, but the thunders are absolutely fantastic choice. The top of the page also includes the brand logo, an intuitive navigation bar, a simple headline, some essential information, and a well-designed CTA button.
The rest of the page showcases detailed information about the product and its functionalities and engaging yet informative visuals in the form of pictures and animations. The purchasing CTA button is repeated in each section, but the bottom part of the landing page also includes two alternative CTAs for newsletter subscriptions and scheduling virtual consultancy. All these elements make this webpage highly effective in terms of conversion rates.
Key takeaways to learn from this example
Purpose of landing page: promoting and selling Tesla’s Solar Roof products
Target audience: homeowners interested in sustainable energy solutions
Key elements:
- informative content,
- attractive product visualization,
- technical specifications,
- responsive design,
- clear, alternative CTAs.
Intuitiveness: highly intuitive, with a user-friendly sticky bar and clear content sections
Content type:
- concise, informative text sections,
- engaging visuals and animations.
CTA type: purchasing, scheduling virtual consultation, newsletter subscription – buttons are well designed with straightforward messaging and placed in strategic sections
47. Membership and Subscription Landing Page Example
One of the best membership and subscription landing page examples is the page of HBO Max. Thanks to its outstanding design, visitors first look at the call to action button, but what makes the landing page effective are also stunning visualizations of the content available for subscribers.
This particular landing page works well thanks to its clear layout – despite the dark theme, the content is divided into small, themed sections, showcasing the variety of benefits available. The straightforward price information placed near the CTA button builds trust among visitors and boosts conversions. Overall, page design focuses on big production titles and attention-grabbing visuals that convince visitors to subscribe.
Key takeaways to learn from this example
Purpose of landing page: encouraging sign-ups for the streaming service subscription
Target audience: viewers seeking diverse entertainment, including series, movies, and sports.
Key elements:
- attractive visuals of content available for subscribers,
- compelling headlines,
- concise, well-written content,
- pricing,
- responsive design,
- clear CTA.
Intuitiveness: user-friendly navigation and clear layout
Content type:
- engaging visuals,
- short attractive headlines.
CTA type: subscription button – outstanding design and straightforward messaging
48. Crowdfunding Campaign Landing Page Example
One of the best crowdfunding campaign landing page examples is the page of the Robin Hood Foundation, which fights against poverty. Their plain messaging and engaging headlines work well with outstanding and clear CTAs. The main purpose is to encourage visitors to donate and support campaign goals.
The landing page includes informative content about the foundation, its actions, and its purposes. The neon green color of CTAs captures the visitors’ attention quickly, but it’s not just a coincidence – it’s a well-matched color of the foundation’s logo. The essential element that boosts conversions is a form: clear, visible, with an alternative choice of amount and thoughtout CTA messaging ensuring the payment is secured.
Key takeaways to learn from this example
Purpose of landing page: fundraising for anti-poverty programs
Target audience: donors interested in supporting poverty alleviation in New York City
Key elements:
- poignant, engaging visuals in the form of background video,
- informative, concise content,
- compelling headlines,
- well-designed form,
- trust signals,
- responsive design,
- outstanding CTAs.
Intuitiveness: highly intuitive with a clear layout and straightforward messaging
Content type:
- concise, well-written text sections,
- engaging visuals.
CTA type: donation button – outstanding with its design, well-placed, with plain messaging
49. Photography Landing Page Example
One of the best photography landing page examples is the page of Refrakt, which offers a social platform for photography enthusiasts and professionals. Their page stands out with its stunning design – once the visitor enters their landing page, the pictures floating on a white background appear, stealing attention for a while.
Scrolling down leads to informative descriptions. The CTA buttons leading to the signup form are well placed – in the strategic top right corner and the bottom of the page. Sections are well crafted to guide visitors from attraction through interest to joining the community.
Key takeaways to learn from this example
Purpose of landing page: building a community of photographers and encouraging visitors to use the app
Target audience: photographers, curators, agencies, collectors, and photography lovers
Key elements:
- photography showcases with minimal distractions,
- concise, segmented descriptions,
- compelling headlines,
- responsive design,
- clear CTA.
Intuitiveness: visually focused, user-friendly layout
Content type:
- concise, informative text sections,
- photography showcases from the app.
CTA type: sign-up button – well placed, with straightforward messaging
50. Art Gallery Landing Page Example
One of the best art gallery landing page examples is the page of the Fotografiska, the most popular art gallery in Sweden. Their main goal is to hit the traffic with visually appealing real-life exhibition presentations captured in animated background video.
The landing page of Fotografiska includes huge, attractive headlines and short descriptions, tiles with gallery locations, as they exist in a few countries, and well-designed CTAs leading to newsletter subscriptions. They also use a sticky popup with a simple form, kept in outstanding design, to capture more leads.
Key takeaways to learn from this example
Purpose of landing page: informing visitors about exhibitions and inspiring interest in photography and art
The target audience: art enthusiasts, photographers, and cultural visitors
Key elements:
- exhibition highlights, showcasing current and upcoming events,
- attractive headlines with short descriptions,
- location choice tails,
- responsive design,
- sticky popup with a newsletter subscription form,
- clear CTA.
Intuitiveness: visually appealing but simple, user-friendly layout
Content type:
- stunning exhibition visualizations,
- engaging background videos,
- well-written, informative text sections.
CTA type: subscription button – visually matched, with great messaging, although could be more visible
51. Musician Landing Page Example
One of the best musician landing page examples is the page of Son Lux band, showcasing their content and encouraging visitors to follow them on various social media platforms. The informative side of the page is well-written, and the perfectly designed navigation bar leaves no guessing for users.
They included all necessary information about the band and upcoming tours and implemented the contact section and CTA buttons for alternative actions. The newsletter subscription form is clear and simple, with a plain CTA button, but the page’s footer also includes buttons for each band member leading to their own landing pages, each kept in a different design.
Key takeaways to learn from this example
Purpose of landing page: connecting with fans and promoting music and tour updates
Target audience: music enthusiasts and fans of Son Lux
Key elements:
- music and project showcases,
- informative yet attractive text sections,
- newsletter subscription form,
- contact section,
- responsive design,
- clear CTAs.
Intuitiveness: user-friendly and visually engaging layout
Content type:
- effectively written informative text sections,
- engaging band visuals.
CTA type: subscription button and alternative CTAs leading to each band member’s landing pages – proper messaging, outstanding design.
52. Film and Video Production Landing Page Example
One of the best film and video production landing page examples is the page of Black Rabbit, the video storytelling agency. Their webpage captures attention from the start to the end, with stunning background animation of their productions showcases. The page includes video testimonials and their previous project’s full showcases, which helps build visitors’ interest and trust.
The page is built on a simple pattern, but it’s alive thanks to its visual side – animations, videos, and interactive elements. Efficient headlines boost user engagement, but the icing on the cake is the CTA messaging – they use plain but encouraging language, as in their main CTA – “Let’s do this!” – leading to the section with alternative contact ways: the form, or the traditional e-mail.
Key takeaways to learn from this example
Purpose of landing page: showcasing video storytelling expertise and attracting business clients
Target audience: technology companies and businesses seeking video marketing solutions
Key elements:
- stunning video showcases,
- attractive headlines and minimal text sections (with video content),
- encouraging CTAs,
- video testimonials,
- responsive design.
Intuitiveness: delivering high user experience with an intuitive and visually engaging layout
Content type:
- video content,
- engaging but short text sections.
CTA type: lead generation buttons redirecting to contact section – captivating messaging with outstanding design
53. Beauty and Cosmetics Landing Page Example
One of the best beauty and cosmetics landing page examples is the page of Koa, promoting eco-friendly products. Their page is simple, but visually appealing pictures make it attractive for visitors. Straightforward headlines and product visualizations encourage visitors to take action and purchase products.
Their page includes a presentation of various collections and a list of their bestsellers. The unique value proposition is designed as an outstanding section with a short description of the main attributes. The page’s footer includes a single opt-in form to become a newsletter subscriber and an enticing discount offer for subscribers, although this section could be more visible.
Key takeaways to learn from this example
Purpose of landing page: sales and product promotion
Target audience: consumers interested in skincare and sustainable products
Key elements:
- engaging product visuals,
- attractive headlines,
- bestsellers list,
- responsive design,
- clear CTA.
Intuitiveness: clear, user-friendly layout, allowing one to find and learn about different products effortlessly
Content type:
- attractive product visuals.
CTA type: purchasing – minimal design, plain messaging
54. Influencer Landing Page Example
One of the best influencer landing page examples is the page of Marie Forleo, the podcast and award-winning MarieTV star who helps people change their dreams into reality, showing them how to wake up productivity. The purpose of her landing page is to encourage visitors to sign up for free training and gather leads for further marketing strategy realization.
The page includes essential elements, such as the influencer story and ideas, a social proof section, trust elements like press mentions, and an explicit opt-in form encouraging to subscribe to a newsletter with exclusive content.
Key takeaways to learn from this example
Purpose of landing page: connecting with her audience and promoting her work, including courses, books, and media appearances
Target audience: individuals seeking personal and professional development, entrepreneurship advice, and motivational content
Key elements:
- personal story,
- trust signals, e.g. highlights of media appearance, success stories,
- newsletter subscription form,
- responsive design,
- clear CTA.
Intuitiveness: user-friendly layout with easy navigation
Content type:
- expanded but attractive text sections,
- engaging visuals.
CTA type: newsletter subscription – great messaging and well-placed buttons, with an attractive value proposition
55. Game Landing Page Example
One of the best game landing page examples is the page of the Red Dead Redemption 2 game by Rockstar Games. Their page excels in presenting the game’s world in a compelling way. Its design immerses visitors in the game’s atmosphere, with captivating visuals showcasing its environment and characters.
The page expertly balances the allure of the game’s narrative and action with practical information about gameplay features and purchase options. It’s tailored to both dedicated fans and newcomers, offering a glimpse into the game’s expansive world. This strategic blend of storytelling, visual appeal, and user accessibility makes it a model in the gaming industry for engaging and informative landing pages.
Key takeaways to learn from this example
Purpose of landing page: promoting the game and facilitating sales
Target audience: gamers and fans of action-adventure games
Key elements:
- immersive visuals showcasing the game’s graphics and scenes,
- detailed game information,
- responsive design,
- clear CTA.
Intuitiveness: user-friendly with an engaging layout
Content type:
- concise, engaging story,
- attractive visuals.
CTA type: purchasing – straightforward messaging, well-placed in a strategic top right corner of page
56. Startup Landing Page Example
One of the best startup landing page examples is the page Vaayu, which effectively communicates its unique value proposition in carbon and impact management for the retail sector. It features a clean, modern design that aligns with its focus on sustainability and technology. The website employs engaging visuals and concise, compelling copy to explain how its software helps retailers reduce their carbon footprint.
Additionally, the inclusion of testimonials adds credibility, while its responsive design ensures a seamless user experience across various devices. This strategic blend of design, content, and functionality positions Vaayu as an innovative solution in the sustainability tech space.
Key takeaways to learn from this example
Purpose of landing page: informing about the software and gathering leads.
Target audience: retail businesses focusing on sustainability and carbon footprint reduction
Key elements:
- detailed descriptions of the software and its capabilities,
- testimonials from industry professionals,
- interactive elements and animations,
- responsive design,
- clear CTA.
Intuitiveness: user-friendly and informative, clear layout
Content type:
- concise yet informative text sections,
- engaging animations.
CTA type: newsletter subscription button – plain messaging, well-designed buttons, placed in strategic sections
Conclusion – Best Landing Page Examples
Within this blog post you met plenty of great landing page examples – if you feel inspired, it’s time to create your own landing page! Remember, that the best landing pages include the following key elements:
- high-quality visuals,
- catchy headlines,
- informative but concise text sections,
- powerful videos or animations,
- clear forms,
- outstanding CTAs.
Don’t forget about mobile responsiveness and continuous optimization for the best results.
With the Landingi platform, the process of landing page creation and optimization goes effortlessly: drag-and-drop editor simplifies page customization making it easy even for inexperienced users, AI Assistance makes the content creation easier than even before, and A/B tests with the EventTracker tool allow you to find the most effective page version.
If you’re ready to dive into the digital marketing world with your own landing page project, try Landingi for free and realize your ideas!
