October 7, 2020
11min read
35 Real Estate Landing Page Examples and Ideas
Last updated: March 13, 2023
28min read
Written by:
Andrzej Bieda
Andrzej Bieda
Table of contents
Table of contents
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Pros: The page forces visitors to enter in their contact information in order to view the listings, allowing the company to follow up.
Cons: While gating the listings upon arrival allows the company to collect contact details, doing so right away may cause visitors to leave before browsing the site.
2. YHM Property Solutions
Pros: The layout of the copy and form is well-constructed. It assumes the appearance of a literal funnel (the layout gets narrower as it drops down to the form) so you can’t ignore its call to action.
Cons: It isn’t apparent to visitors that they should enter their details in the form if they are indeed selling houses in the area.
3. Opendoor
Pros: The CTA is clear and to-the-point: “Get an offer on your home with the press of a button.”
Cons: The other text over the background image is tough to read and may distract the visitor.
4. Real Estate Webinars
Pros: The page includes social proof in the form of reviews and testimonials.
Cons: The page is too busy with too many CTAs and elements. As a result, it confuses visitors on what action to take.
5. Remax
Pros: Very clear and straightforward landing page with a clear-cut value proposition.
Cons: The page could benefit for a one to two customer testimonials or the advantages of getting a free home evaluation.
6. Xome
Pros: The page design is clean and modern. It provides a few key benefits but keeps the design simple in order to reduce distraction.
Cons: The menu could be removed to ensure the only action the visitor can take is to provide their address to get started.
7. Adams Homes
Pros: The map with pins on properties is a nice touch to show the specific location of each property. The bullet list gives an overview as to what people can expect after filling out the form.
Cons: The page would benefit from a larger heading to compel visitors to get more information.
Pros: The page shows the steps necessary to complete the offer of the landing page.
Cons: The overall layout and design of the page is too busy. There are too many elements crammed in a single page, causing distraction and possibly moving visitors away from the CTA.
9. Wells Realty & Law Groups
Pros: The offer is straight to the point. The visitor knows that by entering in their information they will receive a custom estimate.
Cons: The copy and design could use improvement as it looks a bit dated. When it comes to real estate landing page design, clean and modern look usually helps lead the visitor’s eyes to the copy. This company might also consider removing the navigation menu to decrease distraction.
10. Corcoran
Pros: The page explains the benefits of getting an evaluation. By answering “why,” the visitors are reassured and gain a better understanding of what the site is offering.
Cons: The menu links should be removed to prevent visitors from veering away from the page’s CTA. By getting rid of potential distractions on your landing page, you are one step towards creating a real estate landing page that converts visitors into leads.
11. AgentHomeValues
Pros: The page design is simple and the menu has been removed to reduce distraction.
Cons: The copy needs improvement. Instead of just mentioning “Three Easy Steps!”, the page should discuss the value that users will get upon submitting the filled-out form.
12. ExpertHomeOffers
Pros: The landing page sets a clear expectation for users. There are three steps involved in this process. Users know what comes after filling out the form and what happens after the last step.
Cons: The presence of the menu bar and the chat widget in the bottom right corner can distract people from completing the form.
13. Jameson Brinck
Pros: The copy contains everything you need to know about the landing page in just one sentence: “If you would like to know the value of your home, enter your information below!”. The copy is clear and visitor knows what to expect.
Cons: The menu bar could be removed to eliminate distractions.
14. Lennar
Pros: The page immediately draws your page to the form thanks to the great use of color. The copy explains everything you need to know before filling out the form.
Cons: There are too many elements going on the page. Aside from the needless menu links and social media buttons, the chat widget is partially covering the form.
15. Agent Pronto
Pros: This page benefits from having a header with no menu links and a simple form with only one field to fill out. The copy and value prop are clear. The visitor knows exactly what to do and what they’ll get by submitting the form
Cons: The subheading text could be larger as it is a bit difficult to read.
Pros: The text is easy to read, the value prop is apparent (“Get FREE Commercial Listing Alerts”), and the form is straightforward – perfect for a commercial real estate landing page.
Cons: There is too much use of the same color. The use of more contrasting colors, particularly for the form background and submit button, could help to draw the visitor’s attention to the form.
17. The Kingdom Real Estate
Pros: The page features clear copy, reasons why the visitor should download the guide, and a brightly colored submit button.
Cons: The page could benefit from a few key testimonials or reviews.
18. Placester
Pros: The layout and design of this real estate landing page sample work well together. The contrasting colors (the blue background and red buttons) help draw attention to the form.
Cons: The navigation links and CTAs (“Buy Now” and “Request Demo”) in the site’s menu are a distraction. They should be removed to emphasize the goal of the page (to have the visitor complete the form).
19. Kapre
Pros: Unlike the previous example, the landing page makes it a point to emphasize that the eBook is “free”.
Cons: The sidebar and its elements are a distraction. It should be removed. The body text is also difficult to read.
20. Rush Realty
Pros: This is one of great real estate landing page examples with a functional background. Also, there is a great use of color to accentuate the most important elements of the page (like the “Search” button).
Cons: The menu links are too busy and could be a distraction. The page itself is also quite busy with a lot of text going on. A bit more spacing between the elements (the text and form) would help create a cleaner look.
21. RoofStock
Pros: The headline focuses on the benefits of buying or selling properties. It further breaks down these points below the offer to make a more compelling case.
Cons: The image is high-quality but looks generic that can be used on other businesses. It doesn’t say anything about selling or buying a home.
22. HomeBay
Pros: The layout is clean and simple.
Cons: There are two CTA buttons that serve different purposes which can confuse visitors as to which action to take. The body text is also small and difficult to read.
23. HomeLight
Pros: The use of actual shots of the eBook helps to illustrate the value that the visitor will get by filling out the form. The brightly-colored orange submit button also helps draw the visitor’s attention.
Cons: The form is scrunched together. More spacing between the element (the text, email field, and submit button) would help to create a cleaner look.
24. Karen Kitzmiller
Pros: Text discussing the eBook’s learning points, as well as the eBook cover graphic, help illustrate the benefits of filling out the form to get the free download.
Cons: The text and elements are all scrunched together. More spacing could help to create a cleaner look.
25. FirstPoint
Pros: The “What you’ll learn in this eBook” clearly defines the lessons and benefits that the visitor will learn by downloading the eBook.
Cons: The design is distracting and looks dated.
Pros: The value prop is clear: “Sell for more, pay as low as a 1% listing fee”. The visitor knows by going with this company, they can expect low listing fees.
Cons: There are three CTAs on this page: find a home, sell my home, and see home estimate. Since the copy pertains to selling the home, it creates a bit of confusion for the visitors as to why the other choices exist.
27. Dream Town
Pros: The page includes a simple form that allows visitors to search for homes in their area.
Cons: The text is small and difficult to read. The page could benefit from a more engaging CTA and a less distracting background image.
28. Market Leader
Pros: The page copy gets right to the point: “Get More Buyer and Seller Leads”. Visitors know immediately how the company can help them.
Cons: The page could use more color, particularly in a few key places such as the form background or submit button. This helps to draw the visitor’s attention.
29. Rent.com
Pros: Less is more as seen on this landing page. The copy is short but clear: “Rent your next apartment”. In addition, the background is clean and the text is easy to read.
Cons: The menu bar is the only sore point of this page. If the page is meant to be used solely as a “landing page”. The menu could be removed to ensure the only action the visitor can take is to use the search form.
30. Compass
Pros: Similar to Rent.com, the simplicity of this landing page makes its intended purpose more apparent. The clever web copy “Let us guide you home” sets the tone for the page. The background also helps convey the message of finding a property that you can comfortably call home.
Cons: The form lacks an actual search button which may be confusing to some. Including a button would make the search form more user-friendly.
31. Berkshire Hathaway
Pros: The past two landing pages, including this one, follow the same effective blueprint. All elements on the page, from the background to the copy, help communicate the message of helping visitors find great homes.
Cons: Unlike the previous two, however, this landing page suffers from having multiple calls to action. You can search for other things aside from home (agents, offices, etc.) which could confuse some visitors.
32. McGraw Realtors
Pros: The page uses straightforward copy that resonates with people tired of the red tape involved in real estate.
Cons: The menu links and the chat widget are distractions. Thus, they could be removed. The other buttons (“Search Our Listings” and “Find an Agent”) should be removed as well to put the focus on encouraging people toward the page’s free consultation offer.
33. Colorado HomeFinder
Pros: It’s simple, easy-to-understand, and clear – everything you could ask for on a landing page.
Cons: While the menu is compressed to not become a distraction from the initial offer, the truncated elements that looks like portions of a map are.
34. Team Carter NC
Pros: The form also has contrasting colors to the background, thus attracting the attention of visitors.
Cons: The background is a play on words in the headline (“We go to great depths…”) but it doesn’t have anything to do with buying homes. The copy could be more compelling.
35. Team Ruby Henderson
Pros: The headline and offer forms are front and center on the page so that you can’t miss them.
Cons: The heading and menu sections of the page take too much space and attention away from the page’s offer. The social media sharing buttons and the chat widget also don’t need to be on the page.
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