35 Real Estate Landing Page Examples and Ideas
As a real estate company, getting someone’s contact information can be immensely helpful. With it, you can follow up with the potential customer to qualify them as a lead and nurture them right until the sale takes place. However, it all starts with being able to talk with them one-on-one. That’s where real estate landing pages come in.
It's a standalone page that is focused on one specific goal. In real estate, it can mean capturing contact information for a meeting or making a reservation on a house or an apartment. Usually, a single landing page promotes one piece of real estate – a house, an apartment, or an apartment complex.
Landing pages are widely used in paid ads since they retain focus more effectively, which translates into a higher conversion rate. As a result, it's a great option for developers and realtors who want to optimize their campaign efficiency. Let’s explore real estate landing pages, including tips to increase conversion rate and 35 examples for inspiration.
Why Should You Use a Real Estate Landing Page?
If you're selling or renting a property and you're advertising it online, using a landing page instead of a traditional homepage can be beneficial in many ways.
Landing pages reduce distraction. Thus, leading the visitor to a specific action (in this case, their contact information in exchange for the offer). By applying best practices to your designs, there should be no links that take visitors anywhere outside the landing page. In fact, all of the buttons work in unison to make sure conversion takes place.
Conversion-wise, it's also a good idea to create a landing page for each offer. That way, every property can have a dedicated space, so you can include all the necessary details and present them more comprehensively.
From the digital marketing perspective, landing pages work well with A/B testing. You can duplicate a landing page, make a change, and compare both versions to see which one gets the job done better.
You can use real estate landing pages for offline advertising too. For example, you can tell people to go to a specific URL on your website (ex. mywebsite.com/landingpage) from a flyer, business card, postcard, etc. You can also include a QR code that sends them directly to the landing page.
With either of these methods, you can find out which offline advertising campaigns are most effective (by creating separate landing pages for each advertising method and seeing which page gets the most hits).
Real Estate Landing Page Tips
When it comes to tips for real estate landing pages, see below for a few most important ones:
Include a Direct Heading
This is typically a short message that acts as the most prominent text on the page. For example, “Download Our Free eBook on Selling Your Home” or “Find Out Home Much Your Home is Worth by Filling Out the Following Form”. Keep it short and to the point. This message should also tie in with your ad so the visitor knows immediately that they are going to get what they came for.
Promote an Offer or Value Prop
The offer or value prop is what you plan to give to the visitor in exchange for their contact information. It can be a free piece of content like an eBook, a free estimate, a free consultation, etc. As long as the offer provides enough value in order to convince the visitor to give away their contact information.
Present a Clear CTA
The visitor should be able to easily identify how to receive the offer. The call to action (CTA), in this case, the contact form and submit button, should be readily available and instructions should be clear. Furthermore, the call to action should be enticing and provide value.
Embed Callback Widgets or Pop-ups
Scheduling calls and meetings with potential clients usually requires a lot of in terms of organization and communication, even before the actual call or meeting takes place. However, there are lots of tools that make this process easier. The best part is that you can embed such tools in your real estate landing pages.
There are two main ways of going about it. Either create a dedicated section for that purpose or create a pop-up with a limited-time offer to create a sense of urgency and entice people to reach out to you.
Use Landing Page Templates
Most real estate businesses that utilize landing pages in their marketing efforts, create multiple pages, with each offer displayed on a dedicated landing page. While it might seem time-consuming, it actually allows you to save a lot of time if you do it right.
You probably create new offers quite often, so creating and publishing new content is a part of your job description. With a few tricks, you can expedite this process considerably.
By using landing page templates, the design of a new page is much faster. Modify the sections, change the logos and images, and add the copy instead of building the entire layout from scratch.
It's a feature that lets you make a change in one section that is automatically applied to all the landing pages where it's included. Think about how much time you can save when updating your company information by doing it once instead of dozens of times.
Keep the Number of Fields Low
Most real estate marketing efforts are not pointed towards outright purchase. Instead, realtors and other sellers gather interested prospects for further nurturing. Because of that, your real estate landing page should reflect the journey accurately. As such, its job is to get visitors to fill out a contact form.
In order to encourage as many people to perform this task as possible, your form should only contain the most necessary fields. Name, email, and phone number are usually enough, though it might vary slightly depending on the particular case.
Add Photos of the Actual Real Estate
Visualizations of a house seem like a great idea on paper, but replacing them with real images is a better way for visitors to actually see their potential home. This technique lets them imagine themselves in a space they have never been to, and it reinforces the feeling that the house in question is a real place instead of a vision that is yet to come.
Being able to see the entire space by using a simple gallery might be a challenge, though. Depending on the number of rooms, it could take a large number of images to capture the entire space. However, there is a workaround that takes your presentation game to the next level.
It's called a virtual tour. It's a video recording showing every single room of the real estate in question. An agent usually walks around the space and records it from their point of view. Video tours provide a more comprehensive view and allow to see the size of the place more accurately.
Real Estate Landing Page Examples
Now that we’ve covered why you should use landing pages and some of the main types that real estate companies use, let’s take a look at different examples below and learn more about their pros and cons.
1. Lesko to the Beach
Pros: The page forces visitors to enter in their contact information in order to view the listings, allowing the company to follow up.
Cons: While gating the listings upon arrival allows the company to collect contact details, doing so right away may cause visitors to leave before browsing the site.
2. YHM Property Solutions
Pros: The layout of the copy and form is well-constructed. It assumes the appearance of a literal funnel (the layout gets narrower as it drops down to the form) so you can’t ignore its call to action.
Cons: It isn’t apparent to visitors that they should enter their details in the form if they are indeed selling houses in the area.
Pros: The CTA is clear and to-the-point: “Get an offer on your home with the press of a button.”
Cons: The other text over the background image is tough to read and may distract the visitor.
4. Real Estate Webinars
Pros: The page includes social proof in the form of reviews and testimonials.
Cons: The page is too busy with too many CTAs and elements. As a result, it confuses visitors on what action to take.
Pros: Very clear and straightforward landing page with a clear-cut value proposition.
Cons: The page could benefit for a one to two customer testimonials or the advantages of getting a free home evaluation.
Pros: The page design is clean and modern. It provides a few key benefits but keeps the design simple in order to reduce distraction.
Cons: The menu could be removed to ensure the only action the visitor can take is to provide their address to get started.
7. Adams Homes
Pros: The map with pins on properties is a nice touch to show the specific location of each property. The bullet list gives an overview as to what people can expect after filling out the form.
Cons: The page would benefit from a larger heading to compel visitors to get more information.
8. Beazer Homes
Pros: The page shows the steps necessary to complete the offer of the landing page.
Cons: The overall layout and design of the page is too busy. There are too many elements crammed in a single page, causing distraction and possibly moving visitors away from the CTA.
9. Wells Realty & Law Groups
Pros: The offer is straight to the point. The visitor knows that by entering in their information they will receive a custom estimate.
Cons: The copy and design could use improvement as it looks a bit dated. When it comes to real estate landing page design, clean and modern look usually helps lead the visitor’s eyes to the copy. This company might also consider removing the navigation menu to decrease distraction.
Pros: The page explains the benefits of getting an evaluation. By answering “why,” the visitors are reassured and gain a better understanding of what the site is offering.
Cons: The menu links should be removed to prevent visitors from veering away from the page’s CTA. By getting rid of potential distractions on your landing page, you are one step towards creating a real estate landing page that converts visitors into leads.
Pros: The page design is simple and the menu has been removed to reduce distraction.
Cons: The copy needs improvement. Instead of just mentioning “Three Easy Steps!”, the page should discuss the value that users will get upon submitting the filled-out form.
Pros: The landing page sets a clear expectation for users. There are three steps involved in this process. Users know what comes after filling out the form and what happens after the last step.
Cons: The presence of the menu bar and the chat widget in the bottom right corner can distract people from completing the form.
13. Jameson Brinck
Pros: The copy contains everything you need to know about the landing page in just one sentence: “If you would like to know the value of your home, enter your information below!”. The copy is clear and visitor knows what to expect.
Cons: The menu bar could be removed to eliminate distractions.
Pros: The page immediately draws your page to the form thanks to the great use of color. The copy explains everything you need to know before filling out the form.
Cons: There are too many elements going on the page. Aside from the needless menu links and social media buttons, the chat widget is partially covering the form.
15. Agent Pronto
Pros: This page benefits from having a header with no menu links and a simple form with only one field to fill out. The copy and value prop are clear. The visitor knows exactly what to do and what they’ll get by submitting the form
Cons: The subheading text could be larger as it is a bit difficult to read.
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16. Ten-X Commercial
Pros: The text is easy to read, the value prop is apparent (“Get FREE Commercial Listing Alerts”), and the form is straightforward – perfect for a commercial real estate landing page.
Cons: There is too much use of the same color. The use of more contrasting colors, particularly for the form background and submit button, could help to draw the visitor’s attention to the form.
17. The Kingdom Real Estate
Pros: The page features clear copy, reasons why the visitor should download the guide, and a brightly colored submit button.
Cons: The page could benefit from a few key testimonials or reviews.
Pros: The layout and design of this real estate landing page sample work well together. The contrasting colors (the blue background and red buttons) help draw attention to the form.
Cons: The navigation links and CTAs (“Buy Now” and “Request Demo”) in the site’s menu are a distraction. They should be removed to emphasize the goal of the page (to have the visitor complete the form).
Pros: Unlike the previous example, the landing page makes it a point to emphasize that the eBook is “free”.
Cons: The sidebar and its elements are a distraction. It should be removed. The body text is also difficult to read.
20. Rush Realty
Pros: This is one of great real estate landing page examples with a functional background. Also, there is a great use of color to accentuate the most important elements of the page (like the “Search” button).
Cons: The menu links are too busy and could be a distraction. The page itself is also quite busy with a lot of text going on. A bit more spacing between the elements (the text and form) would help create a cleaner look.
Pros: The headline focuses on the benefits of buying or selling properties. It further breaks down these points below the offer to make a more compelling case.
Cons: The image is high-quality but looks generic that can be used on other businesses. It doesn’t say anything about selling or buying a home.
Pros: The layout is clean and simple.
Cons: There are two CTA buttons that serve different purposes which can confuse visitors as to which action to take. The body text is also small and difficult to read.
Pros: The use of actual shots of the eBook helps to illustrate the value that the visitor will get by filling out the form. The brightly-colored orange submit button also helps draw the visitor’s attention.
Cons: The form is scrunched together. More spacing between the element (the text, email field, and submit button) would help to create a cleaner look.
24. Karen Kitzmiller
Pros: Text discussing the eBook’s learning points, as well as the eBook cover graphic, help illustrate the benefits of filling out the form to get the free download.
Cons: The text and elements are all scrunched together. More spacing could help to create a cleaner look.
Pros: The “What you’ll learn in this eBook” clearly defines the lessons and benefits that the visitor will learn by downloading the eBook.
Cons: The design is distracting and looks dated.
Pros: The value prop is clear: “Sell for more, pay as low as a 1% listing fee”. The visitor knows by going with this company, they can expect low listing fees.
Cons: There are three CTAs on this page: find a home, sell my home, and see home estimate. Since the copy pertains to selling the home, it creates a bit of confusion for the visitors as to why the other choices exist.
27. Dream Town
Pros: The page includes a simple form that allows visitors to search for homes in their area.
Cons: The text is small and difficult to read. The page could benefit from a more engaging CTA and a less distracting background image.
28. Market Leader
Pros: The page copy gets right to the point: “Get More Buyer and Seller Leads”. Visitors know immediately how the company can help them.
Cons: The page could use more color, particularly in a few key places such as the form background or submit button. This helps to draw the visitor’s attention.
Pros: Less is more as seen on this landing page. The copy is short but clear: “Rent your next apartment”. In addition, the background is clean and the text is easy to read.
Cons: The menu bar is the only sore point of this page. If the page is meant to be used solely as a “landing page”. The menu could be removed to ensure the only action the visitor can take is to use the search form.
Pros: Similar to Rent.com, the simplicity of this landing page makes its intended purpose more apparent. The clever web copy “Let us guide you home” sets the tone for the page. The background also helps convey the message of finding a property that you can comfortably call home.
Cons: The form lacks an actual search button which may be confusing to some. Including a button would make the search form more user-friendly.
31. Berkshire Hathaway
Pros: The past two landing pages, including this one, follow the same effective blueprint. All elements on the page, from the background to the copy, help communicate the message of helping visitors find great homes.
Cons: Unlike the previous two, however, this landing page suffers from having multiple calls to action. You can search for other things aside from home (agents, offices, etc.) which could confuse some visitors.
32. McGraw Realtors
Pros: The page uses straightforward copy that resonates with people tired of the red tape involved in real estate.
Cons: The menu links and the chat widget are distractions. Thus, they could be removed. The other buttons (“Search Our Listings” and “Find an Agent”) should be removed as well to put the focus on encouraging people toward the page’s free consultation offer.
33. Colorado HomeFinder
Pros: It’s simple, easy-to-understand, and clear – everything you could ask for on a landing page.
Cons: While the menu is compressed to not become a distraction from the initial offer, the truncated elements that looks like portions of a map are.
34. Team Carter NC
Pros: The form also has contrasting colors to the background, thus attracting the attention of visitors.
Cons: The background is a play on words in the headline (“We go to great depths…”) but it doesn’t have anything to do with buying homes. The copy could be more compelling.
35. Team Ruby Henderson
Pros: The headline and offer forms are front and center on the page so that you can’t miss them.
Cons: The heading and menu sections of the page take too much space and attention away from the page’s offer. The social media sharing buttons and the chat widget also don’t need to be on the page.
Create Your Own Real Estate Landing Page with Landingi!
Inspired by these real estate landing page ideas but aren’t quite sure where to start?
The Landingi platform has every tool you need for real estate landing pages. It makes it easy to build marketing creations that convert even without having any design experience.
Our platform has numerous real estate landing page templates to choose from, so you don’t have to come up with a design from scratch. Once you’ve selected a template, edit the elements to match your message and branding before hitting “Publish”.
Not to mention, our easy-to-use drag-and-drop editor makes designing your page a breeze should you want to build a landing page yourself. You can then track and measure the progress of your landing page based on conversions and other metrics. Use them to make your real estate landing pages work miracles for your business!