When you think about marketing strategies that work with lead magnets, you know it’s about providing some value to attract traffic. Once you’ve decided this value for your current strategy is information compressed into an e-book, regardless of side campaigns, you need to create a landing page that allows users to explore the content of the digital book and then download it.
To make sure your decision about creating an e-book landing page is right, get to know that the dynamic changes in the digital environment have revolutionized global information consumption habits, and the increasing prevalence of digital books serves as evidence of this shift. According to ZipDo research, in 2020, e-book sales raised by 16% in the U.S. and 39% in the UK, and that trend is constantly growing.
In this blog post, you will learn what is important on ebook landing pages and scroll through examples of digital book landing page designs built in Landingi to see how to make high-converting e-book landing pages.
Landingi, as a provider of the best landing page builder with a decent base of e-book landing page templates, since 2005 when a company appeared, has gained knowledge and experience that can guide you through the process. In the beginning, before you check out landing page examples, take a look at our shortlist of 6 advices for creating an ebook landing page:
- Focus on the main purpose
- Keep design clear
- Use strong CTAs
- Make it catchy with graphics and content
- Add trust-building sections
- Optimize landing page for various devices
Check out our case list of ebook landing pages below and learn more about perfect landing pages for digital books from the article.
# | Company |
1. | Purella Superfoods x Rozkoszny |
2. | Emily Kimelman |
3. | Otodom x Lighthouse |
4. | Inventity: Ideas for Growth |
5. | Marta Stoberska x Weź zjedz deser |
6. | WK Profit Consulting |
7. | Landingi |
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What is an Ebook Landing Page?
An ebook landing page is a dedicated webpage created to introduce, promote, and sell a specific ebook.
While your marketing campaign – with a digital book set as a value you want to deliver your traffic – includes several strategies, such as:
- ebook promotion in social media,
- e-mail invitations,
- free webinars, etc.,
an e-book landing page is a central entry point for potential readers or customers interested in learning more about the e-book and making a purchase.
The primary goal of an e-book landing page is to convert visitors into buyers or readers.
The 6 key elements a digital book landing page includes are:
1. Book information – a short yet compelling description of the e-book. It should also include the 3 fundamentals:
- Author – essential for marketing strategy information that will affect your brand trust-building
- Title – catchy enough to get attention, yet relevant to the values you want to provide with the content inside
- Genre – to show users if your content structure refers to a guidebook, case studies, reports, etc.
2. Visual elements – high-quality graphics of the book cover. It should evoke enthusiasm and interest.
3. Call-to-Action (CTA) – clear, enhancing buttons that encourage visitors to take the desired action and buy or download your e-book. Well-designed, adequately placed CTA buttons are crucial for conversion.
4. Author information – section with photo and bio, often with inspiring words from an author, sometimes containing motivating data. Adding this section is always a good practice to establish trust and connection with potential readers.
5. Benefits and features – a shortlist highlighting the benefits and features of the book, showing elements that make it unique and valuable.
6. Price and purchasing information – a clear statement of the e-book’s price (or free version availability), providing necessary instructions for purchasing the book.
In good practice lies including additional elements to your e-book landing page, such as testimonials, sample content, links to the author’s SM, buttons guiding to satisfaction surveys or opinion areas, etc.
Why do I need an Ebook Landing Page?
A professional ebook landing page is needed to create an area where an acquired audience can buy and download your content product. Without a specific landing page, you’re unable to measure the critical KPIs of this strategy, including the most important of them – conversion rate.
While running a marketing strategy based on providing value in the form of an e-book, you can set up some side campaigns to promote your product. Still, it’s essential to understand that each campaign has to lead to some entry point, e.g. when an SM ad relates to purchasing some new scent of a well-known perfume brand, the CTA leads to an online store offer, where users can buy this product.
Likewise, in the case of promoting an e-book, an SM ad has to lead to the point where users can buy or download your product – a digital book. That point is precisely a specific ebook landing page, which you should have created at the beginning.
Meet the 8 fundamental reasons for creating an e-book landing page:
1. Running well-structured marketing
When you create a dedicated platform to market the e-book, you set an area to showcase the book’s essential features, benefits, and uniqueness to potential readers.
It gives you the possibility to insert a link to your separate e-book ad page in every side campaign you are going to start in order to increase the e-book conversion rate. Saying straightforwardly, with the specified webpage for your product, you can organize well–structured marketing campaigns around it.
2. Increasing conversion
The primary goal of an e-book landing page is to convert visitors into customers.
Your side campaigns can promote your e-book, invite traffic to get more info about your e-book, offer discounts for purchasing your e-book, etc. All of these strategies lead to your e-book landing page.
Over there, by presenting compelling information and visuals, and by implementing clear CTAs, the landing page encourages visitors to take the desired action, such as purchasing or downloading the e-book. This is the point of final conversion in your marketing strategy.
3. Disseminating information
The digital book’s landing page provides essential information about the e-book, including its title, author, and other relevant details, that can’t be shown in any side campaign because of its form.
Creating an e-book landing page helps visitors clearly decide whether the book aligns with their interests.
4. Tracking key metrics
E-book landing pages can be used for tracking visitor behavior and analytics. It’s probably the most beneficial reason for creating landing pages for e-books.
Suppose you assume selling e-book is your strategic goal. In that case, landing page data tracking will help you understand how effective your marketing efforts are and allow for adjustments to improve performance.
Any other idea, like mentioning an e-book offer on your company’s main website, won’t give you that clear information to run a data-driving marketing strategy.
5. Establishing credibility
An e-book landing page typically includes information about the author, their background, and any endorsements or testimonials. It’s the best way to build your brand and yours – as a founder or important member of the company – credibility and trust among potential readers.
6. Improving SEO
A well-optimized e-book landing page can improve the discoverability of not only the e–book but also your brand and offer.
This is a real opportunity for attracting organic traffic from users actively searching for related content.
7. Integrating with SM
By creating a separate e-book landing page, you get a great opportunity to do some more good for your company’s appearance.
Integration with social media platforms or the inclusion of sharing buttons enables visitors to easily share the e-book landing page with their networks, expanding its reach and potential customer base.
8. Building a Mailing List
To get even more from your e-book landing page, incorporate an opt-in form, encouraging visitors to subscribe to a mailing list.
It’s popular to set a condition – visitors interested in getting full access to your e-book will have to leave an e-mail to get the product.
This allows authors to maintain a connection with their audience, share updates, and promote future works.
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How do I Create an Ebook Landing Page?
To create a landing page for your e-book, first, ensure you have defined your goals, then find a proper tool and mix creativity with thought-out persuasive content. Don’t forget about user-friendly, well-designed CTAs that lead your traffic to the purchasing point. An e-book landing page should be simple yet charming enough to attract traffic and make them want your product without any doubts.
Learn how to create an ebook landing page with a step-by-step guide:
Step 1. Determine the primary goal
Think twice and define your ebook landing page’s goal. It can be selling the e-book, generating leads, promoting a free download, building an e-mail database, etc.
This is an essential step before creating the content and design of the landing page, as further steps must provide the highest possible conversion.
Step 2. Understand the target audience
It’s critical point to find a good balance between your e-book visuals and the content you want to share with your audience’s expectations. Once you get to know who your audience is, you can optimize your landing page to deliver the best user experience and attract users with messaging, to increase conversions.
Step 3. Choose a perfect tool
Creating a landing page can be challenging if you use tools that are too complex and not intuitive, especially when you don’t have much experience. The solution is simple – choose a landing page builder with all the features that allow you to:
- create and customize landing pages,
- manage publishing process,
- track and analyze data,
- run A/B tests,
- optimize conversions.
One of the landing page builders that deliver all you need is Landingi – a platform with a user-friendly interface suitable for both small and large businesses, providing not only a landing page builder but also features that help optimize conversions.
Step 4. Create stunning content
Ensure your e-book landing page is catching with its thought-out headline and engaging book description tailored to your audience. Don’t hesitate to highlight the benefits of purchasing your product.
Adding author information and elements increasing credibility is a must – without them, chances for high conversion rates melt down.
Step 5. Use high-quality visuals
Design and insert an eye-catching e-book cover that both – says what your book is about and hits your target audience. Remember about well-designed graphics for the rest of your e-book landing page elements, like your picture in the author note or pictures from the book in the cut-out chapter.
Step 6. Implement strong CTAs
The most important piece in your e-book landing page is strong, clear, and encouraging CTA. The button should accurately describe the action a potential user should take, but it doesn’t have to be too obvious – remember that simple “Download” is rather a deterrent. Instead, try to be creative and interest visitors with the “Get Your Copy” or “Read Now” buttons.
You can place CTAs prominently on the page. The good practice is to clearly state the price, near the button and provide secure payment options that affect credibility.
Step 7. Establish credibility
To win in the market, take care of trust elements on your e-book landing page. The truth is your audience will hesitate to purchase your product, and one of the methods to make them sure is to include reviews and testimonials.
If you haven’t made a decision about the author note yet, you should reconsider it now. When you share information about who you are and show the meaning of your person regarding your book content, people will most likely believe you, which affects higher conversion.
Step 8. Optimize for SEO
Search engine optimization is a must while creating content on your e-book landing page. Remember to use relevant keywords and optimize meta tags.
You can use appropriate tools or choose a landing page builder with built-in features to help you choose keywords and run SEO.
Step 9. Ensure Mobile Responsiveness
Remember that traffic comes from various devices, so your e-book landing page should be optimized for mobile devices as well.
According to statista.com research: Between 2022 and 2023, among smartphone users, the most frequent activity as searching for products was declared by 56.7%, and as buying a product was declared by 56.6%.
It shows that you should remember about mobile responsiveness for your e-book landing page if you want to convert more.
Step 10. Enable analytics and run tests
Before you launch and promote your e-book landing page, remember to integrate an analytics tool that allows you to track user behavior and measure performance. Some landing page builders, like Landingi, have such features in their toolkit. Thanks to analytics tools, you can run A/B testing and implement data-based optimization.
7 Examples of Best Ebook Landing Pages
Go through 7 examples of the best ebook landing pages created with Landingi and learn about strengths you can implement in your own landing page for an e-book.
The cases you can see below will also show you things that could be done better – remember: there is always a space for improvement, so you don’t have to aim for perfection from the very beginning. It’s good for your practice if some bottlenecks appear during analysis – you will have the opportunity to change poor areas of your landing page and test its various versions for the best solution.
1. Purella Superfoods x Rozkoszny
Purella Superfoods is a brand that offers natural, 100% vegan foodstuffs and promotes a healthy lifestyle. In coworking with Michał Korkosz, better known as Roszkoszny to Social Media followers, they have created an e-book full of enticing, colorful recipes. The landing page they have built with Landingi has energizing colors, like the food they promote, but at the same, it’s simple, with a clear content message and a visible CTA button.
The landing page is a bit longer than in the picture above and contains the author note, a short description of the e-book’s content with a picture of the dish you can make with this book, and a clear opt-in form.
Strengths of this landing page:
- Well–suited design – colorful, but not messy,
- Clarity – short messages, suitable font sizes and colors,
- Trust element – author note,
- High-quality graphics – e-book cover, picture from the book,
- Distinctive CTAs – repeated a few times in various areas,
- Single opt-in form – clear condition to get the e-book.
Improvement areas for this landing page:
- Lack of testimonials and reviews – these elements could eliminate doubts visitors may have before getting the e-book.
2. Emily Kimelman
Emily Kimelman is the author of the thriller, emotional book series titled widely Sydney Rye Mysteries. The landing page for such a series of e-books had to be thought-out and designed in a way that shows them as a good package of emotions, encouraging the visitors to get their copies. They have chosen Landingi – landing page builder to create an awesome ebook landing page. With interactive elements, videos, and stunning graphics, this landing page is alive – which means it affects visitors’ activity.
While scrolling through this e-book landing page, visitors are exploring more details, which is like reading books – the more you read, the more interested you are.
Strengths of this landing page:
- High-quality graphics – e-book covers, pictures that relate to the plot
- Interactive elements, videos, and records – affect increasing conversion rate
- Content sample – free excerpt of a chapter,
- Format choice – three options to choose from,
- Clear CTAs – buttons with contrasting colors,
- A word from the author – a short video with a message that is a trust element and encouraging point at the same,
- Reader reviews – few words that affect decision-making,
- Clear prices – information about purchasing for each of the three format versions.
Improvement areas for this landing page:
- Too many CTA buttons in one place – CTAs for different actions could be separated better,
- Too many various types of content – a little bit less content could positively affect the clarity of this e-book landing page.
3. Otodom x Lighthouse
Otodom is an online real estate platform, and the Lighthouse Magazine was founded on their initiative. The e-book landing page template from Landingi has been used in this example as a landing page for a magazine people can get in .pdf format. Its design is simple yet stunning, referring to the trends in architecture and style of the magazine itself.
The animated CTA button catches the traffic’s attention, as well as a short magazine content description. The point in this example of an e-book landing page is the knowledge visitors can gain by ordering a free copy.
Strengths of this landing page:
- Well-designed layout – colors taken from both brands: Otodom and Lighthouse,
- Clear messaging – information is essential and short,
- Animated CTA button – catches the attention and motivates visitors to take action,
- Short opt-in form – clear information about what to do to get the magazine for free.
Improvement areas for this landing page:
- More trust-building elements would increase conversion – Otodom is a well-known platform, so describing it wouldn’t be necessary, but on the landing page, an expert was mentioned. In that case, a description would be profitable.
4. Inventity: Ideas for Growth
Inventity is a foundation that offers complex consulting services for various types of businesses. Their e-book Wyzwania wzrostu needed a professional landing page – the effect of utilizing the Landingi tool is stunning. The design correlating with their brand visual identity perfectly promotes the handbook for business growth.
The ebook landing page for Wyzwania wzrostu is long and full of information. It consists of various sections: the foundation note, a description of the book’s content, the benefits of purchasing an e-book, a section with reviews, partners, and a couple of different CTAs.
Strengths of this landing page:
- Well-matched design – the psychology of colors says green inspires trust, and the same color has been used to create a brand visual identity,
- Clear CTAs – short information, contrasting colors, properly located buttons,
- Trust-building elements – sections with a note about foundation, reviews, and partners
- Benefits section – visitors can learn what they would gain by buying an e-book,
- Various CTAs – visitors who want to read a chapter before purchasing can choose this option with the proper button, and those who would like to buy can choose a button in a different color.
Improvement areas for this landing page:
- Shorten content – some information distracts from the main purpose of an e-book landing page
- Fewer CTAs – the primary goal of an e-book landing page is to sell a product, this or another meaning. Hence, CTAs for booking a consultation are unnecessary and may distract from the desired action, which is purchasing an e-book,
- Price information – the landing page doesn’t show an e-book’s price; its information can be seen after the purchase initiation.
Note: Too many various CTAs can cause confusion. While creating an e-book landing page, focus on your essential goal and create only the necessary CTA buttons.
6. Marta Stoberska x Weź zjedz deser
Marta Stoberska is a functional and medical personal trainer, who promotes a healthy lifestyle. Her e-book landing page was created with Landingi for a collection of recipes for healthy desserts. It’s not a classic e-book landing page because the product promotion is just a part of the website. Anyway, it’s a good example with a simple design, excellent graphics, and a single opt-in form.
Shortly described content, colors adapted from brand visual identity, and clear CTA button catch visitors’ attention and affect high conversion rate.
Strengths of this landing page:
- Short and clear information – visitors don’t have doubts about what an e-book is about and how to get it,
- Well-matched colors – they go along with the brand colors,
- Single opt-in form – getting an e-book can’t be easier,
- Author note – it helps with establishing credibility.
Improvement areas for this landing page:
- Reviews – adding a section with reader’s reviews would help visitors make decisions about purchasing the product,
- Separated e-book landing page – on the webpage, there is too much information and possibilities that distract from purchasing an e-book.
7. WK Profit Consulting
WK Profit Consulting is a consulting company that helps businesses to grow. Its founder decided to create an e-book landing page for his title, from the guidebooks category. For creation and optimization, he has chosen Landingi. The design of its page is convincing, with colors and clear, strong CTAs.
The landing page includes essential sections, such as an e-book description with a table of contents, the author note, benefits of reading, and reviews. Three CTAs allow you to purchase the selected form of a book quickly.
Strengths of this landing page:
- Well-designed layout – colors, sections, and CTAs create a cohesive whole,
- High-quality graphics – ebook cover, picture of the author, and other graphics make the landing page attractive,
- Sections with ebook’s content – main thoughts and table of contents show visitors what they can expect from the ebook,
- Video content – increases conversion rate; most Internet users prefer to watch short video than read,
- Sections with an author note and reviews – build trust among visitors
- Clear CTAs – leave no doubts about what to do to get the book,
- Prices – visitors know how much various versions cost.
Improvement areas for this landing page:
- Shorten content – some sections could be eliminated to shorten the landing page
8. Landingi
Landingi is a SaaS company that provides software solutions for digital marketing. Their primary tool is Lading Page Builder, with side features that allow you to create, customize, and publish landing pages, track user behavior, collect essential data, analyze it, and run A/B tests to optimize conversion. The e-book landing page was created to share examples of the best landing pages with an ultimate guide. A simple, straightforward, and well-designed ebook landing page shows the best practices you can learn to make your own high-converting ebook landing page.
This e-book landing page example with a single opt-in form, a strong CTA button, all necessary information, and the book visuals. Its design encourages visitors to get an ebook and doesn’t cause any uncertainty.
Strengths of this landing page:
- Well-designed – clarity is the best word to describe it, users get exact information, but the whole page relates to the brand’s visual identity.
- High-quality visuals – e-book cover engages visitors,
- Exact information section – users can find information about the e-book’s content
- Strong CTA – button with price information that encourages users to take the desired action
- Single opt-in form – shows what to do to get an e-book, doesn’t affect any doubts because it requires only an e-mail address from the user.
Improvement areas for this landing page:
- Lack of trust-building elements – the review section would be an element that increases credibility
5 Ebook Landing Page Best Practices
Take a look at the 5 best practices for creating effective, high–converting ebook landing pages that cut through the noise and foster success:
- Keep clarity,
- Create strong CTAs,
- Include high-quality visuals,
- Establish credibility,
- Write catchy content.
Check the short explanations with examples below to better understand 5 pillars of high-converting ebook landing pages:
1. Keep Clarity
To get the best results, keep clarity while creating landing pages for an ebook or any other products – don’t mix information, focus on your primary goal, and hit your audience with a simple design.
Check out the example below:
2. Create Strong CTAs
A strong CTA means a button that attracts and encourages users to take action. The best CTAs are well-designed with contrasting colors, say clearly about action, and appear at least on the top and bottom of the landing page.
Check out the example below:
3. Include High-Quality Visuals
Graphics with the ebook cover, picture of an author, brand logo, and other visuals have to promote your ebook, so use only high-quality images. This way, you attract your audience and encourage them to purchase your digital book.
Check out the example below:
4. Establish Credibility
Remember about trust-building elements – implement short reviews, an author note, or any information that increases credibility. Say clearly about the price. All these practices make your e-book landing page credible, which increases conversion.
Check out the example below:
5. Write Catchy Content
Catchy content is content that cuts through the noise and attracts an audience. Depending on your ebook genre, find appropriate words to evoke excitement. Remember about SEO – choose accurate keywords.
Check out the example below:
What to Avoid while Creating Ebook Landing Pages?
While creating ebook landing pages, avoid the 7 common mistakes that can poorly affect conversion and distance you from success:
- Cluttered Design
- Unclear Value Proposition
- Lengthy Forms
- Weak CTAs
- Poor mobile optimization
- Overhelming Text Blocks
- Lack of pricing information
Learn more about commonly appearing mistakes that make your ebook landing page ineffective:
#1 Cluttered Design
Avoid overwhelming designs, and don’t use too many colors and fonts. Too many distractions cause confusion among visitors and distance them from purchasing your e-book.
#2 Unclear Value Proposition
Unclear messaging or vague descriptions can leave visitors unsure about the benefits of your product. Be straightforward while describing your ebook and ensure your headline and copy clearly communicate the values.
#3 Lengthy Forms
Too-long ebook landing pages are troublesome. In fact, most visitors will just scroll through the ebook landing page if it’s too long, not reading a word. Shorter content makes the user stay on the page and really focus attention on what you want to convey.
#4 Weak CTAs
CTAs with poor messaging and inadequate colors simply don’t work. Make sure your CTA appears at least twice on the landing page and is visible. Leave information about the price near the button. You can implement an animation button to make your CTA more visible, but be aware – it should be a slight motion that won’t deter visitors.
#5 Poor mobile optimization
Neglecting mobile optimization is a significant mistake, as most Internet users are smartphone users. Ensure your landing page is responsive and provides a seamless experience on various devices.
#6 Overwhelming Text Blocks
Visitors are less likely to engage with a wall of text – especially while scrolling product (ebook) landing pages. Remember about their needs, which are mostly embedded around basic information, reviews, price, and possibility of purchasing. You should include all necessary information, but at the same time, try to break up large blocks of text into smaller, digestible sections.
#7 Lack of pricing information
One of the most common mistakes while creating ebook landing pages is the concealment of information about price. No matter if it’s for free, or for $100, always keep visitors informed. If you worry that price information can deter users from purchasing, turn it into a great occasion with strong content.
Create Ebook Landing Pages with Landingi
It’s time to get some practice and apply what you’ve learned to real landing pages. To gain the necessary expertise, try to build your own ebook landing page in Landingi. You can build and publish your first landing page on the platform at no cost, so there is no risk behind it.
In Landingi you can build pages based on over 400 ready-to-use, fully personalized templates (comprising ones for ebook offerings) with no coding skills needed. You can craft perfect designs consisting of editable forms, CTA’s, buttons, images, videos, sliders, counters, and much, much more. As if that weren’t enough, you can also generate SEO and copy with AI, track user behavior via built-in analytics, and A/B test different page variants to determine which ones bring the most outcomes for your business.
That’s it. Your turn!
