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Home Blog Kajabi Pricing Plans and Costs Analyzed in 2024

Kajabi Pricing Plans and Costs Analyzed in 2024

Kajabi pricing in 2024 offers a range of plans to suit different business needs. Discover the latest insights into Kajabi’s pricing plans and find out which one suits your business best. Our comprehensive analysis breaks down each plan’s costs, features, and ideal user scenarios, helping you make an informed decision about leveraging Kajabi’s extensive tools for online business success.
Kajabi pricing costs cover

Kajabi is a platform designed to help entrepreneurs and businesses create, market, and sell online courses, memberships, and digital products. It offers tools for course creation, website building, email marketing, and community management, making it a comprehensive solution for managing an online business.

In this article, we’ll examine Kajabi’s pricing plans and costs in 2024. We’ll discuss the different pricing options, their advantages and disadvantages, and provide insights into Kajabi’s features. Additionally, we’ll compare Kajabi with other platforms like Landingi and address common questions about Kajabi’s pricing.

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How Much Does Kajabi Cost?

Kajabi costs range from $55 to $399 per month, with the Enterprise plan offering custom pricing starting at $10,000/year. The cost is determined by the number of assets such as marketing emails, active customers, contacts, landing pages, and websites. There are five main pricing plans: Kickstarter, Basic, Growth, Pro, and Enterprise, each tailored to address different business needs and growth levels.

How much is Kajabi per month?

The monthly cost of Kajabi plans ranges from $55 for the Kickstarter plan to custom pricing for the Enterprise plan. The Basic plan begins at $119 per month, the Growth plan starts at $159 per month, and the Pro plan starts at $319 per month when billed annually.

Here’s a breakdown of the Kajabi’s monthly costs:

  • Kickstarter: $55 per month billed annually or $69 when billed monthly
  • Basic: $119 per month billed annually or $149 when billed monthly
  • Growth: $159 per month billed annually or $199 when billed monthly
  • Pro: $319 per month billed annually or $399 when billed monthly
  • Enterprise: custom pricing, starting at $10,000 per year

Is Kajabi worth the money?

Kajabi can be worth the investment for businesses looking for an all-in-one platform to manage courses, memberships, and websites. The value of Kajabi lies in its comprehensive suite of tools, which includes course creation, website building, email marketing, community management, and advanced analytics. By consolidating these functions into one platform, Kajabi can save users both time and money compared to purchasing and integrating multiple separate tools.

However, Kajabi’s high price might be an issue for small businesses or those on tight budgets. For some, Kajabi’s extensive features might be more than needed, making it an expensive choice if only basic functionalities are required. Additionally, while Kajabi offers a lot of value, it does have a steep learning curve, which can be a consideration for businesses that need to get up and running quickly.

Kajabi Pricing Pros and Cons

Exploring Kajabi’s pros and cons reveals a powerful platform that may be an investment worth considering for some businesses while presenting challenges for others. Kajabi offers a robust and comprehensive platform that can provide significant value, particularly for businesses looking to streamline operations and integrate multiple functionalities. However, the high cost and potential additional expenses might be a consideration for smaller businesses or those with simpler needs. The platform’s steep learning curve could also be a barrier for those needing to get up and running quickly. Despite these cons, Kajabi’s extensive features, scalability, and support options can justify the investment for many users.

Here, we outline the key advantages and disadvantages of Kajabi’s pricing to help you make an informed decision.


  • Wide range of features: Kajabi provides comprehensive tools for all online business needs, from marketing to analytics.
  • Scalable plans: Various plans scale with your business growth, from the Kickstarter plan for beginners to the Enterprise plan for large organizations.
  • 14-day free trial: The 14-day trial allows users to explore the platform’s features and see if it meets their needs before committing to a paid plan.


  • High cost compared to some competitors: Kajabi’s pricing is relatively high, which might be prohibitive for small businesses or startups.
  • Limited lower-tier plans: The Kickstarter and Basic plans come with restrictions on the number of products, pipelines, and users.
  • Steep learning curve: Despite its user-friendly interface, the extensive features and functionalities can be overwhelming for new users, requiring time to learn and utilize effectively.

Kajabi provides a wide range of tools, but its high cost can be a significant drawback, especially for smaller businesses or those with tight financial constraints. The platform, while comprehensive, might offer more features than necessary for these entities.

Kajabi Features

Kajabi provides a range of features aimed at facilitating different elements of managing an online business. Here’s an overview of some of the key features that equip entrepreneurs, coaches, and content creators with the tools they need on the Kajabi platform.

Course CreationTools for creating, managing, and selling online courses with multimedia content. Users can easily upload multimedia content, customize designs, and create engaging quizzes. The platform also supports drip content for scheduling module releases.
Membership SitesUsers can create membership sites to offer premium content, including articles, videos, and resources, to subscribers. This feature supports recurring revenue through multiple membership levels.
Website BuilderA solution for creating websites without the need for coding skills. It offers customizable templates and themes, allowing for the addition of pages, layouts, and multimedia elements. It also includes SEO tools.
Email MarketingEmail marketing tools that facilitate the creation, sending, and automation of campaigns, including newsletter design, email sequences, and user action-based automation, with analytics for tracking campaign performance such as open and click-through rates.
Community BuildingTools for creating and managing online communities include features such as live calls, forums, challenges, and leaderboards. These tools are useful for increasing customer loyalty, gathering feedback, and building a sense of community.
AnalyticsAnalytics and reporting tools help track various metrics like course enrollments, revenue, email open rates, and website traffic. They offer customizable reports to analyze user behavior and spot trends.
Payment IntegrationSecure payment integration options allow users to accept payments for courses, memberships, and products. The platform supports multiple payment gateways, including PayPal and Stripe, and Kajabi also handles transaction processing.
Mobile AppKajabi’s mobile app allows users to manage their content and connect with their audience on the go. It offers access to courses, memberships, and community functionalities, allowing for engagement with the audience and business management remotely.

Kajabi Pricing Plan Comparison

The table below compares the different Kajabi plans, their monthly billing rates, and who they are best suited for:

PlanMonthly Billing RatesBest For
Kickstarter$55 per month when billed annually (or $69 billed monthly)Individuals or small businesses starting out
Basic$119 per month when billed annually (or $149 billed monthly)Growing businesses needing more features
Growth$159 per month when billed annually) or $199 billed monthly)Established businesses scaling up
Pro$319 per month when billed annually (or $399 billed monthly)Large businesses requiring advanced tools
EnterpriseCustom, starting at $10,000 per yearEnterprises with bespoke needs


Starts at $55 per month

The Kickstarter plan is ideal for individuals or small businesses just starting out. It includes essential features for creating and selling online courses, building websites, and managing basic email marketing.


  • 1 product
  • 1 funnel
  • 1 website
  • 50 landing pages
  • 50 active customers
  • 250 contacts
  • 1,250 marketing emails


  • AI Features
  • Creator Studio


Starts at $119 per month

The Basic plan is suitable for growing businesses that need more features and flexibility. It offers increased limits on products and pipelines, as well as additional marketing tools.


  • Up to 3 products
  • Up to 3 funnels
  • 1 website
  • Unlimited landing pages
  • 1,000 active customers
  • 10,000 contacts
  • Unlimited marketing emails


  • AI Features
  • Creator Studio


Starts at $159 per month

The Growth plan is designed for established businesses looking to scale. It includes all the features of the Basic plan, plus more advanced options for automations and integrations.


  • Up to 15 products
  • Up to 15 funnels
  • 1 website
  • Unlimited landing pages
  • 10,000 active customers
  • 25,000 contacts
  • Unlimited marketing emails


  • Everything from Basic, plus:
  • Advanced automations
  • Affiliate program
  • Custom branding
  • 24/7 Support


Starts at $319 per month

The Pro plan is for large businesses requiring advanced tools and higher limits. It includes everything in the Growth plan, along with additional support and customization options.


  • Up to 100 products
  • Up to 100 funnels
  • Up to 3 websites
  • Unlimited landing pages
  • 20,000 active customers
  • 100,000 contacts
  • Unlimited marketing emails


  • Everything from Growth, plus:
  • Custom Code Editor


Custom pricing, starting at $10,000 per year

The Enterprise plan offers bespoke solutions for large enterprises with specific needs. It includes all the features of the Pro plan and additional customizations and support options.


  • Custom Pricing Plans
  • Seamless Migration Assistance
  • White Glove Onboarding
  • Dedicated Customer Success Manager
  • Complimentary AI Creator Studio Tools
  • Branded Mobile App

Which Kajabi Plan Should I Choose?

You should start with the Kickstarter plan if you are new to online business or have a small business. The Kickstarter plan, priced at $55 per month, includes essential features such as tools for creating and selling online courses, website building, and basic email marketing, making it ideal for individuals or small businesses just starting out.

As your business grows and your needs evolve, you might consider upgrading to higher-tier plans.

Kajabi Additional Costs

Additional costs in Kajabi arise from optional add-ons that enhance functionality, such as Creator Studio for repurposing content, Website Widgets for added site features, and a Branded Mobile App customized to your brand. 

Here are the add-ons and their associated costs:

  • Creator Studio: You can create unlimited content from one project per month for free. To create more projects, you need upgrade to Creator Studio Basic or Creator Studio Premium.
  • Website Widgets: The Free tier allows you to add one widget to one page in your Kajabi account at no extra cost. Adding more widgets requires a paid tier, which offers multiple levels to choose from based on your needs.
  • Branded Mobile App: It is available as an add-on to any Kajabi plan, with two tiers: Basic Course-only for $89 per month or Premium Course + Community for $199 per month.

Kajabi Pricing Tips

Here are four tips to help you make the most of the Kajabi pricing and platform:

  1. Utilize the 14-day free trial to explore the features.
  2. Choose an annual billing plan to save money.
  3. Start with a lower-tier plan and upgrade as needed.
  4. Take advantage of Kajabi’s customer support and training resources.

Kajabi vs Landingi Pricing

Kajabi and Landingi each have different pricing structures and unique features, catering to various business needs and budgets. Both platforms offer comprehensive tools for managing online businesses, including website building, marketing, and customer engagement. 

Kajabi offers a range of plans suitable for various business sizes. Key features include course creation, membership management, website building, email marketing, and community building. Kajabi offers a full set of tools for managing an online business, making it a strong solution for those who want to combine multiple functions into one platform.

Landingi offers a flexible pricing structure with plans tailored to different business needs. The options include a Free plan, a Lite plan for $24 per month, a Professional plan for $57 per month, and the comprehensive Unlimited plan for $820 per month. Key features of Landingi include a drag-and-drop builder, over 400 customizable templates, a pop-up builder, Smart Sections, A/B testing, and visitor behavior tracking. Landingi’s plans allow for varying numbers of landing pages and traffic limits, with options to expand traffic limits for an additional fee. Additionally, the platform boasts AI-driven features for content generation, SEO optimization, and image background removal, as well as an impressive library of over 170 integrations. This makes Landingi the perfect choice for businesses focused on targeted campaigns and lead generation, all while keeping costs in check.

In summary, Kajabi is suitable for businesses looking for a solution with a broad range of features, though starting at a higher cost. Landingi, being a platform primarily focused on creating landing pages, offers more complex and advanced page-building features. Its cost-effective pricing structure and extensive template library make it a better option for businesses seeking to optimize their conversion rates and lead generation efforts through sophisticated landing page design.

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Kajabi Pricing FAQ

Here are some frequently asked questions about Kajabi’s pricing, covering topics such as why it is expensive, its cheapest plan, alternatives, and whether it is possible to use the platform for free.

Why is Kajabi so expensive?

Kajabi is considered expensive because it combines the features of many platforms into one. This platform is designed to provide integrated features and support, which could make operations more efficient and reduce the need for multiple subscriptions. However, whether this approach is cost-effective depends on individual or business needs and how the platform will be used.

What is the cheapest Kajabi plan?

Kajabi’s cheapest plan is the Kickstarter plan, priced at $55 per month when billed annually. It includes basic features for individuals and small businesses to start creating and selling online courses and memberships. However, it has several limitations.

What is the best Kajabi alternative?

The best Kajabi alternative is Landingi due to its flexibility, cost-effectiveness, and focus on lead generation and landing page optimization. It offers a powerful drag-and-drop editor, over 400 customizable templates, and advanced A/B testing capabilities, enabling the creation of high-converting landing pages with ease. Additionally, its integration with over 170 third-party tools enhances its compatibility with various marketing stacks. Its comprehensive template library, user-friendly interface, and competitive pricing further establish Landingi as an excellent choice for businesses aiming to improve their marketing ROI by optimizing conversion rates and expanding their audience.

Can I use Kajabi for free?

You can use Kajabi for free during the 14-day trial; however, after the trial period, you will need to choose a paid plan to continue using the platform.


Kajabi’s pricing plans cater to various business sizes and needs, offering flexibility from basic to enterprise-level options. Its comprehensive suite of tools, including course creation, website building, email marketing, and community management, provides significant value for users seeking an all-in-one platform. However, the extensive feature set may be overwhelming for smaller businesses or those with simpler requirements, and the learning curve can be steep for beginners. For those whose primary focus is on landing page optimization and lead generation, Landingi presents a more cost-effective and flexible alternative. Landingi’s advanced capabilities make it ideal for businesses aiming to maximize their marketing ROI through high-converting landing pages.

Ultimately, the choice between Kajabi and Landingi will depend on your business goals and the specific functionalities you need. Kajabi excels in providing an all-encompassing solution for managing various aspects of an online business, whereas Landingi shines in offering specialized tools for creating and optimizing landing pages.

Explore Landingi’s outstanding features and experience how it can perfectly cater to your needs. Join Landingi for free today and unlock its potential to supercharge your marketing strategies!

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Magdalena Dejnak

Content Writer

Magdalena Dejnak is a marketing content expert with more than 4 years of experience in digital marketing. Her expertise lies in creating landing pages, managing social media, branding, and optimizing conversion rates. She has been a significant contributor to Landingi platform since the year 2020. Magdalena holds a Postgraduate Degree in E-marketing from the Akademia Górnośląska im. Wojciecha Korfantego. Currently, she is under the mentorship of Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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