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Home Blog 11 Best PPC Tools and Software For Digital Marketing – TOP 11 in 2024

11 Best PPC Tools and Software For Digital Marketing – TOP 11 in 2024

Unlock the potential of your digital marketing campaigns with our guide to the top 11 PPC tools and software for 2024. From streamlining management to maximizing ROI, discover essential tools that provide the features and insights you need to stay ahead in the competitive world of pay-per-click advertising.
PPC tools cover

PPC advertising tools are essential for any digital marketer looking to maximize their ROI and streamline their campaigns. Understanding PPC meaning—pay-per-click—highlights why these tools are so critical, as they manage the costs and effectiveness of your ads. With so many tools available, it can be challenging to choose the right one.

As Shane Barker mentions in his Best PPC Tools ranking, “PPC tools can automate tedious tasks such as bidding, budgeting, and reporting, freeing up more time for you to focus on strategy and creativity” and “PPC tools can help you stay ahead of your competitors and adapt to fast-changing market trends.” Understanding the significance of PPC software in optimizing advertising efforts and driving better campaign results is essential. Additionally, it’s worth noting that, according to Lunio, 77% of marketers intended to boost their spending on Google Ads in 2024, indicating a growing dependence on PPC tools for managing campaigns.

That’s why we’ve compiled a list of the top 11 PPC tools and software for 2024. Among them, Landingi stands out as the best PPC marketing tool with its user-friendly interface that simplifies creating, managing, and optimizing landing pages, crucial for successful PPC campaigns.

What is the Best PPC Tool?

The best PPC tool is Landingi. It is widely recognized for its comprehensive feature set and user-friendly interface, making it a great choice for both new and experienced marketers. Landingi’s strength is its advanced landing page builder, which allows you to create high-converting pages that will boost your PPC campaigns.

Landingi offers advanced features to optimize your PPC campaigns: Smart Sections allow you to create reusable sections of landing pages, making the design process faster and more efficient. EventTracking lets you track user interactions on landing pages, providing valuable insights into visitor engagement. With A/B testing capabilities, you can test different versions of your pages to determine which one performs better so you can continuously optimize and improve conversion rates. The dynamic content feature personalizes landing page content based on visitor behavior or characteristics, enhancing user experience and boosting conversions. Plus, Landingi provides over 400 customizable templates catering to different industries and campaign types, helping marketers create professional and effective landing pages in no time.

Landingi’s drag-and-drop builder is intuitive and easy to use, making it accessible even for those with little to no coding experience. This ease of use allows marketers to focus more on strategy and content rather than technical details. Moreover, Landingi seamlessly integrates with various marketing and analytics tools, including Google Analytics, Google Ads, and numerous CRM systems, ensuring that marketers can easily incorporate Landingi into their existing workflows and leverage data from other platforms to enhance their PPC ad campaigns.

What is EventTracker

1. Landingi

Landingi is a powerful PPC tool that excels in creating high-converting landing pages. It offers a wide range of features, including A/B testing, dynamic content, and Smart Sections, which allow marketers to design and optimize landing pages effectively. EventTracking feature helps track user interactions, providing valuable insights for campaign improvements. Additionally, Landingi has incorporated an AI Assistant that enhances text creation, regeneration, and SEO content generation, further simplifying the process of tailoring content to meet your marketing goals.

Example Strategies:

  • A/B Testing Variations: Create multiple versions of your landing page to test different headlines, images, and calls-to-action to determine which combination generates the highest conversion rates.
  • Dynamic Content Personalization: Use dynamic content to tailor your landing page messages based on the user’s previous interactions or demographics, increasing the relevance and effectiveness of your PPC ads.
  • Smart Sections for Efficiency: Develop reusable sections for common elements like testimonials or contact forms to save time and ensure consistency across multiple landing pages.


  • Free
  • Lite: $24/month
  • Professional: $57/month
  • Unlimited: $820/month

With these Landingi pricing options you get flexibility and scalability for any size business.

2. Google Ads

Google Ads is a major player in the PPC management field. It allows advertisers to create ads that appear on Google’s search engine and its extensive network. Google Ads offers robust analytics, keyword tools, and the ability to target specific audiences. Google Ads also features the Google Ads Editor, a free, downloadable application that lets advertisers manage their ad campaigns offline with ease.

Example Strategies:

  • Keyword Optimization: Use Google’s keyword planner to identify high-performing keywords and continuously update your ad copy to stay relevant and competitive.
  • Audience Targeting: Create detailed audience segments based on demographics, interests, and behaviors to ensure your ads reach the most relevant potential customers.
  • Retargeting Campaigns: Implement retargeting to reach users who have previously visited your site but did not convert, encouraging them to return and complete their purchase.
  • Bid Management: Integrate bid management strategies to dynamically adjust your bids based on performance data and maximize the ROI of your ad spend.

Pricing: Pay-per-click model, where you set your budget and bids.

3. Semrush

Semrush is known for its comprehensive digital marketing capabilities, including PPC. It offers tools for keyword research, competitive analysis, and ad tracking, making it a favorite among marketers looking to optimize their PPC campaigns.

Example Strategies:

  • Competitive Analysis: Use Semrush to analyze your competitors’ ad strategies and identify gaps or opportunities where you can outperform them.
  • Keyword Gap Analysis: Discover keywords your competitors are ranking for but you are not, and integrate them into your PPC ad campaigns to capture more traffic.
  • Ad Copy Optimization: Analyze the performance of your ads and your competitors’ ads to refine your messaging and improve click-through rates.


  • Pro: $108.33/month
  • Guru: $208.33/month
  • Business: $416.66/month

4. Ahrefs

Ahrefs is renowned for its backlink analysis and SEO tools, but it also provides valuable PPC insights. Its extensive keyword data and competitive analysis features help marketers develop effective PPC strategies.

Example Strategies:

  • Comprehensive Keyword Research: Use Ahrefs to find high-traffic, low-competition keywords to target in your PPC campaigns.
  • Content Gap Analysis: Identify content topics your competitors cover that you do not, and create ads to capture that search traffic.
  • Backlink Analysis for Ad Ideas: Analyze competitor backlinks to understand what content is being promoted and tailor your ad content to align with popular topics.


  • Lite: $108/month
  • Standard: $208/month
  • Advanced: $374/month
  • Agency: $14,990/year

5. SpyFu

SpyFu allows you to uncover your competitors’ PPC strategies by revealing their keywords, ad copy, and performance metrics. This tool is excellent for gaining a competitive edge and refining your PPC campaigns.

Example Strategies:

  • Competitor Keyword Analysis: Identify the most profitable keywords used by your competitors and incorporate them into your own campaigns.
  • Ad Copy Inspiration: Review your competitors’ ad copy to get ideas for your own ads and see what works well in your industry.
  • Historical Data Review: Use historical performance data to understand trends and adjust your strategy based on what has been successful over time.


  • Basic: $32/month
  • Professional: $58/month

6. AdEspresso

AdEspresso by Hootsuite simplifies the process of creating, managing, and optimizing Facebook and Google ads. Its user-friendly interface and powerful analytics make it ideal for marketers of all experience levels.

Example Strategies:

  • Ad Creation: Use AdEspresso’s easy-to-use interface to quickly create multiple ad variations for split testing on Facebook and Google.
  • Performance Analytics: Monitor detailed analytics to understand which ads perform best and optimize your campaigns accordingly.
  • Budget Optimization: Automate budget allocation to focus spending on the highest-performing ads, ensuring maximum ROI.


  • Starter: $49/month
  • Plus: $99/month
  • Enterprise: from $259/month

7. Google Analytics

Google Analytics is crucial for tracking the performance of PPC campaigns, offering an in-depth perspective on paid search strategies. It provides detailed insights into user behavior, conversion rates, and ROI, enabling marketers to make informed, data-driven decisions.

Example Strategies:

  • Conversion Tracking: Set up goals and conversion tracking to measure the effectiveness of your PPC campaigns in driving desired actions on your website.
  • Behavior Flow Analysis: Analyze the paths users take through your site after clicking on your ads to identify any drop-off points and optimize user experience.
  • Custom Reports: Create custom reports to track the specific metrics that matter most to your campaigns and present this data in an easily digestible format.

Pricing: Free, with premium options available.

8. Google Keyword Planner

Google Keyword Planner is an essential keyword research tool for anyone looking to refine their PPC strategy. Utilizing this PPC software helps you discover the best keywords to target, estimate their performance, and optimize your approach for better results.

Example Strategies:

  • Keyword Discovery: Use the tool to find new keyword ideas related to your business and see how they might perform based on search volume and competition.
  • Bid Estimations: Get bid estimates for different PPC keywords to plan your budget and strategy more effectively.
  • Seasonal Trends: Analyze seasonal trends in keyword search volume to adjust your PPC campaigns accordingly throughout the year.

Pricing: Free, as part of Google Ads.

9. Optmyzr

Optmyzr provides advanced automation tools for managing and optimizing PPC campaigns. Its features include one-click optimizations, custom reports, and automated rule-based changes.

Example Strategies:

  • One-Click Optimizations: Implement suggested optimizations quickly with just one click to improve your campaign’s performance.
  • Rule-Based Automations: Set up automated rules to manage bids, budgets, and other campaign parameters based on predefined criteria.
  • Custom Reporting: Create detailed custom reports that highlight the key metrics and insights from your PPC campaigns.
  • Social Media Advertising: Use Optmyzr tools to monitor, find insights, and optimize Facebook Advertisements.


  • Essential: from $208/month
  • Pro: from $416/month
  • Pro+: from $665/month
  • Enterprise: Custom pricing

10. Adalysis

Adalysis is an excellent tool for automated PPC ad testing and optimization. It offers features like multi-ad group testing, quality score analysis, and automated alerts.

Example Strategies:

  • Ad Group Testing: Conduct tests across multiple ad groups to identify the best-performing ads and strategies.
  • Quality Score Analysis: Use the tool’s analysis to understand and improve the quality scores of your ads, leading to better ad placements and lower costs.
  • Automated Alerts: Set up automated alerts to notify you of significant changes or opportunities in your campaigns, ensuring you can act quickly.


  • Starts at $127/month for up to $50k monthly spend

11. Helium 10

Helium 10 is a comprehensive tool suite designed specifically for Amazon sellers. It provides powerful tools for managing and optimizing PPC campaigns on Amazon, including keyword research, product listing optimization, and analytics.

Example Strategies:

  • Keyword Research: Use Helium 10’s keyword tools to discover high-performing keywords for your Amazon PPC campaigns.
  • Listing Optimization: Optimize your product listings with relevant keywords to improve visibility and conversion rates.
  • Campaign Analysis: Analyze the performance of all your PPC campaigns with detailed reports and adjust your strategy to maximize ROI.
  • Competitor Analysis: Monitor competitor products and PPC strategies to identify opportunities and stay ahead in the market.


  • Starter: $29/month
  • Platinum: $79/month
  • Diamond: $229/month

Which PPC tool is best for landing pages?

The best PPC tool for landing pages is Landingi. Its intuitive drag-and-drop builder, customizable templates, and advanced features like Smart Sections and EventTracking make it the ideal choice for creating high-converting landing pages.

When discussing the best PPC tools for landing pages, it’s important to focus on specific characteristics that make them stand out in supporting your marketing campaigns effectively. Essential qualities of an ideal landing page tool include the following:

  • User-Friendly Interface:
    • Intuitive and easy to use
    • No extensive coding knowledge required
    • Landingi’s drag-and-drop builder simplifies the design process
  • Customizable Templates:
    • Wide range of templates for various industries and campaign types
    • Saves time and ensures brand consistency
    • Landingi offers diverse and customizable templates
  • A/B Testing Capabilities:
    • Essential for optimizing landing pages
    • Allows testing of different headlines, images, and calls-to-action
    • Landingi’s robust A/B testing feature identifies the best-performing elements
  • Dynamic Content:
    • Personalizes landing pages based on user behavior, preferences, or demographics
    • Increases relevance and engagement
    • Landingi’s dynamic content feature enhances user experience and boosts conversions
  • Integration with Other Tools:
    • Seamless integration with marketing and analytics platforms
    • Ensures smooth data flow and comprehensive tracking
    • Landingi integrates with tools like Google Analytics, Google Ads, and many CRM systems
  • Advanced Tracking and Analytics:
    • Effective tracking of landing page performance
    • Provides insights into visitor behavior and campaign effectiveness
    • Landingi’s EventTracking monitors user interactions on landing pages
  • Scalability:
    • Offers features and pricing plans for small businesses and large enterprises
    • Adapts to evolving business needs
    • Landingi provides various pricing options to accommodate different budgets
  • Customer Support:
    • Reliable and robust support resources
    • Includes tutorials, webinars, and a dedicated support team
    • Landingi is known for excellent customer support

Landingi stands out as the best PPC tool for landing pages due to: comprehensive feature set, ease of use, seamless integrations, and scalability. The platform empowers marketers to create, manage, and optimize landing pages effectively, ensuring maximum ROI.

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Which PPC tool is best for Google?

The best PPC tool for Google is Google Ads. With its direct integration with Google Search and Display Network, it offers unparalleled targeting, robust analytics, and extensive keyword tools.

Which PPC tool is best for automations?

The best PPC tool for automations, especially when working across multiple platforms, is Optmyzr. It provides a range of automation features that help streamline campaign management, including one-click optimizations, rule-based changes, and custom reports.

Which PPC tool is best for Amazon?

The best PPC tool for Amazon is Helium 10. It offers comprehensive tools for managing and optimizing Amazon PPC ad campaigns, including keyword research, product listing optimization, and analytics.

Which free PPC tool is the best?

The best free PPC tool is Google Keyword Planner. Among the top PPC tools available, it stands out for providing essential keyword research capabilities that help marketers discover and target the most effective keywords for their PPC ad campaigns.

What is a PPC tool?

A PPC tool is a software application designed to assist digital marketers in efficiently managing and optimizing their pay-per-click advertising campaigns. By integrating such tools, marketers can gain valuable insights into their campaigns, enabling them to make informed decisions that enhance performance across various advertising platforms. These tools come equipped with an array of features focused on keyword research, ad creation, performance tracking, and campaign optimization, which collectively work towards reducing wasted ad spend and improving overall campaign effectiveness.

Among these capabilities, here are 6 of the key functions and features typically provided by a PPC management tool:

  1. Keyword research
  2. Ad creation and landing page creation
  3. Performance tracking
  4. Campaign optimization
  5. Competitor analysis
  6. Automation and integration

What can PPC tools do?

PPC tools can assist you in identifying and targeting the right keywords, which is crucial for reaching your desired audience. Through competitor research, these tools can provide insights into the strategies used by others in your market, helping you to refine your own approach. Additionally, they allow you to create and manage ads across various platforms, making it easier to oversee multiple campaigns simultaneously.

These tools are also invaluable for tracking and analyzing ad performance, enabling data-driven decisions. With features designed to optimize bids and budgets, they ensure that you’re investing your resources wisely for the best possible return. Furthermore, PPC tools can automate repetitive tasks, saving you time and allowing you to focus on strategy and creativity.

Who should use PPC tools?

PPC tools should be used by digital marketers, businesses of all sizes, and agencies looking to improve the efficiency and effectiveness of their pay-per-click advertising campaigns. With over 94% of internet users skipping search ads, it is crucial to continuously track and analyze the performance of PPC ads, as advised by Taras Zvarych from

  • Small business owners can maximize their advertising budget and reach potential customers effectively, competing with larger companies.
  • Marketing agencies benefit from these tools by managing multiple client campaigns efficiently, automating tasks, and providing detailed analytics.
  • Large corporations use PPC management tools to handle extensive campaigns and large data volumes, optimizing ad spend and improving ROI.
  • Freelancers and independent marketers leverage these tools to enhance their services and manage workloads effectively.
  • E-commerce businesses also find PPC tools invaluable for identifying high-intent keywords, creating compelling ads, and tracking conversions to drive traffic and increase sales.

Why are PPC tools important?

PPC tools are important because they help marketers optimize their campaigns, create effective ads, reduce costs, and increase ROI. They provide valuable insights into campaign performance and automate time-consuming tasks.

Which PPC tool is best for beginners?

For beginners, the best PPC tool is AdEspresso. Its user-friendly interface and step-by-step guidance make it easy for new marketers to create, manage, and optimize their PPC campaigns.

Who can benefit from using PPC tools?

Using PPC tools can be beneficial for small businesses aiming to increase online visibility, large corporations managing extensive PPC campaigns, marketing agencies handling multiple clients, and freelancers offering PPC services.

How to choose the best PPC tool?

To choose the best PPC tool, consider the 5 following factors:

  1. Your specific needs and goals
  2. The features offered by the tool
  3. The tool’s ease of use and user interface
  4. Pricing and value for money
  5. Customer support and resources

What is the average cost of PPC tool?

The average cost of a PPC tool can range from free options like Google Keyword Planner to premium tools costing up to $999 per month, like Ahrefs.

What are the limitations of PPC tools?

Limitations of PPC tools include:

  • High cost for advanced features
  • Learning curve for complex tools
  • Dependence on accurate data input
  • Potential for over-reliance on automation

What is the purpose of using PPC tools?

The purpose of using PPC tools is to streamline the management of pay-per-click advertising campaigns, optimize performance, track key metrics, and ultimately achieve better results with less effort.


In conclusion, PPC tools are essential for any digital marketer looking to optimize and manage their advertising efforts effectively. From keyword research to performance tracking, these tools, categorically referred to as PPC marketing tools, offer a wide range of features that can significantly enhance your campaigns. These capabilities not only simplify the process of managing campaigns but also ensure that each strategy is aligned with the overall goals of your PPC efforts.

Among the various tools available, Landingi stands out for its powerful capabilities for creating and optimizing landing pages. With features like Smart Sections, Event Tracking, A/B testing, dynamic content, and flexible design options, Landingi proves to be an invaluable ally in any PPC strategy. You can confidently use Landingi to create high-converting landing pages that consistently produce exceptional results and maximize ROI. And now you can get started for free!

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