Landing Page of the Week #54 – Let your clients be can artists
If you sell customizable products, it's safe to assume that your clients are creative people who like to design extraordinary stuff.
How to design a landing page that appeals to people's creativity?
Let's have a look at Eliqs' ideas and discover some tips.
What is it all about?
Thanks to Eliqs, you can design a custom can and then order beverages for a special occasion of your choice. Eliqs focuses on weddings and bachelor/bachelorette parties.
How can you get inspired
Tip no 1 –
See how little there is about Eliqs' features and how much there is about the creativity of their customers and their beautiful can projects. Instead of promoting your product, focus on creating a community of creators.
Tip no 2 –
Combining serif and sans serif fonts? Yes, if it's well-executed. Have a look at the sentence below and see how the difference in fonts draws the readers' attention to important bits.
Tip no 3 –
The important pieces of information are highlighted in neon greenish yellow. If your page is full of colorful photos, it's perfectly ok to cut down on colors in the landing page template.
Landing Page of the Week is a series where I review examples of landing pages from the web.