Landing Page of the Week #21 – Are Long Landing Pages Still Rad? 📜 🤔

Last updated: June 29, 2022 Written by: Kasia Hajok

Are long landing pages ineffective because we don’t focus on reading long pieces of content anymore? Or is it rather that they do have a purpose, it’s just that it is hard to find a way to truly make use of them?

I don’t know when the discussion about long landing pages will end, if at all. What I know is that I found a pretty long landing page, and came up with some tips for you based on its analysis.

Keep scrolling for more!

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This week’s landing page has been created by Rad Reads. It invites you to join an online course and community and to improve your productivity.

      Best bits:

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      Lesson descriptions. There’s just enough information provided to evoke curiosity and keep you scrolling for more detailed information.

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      Lots of student testimonials. Genuine reviews with the photos of participants build trust and leave you wondering what might your profit from this course be.

      Not-so-good bits:

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      No image in the opening section. The page’s opening section reminds me of an academic website presenting some complicated research papers. Not really motivating to keep reading.

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      Counter-intuitive CTA button placement. There is no CTA button directly under the timer sections. Usually, this is where such a button is placed, so visitors may be a bit confused. Truth be told, this site could use more CTA buttons, given its length.

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      A bit too much about the creators, a bit too little about the visitors. The opening sections look like the “About us” website section. Why might it be a problem? Because it tells what the company does instead of addressing what the visitors may achieve.

      Landing Page of the Week is a series where I review various examples of landing pages from the web.

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