Selling complex services with a landing page is tough. Especially when your audience doesn’t really get the idea of your offer. We don’t read every word on the Internet, we skim the content and look for highlighted parts. Because our time is important.
This week, we’re gonna look at The Witcher School’s landing page and talk over some tips on how to advertise complex products. What exactly is The Witcher School? Is it better to explain its features thoroughly, or to focus on its benefits for participants? Let’s find out!