Landing Page of the Week #2 – Bring Back The Mammoth

Did the landing page find the way? Let’s find out:

• Great opening section explains what the idea is all about: we will have the woolly mammoth alive again. Isn’t it exciting?
• However, the page is a bit lengthy (and although it’s not as large as the Arctic, it may be challenging for some visitors to read it all).
• Scrolling through the landing page feels like visiting an interesting exhibition in Natural History Museum (who would have thought landing pages could be educational?)
• And there are testimonials and opinions from scientists to help us understand the complex idea.
• But aren't they forgettin' somethin'? The page could really use a better call to action than a simple form to sign up for a newsletter.

Check out this landing page by yourself and...

MEET THE EARTH'S OLD FRIEND.