Landing Page of the Week #56 – Do landing page rules apply to musicians?

Last updated: November 14, 2022 3min read Written by:

Kasia Hajok

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Funny thing, the music industry. The songs stay the same, but the distribution ways are changing. Who would have thought that vinyl albums would become fancy while CDs would turn outdated?

Why do I mention this?

Well, business is business – technology is changing, but artists still have to promote themselves if they want to make money.

Let's look at a landing page where we can learn more about Taylor Swift's Midnights. Which products, apart from the music, are being promoted here?

Experiment with the brand the artist

Musicians don't have to stick to strict brand rules. Actually, it's pretty common that their albums are in a bit different styles. If the fans are used to this fact, they aren't going to feel confused about the fact that their artist changed their look for the new album. This leaves plenty of room for creativity and fresh ideas like lilac colors and flowery backgrounds.

Create an exclusive collection

Oh, people love collecting things. There are four editions of the same album to collect, with extras inside the package. Of course, only the most engaged fans will buy every single piece of the collection, but giving them the option to choose a personalized version is a nice touch.