Landing Page of the Week #51 – Does the red light landing page work?

Instagram photos showing how people use the products. It all feels very genuine. It's also relatively easy to find photos of customers who present their skin before and after the treatment.

Technically speaking, there are sections explaining how it all works. But to find them, one needs to go to the drop-down menu in top right corner. An explanation right after the opening section could have worked so much better. Remember: it's you who should be concerned about how to get your message across to the client – not the other way around.

Let's discuss a couple more elements of this landing page.

Design and colors.

It would be a bit counterintuitive to design a landing page about red light therapy around any other color than red, right? So, red it is – omnipresent on this landing page. I especially like that red is combined with white. If it was black instead of white, the page would look like a nightclub ad. This way, it's much more of a medical thing.

Opening section.

It was a good idea to include a video of a lamp user. It shows that using the device is easy, that everyone can do it, and that the lamp does not take away much space in one's room.