Landing Page of the Week #53 – Eco-friendly seed paper on landing pages

Last updated: October 20, 2022 Written by: Kasia Hajok
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    How is the eco industry doing, you wonder? As a matter of fact, they are doing perfectly well, constantly releasing new products and coming up with unique ideas.

    This week, we're taking a look at a landing page from Plantables' ad campaign. Keep on reading to learn more about their special product.

    What is it all about?

    Have you ever been given any plantable greeting card? If yes, you can skip this short explanation. If not – well, plantable paper works like normal paper, except that instead of throwing it away you can put it in ground, water it and grow plants from it.

    What to keep in mind

    It's always a good idea to put social proof on your landing page. But it's an especially good idea to do it if your product is somehow a new idea on a market. This way, you create an impression that the customers will not risk anything, as the product has already been trusted by well-known brands.

    The first piece of copy we see is a simple explanation of what the product is and how it works. A new idea is presented in the header form.
    Can you come up with such a simple and interesting header for your own landing page?

    What to improve

    If you run long-term campaigns, always remember that the devil is in the details. It's not 2021 anymore, so your visitors are going to notice it on your landing page and wonder why you haven't updated your copy yet.

    Landing Page of the Week is a series where I review examples of landing pages from the web.

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