Landing Page of the Week #34 – Landing pages vs. long plays

May 26, 2022 2 min read Written by: Kasia Hajok Kasia Hajok
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Does LP stand for a landing page or a long play record?

Well, why not both?

Let's say that your b(r)and is generally known, and you have just released a new product. Are there any rules to follow while creating a landing page about it?

This week, we're looking at a page made by Florence and the Machine to see how they advertise their new record that millions of fans had been anticipating. Let's begin!

Source: florenceandthemachine.net

Click here and see this landing page.

Then, come back to this email and read the review.

What looks and sounds perfect

Source: florenceandthemachine.net

As the new singles were released, the cards revealing the songs' titles were uncovered.

Source: florenceandthemachine.net

Although there are many streaming platforms where you can listen to the songs, we learn that only after clicking the call to action. It's a great way to reduce the number of links on the landing page.

Source: florenceandthemachine.net

It's clear who the page is directed to – those who already well know who the artist is. Thus there is no unnecessary info explaining who the band members are.

Is there anything to improve or test?

Source: florenceandthemachine.net

I wonder if providing full months' names would work better than all-numeric calendar dates. For example, 01/10 may be understood either as 1st October or 10th January.

Landing Page of the Week is a series where I review various examples of landing pages from the web.

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