Landing Page of the Week #34 – Landing pages vs. long plays

Last updated: June 29, 2022 Written by: Kasia Hajok
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    Does LP stand for a landing page or a long play record?

    Well, why not both?

    Let's say that your b(r)and is generally known, and you have just released a new product. Are there any rules to follow while creating a landing page about it?

    This week, we're looking at a page made by Florence and the Machine to see how they advertise their new record that millions of fans had been anticipating. Let's begin!


    Click here and see this landing page.

    Then, come back to this email and read the review.

    What looks and sounds perfect


    As the new singles were released, the cards revealing the songs' titles were uncovered.


    Although there are many streaming platforms where you can listen to the songs, we learn that only after clicking the call to action. It's a great way to reduce the number of links on the landing page.


    It's clear who the page is directed to – those who already well know who the artist is. Thus there is no unnecessary info explaining who the band members are.

    Is there anything to improve or test?


    I wonder if providing full months' names would work better than all-numeric calendar dates. For example, 01/10 may be understood either as 1st October or 10th January.

    Landing Page of the Week is a series where I review various examples of landing pages from the web.

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