Landing Page of the Week #26 – Not So Premium Landing Page?

March 25, 2022 2 min read Written by: Kasia Hajok Kasia Hajok
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Welcome to yet another episode of the Landing Page of the Week series.

This time, I’ve decided to assess Premium Concierge’s landing page and show you some mistakes that you can avoid when creating landing pages in the future.

Source: designmynight.com/premium-concierge

Premium Concierge is a good solution for people who would like to receive information on London venues suitable to their party ideas. Meetings, birthday parties, conferences – they claim to know a place that will be just perfect for you.

How about their landing page? Let’s take a look, shall we? Click here to visit the page. Then, come back to this email and find out what I think.

      The life and soul of this landing page 🎉

      Source: designmynight.com/premium-concierge

      Changing photos in the opening section is a great way to show various places this company can book for you. Sometimes pictures speak louder than words.

      Source: designmynight.com/premium-concierge

      There are well-known companies’ logos in their social proof section. And who wouldn’t believe The Guardian or London Evening Standard?

      Source: designmynight.com/premium-concierge

      The “Meet the Team” section includes actual photos of the people who are going to deal with your inquiry.

      What is not perfect yet:

      Generally, benefits are not highlighted enough. Read on:

      Source: designmynight.com/premium-concierge

      The opening section screams “premium”, while the information that the service is free is written in small letters below, so viewers might get the wrong impression that they can’t afford it.

      Source: designmynight.com/premium-concierge

      There is little information on how much the rewards are worth. Some viewers would like to know the exact numbers and to know what they sign up for.

      Source: designmynight.com/premium-concierge

      The “How It Works” section could use some photos (or, even better, customers’ photos to make the experience more genuine).

      Source: designmynight.com/premium-concierge

      There are way too many links in the footer.

      Landing Page of the Week is a series where I review various examples of landing pages from the web.

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