June 5, 2023
19min read
Landing Page of the Week #15 – Sweet News for Chocolate Enjoyers 🍫
Last updated: June 29, 2022
2min read
Written by:
Kasia Hajok
Kasia Hajok
Table of contents
Table of contents
Assuming you have a lot to do these days (“Home Alone” isn’t going to watch itself), let’s keep the review brief.
The purpose of this landing page is to get people to book a chocolate-making course.
Source: lindt-home-of-chocolate.com/en/make-chocolate-yourself/christmas-special
What are its best bit(e)s? ✨
- The sections are divided very clearly. Each one has its own text box and a corresponding image.
- The copy is short but to the point. All of the important information is presented neatly and concisely.
- The photos are of excellent quality: all in line with Lindt’s standards. And they clearly present the outcome of the course (you get your own chocolate figures!).
- The landing page is responsive, so it displays well on all kinds of devices.
Source: lindt-home-of-chocolate.com/en/make-chocolate-yourself/christmas-special
Is there anything that has left a sour taste in my mouth?
- If I were to make any changes to make it convert better, I’d get rid of bottom footer links, and of sections about other courses (let’s stick to this one only).
- The page lacks a registration form. The CTA button redirects to a different page, which is detrimental from the UX perspective.
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