Landing Page of the Week #7 – What Would Pop-Tarts Do To Convert Better?

October 28, 2021 2 min read Written by: Kasia Hajok Kasia Hajok
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Table of contents

This may seem random, but this Tuesday I found out that this year there have already been three lawsuits filed against Pop-Tarts. Supposedly their strawberry Pop-Tarts don’t contain enough real strawberries.

And this is why this week we’re taking a look at Pop-Tarts’ landing page. 🍓

Source: poptarts.com/en_US/home.html

Let’s break it down:

    • Huge header about Pop-Tarts – it grabs attention!
      When you enter the page, the first thing you see is a catchy slogan based on a classic WWJD saying. It’s smile-evoking, fun, and grabs the visitors’ attention.
    • Graphics correspond with the ones Pop-Tarts use in their social media – it feels familiar!
      Message match and consistent design. If you create an ad that leads to a landing page, you have to make sure you use a matching slogan, colors, and present the same products or deals as advertised.
    • Call(s) to action  something went wrong
      If you scroll down the landing page, too many things happen at the same time. There is a CTA encouraging to watch more videos, but also “The Goods” section with more and more places to click on. There was no “buy now” button, so I had no option to buy Pop-Tarts and left the page.

    The conclusions are:

    1. Make sure there are enough strawberries in your candies before you decide to label them strawberry 😉
    2. Remember to focus on one CTA at a time. 

    Go To Pop-Tarts' landing page

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