Landing Page of the Week #42 – Where is THE coconut?

July 28, 2022 2 min read Written by: Kasia Hajok Kasia Hajok
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Table of contents
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Table of contents

How big can a coconut get?

Imagine this. You're a The Vita Coco Company and you want to sell more coconut beverages. Preparing an ad or a digital campaign seems like a way to go... But still, it's an easy way to go.

Let's just say that inviting people to see the world's biggest coconut is far better.

Source: events.vitacoco.com/biggestcoconut

Click here and see this landing page.

Then, come back to this email and read my review.

Let’s see what’s great about this landing page

Source: events.vitacoco.com/biggestcoconut

I like the way in which beverages are blended with the art style. Orange and green – the colors of the new juice beverages – were the basis for the whole design. Neat and consistent.

Source: events.vitacoco.com/biggestcoconut

Here it is – a promo code that lets everyone buy their own cocos at a 20% discount.

Source: events.vitacoco.com/biggestcoconut

Last but not least, I love the omnipresent palm trees. They look especially stylish in the timer widget's background.

What could be done to improve this page

Source: events.vitacoco.com/biggestcoconut

I wonder if removing the contact form (and not collecting leads since the event is over) was a good idea. Frankly, I wish there was a possibility to sign up for notifications about future coconut events.

Landing Page of the Week is a series where I review examples of landing pages from the web.

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