Landing Page of the Week #42 – Where is THE coconut?

Last updated: August 10, 2022 Written by: Kasia Hajok
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    How big can a coconut get?

    Imagine this. You're a The Vita Coco Company and you want to sell more coconut beverages. Preparing an ad or a digital campaign seems like a way to go... But still, it's an easy way to go.

    Let's just say that inviting people to see the world's biggest coconut is far better.


    Click here and see this landing page.

    Then, come back to this email and read my review.

    Let’s see what’s great about this landing page


    I like the way in which beverages are blended with the art style. Orange and green – the colors of the new juice beverages – were the basis for the whole design. Neat and consistent.


    Here it is – a promo code that lets everyone buy their own cocos at a 20% discount.


    Last but not least, I love the omnipresent palm trees. They look especially stylish in the timer widget's background.

    What could be done to improve this page


    I wonder if removing the contact form (and not collecting leads since the event is over) was a good idea. Frankly, I wish there was a possibility to sign up for notifications about future coconut events.

    Landing Page of the Week is a series where I review examples of landing pages from the web.

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