Landing Page of the Week #42 – Where is THE coconut?

Last updated: August 10, 2022 Written by: Kasia Hajok
Table of contents show hide

    How big can a coconut get?

    Imagine this. You're a The Vita Coco Company and you want to sell more coconut beverages. Preparing an ad or a digital campaign seems like a way to go... But still, it's an easy way to go.

    Let's just say that inviting people to see the world's biggest coconut is far better.

    Source: events.vitacoco.com/biggestcoconut

    Click here and see this landing page.

    Then, come back to this email and read my review.

    Let’s see what’s great about this landing page

    Source: events.vitacoco.com/biggestcoconut

    I like the way in which beverages are blended with the art style. Orange and green – the colors of the new juice beverages – were the basis for the whole design. Neat and consistent.

    Source: events.vitacoco.com/biggestcoconut

    Here it is – a promo code that lets everyone buy their own cocos at a 20% discount.

    Source: events.vitacoco.com/biggestcoconut

    Last but not least, I love the omnipresent palm trees. They look especially stylish in the timer widget's background.

    What could be done to improve this page

    Source: events.vitacoco.com/biggestcoconut

    I wonder if removing the contact form (and not collecting leads since the event is over) was a good idea. Frankly, I wish there was a possibility to sign up for notifications about future coconut events.

    Landing Page of the Week is a series where I review examples of landing pages from the web.

    Landing Page of the Week
    straight to your inbox