Top 12 tools for digital marketing agencies

May 19, 2020 8 min read Written by: Aleksandra Jędruch
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According to a recent study, the first big challenge that agency owners face is getting new clients, and the second one is managing time.

In digital marketing agencies, every minute counts. Managers expect high-quality services, timeliness, and stellar performance. On the other hand – customers constantly and meticulously monitor and judge your productivity. If you work in an agency, this is not surprising news to you.

To stay on top of every single task and deliver flawless services to your customers, you need to work smart. And that entails using the right digital marketing agency tools. Using them will not only save you hours of work but also provide your customers with better-quality service as well.

The Internet is full of software. Nevertheless, since agencies manage so many accounts and must take care of their branding, it is essential for them to use the tools that allow them to provide their customers with a personalized white-label experience.

Task management tools

Basecamp

Basecamp

Basecamp is one of the best all-in-one tools for project and task management. Its features include simplicity and a user-friendly UI. It allows users to have chat rooms, store files and templates, or set up project timelines. It is used by multinationals and small companies, but its capabilities perfectly fit into the digital marketing agency world.

Moreover, it is quite affordable as it has a flat fee of $99 per month for unlimited users. Therefore, you don’t need to worry about the scaling of your business as the prices won’t soar.

I’ve used Basecamp for a million projects over the last decade and a half. It's beautiful software that has resisted every wrong trend and stayed true to the things that mattered most. Highly recommended
Tobias Lutke, CEO of Shopify
Asana

Asana

Asana is another stellar task, team and project management software that allows you to stay organized and connected to your customers, providing them with state-of-the-art services.

A great feature of Asana is also visually stunning and clean management board design, which makes using it a highly pleasant experience.

What is more, Asana comes with agency collaboration templates, which makes it one of the best tools for digital marketing agencies as it may significantly speed up your work.

Team management

Sharepoint solutions are essential for digital marketing agencies as usually, there is a large number of team members with different tasks, so there is a great need to coordinate their work.

Bamboo Solutions

Bamboo Solutions is a tool providing its users with SharePoint apps, Web parts, and other innovative solutions assisting in managing projects, content, or data.

It allows you to easily share your work with your coworkers or customers putting it on a SharePoint that will enable you to effectively cooperate with your team and easily verify what is done and what needs to be improved.

Bamboo Solutions

Bamboo Solutions is a tool providing its users with SharePoint apps, Web parts, and other innovative solutions assisting in managing projects, content, or data.

It allows you to easily share your work with your coworkers or customers putting it on a SharePoint that will enable you to effectively cooperate with your team and easily verify what is done and what needs to be improved.

Xgility

Xgility is an alternative to Bamboo solutions. The tool consists of SharePoint solutions with extensive database capabilities, allowing for better control and accountability through dashboards and automated business processes.

It allows you to improve the collaboration with team members, enhance teamwork, and reduce complexity and risk.

Landing page creation

Landing pages are already widely known as a great tool for increasing conversions and revenue extremely well. Once you increase the revenue of your customers, they will be satisfied with choosing you as their digital marketing service provider.

A significant number of agencies and marketers perceive landing pages as difficult to build and manage. Nevertheless, you should take advantage of their power and excel in this area to increase customer satisfaction.

All you need to do it right is a little expertise and the right landing page builder. And that is already enough to increase conversion rates, revenue and make customers thrilled.

landingi.com

Landingi

Landingi is one of the best landing page builders. It is recognized for being the go-to tool for creating, testing, and managing landing pages. Their landing page builder is highly intuitive with a drag-and-drop function, which makes the landing pages creation process smooth and carefree.

What is more, Landingi offers over 200 high-quality landing page templates, which you can use at any time. They also provide pop up creation, URL builder, and email marketing integration. It is a high-value service for minimal cost and time.

Designing and prototyping UX

 

Adobe XD

Adobe XD is a wireframe tool that you can use for building functional and stunning websites and apps. It is extremely helpful if your customer wants a new website, and you need a way to show them how great it can be.

The wireframes can be easily shared on desktops or mobile devices, and customers or team members can comment and send feedback about each creation.

Protopie

Protopie is said to be one of the easiest and most intuitive tools for designing and prototyping UX and UI. It promises to turn your design ideas into highly interactive prototypes for mobile, desktops, and the Web.

It is one of the best digital agency tools for designers, as they can easily explore, validate, and test different design solutions by building authentic prototypes without any coding knowledge. Therefore, Protopie’s features allow you to provide your customer with state-of-the-art designs that will help you to increase their satisfaction.

Search Engine Optimisation (SEO)

SEMrush

SEMrush

SEMrush is an all-in-one marketing tool for content optimization for search. It is one of the most widely used SEO tools as it allows for competitive analysis performance, SEO and content audits, content optimization, or social listening. It offers a 7-day trial, so you can check out its numerous features for free.

Keywords everywhere

Keywords everywhere is also a great tool designed for PPC keyword research. It is known for being both simple to use and powerful. All you need to do to take advantage of it is to install a browser extension. Then, you are able to see all the LSI keywords, volume, and CPC directly in the search results once googling some phrases.

Integration between apps

Integrate your platform with Zapier

Zapier

Zapier assists you in creating links between various applications. This way, it automates the process of collecting and exchanging data for you, which saves you both time and effort. 

Whenever a customer sends you an attachment, you can automatically upload it on a cloud or a SharePoint. Or whenever you publish a post on Facebook, a customer gets automatically notified. 

Zapier has 1500 integrations for example, once you choose Landingi as a landing page builder, you are able to use Landingi with Zapier.

Integromat

Integromat is another integration platform. It can automate all the processes that are usually handled manually, which will save your time and enable you to focus on other tasks. It is also capable of transferring or transforming data and works 24 hours a day without your intervention.

Multitask tool

Hubspot

Hubspot

Hubspot is a multitasking tool and is definitely something that every business needs, including every respectable digital marketing agency. Hubspot is a highly powerful platform centered around inbound marketing, services, and sales software.

It combines a plethora of digital marketing tools into one, and that saves you time spent on skipping between different software. What is more, Hubspot can be easily integrated with other software (such as Landingi), so even if the tool lacks some functions, it is probably connected to a different tool that can do it for you.

As you can see, there are a lot of tools for digital marketing agency that can be used in order to improve productivity and find more precious time to take the utmost care of your customers. The marketing agency tools listed above allow you to take your digital marketing service to the next level and deliver stellar services to your customers and easily meet their expectations.

The best marketing tool? Landingi

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