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Home Blog Brevo Pricing Plans and Costs Analyzed In 2024

Brevo Pricing Plans and Costs Analyzed In 2024

Brevo pricing plans start from a free plan to advanced custom pricing for large enterprises. This article breaks down each plan’s costs and features, compares Brevo with Landingi, and provides tips on maximizing your investment, helping you determine the best fit for your marketing strategy.
Brevo pricing and costs - article cover

The costs associated with Brevo’s various pricing plans are designed to meet the needs of different businesses. This article breaks down Brevo’s pricing options, highlighting the features, advantages, and disadvantages of each. It also compares Brevo with Landingi, giving a clear picture of how they stack up against each other.

Additionally, the article provides tips on how to get the most value out of Brevo’s offerings and information on any extra costs of using the platform. This analysis aims to help you decide if Brevo is the right choice for your business.

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How Much Does Brevo Cost?

Brevo costs range from $0 to $669 per month, depending on the selected plan and monthly email volume. The cost may increase for users who choose to buy additional features. Below, we explore the monthly costs and evaluate whether Brevo is worth the investment.

How much is Brevo per month?

The monthly cost of Brevo varies by plan, designed to cater to different business needs, including a Free plan at $0, a Starter plan starting at $9 per month, a Business plan starting at $18 per month, and an Enterprise plan with customized pricing. 

Below is a breakdown of the monthly cost for Mailchimp based on plans, email volume, and contacts:

  • Free Plan
    • for up to 300 emails per day
  • Starter Plan
    • for up to 5,000 emails per month:
      • $9/month (or $8.08 with yearly billing)
      • 500 contacts
    • for up to 10,000 emails per month:
      • $17/month (or $5.25 with yearly billing)
      • 1,500 contacts
    • for up to 40,000 emails per month:
      • $39/month (or $35.08 with yearly billing)
      • Unlimited contacts
    • for up to 100,000 emails per month:
      • $69/month (or $62.08 with yearly billing)
      • Unlimited contacts
  • Business Plan (includes 1 marketing user, 1 landing page, and 500 push notifications; more assets available for an extra monthly fee)
    • for up to 5,000 emails per month:
      • $18/month (or $16.17 with yearly billing)
      • 500 contacts
    • for up to 10,000 emails per month:
      • $35/month (or $31.50 with yearly billing)
      • 1,500 contacts
    • for up to 40,000 emails per month:
      • $84/month (or $75.58 with yearly billing)
      • Unlimited contacts
    • for up to 100,000 emails per month:
      • $84/month (or $75.58 with yearly billing)
      • Unlimited contacts
    • for up to 500,000 emails per month:
      • $399/month (or $359.08 with yearly billing)
      • Unlimited contacts
    • for up to 1,000,000 emails per month:
      • $669/month (or $602.08with yearly billing)
      • Unlimited contacts
  • Enterprise Plan
    • for more than 1 million emails
    • custom pricing and offer

There are separate pricing options for Brevo’s Conversations Platform, Sales Platform, Messaging API, and Enterprise Solution.

Is Brevo worth the money?

Brevo is worth the investment for businesses seeking a comprehensive email marketing platform, but it’s important to weigh the costs against your specific needs. While Brevo offers a robust suite of features, some businesses may find the higher-tier plans to be quite expensive. 

For small businesses or startups, the costs can quickly add up, especially if additional features or higher sending limits are required. Therefore, it’s essential to carefully evaluate whether the extensive features offered justify the price for your particular business scenario. 

For larger enterprises, the customizability and dedicated support of the Enterprise plan can be a valuable investment.

Brevo homepage view

Brevo Pricing Pros and Cons

Understanding the pros and cons of Brevo’s pricing plans can help businesses make informed decisions about whether the platform is right for them. Brevo’s scalable and feature-rich plans make it a strong contender in the marketing platform space, especially for businesses ready to invest in comprehensive tools. The flexibility of the pricing structure allows businesses to choose a plan that best suits their current needs and upgrade as they grow. However, it’s important to consider the potential additional costs of add-ons and the learning curve associated with using all of Brevo’s features effectively.


  • Free plan available: Offers essential features at no cost.
  • Scalable plans: Options to grow with your business needs.
  • Comprehensive features: Includes email marketing, automation, and more.
  • Customizable: Tailored solutions for larger enterprises.


  • Costly higher-tier plans: Can be expensive for small businesses.
  • Additional costs: Some features may require extra payments.
  • Complexity: The platform can be complex for beginners.

Brevo Features

Brevo’s features are designed to enhance marketing and customer engagement efforts through a combination of tools and integrations. Below is a table summarizing the key features and their descriptions.

Email CampaignsCreate and send email campaigns, design using a drag-and-drop editor, and access a gallery of responsive email templates that can be personalized to fit your brand, including options for inserting contacts’ first names or other details.
Transactional PlatformSend time-sensitive emails, such as order confirmations or password resets. This feature includes core API capabilities, allowing businesses to integrate Brevo’s email service with their existing systems. Real-time statistics provide insights into the performance of transactional emails.
AutomationIn a visual editor, create marketing workflows that target contacts at critical moments in their journey. This feature supports actions like sending emails, updating contact information, and triggering custom webhooks based on user behavior.
Contact ManagementKeep track of your contacts using segmentation tools and manage your contact base. You can customize signup forms to collect contact details from visitors to your website.
Multi-channelEngage your audience through various channels, including email, SMS, WhatsApp, and push notifications. 
ReportingAccess detailed analytics and reports on open rates, click rates, and other key metrics.
PhoneMake and receive calls directly within the platform. Includes options for worldwide calling, call statistics, and click-to-dial functionality.
MeetingsStreamline the process of booking and conducting meetings. Create customized booking pages, synchronize calendars, and set up in-browser video calls.

Brevo Pricing Plan Comparison

Here is a comparison of Brevo’s pricing plans, their monthly costs, and the ideal user base for each:

PlanMonthly Billing RatesBest For
Free$0Small businesses and individuals
StarterFrom $9 to $69Growing businesses
BusinessFrom $18 to $669Marketing managers and e-commerce professionals
EnterpriseCustomLarge organizations with specific needs


No cost

The Free plan is perfect for those who are new to email marketing and want to explore Brevo’s capabilities without any financial commitment. It provides the basic tools needed to create and manage email campaigns, offering a practical solution for startups and small businesses to kickstart their marketing efforts.

Key features:

  • 300 emails per day
  • Customizable email templates
  • Drag & drop editor
  • SMS marketing
  • Transactional emails
  • Brevo branding


Starts from $9 per month

The Starter plan is designed for businesses that are expanding their marketing activities and require more robust tools. With no daily sending limits and access to basic analytics, businesses can better track and optimize their email campaigns. The added benefit of 24/7 email support ensures assistance is available whenever needed. The Brevo logo can be removed from emails by purchasing the add-on.

Key features:

  • No daily sending limit
  • Basic reporting & analytics
  • 24/7 email support
  • Removing Brevo branding as an add-on


Starts from $18 per month

The Business plan caters to more established companies that need comprehensive marketing solutions. With advanced features like marketing automation and predictive sending, businesses can enhance the efficiency and effectiveness of their campaigns. Multi-user access facilitates collaboration within teams, and the inclusion of landing pages and A/B testing supports sophisticated marketing strategies.

Key features:

  • Marketing automation
  • Predictive sending with AI
  • Multi-user access
  • Landing pages and A/B testing
  • Heat maps
  • Advanced statistics
  • Phone support
  • Unlimited marketing automation


Custom price

The Enterprise plan is tailored for large organizations that require bespoke solutions and dedicated support. With customization options to meet specific business needs, a dedicated account manager for personalized assistance, and priority support, the Enterprise plan ensures that large-scale operations run smoothly. Advanced reporting and analytics provide deep insights to drive strategic decisions.

Key features:

  • Unlimited contacts
  • Customizable according to business requirements
  • Sub-account management
  • Advanced integrations
  • Pop-ups, web & mobile push notifications
  • Exclusive features
  • Tailored onboarding and  personalized support
  • Enterprise-grade security

Which Brevo Plan Should I Choose?

You should start with the Free plan if you are a small business or individual looking to test the platform. For growing businesses, the Starter plan provides essential tools at an affordable rate. The Business plan is ideal for more established companies requiring advanced marketing capabilities. Larger organizations with specific needs should opt for the Enterprise plan to benefit from customized solutions and dedicated support.

The choice of plan largely depends on the scale and specific needs of your business. Starting with the Free plan allows you to explore Brevo’s features without any cost. As your business grows, the Starter plan offers a balanced mix of cost and functionality. For businesses with more extensive marketing needs, the Business plan provides advanced tools and capabilities. Large organizations with unique requirements will benefit most from the custom solutions offered by the Enterprise plan.

Brevo Additional Costs

Additional costs in Brevo can arise from add-ons and extra features not included in the basic plans. Examples include the following:

  • Removing Brevo branding
  • Whatsapp marketing
  • Mulit-user access
  • Dedicated IP
  • Increased email sending limits

While the base Brevo plans offer substantial features, businesses might find themselves needing additional capabilities, which can increase the overall expenditure. Understanding these potential costs upfront can help in making a more informed decision about which plan to choose and how to budget for additional needs.

Brevo Pricing Tips

To get the most out of Brevo pricing, consider starting with the Free plan to evaluate the platform. Upgrade to a paid plan as your business grows and take advantage of the add-ons and integrations to enhance your marketing efforts. Monitor your usage to ensure you are on the most cost-effective plan.

By starting with the Free plan, you can familiarize yourself with Brevo’s features without any financial commitment. As your marketing needs expand, transitioning to a paid plan will provide additional functionalities to support your growth. Regularly reviewing your usage and plan benefits can ensure that you are maximizing the value of your investment and not paying for features you don’t need.

What is EventTracker

Brevo vs Landingi Pricing

Brevo and Landingi each have different pricing structures and unique features, catering to various business needs and budgets. Both platforms offer comprehensive tools for managing online businesses, including website building, marketing, and customer engagement.

Brevo focuses primarily on email marketing and offers plans suitable for businesses of different sizes. Its key features include email and multichannel marketing, a sales platform, conversation tools, AI tools, messaging API, and a customer data platform. Brevo provides a comprehensive set of tools for managing email marketing efforts.

Landingi offers a flexible pricing structure with plans tailored to different business needs. The options include a Free plan, a Lite plan for $24 per month, a Professional plan for $57 per month, and the comprehensive Unlimited plan for $820 per month. Key features of Landingi include an advanced builder, over 400 customizable templates, a pop-up builder, Smart Sections, A/B testing, and EventTracker. Landingi’s plans allow for varying numbers of landing pages and traffic limits, with options to expand traffic limits for an additional fee. Additionally, the platform boasts AI-driven features for content generation, SEO optimization, and image background removal, as well as an impressive library of over 170 integrations. This makes Landingi the perfect choice for businesses focused on targeted campaigns and lead generation, all while keeping costs in check.

Integrating Brevo with Landingi offers a strategic advantage for businesses by transferring leads from Landingi’s optimized landing pages straight into Brevo’s email marketing and engagement tools. This integration simplifies workflows, enhances lead nurturing, and maximizes conversion opportunities, combining the best of both platforms for improved marketing efficiency and effectiveness.

In summary, Brevo is suitable for businesses looking for a solution with a broad range of features, though starting at a higher cost. Landingi, being a platform primarily focused on creating landing pages, offers more complex and advanced page-building features. Its cost-effective pricing structure and extensive template library make it a better option for businesses seeking to optimize their conversion rates and lead generation efforts through sophisticated landing page design.

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Brevo Pricing FAQ

In this section, we address some of the most frequently asked questions about Brevo’s pricing. We will explore why Brevo might seem expensive, the details of the cheapest plan, the best alternatives to Brevo, and whether you can use Brevo for free.

Why is Brevo so expensive?

Brevo might be expensive because it offers a wide range of advanced features and tools designed to cater to various marketing and sales needs, which can justify the higher costs for businesses that utilize these features to their full potential. The platform’s comprehensive functionalities contribute to its premium pricing.

What is the cheapest Brevo plan?

Brevo’s cheapest plan is the Free plan, which costs $0 per month and includes essential features for individuals or small teams starting with email marketing. This plan allows users to send up to 300 emails per day and provides basic tools such as customizable email templates and a drag-and-drop editor.

What is the best Brevo alternative?

The best Brevo alternative is Landingi, especially for businesses focusing on lead generation and optimizing conversion rates through sophisticated landing page designs. Landingi offers a variety of plans and a comprehensive set of features tailored to enhance marketing campaigns and drive results, making it a strong competitor to Brevo.

Can I use Brevo for free?

You can use Brevo for free with their Free plan, which allows you to send up to 300 emails per day and includes basic features suitable for small businesses and individuals. This plan provides a cost-effective way to start using Brevo and explore its capabilities without any financial commitment.


Brevo’s pricing plans offer flexibility and a wide range of features to accommodate various business needs. The platform’s ability to scale with your business, coupled with its comprehensive tools, makes it an appealing choice for those ready to invest in a robust marketing solution. Businesses should evaluate if the costs of Brevo’s advanced plans justify the benefits, especially for small businesses and startups facing budget constraints.

If your business is focused on lead generation and optimizing landing pages, you might find Landingi to be a great and cost-effective alternative. Landingi offers a flexible pricing structure and a wide selection of templates, making it ideal for those who want to improve conversion rates through attractive landing page design. Additionally, Landingi users can seamlessly integrate with Brevo, allowing for efficient management of leads collected through landing pages within Brevo’s platform. By carefully assessing your specific needs and comparing the features and pricing of both platforms, you can make a well-informed decision that maximizes your marketing investment. And don’t forget, you can try out Landingi for free to see if it’s the right fit for you.

author picture

Magdalena Dejnak

Content Writer

Magdalena Dejnak is a marketing content expert with more than 4 years of experience in digital marketing. Her expertise lies in creating landing pages, managing social media, branding, and optimizing conversion rates. She has been a significant contributor to Landingi platform since the year 2020. Magdalena holds a Postgraduate Degree in E-marketing from the Akademia Górnośląska im. Wojciecha Korfantego. Currently, she is under the mentorship of Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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