There’s a common temptation in digital marketing: more is more. More visuals, more copy, more engagement hooks. But for AgroHorti Media, a Polish agricultural publisher, the path to exceptional conversion rates ran in the opposite direction.
Their contest landing pages look almost bare by modern standards. No complex animations, no lengthy persuasion sequences, no aggressive pop-ups. Just a clear page with a purpose – and it worked! The secret is not a design trick. It’s a deep understanding of who visits these pages and why.
AgroHorti Media is a Polish media company specializing in comprehensive information and advisory content for the agricultural and horticultural sector. Their portfolio includes over 10 magazine titles, covering everything from crop cultivation to horticulture and rural business management.
Their readership is composed of farmers, agronomists, and industry professionals – a highly specific audience that relies on AgroHorti Media not just for news but also for practical, substantive guidance. Contests promoted within these magazines are a recurring engagement initiative, giving readers a direct incentive to interact with the brand beyond the printed page.
When You Know Why They’re Coming
Most advice about landing page forms points in one direction: keep them short. Two fields max. Remove any friction.
But AgroHorti Media’s contest pages break this rule completely – and still convert better than many stripped-down lead gen pages.
The reason is intent. When someone reads about a contest in their favorite agricultural magazine, picks up their phone or sits down at a computer, and types in a URL, they have already decided to participate. They don’t need to be convinced. They don’t need to be entertained. They need to be enabled.
That realization shaped AgroHorti Media’s entire approach to its contest pages. What followed wasn’t a design challenge – it was a clarity challenge. Build a page that does one thing, and does it without getting in the way.
Page Structure: Everything Serves the Form
AgroHorti Media needed contest pages that could do a very specific job: take a motivated visitor and get them to the form with as little friction as possible. Every element on the page exists for a reason – and each one is built and managed through Landingi.
A Hero Section That Orients Instantly
Visitors arriving from a magazine ad need immediate confirmation they’re in the right place. Each contest page opens with a high-quality thematic visual – sometimes the grand prize itself – paired with a clear contest heading. Using Landingi’s drag-and-drop editor and the dedicated mobile view editor ensures it looks just as sharp on a smartphone as on a desktop.
One Button, One Direction
There’s no navigation, no secondary links, no distractions. Just a single button that scrolls the visitor straight down to the form. Landingi’s button widget with a scroll-to-section action makes this behavior simple to set up – and it keeps the visitor’s path linear from the moment they arrive.
Contest Description and Prizes That Build Commitment
Before the form, the page presents the full contest description and a clear display of all prizes. This section doesn’t need to persuade – it confirms. It gives already-motivated participants everything they need to follow through, while the visibility of the prizes reinforces why completing the entry is worth it.
A Form Built for Participation
The form is longer than a typical lead-gen form – and intentionally so. It collects personal details, contest questions via checkboxes, open-ended answers, farm-related information, and privacy information, ensuring AgroHorti Media builds a compliant list of engaged participants, not just a contact database.
Built with Landingi’s Form Builder, submissions are automatically sent to AgroHorti Media’s systems via the POST integration – no manual exports, no disconnected data. The submit button uses a contrasting color, making the final step impossible to miss.
Closing a Contest Without Losing the Page
When a contest ends, the page doesn’t get taken down. Using “visibility on devices” option, the team simply hides the form section – the page stays live, but no new entries can be submitted. From there, they can add a closing message, publish the list of winners, or display a notice that the contest is over, all within the same page. No rebuilding, no starting from scratch – just a clean, intuitive way to manage the full contest lifecycle in one place.
Simplicity That Converts
The numbers speak clearly. AgroHorti Media’s contest pages consistently achieve conversion rates that most marketers would consider outstanding for any type of landing page: 15.08%, 26.85%, and even over 32% on top-performing contests.
These results are not the product of sophisticated A/B testing, viral traffic, or elaborate content strategies. They are the result of precisely matching the page experience to the visitor’s state of mind.
People who land on these pages have already seen the contest promoted in a magazine they trust and chose to read. Their intent is established before they even reach the URL. The page’s only job is to not get in the way – and by keeping things simple, focused, and fast to complete, AgroHorti Media makes sure it doesn’t.
Overloading these pages with graphics, animations, or additional content would introduce noise where clarity should prevail. Instead, every contest page does exactly what it needs to do: welcomes a motivated visitor, confirms they’re in the right place, and gives them a straightforward path to participate.
When Intent Beats Everything Else
AgroHorti Media’s case is a reminder that landing page performance is never just about design or copy – it’s about the relationship between the page and the person arriving on it.
When you know your audience, know what they want, and know why they’re coming to you, the best thing you can do is make the path to conversion as short and clear as possible, without distractions or detours. Just a simple page that respects the visitor’s time and makes it easy to do the one thing they came to do.
That’s the AgroHorti Media formula. And with conversion rates north of 30%, it’s hard to argue with.
AgroHorti Media used the following Landingi features to reach its goals. Curious to learn more?
Landing Page Builder
Form Builder
