Global marketing needs fresh, localized content fast, but dozens of markets mean big pressure.
Technical hurdles and messy branding slow you down. Launching and updating at scale feels overwhelming… until you find a way to eliminate the chaos from campaign management.
Bonduelle had one goal: to deliver engaging, localized recipe content to its diverse user base. Knowing traditional websites were too slow and rigid, they turned to Landingi to create a scalable, interactive recipe hub that redefined their digital content strategy.
The global Bonduelle brand supplies vegetable products to 21 countries, covering almost all of Europe. Each country has its own marketing team. However, an international brand must ensure campaign consistency.
Bonduelle launches localized landing pages for each country, maintaining brand consistency and campaign accuracy – all without coding and using only one platform, Landingi. This single, powerful solution streamlined their workflow and gave every local team the tools to succeed.
Local Content, Global Chaos
Bonduelle’s marketing teams were a study in decentralization. With different countries relying on local builders and agencies, their digital presence was scattered, making it nearly impossible to maintain a unified brand identity.
The decentralized approach created a number of critical roadblocks that stifled both creativity and speed:
- Lack of consistency
- Long approval cycles
- Slow time-to-launch
For Bonduelle’s marketing teams, the biggest challenge was a paradox of scale: a global brand that needed to speak to local audiences, but without a centralized tool to manage it all.
Slow, fragmented workflow led to a lack of brand consistency, as local teams used a patchwork of different tools and templates, resulting in inconsistent designs, messaging, and user experiences. As a direct result of these challenges, the marketing teams couldn’t respond to local trends or launch fresh content with the speed and agility required to stay competitive.
Many global brands hit the same wall. A perfectly planned campaign covering multiple markets requires regular launches of fresh, localized content. But local teams get stuck in slow processes, clashing tools, and uneven branding. The result? Delays, frustration, and campaigns that lose impact.
Bonduelle faced this too – until they found a fix.
The Winning Formula: A Centralized Marketing Engine
How did a brand facing a fragmented digital ecosystem not just fix the problem, but transform it into a competitive advantage?
Bonduelle’s goal was to use landing pages to construct a living, breathing recipe hub – a central source of culinary inspiration for every market. They brought everything into one streamlined platform.
Now, every campaign moves quickly, and the brand stays consistent across the globe.
How does Bonduelle achieve this?
Scalable Architecture
They set up 5 main subaccounts, each tied to a dedicated domain, and organized them with folders for 20 different country/language groups. This structure allows them to manage hundreds of pages efficiently.
Collaborative Workflows
With a single sign-on (SSO) and clear user permissions, local teams can create and publish content quickly, without sacrificing brand control.
Reimagined Content Strategy
With support from the Landingi team, they created an interactive recipe hub with content tailored for each country. Landing pages, instead of traditional lead-gen tools, serve as engaging, localized experiences that encourage users to explore content and connect with the brand on a deeper level.
Consistency through Automation
Leveraging templates that can be easily duplicated and used across teams, Bonduelle’s teams ensure that every page, regardless of market or language, adheres to the global brand’s visual identity. This eliminates the risk of brand drift and guarantees a consistent user experience.
AI for Efficiency
Thanks to Landingi’s automatic translations and AI features, Bonduelle runs multi-market campaigns, launching pages in various languages with speed and precision. These powerful tools eliminate manual localization tasks.
This shift wasn’t just about a new platform. It was about building a centralized command center for their multi-market, multi-language content.
A Taste of Success: Unified Workflow; Growing User Engagement
The true measure of a winning strategy is its impact on the business. For Bonduelle, the new approach of creating a centralized recipe hub delivered a rich and impressive harvest of results. The transition to a unified workflow didn’t just streamline operations; it fundamentally transformed how their marketing teams delivered value.
They created a sustainable digital ecosystem that’s as easy to manage as a social media post but looks as polished as a custom-built website. With shared templates and assets, they achieved consistent branding across every European market, from Portugal to Croatia. Teams can now simply duplicate a page, translate it in minutes, and launch without any development time.
One interactive recipe page saw massive engagement from the first moments – 17,000+ Visits in 30 days – proving that a non-traditional use of landing pages can drive real results.
By embracing Landingi, Bonduelle found a new way to work – one that prioritizes speed, collaboration, and a premium digital experience.
Bonduelle used the following Landingi features to reach its goals. Curious to learn more?
AI Landing Page
Multi-Language Pages
