CottonBee prints custom designs on fabric – on demand, in small batches, and using eco-friendly materials. Their product is flexible and made for creators. But their website… wasn’t.
In 2019, the team realized that even a well-built site can get in the way – especially if it’s too rigid to support new ideas quickly.
Instead of a full redesign, CottonBee took a different route: they used landing pages to shorten the customer journey. That one move led to a 50% conversion rate on a single campaign.
CottonBee is an on-demand fabric printing company from Poland. Customers can upload their own designs and print them on eco-friendly cotton – starting from just one swatch. Whether you’re a crafter, designer, or small business owner, you can order exactly what you need, when you need it.
With fast production, a focus on quality, and shipping across Europe, CottonBee has carved out a niche in both B2C and B2B markets. Their platform supports short-run custom printing with a clean interface and quick turnaround – making it easy to bring fabric ideas to life.
The Problem: Traffic Coming In, Conversions Lagging Behind
CottonBee’s website worked well – for people who already knew what they wanted. But it wasn’t flexible. Even small changes required the dev team and layout overhauls.
Messing with CottonBee’s homepage could interfere with its purpose – educating users and increasing sales.
The team needed more freedom. Not just to run seasonal campaigns or collect leads – but to test how changes in the shopping path affected results.
Their hunch? Users might convert better if the experience was faster, clearer, and more focused.
The Test: Give People What They Need – Faster
CottonBee turned to Landingi for two reasons:
First, we wanted to do some research on how the users would behave if we made their shopping decision a bit easier and prepared a shorter purchasing path. We wanted to check their behavior after redirecting them to the landing page, where they may convert easily. And the second reason was to use the Landingi platform in our content marketing and content distribution.
Małgorzata Gazda-Kęsik, CottonBee
The results came quickly.
Thanks to a simple and intuitive editor, we created desired landing pages in short notice. It also turned out that in most of the analyzed cases, the conversion rate on new landing pages was higher (18% more conversions on average), and the bounce rate lower (14% less on average).
Małgorzata Gazda-Kęsik, CottonBee
The best-performing page? One offering a free fabric sampler – just a few PLN to test the product before placing a full order.
It was low-risk, easy to understand, and clearly designed. With a strong CTA and simple form, the page reached nearly 50% conversion.
The Structure: Why It Worked
The success didn’t come from flashy design or tricks. It came from removing friction:
One clear offer
One clear CTA
Minimal distractions
Mobile-optimized layout
Key info up front (delivery time, price, materials)
They also ran A/B tests, comparing versions of the same page across traffic from Google Ads and Facebook Ads. That gave them real data – not guesses.
What stood out to me is that the product didn’t change. Just the way it was framed did. And that alone drove a clear lift in leads, engagement, and revenue.
The Scale: Multilingual, Multi-Market, and Measurable
The team didn’t stop at one campaign.
Using Landingi, they were able to:
Launch seasonal landing pages without touching the homepage
Promote e-books in Polish, English, and German
Run campaigns in Poland, Germany, and the UK
Test content offers vs. product offers
Track key metrics – conversion rate, leads, form completions, revenue
And it worked.
Their Polish e-book landing page reached over 50% conversion and brought in 1,161 leads in two months.
The English version hit 25% and brought in 225 leads.
CottonBee prepared each e-book in three languages – Polish, English, and German. One-click duplication reduced the time needed to launch campaigns in foreign markets.
Each landing page was quick to build, easy to duplicate, and measurable from the start. And because they didn’t need the IT team to deploy or adjust the pages, they could test more often – with less risk.
The Takeaway
CottonBee didn’t rebuild their website. They built around it – with landing pages acting as campaign layers.
And those pages did the heavy lifting:
Validated new offers
Captured leads fast
Supported SEO-friendly campaigns in multiple markets
Improved paid traffic performance
Gave marketing full control – without waiting on devs
Thanks to the Landingi platform, we can launch new landing pages easily and test various solutions without the IT team on short notice, saving time and money.
Małgorzata Gazda-Kęsik, CottonBee
That stuck with me. This kind of multilingual, multi-market setup clearly shows how much potential it offers.
Sometimes, you don’t need to change your whole site.
You just need one fast page, built for one clear goal.
And the numbers? They’ll show you the rest.
Landingi offers features that make it possible to reach outcomes similar to CottonBee’s. Want to see how?
Magdalena Dejnak is a marketing content expert with over 5 years of experience in digital marketing. She specializes in landing pages, social media, and conversion optimization.
Małgorzata Gazda-Kęsik is Head of Marketing at CottonBee, with over 13 years of experience in e-commerce and marketing, specializing in conversion optimization, data-driven campaigns, and customer journey management.
