If you’ve ever run a trade show campaign, you know how it goes. Big event, high expectations – and just seconds to make an impression. Drago, a smart gardening tech company from Poland, faced that exact challenge before the 2020 Gardenia fair.
They needed more than a banner. More than a contact form. So they built one focused landing page in Landingi. It didn’t just work – it brought in 142 leads from under 5,000 visits and filled their meeting calendar with real prospects.
Drago is a Polish distributor of smart garden tech and professional landscaping products. Their offer includes irrigation systems, energy-efficient lighting, hydro insulation, ground stabilization solutions, and a curated selection of fertilizers and seeds. They support both large green areas and small home gardens – with quality gear and expert advice.
Beyond products, Drago designs irrigation and lighting systems, trains installers and designers, and ensures fast, reliable delivery in Poland and abroad. Their mission: help professionals build functional, lasting green spaces with the right tools and support at every step.
The Goal: Stand Out Before the Booth
The page wasn’t just there to look pretty. It had one job: help Drago book meetings before the event. Visitors who signed up got a free ticket and a chance to talk directly with a Drago expert.
The team prepped the landing page a few weeks before the Gardenia fair and launched campaigns well in advance. The first push started about three weeks out, targeting gardening pros, business owners, and tech-curious attendees.
The goal? Build awareness early, fill the calendar, and make sure people showed up already knowing what they wanted to talk about.
During the event itself, they followed up with a second wave of ads – this time focused on reaching visitors who were already on-site. No wasted reach. Just consistent, useful reminders.
Everything on the page supported that offer. It showed what Drago would present – smart irrigation, robotic mowers, remote-controlled lighting – and ended each section with a clear CTA to grab a ticket or book a meeting.
That’s exactly what a good landing page should do: one goal, one action, zero fluff.
The Flow: From Ad Click to Calendar Slot
The sign-up process was simple but smart. Visitors filled out a form to grab their free ticket. Then, on the thank-you page, they could pick a meeting time with an expert using Calendly – integrated directly with each expert’s Google Calendar.
That small step made a big difference. Calendly prevented double bookings, sent reminders, and gave the team a live view of who was coming and when. No spreadsheets. No email ping-pong.
It led to 39 scheduled meetings – an excellent result for a 3-day event on such a tight budget.
The Numbers: Real Results, Lean Budget
Here’s what the campaign looked like in numbers:
- PLN 1,000 total spend (~$270)
- 93% of traffic from Google Ads
- 4,976 visits, 142 leads
- 2.85% conversion rate
- More than half of the budget (52%) went to Google Ads Search, which brought in the strongest results. The ads were shown 14,262 times
- 90 conversions from Search Ads, with a CPC of PLN 0.29 and cost per conversion of just PLN 5.74
Display and remarketing campaigns increased reach (550k+ impressions) and familiarity, even if they didn’t directly drive signups.
Remarketing had accounted for about 14% of the total budget. It delivered 53,366 banner impressions, brought in 459 clicks, and kept the CPC low at just PLN 0.32 – costing only PLN 144.72 in total.
And the landing page didn’t just gather leads – it qualified them. Users picked topics they cared about: irrigation (77 leads), lighting (34), robotic mowers (26). That made on-site meetings smoother and more relevant.
What’s Worth Stealing
This setup is easy to adapt:
- the two-phase campaign (before and during the event),
- Calendly integration,
- and simple form-to-calendar flow
– all work well in B2B.
What stood out to me most was the clarity. The page didn’t try to promote everything. It offered value upfront: a ticket, a meeting, a peek at the product. That’s what got people to act.
What I liked even more was that they didn’t stop there – they were already planning what to test next. They considered LinkedIn retargeting to better reach B2B audiences, a simplified on-site landing page for walk-ups, and ways to increase the number of users who moved from form-fill to booked meeting.
Drago used the following Landingi features to reach their goals. Curious to learn more?
Writer
Lead Generation
