Scaling B2B lead generation is more than just increasing ad spend or posting more often. It requires a framework that turns campaigns into a predictable flow of qualified leads – without drowning in manual work or losing track of results.
FOTC, a certified partner of Google, faced this exact challenge. Their goal: expand into multiple European markets and turn marketing efforts into a steady client acquisition machine. What they needed was a tool that would let them quickly create landing pages – one that any team member could use with ease to launch new campaigns smoothly.
FOTC provides consulting services and implements cloud infrastructure for companies in Poland and abroad. Since they operate in multiple markets, they run parallel lead gen campaigns for each country, promoting webinars and online events.
Lead Gen at Half Speed
You’ve got a product your market needs, a campaign idea you’re excited about, and a budget ready to go. The only thing standing in the way is execution – but instead of a quick launch, you find yourself juggling too few resources to handle the whole process.
FOTC knows this problem. Lead generation was crucial for them. Their strategy was to grow their lead base by actively promoting webinars and online events.
But it was hard to scale without a dedicated team and automation tools. They knew landing pages were key for their campaigns, yet every step – from design tweaks to analytics tracking – required too much time or external help.
Inefficient tools were holding back great campaign ideas, leading to disappointing conversion rates for B2B leads. Moreover, scaling successful lead generation strategies across multiple markets and offerings was a constant challenge without a centralized, repeatable process. These issues made it impossible to scale campaigns efficiently, slowing market expansion and limiting the impact of their marketing efforts.
If you’ve ever had to pause a promising campaign because the landing page wasn’t ready, or watched leads grow cold while waiting for a simple update, you know exactly how frustrating this feels.
Turning Dead Ends into Runways
With Landingi’s no-code platform, FOTC spins up multiple landing pages in hours, not weeks, promoting webinars and events tailored to audiences in Poland, Romania, and beyond.
Every page is a chance to connect with the right audience at the right moment. And they do it again and again, turning what used to be slow efforts into a repeatable, high-speed process that fuels growth.
Here’s what changed for FOTC after switching to Landingi:
Fast Page Creation
FOTC’s team creates and customizes pages for each market in hours. A few templates (mainly made by their own graphic designers), a user-friendly interface, drag-and-drop builder – et voilà, a fully functional, branded page is ready to launch without touching a single line of code.
Campaign Localization at Speed
Duplicating and adapting existing landing pages for new markets is now effortless. At the beginning of their journey with Landingi, they relied on external translators – now they can use Landingi’s built-in instant translation feature, cutting turnaround time from days to minutes.
Customized Lead Gen Forms
They use specific, non-standard registration forms designed in the built-in Form Builder. By tailoring forms to the campaign’s goals, sales teams instantly know how to qualify and nurture leads. Instead of sorting through generic submissions, they start every conversation with the right context – and a higher chance of conversion.
Lightboxes to Spotlight Key Details
Lightboxes give FOTC an engaging way to focus visitors on a single, important piece of information. For example, they use them to introduce webinar hosts – a short, interactive element that keeps attention exactly where they want it. It’s proof that even with Landingi’s simple, intuitive editor, there’s still room for creative flourishes that make a campaign stand out.
The New Reality: Predictable Lead Growth
The results came fast. Within just three weeks of one of their first campaigns, a single landing page delivered a 28.39% conversion rate and generated 220 qualified leads.
What’s more, the same campaign tailored to the Romanian market resulted in a 23.53% conversion rate. It was proof that with the right tools, high-impact campaigns can be launched quickly and still perform at a top level.
This new strategy proved to be a powerful formula for success. By implementing Landingi, FOTC unlocked a new level of performance and efficiency.
FOTC launches new campaigns in days instead of weeks. This speed means they can seize market opportunities the moment they arise, staying ahead of competitors and audience trends.
A repeatable, data-driven process lets the team run multiple campaigns at once without adding extra resources. This scalability allows them to expand into new markets or test fresh ideas without straining their existing team or budget.
Bold campaign ideas, the right toolkit, smooth process from creation to execution – and the number of high-quality B2B leads grows. Each new campaign brings a steady flow of prospects who are more engaged and more likely to convert into paying clients.
Discover the full FOTC story – an interview packed with insights to power your lead generation:
By embracing Landingi, FOTC found a way to scale lead generation into a growth engine for its entire organization. This is a powerful lesson for any business looking to take its B2B lead generation to the next level.
FOTC used the following Landingi features to reach their goals. Curious to learn more?
Multi-Language Pages
Landing Page Builder
