Big companies love structure — until it slows them down. That’s what Medicover wanted to avoid.
Medicover is one of Europe’s biggest healthcare providers, with hundreds of clinics, thousands of employees, and even more campaigns running at once. From job openings to medical screenings and benefit programs — every team has something to promote.
In Poland, the Medicover team plays a huge role in bringing the company’s mission to life — not only through patient care, but also through communication, recruitment, and brand-building initiatives. Their work bridges healthcare and everyday life, helping more people discover services and programs that make well-being simple and accessible.
Running multiple campaigns across different teams takes more than just good intentions. It takes coordination. Recruitment pages, health campaigns, benefits, partnerships: each project runs on its own schedule, with its own audience. Keeping it all consistent, quick, and easy to manage: that’s where Landingi became part of the story.
When Every Team Has a Different Goal
It’s the classic big-company dilemma: HR works on recruitment campaigns, marketing pushes offers for businesses, someone else is running a contest for patients… Each team has its own goals, deadlines, and workflows.
Before Landingi, that often meant endless waiting. Waiting for approval, for the design team, or for the IT department to publish a page. Not exactly the recipe for agility.
Medicover needed a setup where each team could build and manage its own pages independently, without mixing projects or losing control.
How Medicover Scaled Collaboration with Landingi’s Agency Options
With Landingi’s agency options, Medicover finally got that freedom — and a system that actually stays organized. Advanced collaboration tools made it possible to manage multiple subaccounts, assign permissions, and keep every campaign under control, all without adding extra complexity.
Each subaccount works like its own mini workspace: HR manages job offers, another team promotes health packages or events, and everyone tracks results on their own dashboards — all connected under one main account through the Agency Hub.
No messy overlaps, no “who changed my page?” moments.
What’s interesting is that giving people more independence actually made everything more consistent. Shared templates, layouts, and tracking setups stay unified across subaccounts, so while each team moves fast, the brand stays perfectly aligned.
Thanks to advanced permission settings, every team has clearly defined access levels, so HR, marketing, and local campaign coordinators can all work in parallel without breaking anything or overlapping tasks.
Recruitment and HR
Finding the right people for hundreds of clinics takes time unless your landing pages do the heavy lifting. The HR team builds pages like praca.medicover.pl and medicover_apteka, each tailored to specific roles and locations. Clear layouts, short forms, and fast signups help attract qualified candidates faster — and conversion rates reach up to 108% in some campaigns.
Corporate Health Plans
Another team focuses on business clients, promoting medical packages designed for companies. Their landing pages often use dual forms — one for company representatives, another for individual consultations. It keeps communication structured and helps sales teams follow up with the right leads instantly.
Health Screenings and Checkups
Medicover also runs campaigns encouraging preventive care — from annual checkups to one-day screening programs.
Each campaign gets its own landing page with clear messaging and flexible scheduling options, helping patients book visits without friction.
Employee Benefits and Wellbeing
Some campaigns focus on awareness and lifestyle, promoting benefit programs that connect employees with fitness, nutrition, or wellness services.
These landing pages highlight simplicity — one message, one CTA, one quick step to learn more.
Contests and Community Campaigns
Medicover knows how to make healthcare engaging. Their Konkurs Medicover Club pages invite participants to join contests that promote healthy habits — all tracked and managed through subaccounts, keeping data organized and measurable.
Health Insurance Offers
Then there’s opiekaszpitalna.pl, a landing page dedicated to private health insurance for individuals and companies.
Here, clarity and trust matter most. Short, informative copy and transparent pricing build credibility and drive steady conversions — without any extra development work.
The Real Win
It’s not about fancy features — it’s about giving structure to chaos without slowing anyone down. With Landingi’s agency options, Medicover can organize multiple ongoing projects under one roof while keeping every team independent and accountable.
Through Landingi’s add-on, Agency Hub, administrators can easily:
- create new subaccounts,
- assign access levels,
- manage everything from one dashboard.
It’s simple, scalable, and built for smooth teamwork.
Medicover also makes use of advanced agency features such as a custom login page, autoresponder setup, and API integration — giving their teams full autonomy while keeping everything under one consistent structure. These options allow for a branded, secure, and organized workflow that fits the needs of a large organization.
It’s smooth, intuitive, and — most importantly — it just works. The kind of setup that makes teamwork feel effortless, even when half the company’s building something at once.
What You Can Borrow from This Case
Three takeaways from Medicover’s setup:
- Structure that empowers. Clear rules and subaccounts don’t limit creativity. They make it easier to move fast without losing control.
- Team autonomy, brand consistency. Each department works independently, but templates and permissions keep everything on brand.
- Speed through simplicity. No waiting for IT or design teams. Pages go live in minutes, and updates happen right where ideas start.
Medicover’s story shows that efficiency doesn’t have to come at the cost of flexibility. With Landingi, teams can work agilely, coordinate, and focus on what matters most: delivering results.
