What would you do if the core of your business was shut down overnight? That’s exactly what happened to Rent Like Home.
Rent Like Home is a nationwide Polish operator specializing in short-term rentals. Since 2016, the company has been helping property owners maximize their returns while ensuring guests enjoy memorable stays that keep them coming back.
With operations in eight cities — including Warsaw, Zakopane, Gdańsk, Wrocław, and Poznań — Rent Like Home manages everything from individual apartments and chalets to entire residential complexes, making it one of the country’s leading players in the vacation rental market.
For years, the company thrived by offering quick getaways in Poland’s most popular destinations. But on March 14, 2020, the government introduced new regulations that banned short-term rentals. Just like that, Rent Like Home’s main service disappeared.
We had an incredibly intense weekend when we had to completely redefine our business model.
Kamila Pokój, Digital Marketing Manager, Rent like home
Instead of shutting down, the team reinvented themselves. They shifted focus to mid- and long-term rentals — a completely different market, with completely different customers. But to survive, they needed one thing above all: speed.
The Challenge: overnight ban on short-term rentals
Every day without bookings meant financial loss. Rent Like Home had to reach new audiences immediately:
- Companies needing housing for employees coming from abroad.
- Students left without dorms when universities closed.
But there was no time for slow processes. Traditional campaigns with freelancers and long back-and-forths simply wouldn’t cut it. They needed a tool to design and publish landing pages in hours, not weeks — while staying cost-effective during a period of uncertainty.
The Solution: Landingi as the fast track to new campaigns
Rent like home turned to Landingi for full control over their campaigns. The drag-and-drop editor meant they could build pages independently, make instant updates, and spin off multiple language or audience versions in under an hour.
It takes a lot more time just to explain to a freelancer what the finished product is supposed to look like than to complete it in-house using Landingi.
Kamila Pokój, Digital Marketing Manager, Rent like home
Working this way wasn’t just faster — it was cheaper. Instead of paying freelancers for every iteration, Landingi’s subscription covered unlimited experiments. That freedom allowed Kamila and her team to test new angles and adapt to a radically changed market.
When it came to design, they knew when to go simple and when to go premium. For Maritime Residence, a luxury apartment complex they fully own, design had to reflect exclusivity and match high-end print materials.
We’re trying to combine the main function of the page – the presentation of the building – with an interesting design.
Kamila Pokój, Digital Marketing Manager, Rent like home
The result: a sleek, functional page that highlighted only the most essential information — luxury, location, and lifestyle — without drowning visitors in text.
The Payoff: 300% more conversions
The payoff came fast.
The most successful example was a landing page built for chalet and apartment owners in Zakopane.
Kamila matched the visuals and copy directly to that audience, and the results were staggering:
- 300% more conversions compared to a standard page.
- Only 40 minutes of prep time — most of it spent finding the right hero image.
- Contracts signed the very next day.
Quick changes don’t always mean quick wins. But in this case, they did — and it proved that when a page delivers the right message to the right people, results follow instantly.
Want to learn more about Rent Like Home’s success story? Watch the full conversation with Kamila Pokój on YouTube.
What You Can Borrow from This Case
Rent like home’s story shows that survival — and growth — comes down to three things:
- Speed as strategy. Building and adapting pages in under an hour kept campaigns moving at the pace of reality.
- Precise targeting. LinkedIn ads reached companies; Facebook groups reached students. Each audience got a tailored message.
- Design with intent. Pages balanced aesthetics with usability, from luxury showcases to distraction-free lead gen.
Rent like home went from crisis to comeback by doing one thing exceptionally well: adapting fast. Landingi gave them the tools to pivot their business model, redefine their audience, and triple conversions in less than an hour.
When markets shift and uncertainty rises, the companies that win aren’t always the biggest — they’re the ones who move fastest.
So here’s the lesson: with the right platform, you can turn a crisis into your next big opportunity.
Rent Like Home used the following Landingi features to reach their goals. Curious to learn more?
Templates
Form Builder
