Filling seats for an event often is a race against time. You need to reach new audiences, convince them to act, and do it all before the date arrives. Without a clear system, the budget gets burned, deadlines slip, and opportunities are lost.
Tigers (formerly Social Tigers), a marketing agency known for building powerful social media presences, faced this challenge with its flagship virtual conference. Its mission was to gather as many signups from attendees as possible, on a limited budget, in just a few weeks.
Tigers (formerly Social Tigers) is a digital marketing agency that specializes in performance marketing and building branding for customers. Beyond client work, they run educational events that connect marketers, entrepreneurs, and creators.
Their #TIGERSUNITED virtual conference was the crown jewel – but with a fixed date and ambitious attendance goals, lead generation had to work at full speed from day one.
When Event Promotion Hits the Clock
Anyone who’s organized an event knows the pressure. The countdown starts, ads go live, and every day without signups feels like ground lost.
Tigers’ virtual conference, #TIGERSUNITED, had a fixed date, developed event theme, a limited budget, and ambitious attendance goals.
That combination created real pressure – and two major roadblocks stood in the way.
The first was time. The IT companies they contacted couldn’t meet their urgent timeline, offering delivery dates far beyond what the campaign required. The second was cost. Going the traditional route meant paying separately for mockup, design, and coding, eating into the budget before the first ad even ran.
The team had just a few weeks to attract attendees – there was no room for trial-and-error or drawn-out approvals. To start bringing in leads, a high-converting landing page had to be designed and launched almost immediately.
If you’ve ever run an event with the clock ticking and a sign-up target looming, you know the tension – every decision matters, and every wasted day feels like a missed opportunity.
Turning Days into Leads
When deadlines are tight and expectations high, most businesses cut corners. The smartest ones cut the right ones – removing steps that slow them down, not the ones that bring results. And Tigers chose wisely.
When it turned out that I could do the same thing in the Landingi platform that the programmers could in a few hours, the decision was a no-brainer.
Daniel Kotliński, Marketing Manager at Tigers (formerly Social Tigers)
With Landingi, they went from concept to live campaign in record time, launching a dedicated conference landing page designed to convert from the very first click. Every part of their event promotion process became faster, sharper, and easier to manage.
Fast Page Creation
In just a few hours, the team built a branded, conversion-focused page using Landingi’s drag-and-drop editor. Key details – date, location, speakers – were front and center, with a bold CTA guiding visitors straight to registration.
Conversion-Driven Design
Above-the-fold messaging, a full conference agenda… and the use of an extra widget – a prominent countdown timer suggesting urgency – made the offer irresistible. The structure kept visitors engaged and minimized drop-off.
Optimized Form
Using Landingi’s built-in Form Builder, they created a registration form with only two fields: name and email. This simplicity reduced friction, encouraged more signups, and helped maintain the high conversion rate throughout the campaign.
Seamless Registration Tracking
Landingi’s dashboard with built-in analytics gave the team real-time visibility into signups and campaign performance. They could see exactly how many people registered at any moment.
With perfectly designed social media ads driving traffic to the page, every click landed in a relevant, focused environment designed to convert.
Curious to hear the whole story? Check out an interview with Daniel Kotliński, marketing manager at Tigers.
Filling Seats at Record Speed
For most event organizers, signups slow down the moment the doors close. But for Tigers, the momentum kept going. Their conference landing page became more than just a ticket sales tool – it turned into an ongoing lead generator.
In just 3 weeks, the landing page delivered 3,500 leads at a lower cost per lead than expected – freeing up budget for extra promotion.
Interestingly, even after the conference had ended, users continued to sign up to receive updates from Tigers. In total, the landing page achieved a 37.9% conversion rate (over 4,200 leads), proving that speed and quality can go hand in hand.
Beyond this success, there is a powerful landing page automation platform, Landingi, that made it possible.
The no-code builder and automation features allowed them to launch a whole new campaign in a few days. Every element of the landing page, from color scheme to typography, matched Tigers’ visual identity. This consistency built trust, made the conference feel polished and professional, and helped ads and the landing page work together as one seamless campaign.
By optimizing their landing page layout for conversion and implementing a user-friendly registration form, they opened the way for leads.
With Landingi, Tigers didn’t just meet their event goals – they built high-impact strategy for turning short timelines into big wins.
Tigers used the following Landingi features to reach their goals. Curious to learn more?
Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization.
Daniel Kotliński is a brand strategy consultant specializing in brand marketing and communications planning. He spent over four years at Tigers, contributing to the brand’s visibility growth.
