The best Google ads are built on clarity, intent alignment, and a compelling next step. Whether you’re looking at search campaigns, display banners, or video spots, high-converting Google ad examples share common traits: they speak directly to user needs, deliver value upfront, and make the path forward obvious. Studying sample Google ads across industries reveals patterns that separate scroll-stoppers from skippable clutter.
This article features some of the best Google ads, spanning Search, Display, Shopping, and Video formats. Each example highlights proven techniques – from keyword positioning to CTA phrasing – that improve Quality Score and support the user journey from ad to landing page. Use these as inspiration to refine your own campaigns and turn impressions into action.
4 High-Converting Google Ad Examples
High-converting Google ad examples follow a specific structure that aligns user intent with clear messaging and a focused call-to-action. These ads are optimized to drive measurable results such as clicks, leads, or sales, depending on the campaign objective.
The most effective ads appear in various formats, including:
- Search Ads,
- Responsive Search Ads,
- Shopping Ads,
- Display Ads,
- Video Ads.
Each format serves a different purpose, but all rely on precise keyword targeting, a compelling offer, and consistent messaging between the ad and the landing page.
While Shopping, Display, and Video Ads rely more on visual elements and feed data, text descriptions remain essential in search-focused formats, where users make decisions based solely on copy. These descriptions appear below the headline and are crucial for delivering additional context or benefits that support the ad’s core message.
Descriptions in Google Ads are capped at 90 characters per line. Advertisers must use this space to convey clear, benefit-driven messages that support the headline and drive action. The most effective ads use this limited space to communicate urgency, value, or differentiation – increasing the chance of conversion and reducing overall acquisition costs.
Turn ad impressions into action! Build optimized landing pages using Landingi now.
Below are Google ad examples that illustrate the structure of a good ad in real-world campaigns, providing clear examples of what makes an ad effective in practice.
1. Nike
Brand Name: Nike
Industry: Sportswear
Ad Type: Google Search Ad
Nike’s Google Search ad is a masterclass in direct-response marketing tailored for seasonal shoppers and athletic enthusiasts. It opens with an energetic headline that instantly captures attention. The brand leverages urgency by noting the offer’s expiration: “Valid Until 2 Dec 9am CET, While Stocks Last”. This taps into a fear of missing out, motivating users to act quickly.
What truly makes this ad effective is how Nike structures its ad extensions. Each additional link caters to different browsing intents. Whether someone is hunting for deals, browsing a specific model, or just exploring the store, Nike provides them with a tailored path to click. Combined with Nike’s strong brand authority, this clean, focused ad turns search intent into instant action.
Elements that make people click:
- Time-sensitive language that creates urgency
- Clear discount offer
- Multiple targeted site links that match user intent
- Strong brand trust and recognition
2. DW Home
Brand Name: DW Home
Industry: Home & Lifestyle
Ad Type: Google Shopping Ad
With minimal design and clean visuals, DW Home’s ad stands out in a crowded space, particularly among gift buyers and seasonal shoppers. Clean product imagery and consistent branding across tiles create visual cohesion, while Google Shopping’s format strategically positions key purchase information – lowering decision barriers for ready-to-buy customers.
What elevates this ad is the presence of product ratings. This adds powerful social proof at the moment it matters most. In a product category where scent and quality can’t be experienced through a screen, reviews become the stand-in for experience – offering reassurance, validation, and the confidence to click. When people see others have bought and loved the product, it taps directly into trust-based behavior that drives conversions.
Elements that make people click:
- Strong visual focus on the product
- Fast access to price and brand at a glance
- Social proof through star ratings
3. Hootsuite
Brand Name: Hootsuite
Industry: SaaS (Social Media Management)
Ad Type: Display Ad
Hootsuite leads with provocation: “Still using non-social AI for your social strategy?” It’s both a challenge and a solution, positioning the brand as purpose-built for social teams. The professional’s contemplative pose visually echoes the decision viewers are facing, creating instant relevance.
The ad emphasizes specialization over generic competitors with its focused messaging about social team needs. The bold free trial button lowers barriers to entry, transforming the ad into a low-risk invitation for marketers seeking purpose-built solutions.
Elements that make people click:
- Relatable problem framed as a provocative question
- Bold, benefit-driven value statement
- Visual that speaks to the target user
- Clear, low-friction CTA
- Niche positioning
4. Upwork
Brand Name: Upwork
Industry: Freelance Marketplace / Remote Work Platform
Ad Type: Video Ad
Upwork’s 15-second video ad is purpose-built for high-impact digital placements, such as YouTube pre-roll, where attention is earned in mere seconds. The format is fast, focused, and full of intent. Upwork takes a trust-first approach, opening with a bold statement about the importance of transparency. The ad walks viewers through evaluating freelancers – profiles, ratings, testimonials, consultations – positioning clarity and confidence as the platform’s true value, not just convenience.
Overlays display authentic reviews and work samples as the user explores. The ad compresses hiring from uncertainty to confidence in seconds, reinforcing one idea: transparency eliminates guesswork. A simple “Post a job for free” CTA capitalizes on that newfound trust.
Elements that make people click:
- Fast, authentic storytelling
- Sharp use of overlays
- Emotional hook that builds trust in seconds
- CTA that removes friction and lowers commitment
5 Google Display Ad Examples
Google Display Ads are visual banners that appear across websites, apps, and platforms within the Google Display Network. They target users based on their interests and behavior, rather than search intent.
A good display ad uses:
- strong visuals,
- minimal text,
- clear call to action.
High contrast, simple design, and relevant messaging improve ad visibility and click-through rates.
Below are display ad examples that apply these principles to capture attention and drive engagement.
1. Slack
Slack’s display ad is a standout example of how simplicity and credibility can outperform flash in Google ad campaigns. By leading with a genuine quote from a real executive, the ad positions itself as a trusted, proven tool without needing to say much at all. It leverages testimonial-style messaging in a clean, editorial layout, creating immediate emotional resonance with professionals who value clarity and organization.
Slack’s display ad works through restraint. Clean white space, crisp typography, and a human face convey maturity and trust without resorting to aggressive tactics. The ad earns clicks by showing confidence, not shouting for attention.
2. DHL
DHL uses dynamic footage of its signature yellow van navigating through Asian streets, markets, and backroads to visually assert its regional expertise. The ad needs no narration – the motion tells the story. It closes with a confident declaration: “No one knows Asia like we do.”
What makes it stand out isn’t just the visuals – it’s the clarity of purpose. The movement keeps you watching. The message gives you a reason to trust. And the red CTA is positioned perfectly to catch the eye just as the momentum peaks. It works because it speaks to businesses with serious logistics needs – those who want not just service, but deep, regional knowledge.
What happens after a click? Users are directed to a landing page that seamlessly continues the narrative. The headline repeats the claim, backed by aerial video and a clear next step: “Register for an account.” The landing page matches the ad in tone and visual language, making the journey feel purposeful. It’s a display ad and landing combo built for confidence and conversion.
Ads drive traffic – landing pages turn it into results. Start building your pages with Landingi!
3. Grammarly
This Grammarly display ad succeeds by being instantly relatable and deeply focused. It doesn’t overwhelm with features or promises – instead, it delivers a straightforward benefit, clearly stated by a real user. That single sentence captures the core value proposition in language that feels authentic, not scripted.
Visually, the ad embraces clarity just as much as its message does. The quote design, solid background, and prominent “Get Grammarly” button all contribute to an ad that’s easy to scan and hard to ignore. The testimonial-style format adds credibility without needing a big brand push – because the endorsement does the work. It earns clicks by doing what great writing does: keeping things clean, useful, and to the point.
4. Perk
This display ad nails attention-grabbing with one of the oldest tricks in advertising: sarcasm. The message instantly conveys that it’s speaking to time-strapped professionals who are familiar with the challenges of expense management. It’s humorous, bold, and highly skimmable – precisely what a high-performing display ad needs to be. Even though the ad has no bold images, its background (a loud, electric green) acts like one. It creates just enough visual tension to demand attention without relying on product shots or illustrations.
The contrast between personality and precision does the work: lighthearted messaging paired with a polished CTA and strategic tagline about intelligent travel and spend management. It’s lean, compelling, and leaves viewers wanting to know more without overselling.
Clicking through to the page feels seamless. It reinforces the message visually with a clean, modern UI and bold headline that mirrors the ad. Instead of overwhelming with features, the page showcases real interface moments – setting budgets, logging receipts, tracking flights – offering instant proof of usability. It’s a display-to-page experience that feels smooth, self-aware, and ideally on brand.
5. Gomez
The display ad from Gomez is a textbook example of visual dominance done right. With its bold black-and-white aesthetic, high-fashion models, and clean vertical layout, it doesn’t just catch the eye – it holds it. The absence of color actually makes everything feel more premium. Luxury isn’t shouted here; it’s styled, creating a sharp editorial mood that speaks directly to a fashion-conscious audience.
The overall design leans heavily into minimalism, which paradoxically amplifies its impact. The layout leads the eye exactly where it should go, with messaging that feels premium, restrained, and urgent all at once. It’s an ad that doesn’t beg for clicks – it earns them by looking more like an exclusive invitation than a promotion, even though a large “-70%” sits front and center.
Maximize your Google Ads ROI! Build landing pages that capture and convert. Try Landingi now!
3 Google PMax Ad Examples
PMax – Performance Max campaigns – are goal-based Google ads that run across all Google channels, including:
- Search,
- Display,
- YouTube,
- Gmail,
- Discover,
– using one automated campaign. PMAX utilizes machine learning to optimize bids, placements, and creative combinations in real-time, based on conversion goals.
A good PMAX ad relies on high-quality assets: clear headlines, strong descriptions, engaging images, and short videos. Google’s automation performs best when input assets are consistent, specific, and conversion-focused.
The following PMAX ad examples show how brands can leverage automation and creative variety to deliver performance across multiple channels with minimal friction.
1. Pandora
Pandora’s PMax campaign was designed to promote seasonal jewelry collection, likely tied to summer or gifting occasions, to drive both brand engagement and product conversions. Instead of pushing a hard sell, the campaign leans into visual storytelling, positioning jewelry as an integral part of everyday moments and personal expression.
Pandora’s PMax campaign is a standout in how it merges emotional branding with multi-surface performance. Rather than rely on aggressive promos or heavy CTAs, it leads with warm, aspirational visuals that feel lifted from a lifestyle magazine. The jewelry is showcased in natural, joyful moments (with real people in real light), making each touchpoint feel like part of a summer story rather than a sales funnel.
Behind that effortless feel is a well-orchestrated creative system.
Pandora had to craft a blend of high-quality lifestyle photography, product-focused imagery with clear pricing, and platform-tuned copy that works across YouTube, Discover, and Gmail. The tone stays consistent, but each asset is shaped to meet different levels of intent – from brand discovery to in-the-moment shopping.
What sets this campaign apart is how shoppable it feels without ever compromising the brand’s softness. It’s not just built for clicks, but for emotional alignment. The result is a PMax execution that doesn’t just show up everywhere – it fits in everywhere.
2. PBR Nashville
This PBR Nashville campaign, utilizing full-channel coverage, builds anticipation and sells tickets within a highly localized and time-sensitive window. Ads are promoting PBR Stampede Days – a live professional bull riding event in Nashville. The campaign connects YouTube, Search, Display, and Gmail to target users at every stage of their journey – from awareness to decision-making. Each channel has a consistent focus: action, urgency, and location.
To bring this campaign to life, the team built a tightly aligned asset library – from punchy, vertical video for YouTube to bold headlines and geo-specific messaging for Search. High-energy visuals were designed for Display and Gmail, capturing the adrenaline and atmosphere of the sport. Each piece served a distinct function but spoke the same visual and emotional language, giving Google’s automation the flexibility to remix assets into high-performing, context-aware ad combinations.
What drives the strength of this campaign is its precision. The messaging is grounded in time and place – calling out the Nashville Stampede and exact event dates, which sparks urgency for anyone nearby. The YouTube preview fuels excitement with fast-paced, high-impact footage that pulls viewers into the action.
From top to bottom, every placement reinforces the sense that something big is about to happen. It doesn’t feel like a typical promotion – it feels like a countdown, engineered for an event-driven PMax rollout.
3. Car Finance 247
CarFinance247 demonstrates full-funnel execution across Google’s entire ecosystem – Search, Gmail, YouTube, and Discover. Each asset is platform-optimized yet brand-consistent, revealing tight planning and a modular creative system designed for scalability.
To make this campaign successful, the team had to prepare a blend of ad components:
- high-quality images,
- a sharp headline,
- platform-ready descriptions,
- and a video asset optimized for YouTube.
Each component had to be adaptable, yet aligned. Importantly, the offer is prominently displayed in all placements, providing users with a clear next step, regardless of where they view the ad.
What makes it effective is the combination of consistency and flexibility. The messaging and visuals are undoubtedly part of the same brand system, but they morph to suit intent:
- Search ads focus on credibility and rates,
- Video builds trust through human presence,
- Discover/Gmail placements lean into design and immediacy.
It’s a smart use of PMax’s strength: letting machine learning place the right creative at the right time – provided the necessary building blocks are in place.
5 Google Ad Headline Examples
Compelling headlines are the most critical part of paid search ads. As the first thing people see when they search, headlines shape how users perceive your offer and decide whether to click. In text ads, especially Responsive Search Ads, Google allows up to 15 headlines, which are dynamically tested to find the best-performing combinations.
Effective ad content speaks directly to the target audience, incorporates relevant keywords, and clearly highlights a valuable benefit. Effective headlines in Google text ads often align with how people search, enhancing both visibility and relevance.
The following Google headline ad examples show how clear messaging, keyword alignment, and strong calls to action drive results in competitive paid search ads.
1. monday.com
This monday.com ad’s headline grabs attention by going straight for the comparison. “So Much Better” isn’t subtle – it’s a confident swipe at the competition. It feels personal and daring, especially when followed by a link inviting users to compare. It works because it doesn’t sell – it challenges you to see the difference.
2. Fiverr
Fiverr’s ad succeeds by aligning perfectly with high-intent searches. It delivers a clear outcome – business growth – paired with the promise of speed and simplicity. The tone is energetic, solution-oriented, and designed to make the user feel just a few clicks away from solving a problem.
3. CarJet
The CarJet ad grabs attention by leading with a low price and a location-specific offer – exactly what someone searching for a rental needs to see. It combines value, urgency, and a touch of personality, making the ad feel more conversational than corporate. That casual tone builds trust and makes the brand feel approachable in a crowded results page.
4. Kreindler
Kreindler’s ad stands out by building instant trust and reducing friction. It leads with a zero-risk offer that immediately addresses one of the biggest concerns people have when hiring a lawyer: cost. Instead of focusing on legal jargon, the ad positions the firm as experienced and specialized, giving users clear reasons to click – especially those seeking representation for high-stakes cases.
5. Nordic Visitor
Nordic Visitor’s headline hits the right tone – aspirational yet grounded. “Time to plan your journey” nudges without pushing, meeting user intent with encouragement. Combined with curated packages, it’s an invitation that feels helpful, not salesy.
Inspired by these Google Ads? Create yours and build landing pages that convert with Landingi today!
Start Building Landing Pages that Boost Your Google Ad Performance
Whether you’re running Search Ads, Display Ads, or Performance Max campaigns, your landing page has a direct impact on the performance of your Google Ads. Regardless of the ad format, the moment after the click is where conversion occurs – or doesn’t. A strong landing page reinforces your ad message, matches user intent, and provides a clear path to action. This alignment improves Quality Score, lowers CPC, and increases overall campaign efficiency.
To improve your results, focus not only on your ad content but also on where you’re sending your traffic. Start building high-converting, personalized landing pages and increase the chances of turning each click into a conversion. Try Landingi for free and turn your Google Ads into measurable results.
