Staying ahead in digital marketing isn’t just about using the latest tools—it’s about understanding people. As Gary Vaynerchuk puts it, “When you come from a lens of caring and empathy, you just tend to make better advertising.” The most effective marketers blend data-driven decisions with human connection, creating campaigns that not only perform—but matter.
A key part of this success is the landing page: the place where all your channels converge and the visitor decides whether to act. Great digital marketers know how to craft landing pages that speak to their audience, build trust, and drive conversions.
In this article, we spotlight 12 top digital marketing experts of 2025—professionals who combine empathy, strategy, and innovation. Their insights and approaches are shaping the future of the industry and offer real takeaways for marketers at any level.
Who Is The Most Famous Digital Marketer?
Bryan Eisenberg is widely regarded as one of the most influential figures in digital marketing. Known for his expertise in conversion optimization, persuasive content, and persona-based strategies, he’s helped businesses improve customer experiences and drive measurable results.
His insights have been featured in The Wall Street Journal, The New York Times, Advertising Age, and MarketingSherpa. He’s also been recognized as a LinkedIn Retail Influencer and IBM Futurist—further cementing his role as a visionary in the field.
Bryan’s work goes beyond tactics. He focuses on helping brands succeed by deeply understanding their customers.
1. Jay Baer
Jay Baer is a leading digital marketing expert known for his customer-first philosophy. His concept of “Youtility” centers on creating marketing so helpful that customers actively seek it out. As founder of Convince & Convert, he advises brands on building trust and engagement through value-driven strategies.
An acclaimed keynote speaker, Jay shares insights on turning casual buyers into loyal advocates. His bestselling books—including Hug Your Haters and Talk Triggers—offer practical frameworks for customer service and word-of-mouth marketing.
With titles like Time to Win, Youtility for Real Estate, and The Now Revolution, Jay blends humor, insight, and action—making him a go-to voice for marketers focused on real connection over hype.
You can follow Jay Bear on Instagram, X (Twitter), TikTok, and LinkedIn.
2. Brian Dean
Brian Dean is one of the top digital marketers in SEO, known for his data-driven tactics and highly actionable strategies. As the founder of Backlinko, he introduced methods like the “Skyscraper Technique,” which helps brands boost organic traffic through high-value content and smart link building. After selling Backlinko to Semrush, he launched Exploding Topics, a platform that identifies emerging trends before they go mainstream.
Brian’s strength lies in simplifying complex SEO into step-by-step guides backed by solid research. His detailed case studies are go-to resources for marketers at all levels. Beyond SEO, he also emphasizes the role of content design and user experience in driving conversions.
Some standout reads include Local SEO: The Definitive Guide, How to Rank Higher on Google, and How I Built 5,660 Backlinks in 30 Days.
You can follow Brian Dean on YouTube, X (Twitter), and LinkedIn.
3. Bryan Eisenberg
Bryan Eisenberg is a leading expert in conversion rate optimization (CRO) and customer experience. His work helps businesses turn website visitors into loyal customers by applying behavioral psychology to digital marketing. As the creator of Persuasion Architecture, he teaches marketers how to reduce friction and guide users smoothly through digital experiences.
Bryan’s books—Call to Action, Always Be Testing, and Waiting for Your Cat to Bark?—offer practical frameworks for improving messaging, design, and user flow. Recognized as a Retail Influencer and IBM Futurist, he remains a key voice in digital transformation.
Other notable works include Buyer Legends, Be Like Amazon: Even a Lemonade Stand Can Do It, and The Rice and Beans Millionaire.
You can follow Bryan Eisenberg on Instagram, YouTube, LinkedIn, and TikTok.
4. Rand Fishkin
Rand Fishkin is one of the most respected voices in digital marketing, best known for making SEO understandable and actionable for marketers at every level. As co-founder of Moz and SparkToro, he’s built tools that help businesses improve visibility and make smarter marketing decisions through audience research and content strategy.
Rand is known for his transparency and thoughtful insights—often sharing both wins and failures to guide others. His book Lost and Founder offers an honest look at startup life and is packed with lessons for marketers and entrepreneurs alike.
Other notable works include Inbound Marketing and SEO: Insights from the Moz Blog and The Seomoz Guide to Inbound Marketing.
You can follow Rand Fishkin on Instagram, LinkedIn, X (Twitter), and Facebook.
5. Ann Handley
Ann Handley is a leading authority in content marketing, known for helping brands create content that’s both meaningful and effective. As Chief Content Officer at MarketingProfs, she’s reshaped how marketers think about storytelling, authenticity, and audience connection.
Her bestselling book Everybody Writes is a go-to guide for improving writing across blog posts, emails, and social media. With a style that blends creativity and strategy, Ann teaches marketers how to write with empathy—turning words into powerful business tools.
Her second book, Content Rules (co-authored with C.C. Chapman), dives into crafting engaging content that drives loyalty and results. Through workshops and keynotes, she continues to inspire marketers to lead with value and voice.
You can follow Ann Handley on Instagram, LinkedIn, and X (Twitter).
6. Elizabeth Marsten
Elizabeth Marsten is a top expert in e-commerce and retail media advertising, known for helping brands succeed on platforms like Amazon, Walmart, and Google Shopping. She specializes in optimizing product listings and ad strategies to improve visibility and performance in highly competitive marketplaces.
Her approach goes beyond paid media—integrating customer insights, analytics, and automation to drive scalable results. As a sought-after speaker and thought leader, she regularly shares practical advice at major industry events.
Elizabeth is co-author of Web Marketing All-in-One For Dummies and a contributor to Adweek, where she writes on emerging trends like in-store retail media and the evolving retail search landscape.
You can follow Elizabeth Marsten on LinkedIn and X (Twitter).
7. Pam Moore
Pam Moore, known as the “Marketing Nut,” is a top digital marketer for simplifying complex strategies and building authentic brand connections. She helps businesses align marketing with customer needs to drive real, ROI-focused results.
Specializing in social media, branding, and AI-powered marketing, Pam combines expertise with an approachable style. Her podcast, online courses, and strong social media presence offer actionable tips on everything from storytelling to funnel strategy.
Through her blog and platforms like Marketing Nut, she shares insights like Brand Culture and Team Alignment and recaps like Funnel Hacking Live: Love Your Customers—making her a trusted voice in modern marketing.
You can follow Pam Moore on LinkedIn, Instagram, X (Twitter), Facebook, and YouTube.
8. Neil Patel
Neal Schaffer is a top digital marketing expert in social media strategy and influencer marketing, known for helping brands build strong, lasting connections with their audiences. His book The Age of Influence offers a clear roadmap for using influencer partnerships to boost engagement and ROI.
As a consultant, Neal helps businesses integrate social media into broader marketing plans, ensuring long-term, sustainable growth. His clients include global brands like Adobe, Microsoft, and Akamai.
He’s also the author of Maximize Your Social, Maximizing LinkedIn for Sales and Social Media Marketing, and Windmill Networking. Neal regularly shares insights on his blog, social media channels, and in free downloadable resources.
You can follow Neil Patel on YouTube, LinkedIn, Instagram, and X (Twitter).
9. Neal Schaffer
Neal Schaffer is the best digital marketing expert for social media strategy and influencer marketing, helping businesses build meaningful relationships with their audiences. His book The Age of Influence provides a comprehensive roadmap for leveraging influencers to drive engagement and ROI.
Neal’s consultancy work focuses on integrating social media into broader marketing strategies, ensuring businesses achieve sustainable growth. His ability to stay ahead of trends and translate them into actionable strategies has made him a trusted advisor for global brands, such as Adobe, Microsoft, and Akamai.
His other works include Maximize Your Social, Maximizing LinkedIn for Sales and Social Media Marketing, and Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He also shares his writings on social media, his blog, and through free ebooks.
You can follow Neal Schaffer on LinkedIn, Instagram, X (Twitter), and YouTube.
10. Mehboob Shar
Mehboob Shar is a leading digital marketer known for merging technical SEO expertise with entrepreneurial vision. As CEO and founder of Icreativez Technologies, he built a global digital brand from the ground up, now operating across five branches with a team of 165 professionals.
Originally a software engineer, Mehboob shifted to digital marketing by testing SEO on his own company site—learning through hands-on experimentation. His success earned him recognition as one of Google’s top SEO experts.
Mehboob advocates for user-focused, high-quality content that aligns with Google’s guidelines—delivering sustainable, high-ranking results for clients worldwide.
You can follow Mehboob Shar on LinkedIn and X (Twitter).
11. Mari Smith
Mari Smith is widely recognized as the top expert in Facebook marketing, often referred to as the “Queen of Facebook.” Her deep knowledge of the platform’s advertising tools, algorithms, and community-building features has helped countless businesses boost their reach and ROI.
Known for her approachable style and highly actionable tips, Mari shares insights through her newsletter, courses, live events, and an active Facebook group. Her content is focused on real-world strategies marketers can apply immediately.
She regularly publishes on her blog, with standout posts like Facebook Marketing in an AI World and Using Hashtags on Facebook to Increase Your Organic Reach—making her a trusted voice in social media marketing.
You can follow Mari Smith on Instagram, Facebook, LinkedIn, and X (Twitter).
12. Gary Vaynerchuk
Gary Vaynerchuk—widely known as Gary Vee—is a top digital marketing expert in storytelling, personal branding, and leveraging emerging platforms. As founder of VaynerMedia, he helps brands engage younger audiences through bold, creative campaigns on TikTok, Instagram, and beyond.
His approach is rooted in authenticity, adaptability, and relentless execution. Through his books, daily social media content, and podcasts, Gary encourages marketers to move fast, stay real, and capitalize on trends.
His bestselling books include Day Trading Attention, Twelve and a Half, Crushing It!, and The Thank You Economy. He also shares practical tips and insights regularly on his blog and across his social channels.
You can follow Gary Vaynerchuk on LinkedIn, X (Twitter), Instagram, and YouTube.
Which expert tip should I A/B test next on my landing page?
If you’re looking for one expert-backed A/B test to run next, focus on your CTA button. It’s the single most impactful element you can tweak to boost conversions quickly. Test different versions of the button copy—for example, compare “Start Free Trial” with “Try It Free for 14 Days – No Card Needed.”
Then test the color—use a high-contrast version that stands out on the page. Even small changes like adding microcopy below the button (“No credit card required”) or adjusting shape and size can drive clicks.
Experts agree: your CTA is where decisions happen. If it’s unclear, bland, or hard to spot, you’re losing conversions. Start testing here.
Who Is The Richest Digital Marketer in The World?
The richest digital marketer in the world is Neil Patel, with an estimated net worth of $60 million, according to Eswaran Ramasamy. His monthly expenses reportedly range from $120,000 to $180,000, covering personal costs, business operations, insurance, and travel.
Neil’s influence extends beyond wealth—he’s been recognized by President Obama as one of the top 100 entrepreneurs under 30 and by the United Nations as one of the top 100 under 35. His success stems from his deep expertise in SEO, content marketing, and analytics, as well as his ability to scale businesses globally through NP Digital and widely used tools like Ubersuggest.
Bridge Expert Insight and Execution on Your Landing Page
Digital marketing is constantly evolving, and the success of these 12 experts shows the power of combining innovation, empathy, and data. From SEO and social media to e-commerce and branding, each has helped shape the industry by staying ahead of trends and putting the customer experience first.
At the heart of many successful campaigns is the landing page—a focused, high-impact tool for turning visitors into customers. Whether you’re running PPC ads, email blasts, or social promotions, a well-crafted landing page brings it all together and delivers real results.
Landingi makes this easier than ever. As one of the top landing page builders, it empowers marketers of all levels to create high-converting pages—no coding required. If you’re ready to take your strategy to the next level, try Landingi today.
