In this article, we analyze MailerLite’s pricing plans and costs for 2024, providing insights into each plan’s features, pros and cons, and recommendations on which plan to choose. We also compare MailerLite’s pricing with Landingi, offer tips for managing costs, and address common questions about MailerLite pricing.
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How Much Does MailerLite Cost?
The cost of MailerLite varies depending on the selected plan and the number of subscribers. Paid plans start at $9 for 500 subscribers and increase as the subscriber list grows, reaching up to $1710 for 500,000 subscribers. For businesses with more than 100,000 subscribers, custom pricing options are also available. The main plan options are Free, Growing Business, Advanced, and Enterprise. Each plan offers different features and capabilities to meet diverse business needs.
How much is MailerLite per month?
The monthly cost of MailerLite plans ranges from $0 for the Free plan to custom pricing for the Enterprise plan. The Growing Business plan starts at $9 per month ($10/mo when billed monthly), and the Advanced plan starts at $18 per month ($20/mo when billed monthly).
Here is a breakdown of MailerLite’s monthly costs based on the number of subscribers:
- Free:
- costs $0
- 1 user
- for up to 1,000 subscribers
- 12,000 monthly emails
- Growing Business:
- from $9/mo for 500 subscribers ($10/mo when billed monthly)
- up to $260/mo for 50,000 subscribers ($289/mo when billed monthly)
- 3 users
- unlimited monthly emails
- Advanced:
- from $18/mo for 500 subscribers ($20/mo when billed monthly)
- up to $1710/mo for 500,000 subscribers ($1900/mo when billed monthly)
- unlimited users
- unlimited monthly emails or up to 6,000,000
- Enterprise:
- custom pricing
- unlimited users
- unlimited monthly emails or up to 6,000,000
Is MailerLite worth the money?
MailerLite is considered worth the money for many businesses, especially those looking for a cost-effective email marketing platform. Its comprehensive set of features, including email campaigns, automation, landing pages, and analytics, make it a valuable tool for managing and optimizing email marketing efforts. However, it’s important to note that while MailerLite offers a lot of functionality, some advanced features and higher levels of customer support are only available in the more expensive plans.
MailerLite Pricing Pros and Cons
MailerLite’s pricing structure offers great value for small to medium-sized businesses, though larger enterprises may find the custom pricing and limited advanced features a drawback. This section highlights the key advantages and drawbacks of MailerLite’s pricing, helping you make an informed decision about whether it fits your budget and needs.
Pros
- Affordable pricing with a free plan available
- Comprehensive features including email marketing, automation, and landing pages
- Scalable plans suitable for various business sizes
- 24/7 customer support available on paid plans
Cons
- Limited features on the free plan
- Advanced features only available on higher-tier plans
- Custom pricing required for large enterprises
- Limited options on lower-tier plans
MailerLite Features
MailerLite offers a range of features designed to support businesses in their email marketing efforts. Below is a detailed table of MailerLite’s key features:
| Feature | Description |
|---|---|
| Email Campaigns | Email campaigns enable users to design and dispatch emails to subscribers, offering template options, a drag-and-drop editor, audience segmentation, scheduling, and A/B testing for content optimization. |
| Automation | Users can set up workflows that trigger emails based on subscriber actions or predefined conditions. Automation workflows can include welcome emails, followup sequences, and behavior-based triggers. |
| Landing Pages | The landing page builder lets users create and publish pages with customizable templates and forms to capture leads. It also supports A/B testing to enhance conversion rates. |
| Websites | Users can create and host websites using a drag-and-drop interface, choosing from customizable templates without needing coding knowledge. The platform allows for easy integration of signup forms and content management. |
| Signup Forms | Signup forms collect subscriber information and grow email lists. Users can create and customize various types of forms, including embedded forms, pop-ups, and promotional bars. |
| Pop-ups | Pop-ups attract visitor attention, prompt sign-ups or conversions, and can be timed, exit-intent, or promotional banners, with customization options. |
| E-commerce Integration | E-commerce integration links MailerLite with platforms such as Shopify, allowing for the automation of product recommendations, abandoned cart emails, and purchase follow-ups. |
| Analytics | MailerLite’s analytics feature provides insights into email performance and website traffic. Users can track open rates, click-through rates, conversion rates, and other key metrics. |
MailerLite offers a robust set of features designed to support comprehensive email marketing strategies. From email campaigns and automation to landing pages and website creation, MailerLite provides tools that help businesses grow their online presence effectively.
MailerLite Pricing Plan Comparison
Here is a comparison of MailerLite’s pricing plans, including detailed insights into which businesses each plan is best suited for:
| Plan | Monthly Billing Rates | Best For |
|---|---|---|
| Free | From $0 | Individuals and small startups with minimal email marketing needs and smaller subscriber lists |
| Growing Business | From $10 | Small to medium-sized businesses looking to scale their email marketing efforts with unlimited emails and additional user support |
| Advanced | From $20 | Agencies and businesses requiring more robust features for engaging subscribers, including unlimited account users and advanced website capabilities |
| Enterprise | Custom pricing | Large enterprises with specific and extensive email marketing needs. Ideal for organizations needing dedicated support, a custom pricing structure, and advanced features |
Free
Price: $0
The Free plan is designed to be an excellent choice for individuals and small startups just starting out with email marketing. It includes a variety of key features such as a drag & drop editor, an email automation builder, email A/B split testing, support for 1 website and 10 landing pages, along with signup forms and pop-ups. However, there are several limitations to note, including the absence of landing page templates, the inability to use custom domains, and no support for landing page A/B split testing.
Growing Business
Price: starts at $9/month
The Growing Business plan is designed for small to medium-sized businesses that aim to scale their email marketing efforts. In addition to all the features included in the Free plan, this package offers the ability to sell digital products, provides various landing page templates, allows the creation of unlimited websites, and supports landing page A/B split testing. It also enables sending dynamic emails and conducting multivariate testing. However, it does not include live chat support.
Advanced
Price: starts at $18/month
The Advanced plan is tailored for businesses that require advanced features to engage subscribers and expand their operations. It includes all the features found in the Growing Business plan along with several additions. These enhancements include a custom HTML editor, an AI writing assistant for emails, an unsubscribe page builder, and the ability to conduct A/B split testing for promotion pop-ups. It also provides multiple automation triggers and advanced website features such as password protection and custom code injections. Furthermore, subscribers to this plan benefit from 24/7 live chat support.
Enterprise
Custom pricing
The Enterprise plan offers custom solutions for large enterprises with specific needs. This includes custom pricing based on requirements, dedicated support from a success manager, dedicated IP and deliverability consultation, onboarding consultation and training, and account audit and performance improvements, in addition to everything offered in the Advanced plan.
Which MailerLite Plan Should I Choose?
You should start with the Free plan if you are new to email marketing or have a small subscriber list. As your needs grow, the Growing Business or Advanced plans offer additional features and flexibility. Enterprises with large subscriber bases or specific needs should consider the custom Enterprise plan.
MailerLite Additional Costs
MailerLite may incur additional costs for paid accounts when active subscribers exceed the current subscriber limit. In such cases, the subscriber limit will automatically increase, and the user’s credit card will be charged for the next pricing tier. The user will receive a notification in their account when the limit is close to being exceeded, allowing them to manage their subscriber list or upgrade the plan accordingly. This automatic adjustment ensures that your email campaigns continue without interruption, but it’s important to monitor your subscriber count to avoid unexpected charges.
MailerLite Pricing Tips
To maximize value, consider starting with the Free plan and upgrading as your needs grow. Utilize MailerLite’s automation and analytics features to improve campaign performance and reduce unnecessary expenses. Opt for annual billing to save on overall costs. Additionally, nonprofit organizations receive a 30% discount on MailerLite’s paid plans. To receive the discount, indicate that you are a nonprofit during your approval application and contact support via the Contact Us page or live chat with a document clearly showing your nonprofit status.
MailerLite vs Landingi Pricing
When comparing MailerLite and Landingi, it’s essential to consider not only the features and capabilities each platform offers but also their pricing structures, as this can significantly impact your choice if you’re working within a budget.
MailerLite‘s pricing is primarily based on the number of subscribers in your email list. It offers a free plan for up to 1,000 subscribers, which includes basic features like email support, survey and form creation, and automation. For more advanced features and a higher number of subscribers, prices start from $9 per month and increase with the number of subscribers. This makes MailerLite an attractive option for small businesses and individuals just starting with email marketing.
Landingi offers a range of plans starting with the Lite plan at $29 per month, the Professional plan at $69 per month, and the Unlimited plan at $990 per month. Known for its capabilities in creating and optimizing landing pages, the platform provides a user-friendly drag-and-drop editor, over 400 customizable templates, A/B testing, pop-up builder, Smart Sections, and AI-driven features for content generation, SEO optimization, and image background removal. It integrates with over 170 apps and provides extensive customization options, event tracking, and the flexibility to adjust traffic limits. These features make Landingi a suitable choice for businesses that prioritize landing page creation and optimization as a fundamental aspect of their marketing strategy.
When choosing between MailerLite and Landingi, consider not only the features but also how the cost aligns with your budget. MailerLite offers cost-effective solutions for those focused on email marketing with a small subscriber list. For those prioritizing landing pages in their marketing funnel, Landingi provides valuable landing page creation and optimization tools, despite a higher cost. Consider combining both platforms, using Landingi’s integration with MailerLite to seamlessly connect landing page leads to your email list, enhancing efficiency and marketing outcomes.
MailerLite Pricing FAQ
This FAQ section addresses common questions about MailerLite’s pricing plans and additional costs. Whether you’re considering MailerLite for your email marketing needs or already using it, these answers will help you understand the platform’s pricing structure better.
Why is MailerLite so expensive?
MailerLite may be expensive for some businesses due to the need for higher-tier plans to access advanced features and additional services.
What is the cheapest MailerLite plan?
MailerLite’s cheapest plan is the Free plan, which costs $0 per month and offers essential features for small-scale email marketing.
What is the best MailerLite alternative?
The best MailerLite alternative is Landingi, especially for businesses focusing on lead generation and landing page optimization.
Can I use MailerLite for free?
Yes, you can use MailerLite for free with its Free plan, which includes basic email marketing and automation features.
Conclusions
MailerLite offers a comprehensive suite of email marketing and automation tools suitable for various business needs. Its easy-to-use interface and broad range of functions make it a good choice. However, the costs for accessing advanced features and the limited integrations available in its lower-tier plans may deter larger businesses or those requiring more sophisticated options.
In contrast, Landingi focuses on optimizing landing pages and enhancing lead generation. It boasts a user-friendly editor, over 400 templates, tools for form and pop-up building, AI-powered content, SEO, and image enhancements. Supported by integration with more than 170 apps, Landingi presents an appealing, cost-effective alternative for businesses aiming to streamline their marketing efforts and improve lead capture and conversion efficiency. To see how Landingi can transform your digital marketing strategy, start with the free trial today!
