Landing Page A/B Testing Tool for Digital Marketers
The landing page A/B testing tool shows you which version of your page converts better – fast. Landingi makes that process effortless: create, test, and analyze everything in one place, without extra tools or code.
Even small changes can make a big difference. Test your ideas, track real results, and build landing pages that truly perform.
How to create a landing page A/B test in 3 steps using Landingi?
You can launch your first A/B test in Landingi in just three quick steps: create your page variants, distribute traffic, and start testing. Everything happens inside one dashboard, with no need for extra tools or coding.
Start by selecting the landing page you want to test. Then, add one or more variants. Each variant can test a different idea – like a new headline, image, layout, or button color.
Each variant is an editable copy of your original page, so you can experiment freely without losing the base version. If you want to compare more than two versions, simply add another variant. That’s your A/B/x test.
Now it’s time to customize your variants. Use Landingi’s visual editor to make quick changes – replace visuals, rewrite copy, or try new CTAs.
Once your variants are ready, set up how you want traffic to be divided between them. You can distribute it evenly or adjust the ratio – for example, 70% of visitors to the original and 30% to the new version.
When everything looks right, click Start test. From that moment, Landingi begins sending traffic to your chosen variants and collecting performance data.
You can monitor your test results live. The dashboard displays key metrics like total visits, conversions, and conversion rates for each variant. Once one version clearly outperforms the rest, you can stop the test and set the winning page as your active one.
3 types of A/B tests you can run on landing pages in Landingi
Landingi supports three types of testing: A/B/x tests, multivariate tests, and split testing. Each method serves a slightly different purpose and gives you different insights about visitor behavior.
4 reasons why you need landing page A/B testing software
By testing regularly, you’ll understand your audience better, spend less on ads, make smarter decisions, and create smoother user experiences – all at once.
Find what really drives conversions
A/B testing shows what makes visitors convert – your headline, image, button, or layout. By changing one element at a time, you can measure its real impact and spot patterns that show what your audience responds to most.
Reduce marketing costs
Every ad click costs money, but not every visit turns into a lead. By improving conversion rates through testing, you make every click more valuable. That means less wasted budget and more qualified leads from the same traffic.
Make decisions based on data, not opinions
Design preferences are subjective. Data isn’t. A/B testing gives you proof of what works, so your next update is based on performance, not personal taste. This saves time, builds confidence, and helps teams agree faster.
Improve user experience
Winning variants often improve usability, too. Clearer messages, more intuitive layouts, and faster navigation all make visitors stay longer and engage more. Happier users mean higher conversions and a stronger brand impression.
Why choose Landingi for landing page A/B testing?
Because landing page testing should be fast, clear, and easy to act on! Landingi gives you all the tools to build, test, and optimize your pages in one place.
FAQ about A/B testing tool
What is A/B testing?
A/B testing is an experiment where two or more versions of the same page compete for visitors’ attention. The data you gather tells you which version drives the most conversions or engagement.
From a technical point of view, traffic is split randomly, and the outcomes are tracked with statistical precision to ensure the results are reliable and not just a coincidence.
What is the best A/B testing tool?
The best A/B testing tool for landing pages is Landingi. It is ideal for marketers who build and optimize landing pages regularly. It combines page creation, testing, and analytics in one place – no coding or external integrations needed.
What is a landing page A/B testing tool?
A landing page A/B testing tool is software that helps you compare different versions of a landing page to see which performs better. It divides your traffic between those versions and tracks conversions or other actions. The data shows which design, copy, or layout resonates more with visitors, helping marketers make informed, data-driven changes instead of relying on intuition.
What is the best free A/B testing tool?
The best free A/B testing tool is Landingi – its Free plan includes the A/B testing option. You can run experiments, collect data, and decide if the tool fits your goals – before you commit to a plan.
What is an A/B testing tool for websites?
An A/B testing tool for websites lets you experiment with variations of any webpage – not just landing pages. It measures how changes to headlines, CTAs, images, or structure affect user behavior and conversions. The insights from these experiments guide teams in optimizing their content and design across the entire site.
What is the purpose of A/B testing?
The main goal of A/B testing is to improve conversions. Experimenting helps you find out what encourages users to act – whether that’s clicking a button, filling out a form, or staying longer on your page.
Can A/B testing improve SEO?
Indirectly, yes, A/B testing can improve SEO. While it doesn’t change your rankings directly, better engagement and lower bounce rates can positively affect SEO signals over time.
What are the different types of A/B testing?
The main types of A/B testing are A/B tests, A/B/x tests for multiple variants, multivariate tests for element combinations, and split testing for comparing separate page designs.
The simplest form compares two versions (version A and version B) to see which performs better. A/B/x testing extends this to multiple variants tested at once. Multivariate testing focuses on how combinations of individual elements influence results, while split testing compares completely different pages or URLs to determine which concept works best.
How does ABC testing work?
ABC testing (also called A/B/x testing) compares several page versions simultaneously. Each variant gets part of your traffic, and the results reveal which performs best – saving time and giving deeper insights than a simple A/B test.
